Building a Referral Network: How To Generate Leads Using Connections

Whether you’re a small business or a sales professional, recommendations are vital to the growth of your company and sales which is why it’s so important to build a referral network – a network of businesses or fellow sales professionals that target the same audience as you do but fulfil different needs so they aren’t …

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The Impact Of Culture On Performance with Steve Simpson

The Impact Of Culture On Performance with Steve Simpson

In this episode of, Selling in Asia, Tom Abbott sits down with Steve Simpson, an Author, Change Agent, and International Speaker who works with companies to transform their workplace cultures – to discuss the impact of company culture on performance. “If your workplace culture could become as good as you wanted it to be: Would …

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Sales Methodologies: A Comparison of 15 Essential Approaches

What are Sales Methodologies? Sales Methodologies are simply a framework, tactic, or strategy you use to guide yourself and your Sales Team to accomplish sales results. Here at SOCO Sales Training, we truly believe there is not 1 best sales methodology; instead, the approach should vary depending on the team, market, and product being sold. …

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challenger sale methodology

Decoding The Challenger Sale – Effective or Hype?

The Challenger Sale book was first published less than a decade ago, quickly becoming the hot topic of discussion across the industry due to its position as ‘Anti Solution Selling’ – a sales methodology adopted by organizations worldwide. In the book, authors Mathew Dixon and Brent Adamson argue that relationship-building is no longer the best …

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10 Essential Negotiation Skills Every Salesperson Needs to Master

Sales negotiation skills aren’t something you’re born with. They’re learnt, practiced and fine tuned until you become an effective and tactful negotiator. Negotiations are often the most daunting aspect of the sales process for any Sales Representative, even experienced Sales Managers still get last-minute jitters. But by mastering these 10 essential negotiation skills, you’ll be …

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