Hi everyone, I have a special episode to motivate you all today on why everyone should work in sales. If you’re in sales, I want you to be proud of what you do and know that it can be a lifelong and rewarding career or a stepping stone to something else. No matter what your […]

Tom Abbott, Managing Director and Elaine Brindamour, Director of Operations at SOCO Sales Training sat down with Glenn van Zutphen from Money FM 89.3 to discuss how they balance being entrepreneurs and raising two boys together in the 6 October episode of Weekend Mornings: Power Couples. In this episode they cover The state of sales […]

20 Lessons from 20 Years in Business from Tom Abbott, CSP Congrats! Congratulations! Congratulations Tom! That notification kept coming from my LinkedIn iPhone app last week and I didn’t know why. After logging in, I realised that it was my work anniversary. 20 years this September with Soco Sales Training. To celebrate this milestone, here […]

I do a lot of sales training for Information and Communication Technology (ICT) providers around Asia and the common question that I get from them is “How do I get customers already signed up with my competition, to sign up with me?” In this except from a training I did, I share how to do […]

In every single organisation, you’re going to find a combination of good sales professionals and not so good sales professionals. I’ve found that there are very specific traits that separate the top performers from the bottom. In this episode, I share what those traits are. If you want to go in-depth into the skills you […]

Great people are at the core of any company which is why ongoing corporate training is vital to keep skills sharp and staff adaptable to change. Here are 5 reasons why ongoing corporate training should be implemented in all companies. Also Read: 5 Most Common Mistakes Companies Make When Implementing Sales Training 5 Ways to […]