sales force management training singapore


SOCO's Sales Leadership training is about incorporating coaching, leadership and metrics to create high performing sales teams.

To be an effective sales leader, managers need to both lead by example and know how to encourage implementation of best practices. Sales leaders need to master motivating their teams to reach targets while also encouraging a team environment which supports sharing of best practices.


New or seasoned sales managers should attend our Management Mastery workshop to fine tune their coaching skills, discover new tools to motivate their team and learn what it takes to build a highly effective sales force.

Because not all sales teams are created equally, it starts with effective management skills.

SOCO's sales leadership training will equip leaders with the skills needed to move from being great a sales professional to being a successful sales leader - one who's team works together to reach goals.


  • Essential sales coaching skills

  • Different leadership styles and what really works

  • What metrics to track and how to analyse the data

  • How to motivate and incentivize sales teams

  • Building a high-performance sales culture

  • How to hire the right salesperson for the job

  • Running effective sales team meetings

  • Activities, case studies, and role plays


This 1-day sales leadership training consists of a small group of 8-15 sales leaders across a variety of industries. During the training there's lots of group discussion and sharing so leaders best practices from not only the trainer but also from non-competing businesses.

Besides great networking opportunities, attendees enjoy role-playing of management scenarios and mock coaching sessions so they can start implementing straight away the new skills they learn in the workshop.

Trainer - Huan Song

Huan Song is a SOCO Certified sales trainer, blended learning coach and curriculum designer. He has years of experience in business development, retail sales and strategic enterprise account management. In his most recent stint, he was a Business Development Manager focused on B2B sales and sales management.

Huan Song is also one of the co-founders of a technology startup that successfully raised Series A funding. He is passionate about sales and is fluent in English and Mandarin.

Public Sales Force Management Workshop

Learn the essential skills needed to lead high-performing sales teams that reach targets.

Public Workshop Dates: 20 May 2020
Time: 9am to 5pm
Location: Singapore
Investment: $888 with 1 year subscription to SOCO Academy included FOC (valued at $499).
Group Bundle: Enjoy 5% discount when you sign up as 3 or more!

Private Sales Leadership Training

Have SOCO deliver a private customised Sales Force Management training for your team or contact us about future dates for the public workshop.

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sales force management training singapore