Award-Winning Sales Training Provider

COMPLETE SALES SYSTEM

Top to Bottom of the funnel

Maximize your growth and potential with SOCO® – an Award-Winning Sales Training course provider. Our exclusive and innovative training helps your sales team become top performers, boosting your company to the next level. The SOCO® methodology includes solutions and products to train sales staff quickly and efficiently with minimal downtime.

HOW DOES CUSTOMIZED SALES TRAINING PROGRAMS HELP TEAMS?

Customized sales training is a tailored approach to help sales professionals improve their selling skills based on their needs, goals, and challenges. It can help your sales team in various ways, such as:

Set more attainable goals based on real world situations by assessing your team’s current performance. You’ll be able to identify their gaps and areas of improvement.

Give your sales team the best practices, and tools for their specific market, industry, and product to succeed.

Retain your best salespeople by improving their sales environment and boosting their morale and commitment. They need to feel valued, supported, and empowered by leaders.

Training can also help your sales team create their career paths. They can learn new skills, gain new knowledge, and take on new challenges.

Training enables your sales team to develop and improve as sales professionals. They can adapt to dynamic market conditions, customer needs, and competitor strategies.

customised sales training
CustomiZed, Results Based Training
ONE OFF SALES TRAINING DOesN'T WORK, HERE'S WHAT DOES
At SOCO®, we don’t believe in 1-off training, which is why we recommend a complete system. All of our sales training programs include:

Signs your team needs A

CUSTOMIZED SALES TRAINING APPROACH

Your team needs better training methods if they consistently struggle to reach their sales targets or experience stagnant growth. It may be a sign that your existing training methods are not effective. Customized sales training can fill the gaps in your team’s knowledge, skills, or techniques. This can help them overcome challenges and improve their sales results.

Frequent turnover within your sales team can be detrimental to overall performance. When new hires struggle to adapt quickly or lack the necessary skills, it impacts both morale and revenue. Customized training helps each team member learn the skills and knowledge they need for their role. This can make them stay longer and less likely to quit.

Inconsistent sales approaches lead to confusion among team members and potential clients. Your team could benefit from a customized approach if you have no unified sales methodology or techniques. Training programs can align everyone on best practices, ensuring a consistent message and improved customer relationships and interactions.

Do any of the statements above sound familiar to you? Remember that investing in customized sales training not only enhances individual performance but also contributes to overall team success.

SALES TRAINING PROVIDER - BOOST YOUR TEAM'S PERFORMANCE WITH TAILORED TRAINING

Improve Your Sales Skills and Confidence with Training Programs Designed For Your Team

Why IS The SOCO® Selling™ METHODOLOGY DIFferent?

Our guiding principle is ‘We never want someone to lose a sale, because they can’t sell’. We believe in creating solution-focused, goal-oriented sales specialists who take pride in their profession.

The SOCO® Selling™ methodology includes our seven pillars of selling and our exclusive top-to-bottom sales funnel methodology. Before the program starts, we assess every sales team’s skills and knowledge with pre-training assessments. This allows us to build a custom training experience based on your needs. This way, we can ensure that our program provides the most effective results for your company.

Trophy for being the Award-Winning Training Provider
Best Training and Facilitation Skills
WHY companies CHOOSE SOCO

SOCO/ has won awards at the HR Vendors of the Year awards since 2014. These awards include Best Sales Training Provider, Best Digital Learning Provider, and Best Training and Facilitation Skills.

Industry-leading companies choose SOCO Sales Training to train their teams for a few key reasons:

•Millennium•

•TISSOT•

•MAERSK•

•Salesforce•

•Spotify•

•Zendesk•

•Hewlett-Packard•

•Electrolux•

•HSBC•

•3M•

What our clients have to say about US

CUSTOM SALES TRAINING - SELL MORE EFFECTIVELY WITH PERSONALIZED TRAINING AND FEEDBACK

Achieve Your Sales Goals with Customized Training Strategies and Tools

who our Sales Training programs are for

New and seasoned sales professionals and sales managers will all benefit from training using the SOCO® Selling™ methodology. Our interactive training style is interactive, so new sales reps can learn from both the experienced trainer and also their seniors.

Experienced salespeople can always improve or fine-tune their skills as the sales field evolves. SOCO Sales Training is always at the cutting edge of modern sales techniques to help them stay ahead. Regularly honing sales skills is crucial for achieving optimal results.

Duration

1 Day or Multiple 80 Minute VLT Sessions

For who

New sales reps
Experienced reps who wants to fine tune their craft

Format

Live Workshop
Virtual Instructor-Led Training 
Blended Learning

b2b sales training
OUR COMPLETE SALES TRAINING SYSTEM
deliverS lasting results
SOCO®’s complete training system ensures the outcome of enduring selling behaviors. As a result, you and your team can surpass short-term objectives and ensure long-term success.
 
Industry-leading companies worldwide is implementing the SOCO® Selling™ methodology. These companies include UOB, SingTel, Spotify, ZenDesk, Millennium Hotels and Maersk, just to name a few.
 
Whether you have a sales team of one or one thousand, our program efficiently trains sales teams of any size. 
 
Learn today & implement effective sales techniques tomorrow!
SALES Training topics WE COVER

Our Latest Works

All corporate training courses are available through in-person/classroom training or virtual online training. We keep learners engaged and actively learning regardless of their location. No matter the training format, we can deliver content that will keep learners engaged and actively learning.

Here are just a few of the programmes available.

Sales fundamentals

Challenger sales

Keeping the pipeline full

Identify, qualify and acquire quality leads

Uncover opportunities and maximise repeat business

Sell with authority and present opportunities

Crafting the perfect pitch

Harness social media strategies to compete in an evolving world

Building connections online

How to connect and quickly demonstrate your expertise

Build rapport and close without meeting prospects in-person

Learn to effectively engage, manage and retain customers

Get noticed, engage visitors and increase meetings

BUILD YOUR DREAM SALES TEAM

Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.

ON-GOING SUPPORT AFTER TRAINING

Reinforcement
Content


SOCO provides 4-12 weeks of content after the workshop to help reinforce the in-class learning.

Post Training Evaluation


We conduct an in-depth assessment of the learners post training to evaluate what they learnt and how they will implement it.

ROI Maximizer & Next Steps


To ensure you get the most out of the training and your investment we conduct a debrief call to highlight next steps needed and recommendations on how to maximize effectiveness.

Maximize Results with SOCO®
WHY INVEST IN SALES TRAINING COURSES FOR YOUR TEAM?
It’s a shocking fact that many sales teams have never gone through any formal sales training. Yet, the revenue of the company relies on them. Without proper training, coaching and a standard sales structure, teams are left to trial and error to figure out what works. Leaving some team members to excel while others are left struggling.
 
By implementing our world-class sales system, team members help each other achieve their goals, implement best practices, and most importantly, increase closing ratios. 
Sales Training Provider
IMprove sales Performance
5-STEP SALES Optimization Process™

How it works:

1. SITUATION

CHALLENGES AND GOALS

Discovery meeting with leadership, 8-point sales competency checklist and online survey of team members. (1-4 weeks before workshop)

2. ASSESSMENT

RECOMMENDATIONS

Conceptual agreement of situation, recommendation of customized training modules, confirmation of workshop. (1-4 weeks before workshop)

3. LEARNING

PRE-WORKSHOP

Context setting email or conference call with team, review of videos and self-reflection questions pre-workshop. (1-4 weeks before workshop)

4. EXECUTION

WORKSHOP DELIVERY

Strong customized content and interactive learning, information-packed workbook, actionable takeaways and learning assessment delivered by SOCO® Certified Trainer™.

5. SUPPORT

POST-WORKSHOP

Debrief meeting with leadership, recommendations, training ROI indicators, weekly tip emails, (4-12 weeks after workshop] *Ask us about SOCO Academy self-paced e-learning and virtual instructor-led training.

HERE'S A PEEK INTO OUR TRAINING SESSIONS​

improve your team's skills and confidence with customized sales training programs

Training Sessions that Fit Your Specific Needs. Get a Quote or Find Out The Right Pillars and Modules For Your Team.

FREQUENTLY ASKED QUESTIONS (FAQ)

Sales training is crucial for several reasons. First, it provides a return on investment (ROI) for businesses. Sales training pays off quickly for businesses, often covering its costs within 1 to 6 months after completion. Sales training also empowers salespeople to adhere to consistent methodologies, leading to better communication with clients. Lastly, it contributes to sales growth by equipping staff with tools and insights to close deals effectively.
As a result, sales training can prevent costly mistakes, ensuring better outcomes in both the short and long term.

Yes, hiring a sales trainer can be a valuable investment for your sales team.

An external sales trainer brings several advantages:

  • Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
  • Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
  • Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.

As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.

The average cost of Sales Training can vary significantly depending on the provider and duration of the training. Companies can expect to pay between $400 to thousands per learner.

Our Sales Training programs can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.

Training sessions can vary in length to accommodate different needs. They can be delivered as short 90 minute sessions delivered via web conferencing software or can span 1-3 days in-person.

This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are. 

A sales training session rooted in the SOCO Selling Methodology offers a variety of topics for your team's development. You can select the specific areas you want to focus on during the sessions. You may refer to this section on some of the more popular topics that we cover.


The SOCO Selling Methodology is a top-to-bottom sales funnel methodology. Understanding the entire sales process is crucial. From generating leads to closing deals, the SOCO methodology can help your sales team navigate each stage effectively.

Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.

We are committed to serving clients around the world. Our training programs have been successfully delivered in various international locations includeing all APAC countries, Europe, Canada, and North America. Regardless of your organization's location, we can work with you to provide high-performance sales training solutions tailored to your specific needs and objectives. Our global reach ensures that businesses in different countries can benefit from our expertise in optimizing B2B sales teams.

Let’s build Your dream sales TEAM

Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.

 
 
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