
SOCO’s retail sales training program is designed to equip participants with knowledge and application skills to better approach customers, ask probing questions, make practical demonstrations, respond to objections and close sales.
Participants benefit from the combination of strong content, highly interactive and industry-specific activities, group discussions, role-plays, case studies, engaging videos and Q&A’s! However, most crucially learning how to adopt the right attitude and aptitude for retail selling.
Retail Selling Training
- The Service Mindset
- Effectively Starting Conversations
- Overcoming "I'm just looking"
- Making Recommendations
- Cross-Selling and Up-Selling
- Understanding Buying Signals
By the end of this workshop, participants will be able to:
- Adopt the attitude and service mindset of top-performing retail sales professionals.
- Approach customers with the most effective opening lines and opening moves and overcome the “I’m just looking” customer.
- Make more effective demonstrations by selling the value the customer wants and creating a desire for ownership.
- Cross-sell and up-sell additional items and construct a Trial Close (also known as the Assumptive Add-On Close).
- Anticipate common objections and respond to: “I’ll think about it”, “It costs too much”, “I’ll have to ask my partner” and others.
- Recognise buying signals, use basic closing techniques and handle last-minute requests for discounts.
- Prevent (and overcome) buyer’s remorse, confirm the sale and request another visit.
Our virtual training is designed for anyone in retail sales, whether customer service, roadshows, or pop-up stalls. We understand that dealing with customers face-to-face is an integral part of what they do – or should be doing.
Duration
1-2 Day In-Person Workshop or
4-90 Minute VILT
For who
Retail Sales, Customer Service, Road Shows, Pop-up Stalls, or customer-facing roles
Format
Live In-Person
Virtual Instructor Led Training (VILT)
retail sellinG training
Greet, uncover, close
LIVE IN-PERSON, LIVE VIRTUALLY OR ON-DEMAND LEARNING
CHOOSE THE TRAINING DELIVERY THAT WORKS FOR YOU
Live In-PERSON TRaining
SOCO’s onsite training, brings our experienced instructors to you. Learners can learn new skills with their colleagues, while engaging in role plays, brainstorming exercises and active group discussions. They’ll receive immediate coaching and feedback throughout the session so they leave the session with new skills that have been learnt, practiced and fine tuned.


E-LEARNING | SOCO ACADEMY
SOCO Academy is an instant, flexible and effective solution to learning advanced social networking techniques right away. Want to start learning new skills tonight in your pyjamas or during your morning commute? The choice is yours. Join SOCO Academy and learn how to network online at your own pace.
VIRTUAL INSTRUCTOR-LED TRAINING (VILT)
All of our live virtual training programs are highly engaging and interactive. Our VILT solution leverages over 20 years of sales expertise with video and digital technology for learners to benefit from a virtual classroom experience that replicates in-person learning. We achieve this by using a combination of chat, polls, and live discussion to participate in the training. As well as encouraging the use of breakout rooms for group discussions and sharing critical points to reinforce training.

Retail Selling TRAINING IS available in
apac LANGUAGEs
SOCO Sales Training proudly provides regional teams with training in four APAC languages: Indonesian, Thai, Mandarin and Vietnamese. Regional teams can learn new skills in their native language while minimising downtime and maximising results. Training teams across Asia so everyone can learn the same cutting-edge skills.
Retail Selling Training PROGRAM MATERIALS
All participants receive complete Retail Selling workbooks, post-training reinforcement content and access to our private Facebook group for ongoing support.






Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.