RETAIL SELLING training
Greet, uncover, close
Retail Sales Training
turn "I'm just looking" into "can you tell me more about this product?"
SOCO’s retail sales training program is designed to equip participants with knowledge and application skills to better approach customers, ask probing questions, make practical demonstrations, respond to objections and close sales.
Participants benefit from the combination of strong content, highly interactive and industry-specific activities, group discussions, role-plays, case studies, engaging videos and Q&A’s! However, most crucially learning how to adopt the right attitude and aptitude for retail selling.
50000
+
SALES REPS TRAINED
3000
+
E-LEARNING STUDENTS
20
+
COUNTRIES
5
+
LANGUAGES
Retail Selling Training
Course Outline
- The Service Mindset
- Effectively Starting Conversations
- Overcoming "I'm just looking"
- Making Recommendations
- Cross-Selling and Up-Selling
- Understanding Buying Signals
Course Objectives
By the end of this workshop, participants will be able to:
- Adopt the attitude and service mindset of top-performing retail sales professionals.
- Approach customers with the most effective opening lines and opening moves and overcome the “I’m just looking” customer.
- Make more effective demonstrations by selling the value the customer wants and creating a desire for ownership.
- Cross-sell and up-sell additional items and construct a Trial Close (also known as the Assumptive Add-On Close).
- Anticipate common objections and respond to: “I’ll think about it”, “It costs too much”, “I’ll have to ask my partner” and others.
- Recognise buying signals, use basic closing techniques and handle last-minute requests for discounts.
- Prevent (and overcome) buyer’s remorse, confirm the sale and request another visit.
Who Should Attend Retail Selling Training
Our virtual training is designed for anyone in retail sales, whether customer service, roadshows, or pop-up stalls. We understand that dealing with customers face-to-face is an integral part of what they do – or should be doing.
Duration
1-2 Day In-Person Workshop or
4-90 Minute VILT
For who
Retail Sales, Customer Service, Road Shows, Pop-up Stalls, or customer-facing roles
Format
Live In-Person
Virtual Instructor Led Training (VILT)
PROGRAM DELIVERY
live or Virtual Training
All of our training programs are available live in-person when circumstances allow or live virtual training.
Our VILT programs are designed to be highly engaging and interactive. Participants benefit from using a combination of chat, polls and live discussion to participate in the training. While breakout rooms are used for group discussions and sharing, so crucial points are reinforced and remembered.
INCLUDED MATERIALS
All participants receive complete Retail Selling workbooks, post-training reinforcement content and access to our private Facebook group for ongoing support.
SOME OF OUR CLIENTS
retail sellinG training
Greet, uncover, close