RETAIL SELLING
Greet, Uncover, Close
Retail Sales Training
turn "I'm just looking" into "can you tell me more about this product?"
SOCO’s retail sales training program is designed to equip participants with knowledge and application skills to better approach customers, ask probing questions, make practical demonstrations, respond to objections and close sales.
Participants benefit from the combination of strong content, highly interactive and industry-specific activities, group discussions, role-plays, case studies, engaging videos and Q&A’s! However, most crucially learning how to adopt the right attitude and aptitude for retail selling.
Retail Selling Training
- The Service Mindset
- Effectively Starting Conversations
- Overcoming "I'm just looking"
- Making Recommendations
- Cross-Selling and Up-Selling
- Understanding Buying Signals
By the end of this workshop, participants will be able to:
- Adopt the attitude and service mindset of top-performing retail sales professionals.
- Approach customers with the most effective opening lines and opening moves and overcome the “I’m just looking” customer.
- Make more effective demonstrations by selling the value the customer wants and creating a desire for ownership.
- Cross-sell and up-sell additional items and construct a Trial Close (also known as the Assumptive Add-On Close).
- Anticipate common objections and respond to: “I’ll think about it”, “It costs too much”, “I’ll have to ask my partner” and others.
- Recognise buying signals, use basic closing techniques and handle last-minute requests for discounts.
- Prevent (and overcome) buyer’s remorse, confirm the sale and request another visit.
Our virtual training is designed for anyone in retail sales, whether customer service, roadshows, or pop-up stalls. We understand that dealing with customers face-to-face is an integral part of what they do – or should be doing.
Duration
1-2 Day In-Person Workshop or
4-120 Minute VILT
For who
Retail Sales, Customer Service, Road Shows, Pop-up Stalls, or customer-facing roles
Format
Live In-Person
Virtual Instructor Led Training (VILT)
RETAIL SELLING training
Greet, uncover, close
LIVE IN-PERSON, LIVE VIRTUALLY OR ON-DEMAND LEARNING
CHOOSE THE TRAINING DELIVERY THAT WORKS FOR YOU
Live In-PERSON TRaining
SOCO®‘s onsite training, brings our experienced instructors to you. Learners can learn new skills with their colleagues, while engaging in role plays, brainstorming exercises and active group discussions. They will get coaching and feedback during the session to learn, practice, and improve new skills.


E-LEARNING | SOCO ACADEMY
VIRTUAL INSTRUCTOR-LED TRAINING (VILT)
All of our live virtual training programs are highly engaging and interactive. Our VILT solution combines over 20 years of sales experience with video and digital technology. It creates a virtual classroom that mimics in-person learning.
We achieve this by using a combination of chat, polls, and live discussion to participate in the training. As well as encouraging the use of breakout rooms for group discussions and sharing critical points to reinforce training.

Retail Selling TRAINING IS available in GLOBAL LANGUAGEs
SOCO Sales Training offers training in various languages, including European languages and APAC languages like Indonesian, Thai, Mandarin, and Vietnamese. Regional team members can learn new skills in their native language while minimizing downtime and maximizing results. Training sales teams around the world so everyone can learn the same cutting-edge skills.
Retail Selling Training PROGRAM MATERIALS
All participants receive complete Retail Selling workbooks, post-training reinforcement content and access to our private Facebook group for ongoing support.

•Tissot•
•BMW•
•Crocs•
•UOB•
•Wilkhahn•
Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.