SOCO SELLING

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SOCO SELLING: SALES FUNDAMENTALS TRAINING

Learn Essential Sales Skills & Master The Sales Process

soco selling - Sales Fundamentals Training

Learn essential Sales Skills & Master The Sales Process

Sales isn’t a skill one is born with. While some people are naturally gifted in building relationships, being a smooth talker or full of confidence, sales is something that needs to be learnt, practiced and fine tuned to truly excel at it.

Our SOCO Selling framework forms the foundation of the sales process. It covers the essential skills every sales person needs to learn to have quality conversations with prospects, present your solution, overcome objections and ultimately, close deals.

Take your team and their results to the next level. Implement the SOCO Selling methodology at your company to help your team master the sales process.

SALES REPS TRAINED

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E-LEARNING STUDENTS

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SIGNS YOUR TEAM NEEDS SALES FUNDAMENTALS TRAINING

They pitch the product before understanding what the customer needs
They get stumped when a prospect pushes back on the offer
They lose motivation when they lose a sale
They lose business to competitors because they don't know how to standout
They follow up with a lead once, then waits for them to get back to them
They don't know how to progress a sale to natually lead it towards a close

Why implement SOCO'S essential Sales Skills?

New and seasoned sales professionals need consistent training to stay at the top of their game. The world is constantly evolving and so is the way people sell and want to be sold to. The strategies that worked before, don’t work anymore in this era of technology first.

Here are SOCO, we focus on modern sales skills implemented by world class companies around the world to train sales professionals how to sell in this digital era. Whether it’s asking the right questions to uncover problems, using technology to reach unreachable prospects, presenting your solution effectively, tactfully overcoming objections or presenting so efficiently that closing becomes easy, we have you covered.

If you’re ready to drastically improve your team’s results, we’ll equip them with the knowledge and application skills to take your business and sales skills to the next level. Have team members learn the essential selling skills needed to move more prospects from new leads to closed deals.

By the end of SOCO’s sales fundamentals course, teams will be able to:

Adopt the attitude of top performing sales professionals and stay motivated even during challenging times.
Analyse the client before the meeting and more effectively prepare for presentations.
Ask powerful questions to better assess customer needs and propose the most suitable solutions to meet those needs.
Anticipate common objections, formulate (and practice) responses to more effectively negotiate and close sales.
Maintain engagement with key decision makers to ensure you are #1 on their list when considering future opportunities.

The Result

You’ll ensure new leads aren’t wasted on untrained reps. Sales teams who undertake SOCO Selling Training will likely make more sales by improving their ability to connect with prospects, understand their needs, and communicate the value of your product or service.

Best Training and Facilitation Skills

WHY companies CHOOSE SOCO

SOCO/ has won awards at the HR Vendors of the Year awards since 2016. These awards include Best Sales Training Provider, Best Digital Learning Provider, and Best Training and Facilitation Skills.

Industry-leading companies choose SOCO Sales Training to train their teams for a few key reasons:

Award-Winning Training Provider
Trained Over 50,000 Sales Reps
We Customize Training to Every Industry
Pre-Training Learning
Role Playing and Group Discussions
Thorough Post-Training Evaluation
Post-Training Reinforcement

WHAT OUR CLIENTS HAVE TO SAY ABOUT US

Jumpstart Your TEAM's GROWTH with Soco Selling’s Fundamentals

Begin Your Journey to Sales Success with Our Comprehensive Sales Skills Training.

Sales Fundamentals Training: Master essential Selling Skills

SOCO Selling – Sales Fundamentals Training is ideal for anyone in account management, business development, pre-sales, sales, or a customer-facing role where effectively selling the company’s solution is an integral part of what they need to be doing.

Duration

1 to 2-Day In-Person Training or
Multiple 120 minutes VILT

For who

Account Management, Business Development, Pre-sales, Sales or in a customer-facing role

Format

Live Workshop, E-Learning or Virtual Instructor Led Training (VILT)

SOCO Sales Fundamentals

Course Outline

Course Objectives

By the end of this workshop, participants should be able to:

Assess the needs of prospects

Conduct thorough assessments to understand what their prospects truly need. This will enable them to approach sales conversations with a deep understanding of their client’s challenges and goals.

Present their solutions effectively

They will be able to communicate the benefits and features of their products or services in a way that aligns with their prospect’s needs.

Navigate and handle objections

Acquire techniques for addressing and overcoming objections. This skill is crucial for maintaining a positive dialogue and moving the sales process forward even when faced with resistance.

Focus on providing value when communicating with prospects

They will be able to keep the conversation centered on how their solution can positively impact their prospect’s business or life. The ability to focus on the value that a solution provides is essential.

Strategically close deals with confidence

Use their toolkit of strategies to conclude their sales conversations successfully and achieve their desired outcomes.

SOCO Selling™ course modules

Sales Skills Training: Your Path to Success

Learn the Core of Sales Success With Our Fundamentals Training

HERE'S A PEEK INTO OUR TRAINING SESSIONS

ON-GOING SUPPORT AFTER TRAINING

Reinforcement
Content

SOCO provides 4-12 weeks of content after the workshop to help reinforce the in-class learning.

Post Training Evaluation

We conduct an in-depth assessment of the learners post training to evaluate what they learnt and how they will implement it.

ROI Maximizer & Next Steps

To ensure you get the most out of the training and your investment we conduct a debrief call to highlight next steps needed and recommendations on how to maximize effectiveness.

FREQUENTLY ASKED QUESTIONS (FAQ)

Why is Sales Fundamentals training important for your team?

Sales Fundamentals training is crucial for any team because it lays the groundwork for understanding customer needs and building effective communication skills.

This training provides the tools and techniques necessary for team members to confidently approach potential customers, present products or services clearly, and close deals successfully.

With a strong foundation in sales principles, team members can navigate sales conversations with ease, leading to increased performance and, ultimately, a positive impact on your company’s bottom line.

By investing in Sales Fundamentals training, you’re not only improving your team’s skill set but also laying the foundations for their future learning and growth.

Should I hire a sales trainer?

Yes, hiring a sales trainer can be a valuable investment for your sales team.

An external sales trainer brings several advantages:

Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.

As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.

What is the average cost for Sales Fundamentals training?

The average cost of Sales Fundamentals training can vary significantly depending on the provider and duration of the training. Companies can expect to pay between $400 to thousands per learner.

What are the program delivery options?

Sales Fundamentals training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.

How long are the training sessions?

Training sessions can vary in length to accommodate different needs. They can be delivered as short 90 minute sessions delivered via web conferencing software or can span 1-3 days in-person.

This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are.

What is covered in an Sales Fundamentals training session?

A Sales Fundamentals training session covers several key areas to equip team members with the necessary skills for successful selling. In this course, we cover a wide range of critical topics, including:

Assessing Needs of Prospects:

How to identify and understand the specific needs and challenges faced by potential customers

Presenting Your Solution:

Learn the best ways to communicate how your product or service can address the prospect’s needs effectively.

Handling Objections:

This crucial segment provides strategies for responding to and overcoming any concerns or reservations that prospects may express.

Focusing on Value:

How to highlight the benefits and value that your product or service brings to the customer

Closing Methods:

This module covers various techniques and approaches to conclude the sales process and secure a commitment from the customer.

Here are more sales training topics that we can cover for a more customized training program.

How can I measure the ROI (Return on Investment) of sales training for our company?

Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.

Which countries/locations can you provide training for?

We are committed to serving clients around the world. Our training programs have been successfully delivered in various international locations including the United States, Canada, Europe and all APAC countries.

Regardless of your organization's location, we can work with you to provide high-performance sales training solutions tailored to your specific needs and objectives. Our global reach ensures that businesses in different countries can benefit from our expertise in optimizing B2B sales teams.

Build a Strong Sales Foundation with Soco Selling

Get the Sales Skills You Need For The Results You Want.

SOCO SELLING Training PROGRAM MATERIALS

INCLUDED TRAINING MATERIALS

All participants receive complete SOCO Selling workbooks, post-training reinforcement content and certificates of completion.

NEED ON-DEMAND E-LEARNING?

SOCO SELLING ONLINE SALES COURSE

Learn how to sell virtually anywhere, any time with our on-demand e-learning courses.

START LEARNING THE FUNDAMENTALS OF SALES

Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.