BUILD CONSISTENCY ACROSS YOUR GLOBAL TEAMS
Deploy one consistent sales approach across different regions and languages using our localized trainers.
OPTIMIZING GLOBAL SALES TEAMS PERFORMANCE
ONE SALES APPROACH
BORDERLESS SCALE
BORDERLESS SCALE
Trusted by global companies to train 50,000+ reps in 30+ countries in 10+ languages
Optimize How Your Global Teams Sell
SOCO Sales Training is an award-winning sales optimization company that builds high-performing sales teams around the world by giving them a trusted approach to close more bigger deals faster.
Regional teams stop wrestling with inconsistent training and instead get a sales approach that gets reps on the same page quickly, leaving companies with more predictable sales growth globally.
TRUSTED BY HR, L&D, AND SALES LEADERS
AWARD WINNING SALES TRAINING PROVIDER
HR and L&D leaders trust SOCO to deliver world-class, highly engaging and effective sales training.
That trust is reflected in the HR Vendors of the Year Awards, which has named SOCO a top provider for sales training, facilitation skills, and digital learning platforms since 2016.
- Gold for Best Sales Training Provider
- Gold for Best Digital Learning Provider
- Gold for Best Training and Facilitation Skills
- Silver for Best Management Training Provider
Customized Training
We conduct a thorough needs analysis for both leaders and learners to design a program that truly fits your team. By integrating unique, industry-specific case studies, we deliver a tailored solution.
Training Effectiveness
Our interactive sessions follow an 80/20 rule focused on practical context, heavily featuring activities and role-plays. This hands-on approach drives observable changes to on-the-job behavior in your sales team.
Ongoing Support
We offer post-training coaching, e-learning digital reinforcement, and train-the-trainer support. We help turn new skills into lasting habits so your investment keeps paying off long after the session ends.
Training That Your Reps Actually Want to Attend
Interactive, high-energy sessions your reps stay engaged in, not another training they can’t wait to leave.
THE SOCO APPROACH
A COMPLETE SOLUTION TO DRIVE BEHAVIOR CHANGE
We don’t just drop in, run a single workshop, and leave. SOCO®’s complete system combines live training, continuous coaching, and digital reinforcement to transform how your team handles active deals long-term.
To make sure these new skills actually stick, our approach supports your sales leaders and reps long after the initial kickoff. We wrap our core sales training with upfront assessments and train-the-trainer programs, giving you a structured approach that scales seamlessly across your global teams.
Instead of leaving your reps to figure it out on their own, we back them up with self-paced online courses through SOCO Academy, ongoing sales coaching, and practical support tools. When everyone speaks the same language, you eliminate the guesswork and optimize how your team applies their training directly to active deals in their pipeline.
SALES TRAINING BUILT FOR YOUR INDUSTRY
TECHNOLOGY, MEDIA, & TELECOMMUNICATIONS (TMT)
Give your reps the skills to translate complex tech into clear business value. Selling in this space means unseating entrenched incumbents and capturing market share in a highly competitive market. It is exactly why tech leaders like Spotify, Salesforce, QuickBooks, Red Hat, and major data centres trust our sales approach.
- Technology
- Media
- Telecommunications
Our Past Clients
•Stratasys•
•Salesforce•
•Red Hat•
•Singtel•
•Spotify•
WHAT OUR CLIENTS SAY
...it was outstanding. The modules and content flow were perfectly structured, showcasing Kyle’s extensive sales expertise. I particularly appreciated how the role-playing and group activities were tailored to our specific challenges.
Olga Marie
Business development
What Leaders Say After Working With Us
Your buyers are more price-sensitive than ever, and selling in a competitive market requires serious discipline. We’ve worked with large SMEs and multinationals to help their teams optimize their sales process so they can close more deals deals faster than they were before.
We asked sales leaders who run these global programs to share their honest experiences working with us. Here is what sets our global framework apart:
Global Content, Local Context
You get a single, unified sales framework delivered by elite, native-speaking trainers who align local market context with your global compliance standards.
“We recently had tom conduct a virtual external sales training program for our entire commercial organization at carousell group for our different brands in 5 countries. [tom] energized and fuelled our sales teams to apply the concepts learned”
– Head of Sales Operations & Enablement, Carousell
Practical Sessions That KEEP TEAMS FOCUSED
Your team gets hands-on practice instead of long slide decks. We keep energy high and adapt the content on the spot so reps stay focused throughout the entire session.
“I appreciated Tom’s adaptability and flexibility in tailoring his content to meet the specific needs of our learners. His energy in the class is contagious. He was able to engage and motivate our learners throughout our full-day session.”
– Senior Manager, Medisca
ENTER EVERY MEETING FULLY PREPARED
Reps are able to step into meetings fully prepared with deep account context. Instead of asking basic questions, they bring fresh insights that show buyers where they are leaking revenue and how to fix it.
“The team is doing a better job of preparing for customer meetings and developing relevant insights after the training.”
– Sales Leader, Planteneers
Personalized & Tailored Sessions
We align every workshop with your industry, sales process, and real buyer objections. Your reps practice using active deals in their current pipeline.
“Quality of training and ability to personalize and customize the sessions. Working as partners and not as client-vendor.”
– Associate Director, MyGlobalSchool
Build Lasting Selling Habits
You get a collaborative partner who works closely with your leadership team to drive long-term retention through follow-up consultation calls and e-learning so those new selling habits actually stick.
“We also appreciate the fact that there are post consultation calls and eLearning the participants can leverage to improve retention and application of learning. “
– L&D Manager, Yondu
