BUILD CONSISTENCY ACROSS YOUR GLOBAL TEAMS
Deploy one consistent sales approach across different regions and languages using our localized trainers.
Deploy one consistent sales approach across different regions and languages using our localized trainers.
SOCO Sales Training is an award-winning sales optimization company that builds high-performing sales teams around the world by giving them a trusted approach to close bigger deals faster.
Regional teams stop wrestling with inconsistent training and instead get a sales approach that gets reps on the same page quickly, leaving companies with more predictable sales growth globally.
HR, L&D and sales leaders trust SOCO to deliver world-class, highly engaging and effective sales training.
That trust is reflected in the HR Vendors of the Year Awards, which has named SOCO a top provider for sales training, facilitation skills, and digital learning platforms since 2016.
Customized Training
We conduct a thorough needs analysis for both leaders and learners to design a program that truly fits your team. By integrating unique, industry-specific case studies, we deliver a tailored solution.
Training Effectiveness
Our interactive sessions follow an 80/20 rule focused on practical context, heavily featuring activities and role-plays. This hands-on approach drives observable changes to on-the-job behavior in your sales team.
Ongoing Support
We offer post-training coaching, e-learning, digital reinforcement, and train-the-trainer programs to turn new skills into lasting habits so your investment keeps paying off long after the session ends.
Interactive, high-energy sessions your reps stay engaged in, not another training they can’t wait to leave.
We don’t just drop in, run a single workshop, and leave. SOCO®’s complete system combines live training, ongoing coaching, and digital reinforcement to transform how your team handles active deals long-term.Â
We wrap our core sales training with pre-training assessments and post training leader reinforcement tools. Paired with optional train-the-trainer programs, companies get a structured approach that scales seamlessly across your global teams.
When everyone is trained to sell the same way, using the same process and approach, what works in one deal or one region can be scaled across every team — creating consistent results across your entire global sales organization.
Give your reps the skills to translate complex tech into clear business value. Selling in this space means unseating entrenched incumbents and capturing market share in a highly competitive market. It is exactly why tech leaders like Spotify, Salesforce, QuickBooks, Red Hat, and major data centres trust our sales approach.
Give your reps the skills to build credibility with medical professionals and navigate complex, highly regulated buying committees. Selling in this space means overcoming long sales cycles and hospital inertia to get contracts signed. It is exactly why healthcare leaders like GE Healthcare, Johnson & Johnson, Novo Nordisk, and Roche trust our sales approach.
Give your admissions reps the skills to navigate parents making a life-changing decision for their child, to HR managers seeking valuable benefits for their employees. Selling in this space means turning inquiries into enrollments without ever feeling pushy. It is exactly why education leaders like Taylor’s, Nexus, British Council, and Stamford American trust our sales approach.
Give your reps the skills to defend price against aggressive purchasing agents and prove value over cheaper alternatives. Selling in this space means protecting your margins through long validation cycles and multi-stakeholder buying committees. It is exactly why manufacturing leaders like Stratasys, Dentsply, and FLSmidth trust our sales approach.
Learn more, get a quote or check dates. We’re happy to help!

