COMPANY PROFILE

SOCO/ Sales Training is an award-winning sales optimisation company that helps build high-performance B2B and B2C sales teams in organisations across Asia and around the world. Our motto is that no salesperson should lose a sale because they can’t sell. Instead, salespeople need to be given all of the skills, tools and techniques to maximise sales results.  
 
SOCO has spent decades developing, fine tuning and implementing our results-based training for innovative companies that want a more modern and effective approach to selling. 
 
SOCO’s core value is that we don’t believe in one-off sales training. Instead, to maximise results, training needs to incorporate a complete system so new skills get practiced, implemented and mastered. Our expansive suite of solutions are designed to train sales teams effectively with minimal downtime so sales professionals can quickly get back to doing what they love – closing deals
Trophy for being the Award-Winning Training Provider
AWARDED GOLD IN
"BEST TRAINING & FACILITATION SKILLS"
Trophy for being the Award-Winning Training Provider
AWARDED GOLD IN
"BEST MANAGEMENT TRAINING PROVIDER"
Trophy for being the Award-Winning Training Provider
AWARDED GOLD IN
"BEST SALES TRAINING PROVIDER"
CHIEF EXECUTIVE OFFICER
Tom Abbott

Tom Abbott, the CEO of SOCO Sales Training, a top sales training vendor in Asia, is an international sales expert, keynote speaker and author of ’The SOHO Solution’ and ‘Social Selling‘. He is also the host of the Selling in Asia Podcast and the architect of the e-learning platform SOCO Academy.

Tom’s passion to help sales professionals and companies achieve their goals is what fuelled him to start SOCO over 20 years ago.

What started as a small company in Vancouver, Canada has grown to a leading sales training company helping 10s of thousands of sales professionals across Asia and the world every year. 

OUR TEAM
TrainerS & COACHES

SOCO Certified Sales Trainers Across Asia

sales training Thailand customer maersk
What our clients have to say about US
Chau Tran
Chau Tran
2024-01-29
Thanks Mr. Jason and Soco. I had great training days in Malaysia with Mr. Jason 🤘. Great experiences and received good and helpful advice and skills for sales job ! High recommendation for Sales courses
Admissions Manager
Admissions Manager
2023-11-19
It was an engaging session with lots of tips that the team was able to use in their daily work. Tom was excellent in connecting with various people within the team and kept them involved in the discussions. Highly recommended.
Fred Fischer
Fred Fischer
2023-10-11
The SOCO team facilitated a workshop that exceeded our (already high) expectations. Engagement from our sales team, especially those disgruntled to have been taken out of the field, was phenomenal....I could not have achieved our learning objectives w/o SOCO's assistance. I am looking forward to leveraging your team again soon.
TIPWAN WONGPAN
TIPWAN WONGPAN
2023-08-23
Thank you for sales skills and knowledge sharing. It was a fruitful training. So much fun and Tom encouraged me a lot.
Laura Chong
Laura Chong
2023-07-31
Great session with Allen! He was knowledgeable and tailored the session to our needs. Session was engaging as well with the use of roleplays.
Jereme Chong
Jereme Chong
2023-05-29
Great training provider, was attentive and ready to assist with any requests. Would definitely use them again for other training needs.
Jason Cabute
Jason Cabute
2022-10-27
We had the training sometime in September. We appreciate the great course, and it has helped us to better serve our customers.
Jon Cronin
Jon Cronin
2022-01-28
Engaging, thoughtful training with a real insight into the world of sales.
karami omar
karami omar
2020-05-27
The virtual learning experience has boosted my confidence level. So many new ideas apart from refreshed ones have been shared. Will definitely share with my partners and team members. Well Done SOCO!
Let’s Build Your Dream SALES TEAM

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