COMPANY PROFILE
What Sales Teams Are Struggling With Today
We know that relying on outdated tactics doesn’t work anymore. We help teams overcome the three biggest hurdles to profitable growth:
Pipeline Creation
Proactively finding and creating more high-quality opportunities.
Value Communication
Differentiating on value to win complex deals without discounting.
Sales Execution & Leadership
Closing consistently with confidence, discipline, and a strong success mindset.
LOCATIONS WE PROVIDE TRAINING TO
We have SOCO Certified sales trainers across the globe
RESULTS BASED TRAINING SYSTEM
We don’t believe in one-off training. Instead, we go beyond short-lived improvements by implementing full cycle sales systems that change behavior and grow revenue.
We evaluate every sales team with pre-training assessments to create a training experience customized to your company, your products and your buyer.
Our results based training system covers 4 key areas to ensure you get the right training based on your team’s needs and desired outcomes:
- Situation: We identify your team’s existing processes and tools and gain an understanding of your company, industry and who you sell to.
- Opportunities: We look for the gaps and identifying exactly where a team can find better results by changing specific behaviors.
- Challenges: Every team has roadblocks. We help pinpoint the specific friction points that are getting in the way of closing deals.
- Outcomes: We focus on the specific, measurable results a business wants to see once those challenges are handled.
Drive Lasting Sales Growth With SOCO
When you choose a sales training partner, you need to know their methods will stick. Our proven approach (mentioned by participants themselves) goes far beyond traditional classroom learning. We combine deep industry expertise with hands-on training to transform how your team sells every day.
Customized Training
We conduct a thorough needs analysis for both leaders and learners to design a program that truly fits your team. By integrating unique, industry-specific case studies, we deliver a tailored solution.
Training Effectiveness
Our interactive sessions follow an 80/20 rule focused on practical context, heavily featuring activities and role-plays. This hands-on approach drives observable changes to on-the-job behavior in your sales team.
Ongoing Support
We offer post-training coaching, e-learning, digital reinforcement, and train-the-trainer programs to turn new skills into lasting habits so your investment keeps paying off long after the session ends.
CHIEF EXECUTIVE OFFICER
Tom Abbott, the CEO of SOCO Sales Training, a top sales training vendor, is an international sales expert, keynote speaker and author of ’The SOHO Solution’ and ‘Social Selling‘. He is also the host of the Selling in Asia Podcast and the architect of the e-learning platform SOCO Academy.
Tom’s passion to help sales professionals and companies achieve their goals is what fuelled him to start SOCO over 20 years ago.
What started as a small company in Vancouver, Canada has grown to a leading sales training company helping 10s of thousands of sales professionals around the world every year.
WHAT OUR CLIENTS HAVE TO SAY ABOUT US
•QuickBooks•
•Great Eastern•
•MAERSK•
•Salesforce•
•Spotify•
•Zendesk•
•Hewlett-Packard•
•Electrolux•
•HSBC•
•3M•
WHAT OUR CLIENTS SAY
Integrating AI
Into Sales
We show your team how to use AI to save time on the busywork: research, follow-ups, prep, so they spend more time actually selling.
Certificates
of Completion
We provide graduates with certificates verifying mastery of our SOCO Selling methodologies.
Case Studies & Role Plays
We use real-world examples to help your team turn these ideas into daily sales habits.
Post Training Evaluation
After the workshop, we check on what your team learned and show you how to help them use their new skills.
Maximize Your ROI
We do a debrief with you after the training to share clear next steps so you get the absolute most value out of your investment.
