Sales Skills

The essential sales skills all sales professionals, business development representatives and agents need to start implementing.

When the economy starts to slow down and the amount of leads coming in or the number of prospects signing up¬†decreases, many companies look at ways to lower expenses. While it’s always smart to run a lean company, the smartest companies know that a downturn is the right time to increase spending on activities that […]

The world of sales can prove challenging and at times, intimidating. It’s little wonder that many salespeople find themselves approaching the close of a sale with an almost apologetic attitude. There’s a difference between using a soft close and simply giving the customer an easy out. Fortunately, there’s a simple yet powerful technique that can […]

So you want to build your LinkedIn connections? Whether you’re looking for potential clients, new employees or a new employer, building your LinkedIn connections can be a very valuable asset. When done correctly, with the right amount of effort, you can quickly go from hundreds to thousands of connections in just a couple of months. […]

Excerpt taken from our online sales training platform SOCO Academy. Many of us make the mistake of trying to sell our products or services before fully understanding our prospects’ most pressing challenges. This is like your doctor handing you a prescription before taking the time to fully understand your symptoms! Can you imagine that happening? […]

20 Lessons from 20 Years in Business from Tom Abbott, CSP Congrats! Congratulations! Congratulations Tom! That notification kept coming from my LinkedIn iPhone app last week and I didn’t know why. After logging in, I realised that it was my work anniversary. 20 years this September with Soco Sales Training. To celebrate this milestone, here […]

Good vs Bad Salesperson from Tom Abbott, CSP Not all salespeople have the qualities it takes to become a top performer. There are certain traits which separate the top performers from the bottom. Here’s your cheat sheet to the qualities of a good versus a bad salesperson. Also Read: How to Create a Sales Playbook […]

With more and more companies looking to generate leads using LinkedIn, I am often asked, how to craft the ideal LinkedIn Profile for sales professionals. Because there is a big difference between a LinkedIn profile set up to gain employment and one set up to connect with prospects. The truth is the first step in […]

Here’s a compilation of some of our favourite sales training slide decks: Building A LinkedIn Profile To Generate Leads from Tom Abbott, CSP With more and more companies looking to generate leads using LinkedIn, I am often asked, how to craft the ideal LinkedIn Profile for sales professionals. Because there is a big difference between […]