Sales Skills

The essential sales skills all sales professionals, business development representatives and agents need to start implementing.

Excerpt taken from our online sales training platform SOCO Academy. Many of us make the mistake of trying to sell our products or services before fully understanding our prospects’ most pressing challenges. This is like your doctor handing you a prescription before taking the time to fully understand your symptoms! Can you imagine that happening? […]

20 Lessons from 20 Years in Business from Tom Abbott, CSP Congrats! Congratulations! Congratulations Tom! That notification kept coming from my LinkedIn iPhone app last week and I didn’t know why. After logging in, I realised that it was my work anniversary. 20 years this September with Soco Sales Training. To celebrate this milestone, here […]

Not all salespeople have the qualities it takes to become a top performer. There are certain traits which separate the top performers from the bottom. Here’s your cheat sheet to the qualities of a good versus bad salesperson. Also Read: How to Create a Sales Playbook For Your Team 5 Tips for Including Storytelling into […]

With more and more companies looking to generate leads using LinkedIn, I am often asked, how to craft the ideal LinkedIn Profile for sales professionals. Because there is a big difference between a LinkedIn profile set up to gain employment and one set up to connect with prospects. The truth is the first step in […]

Here’s a compilation of some of our favourite sales training slide decks: Building A LinkedIn Profile To Generate Leads from Tom Abbott, CSP With more and more companies looking to generate leads using LinkedIn, I am often asked, how to craft the ideal LinkedIn Profile for sales professionals. Because there is a big difference between […]

Inbound marketing may be today’s biggest trend, but despite what others people may tell you, cold calling is not obsolete. The truth is that when a sales team uses it correctly; it is still one of the most effective methods for creating new leads, establishing high-value sales opportunities for your business, and developing your network. It is part […]

What Makes Storytelling in Sales So Powerful? Study after study shows that people are more receptive to stories than almost any other type of communication. Our brains are designed not only to crave stories, but to remember them, and pass on meaningful ones to others. That’s why incorporating storytelling into your sales pitch is so […]