Sales Skills

Sales is a skill that needs to be practiced, learnt and developed to be successful. Therefore, in this section, you can find the essential sales skills all sales professionals, business development representatives and agents need to implement.

2020 forced businesses to change to match the turbulent wave of unprecedented events rapidly. With work and life environments turned on their head, 2020 quickly exposed many sales professionals’ skill gaps – critical selling skills they didn’t think they needed just months before.

As 2021 continues to bring change and the need to adapt, companies need to enable their sales teams to evolve their sales strategies to change time. Sales teams can no longer get by with just having basic sales skills.

In Sales Skills, you can find everything from negotiating, prospecting, qualifying, and even just communicating  – we have something for everyone to learn.

Our complete sales training system

SOCO’s complete training system ensures that you and your team will outlast short-term goals by developing long-term selling behaviours.
The SOCO Selling methodology is implemented by multitudes of industry-leading companies around the world. Including UOB, SingTel, Spotify, ZenDesk, Millennium Hotels and Maersk, to name a few.
Whether you have a sales team of one or one thousand, our program is designed to get your sales staff trained quickly and efficiently. 
Learn today & implement effective techniques tomorrow!

A Guide To Objection Handling | How To Overcome Common Sales Objections

 In a perfect world, prospects will be easy to qualify, move through the sales pipeline with ease and have absolutely no sales objections. Unfortunately, however, we don’t live in a perfect world. If prospects didn’t have objections – they would’ve bought your product already! That’s why objection handling is just half the fun in sales, so …

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7 Personality Traits of a Good Salesperson Vs. a Bad Salesperson

 When sales leaders hire new salespeople, they know that not all salespeople have the qualities it takes to become a top performer. There are distinct traits that make a good salesperson. However, in every organization, you’re going to find a combination of good sales professionals and not so good sales professionals. For this reason, …

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What assets are needed to succeed in sales?

What do you think of when you hear the word “asset”? Gold, money, property usually come to mind, but I’m talking about assets in sales. Useful or valuable qualities needed to succeed in the sales profession. S.E.L.L.I.N.G. is an easy acronym for the 7 assets needed to succeed in sales: Solution-focused: There are many people …

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Compiling a List of Frequently Asked Questions

Compiling a list of frequently asked questions that your ideal customers want answered. Since buyers have more choices available to them than ever before, they also seem to have more questions than ever before. Fortunately, you’ll notice there are some right questions that are asked more frequently than others. How does it work? How long …

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4 CRM Best Practices | How To Organise Prospecting Information

If you’re struggling to organise your prospecting information, you probably already know that you need a customer relationship management tool (CRM). Perhaps you have one, and you’re still not sure exactly what you’re doing – don’t worry, that’s why we created this guide to the 4 top CRM best practices that we swear by. What …

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8 Major Warning Signs Your Sales Team Needs Training & How To FIX Them!

Presumably, you’re here because you have a nagging suspicion that your sales team isn’t quite fulfilling your expectations, leaving you to conclude that, ultimately, your sales team needs training. However, it may not be entirely apparent why. For this reason, this article explores eight major warning signs that your sales team needs training and how you …

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How To Talk To Prospects & Have Effective Sales Conversations

All salespeople know that the key to getting the sale is having effective sales conversations with prospects. We use this time as a vital opportunity to discover their most significant challenges, why and how they buy, whom they buy from, and what solutions they so painfully need. However, the problem is that 44% of buyers …

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