Adapting To The New Normal In Sales with Steve Benson

In this Selling in Asia podcast episode, Tom Abbott sits down with Steve Benson, Founder and CEO of Badger Maps. A time management software that helps sales reps optimize their routes and be on time. He was Google Enterprise’s top sales executive in 2009 and hosts the Outside Sales Talk podcast. Join them as they mull over topics such as the new normal in sales, how to present and sell using Zoom and how to continue to move prospects along the pipeline in challenging times like these.

Also read:

• Why Everyone Should Work in Sales at Least Once in Their Life
• Social Selling Book – Differentiate on Social Media
• The Impact Of Culture On Performance with Steve Simpson
• Glossary of Sales Terms – The Ultimate Sales Encyclopedia

The New Normal In Sales

As a result of COVID-19, organizations need to reshape their offerings to meet changing customers’ needs. Now more than ever, sales teams are perfectly placed to catalyze change within their firms and determine where innovation needs to occur to meet the changing marketplace. However, closing the gap is imperative as the physical distance between us and our prospects expands. We need to change the way we negotiate in the digital era. Our economies are unstable, and some of us live on a day-to-day basis. Our potential customers’ risk tolerance hovers above none, and they now require immediate aggressive priority setting to feel comfortable.

Presenting & Selling With Zoom | The New Normal In Sales

Read How The Live Streaming Selling Trend is Changing Sales Professionals with Ashley Galina Dudarenok

More About Steve Benson

Connect with Steve Benson on LinkedIn and visit Badger Maps to learn more about his field sales solution. Mention you heard him on the Selling in Asia podcast to enjoy 20% off.