Social Selling

Without a doubt, there’s never been a better time to be in sales because, in this era of social media, social selling is the evolution of sales.

Above all, buyers are always connected and constantly on social media, learning more about your company and competitors.

As a result, social media has changed the buying process and, as a result, the selling process.

Still on the fence about how effective Social Selling is for your business? Consider these social media selling statistics: 89% of purchases (75% for B2B) start with an online search. Today’s socially savvy buyers don’t even contact you (or your competitors) until 57% of the purchase process is complete. Social media selling provides you with a never-before-seen opportunity to influence buyers to approach your business.

Social Selling is a valuable archive of resources dedicated to helping you sell with social media. Not sure where to start? No worries, these are our top picks!

9 Tips To Supercharge Your 2023 Social Selling Strategy

 9 Tips to Supercharge Your 2023 Social Selling Strategy (Podcast)

If you want to take your sales skills to the next level and learn how to master the entire sales process, join SOCO Academy and get certified in SOCO Selling. If you’re not yet the master of your social selling strategy, 2023 is the time to do so. With more customers online than ever, you […]

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5 LinkedIn Outreach Tricks To Generate High-Quality B2B Leads with Stefan Smulders

5 LinkedIn Outreach Tricks To Generate High-Quality B2B Leads

Unsurprisingly, you’re not the only salesperson trying to connect with prospects on LinkedIn. As the professional platform continues to rapidly grow on its 800 million users (including plenty of large outbound operations), our competition for attention is growing. Too many leads now receive the same obvious sales messages – and are becoming more suspicious and

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Linkedin voice messages - How to leverage sales best kept secret

LinkedIn Voice Messages: How To Leverage Sales Best Kept Secret

Audio is everything at the moment. There is a real explosion of voice-only inspired apps – how can we forget the success of Clubhouse? But voice apps aren’t just great for social networking; they’re also perfect for social selling. Personalisation is everything these days, and customers prefer to buy from someone they know, like and

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How To Get Past Gatekeepers: 6 Expert Strategies

Here’s a startling statistic: When you’re cold-calling, you may have to make an average of eight calls to an organisation before you get through to the right person. Now, I don’t know about you, but that doesn’t sound good to me. That’s why people hate cold calls because they’re cold. To get past the gatekeepers,

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best social selling books

15 Best Social Selling Books | Prepare To Join The Evolution of Sales

It’s time to join the sales evolution because the way people buy and sell has changed forever. Today, sales professionals need to be harnessing the abundance of social media and technology to enhance their sales process, so we’ve created a list of the best Social Selling Books you need to read right now. Also read:

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10 Social Media Selling Strategies | The Ultimate Guide to Social Selling

Right now, there’s never been a better time to be in sales. In this era of social media, buyers are constantly connected online. They’re learning more about your company, your offerings and, of course, your competitors. As a result, they’re more knowledgeable than the traditional sales approach allows for. Meaning that social media has changed

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Building a Referral Network: How To Generate Leads Using Connections

Whether you’re a small business or a sales professional, recommendations are vital to the growth of your company and sales which is why it’s so important to build a referral network – a network of businesses or fellow sales professionals that target the same audience as you do but fulfil different needs so they aren’t

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