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Social Selling

Without a doubt, there’s never been a better time to be in sales because, in this era of social media, social selling is the evolution of sales.

Above all, buyers are always connected and constantly on social media, learning more about your company and competitors.

As a result, social media has changed the buying process and, as a result, the selling process.

Still on the fence about how effective Social Selling is for your business? Consider these social media selling statistics: 89% of purchases (75% forĀ B2B) start with an online search. Today’s socially savvy buyers don’t even contact you (or your competitors) until 57% of the purchase process is complete. Social media selling provides you with a never-before-seen opportunity to influence buyers to approach your business.

Social SellingĀ is a valuable archive of resources dedicated to helping you sell with social media. Not sure where to start? No worries, these are our top picks!

Using LinkedIn for Lead Gen

6 Expert Tips To Improve Your LinkedIn Lead Generation Strategy

If you want to connect with buyers in a B2B space, LinkedIn is where it’s at. While in Dubai, I met up with my friend and fellow LinkedIn advocate Natalia to share the 6 LinkedIn tips you need to be doing to succeed on LinkedIn and generate leads for your business. Stay till the end […]

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Selling in Asia Episode 47 - Building Your Personal Brand Using LinkedIn with Natalia Wiechowski

Building Your Personal Brand Using LinkedIn with Natalia Wiechowski

In this Selling in Asia podcast episode, Tom sits down with Dr. Natalia Wiechowski to discuss using LinkedIn to build your brand, sharing tips from her new book, Personal Branding with LinkedIn: The Think Natalia Method. Don’t miss out; join Tom and Natalia as they mull over topics such as: What Is A Personal Brand? Your brand is

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5 LinkedIn Outreach Tricks To Generate High-Quality B2B Leads with Stefan Smulders

5 LinkedIn Outreach Tricks To Generate High-Quality B2B Leads

Unsurprisingly, you’re not the only salesperson trying to connect with prospects on LinkedIn. Our competition for attention is growing as the professional platform rapidly grows its 800 million users (including plenty of large outbound operations). Too many leads now receive the same obvious sales messages – and are becoming more suspicious and less engaged with

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Social Media Fundamentals: Part 1 of 2

Social Media Fundamentals When I was a top-performing financial services agent, some of the most effective ways of reaching prospective customers included cold-calling, consumer shows, and print advertising. For small business owners and sales professionals today, communication with prospective customers is becoming increasingly difficult as customers become increasingly unreachable. With more and more people spending

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Building a Referral Network: How To Generate Leads Using Connections

Whether you’re a small business or a sales professional, recommendations are vital to the growth of your company and sales, which is why it’s so important to build a referral network – a network of businesses or fellow sales professionals that target the same audience as you do but fulfill different needs so they aren’t

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