Social Selling

Using social media to increase sales

Tom Abbott is a Singapore based sales specialist who has written 2 books on sales – The SOHO Solution: 21 Selling Strategies for Growing Your Small Business and Social Selling: 10 Essential Strategies to Prospect, Position and Present Using Social Media. Tom trains 10s of thousands of sales professionals annually all over Asia including Singapore, […]

Here’s a startling statistic: When you’re cold-calling, you may have to make an average of eight calls to an organisation before you’ll get through to the right person. Now, I don’t know about you, but that doesn’t sound good to me. That’s why people hate cold calls, because they’re cold. In order to get past […]

Based on a study done by Social Media Examiner, the vast majority of companies believe that social media is clearly benefiting different stages of their sales funnel. 92% say social media has increased exposure, 66% have generated leads through social media, 58% have more business partnerships and 50% see improved sales. Even though companies may be […]

Most people use social media solely as a broadcasting tool. They forget the fundamentals of sales. You should be listening 80% of the time, asking questions 10% of the time and “selling” only 10% of the time. Social media is a noisy place, so instead of competing to see who can broadcast the loudest, try […]

How To Find Your Target Audience On Social Media from Tom Abbott, CSP Are you looking to reach a large number of your ideal target customer on social media? Want to learn how to increase sales using digital marketing, internet marketing, online marketing and social media marketing? Learn the 3 rules essential to social selling […]

Prospect Prospecting is one of the most important aspects of social selling (and traditional selling). You need to use social media to ask qualifying questions and keep refining your prospect list to help you avoid wasting time calling on people who are unlikely to do business with you. To win with social selling, you need to […]

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