Top to Bottom of Funnel Sales System

SOCO’s methodology takes you from 
top to bottom of the sales funnel

 Maximise growth and your organization’s potential through Asia’s leading sales training course provider. Our award-winning, customised training develops your sales team into high-performing sales experts to help launch your company to the next level. Our suite of solutions and products are designed to get sales staff trained quickly and efficiently with minimal downtime.


B2B sales is quite simply, the act of businesses selling to other businesses. An example would be a shoe manufacturer (business) selling to a shoe store (another business). B2B sales are quite different when compared to B2C (business to consumer) sales. B2C sales are when the shoe store sells shoes to the end user (me or you).

We find it important to address B2B sales differently, as these deals are often much larger and complex, have multiple decision makers and have a longer sales cycle when compared to B2C sales.

Award Winning Sales Training Provider

For 5 years in a row, SOCO/ has won awards at the Human Resources Magazine HR Vendors of the year awards including Best Sales Training Provider and Best Digital Learning Provider categories in Singapore, Malaysia and Hong Kong. 

Here are some of the many reasons why industry leading companies choose SOCO Sales Training to train their teams.

Sales Training Program

Running a productive and profitable sales department depends on having the right employees with the knowledge they need to do their jobs effectively. In order to get the most from your sales team, the members need to be continually updating their selling skills. This is true whether the person is a long-time team member or brand-new to your company. With proper B2B sales training, you can grow your company faster than you thought possible.


Every company is different and your sales training programme needs to address these differences. That means, forget about covering general sales topics and instead concentrate on the specific needs which are relevant to the real-world challenges of the sales professionals. Here are SOCO/ Sales Training we conduct an indepth analysis of the company and team before we start planning the programme. Once we fully understand the company, their target audience and their customers, we then prepare training that is relevant to their industry and their sales process. All of this is even more important in B2B sales as what works in a retail scenario isn’t always relevant for a company selling to another business (B2B).

Maximise Results with SOCO

It’s a shocking fact that many sales teams have never gone through any formal sales training, yet the revenue of the company relies on them. Without proper training and a formal sales structure, teams are left to trial and error to figure out what works. Leaving some team members to excel while others are left struggling.

By implementing a world-class sales training program and a complete system, team members help each other achieve their goals, best practices are implemented and most importantly, closing ratios are increased. Sales training is one of the few corporate training programmes that has an almost immediate positive return on investment (ROI).

Maximise growth and your organization’s potential through Singapore’s leading sales training provider. Our award-winning, customised training develops your sales team into high-performing sales experts to help launch your company to the next level. Our suite of solutions and products are designed to get sales staff trained quickly and efficiently with minimal downtime.

We believe in creating solution-focused, goal-oriented sales specialists who take pride in their profession. The SOCO/ Selling methodology includes our seven pillars of selling and our exclusive top-to-bottom sales funnel methodology. Every sales team begins the programme with pre-training assessments, which allow us to build a custom training experience ensuring our programme provides the most effective results for your company.

SOCO/ Sales Training is available throughout Asia and is taught in seven different languages, including English, ThaiIndonesian, Malay, Tagalog, Mandarin, and Cantonese, with new languages being added continually.

For three years in a row, SOCO/ has been awarded Best Sales Training Provider by Human Resources Magazine. Our awards include Best Sales Training Provider in Singapore (Bronze 2018, Silver 2016), Best Sales Training Provider in Malaysia (Bronze, 2018, Bronze 2017) and Best Sales Training Provider in Hong Kong (Bronze 2018, Bronze 2017, Silver 2016)

Customised, Results Based Training

At SOCO/, we don’t believe in 1-off training, which is why we recommend a complete system. All of our sales training programs include:


Training sessions tend to present a lot of information at a rapid pace and attendees can forget much of the valuable information they hear. That is why it is critical that you give those who attend B2B sales training a comprehensive manual to take home and study after the course. Our training package is more than just a printout of the PowerPoint presentation. Instead, participants get a detailed manual which walks them through all of the critical aspects of the sales course including techniques and concepts discussed. All of which is further reinforced post training with weekly B2B sales training videos, articles, tips and slide decks.

who our Sales Training programs are for

New and seasoned sales professionals and sales managers will all benefit from training using the SOCO Selling methodology. Our interactive training style allows new sales reps to learn from not only the experienced trainer but also their seniors. Sales reps who have been selling for many years can fine tune their craft and learn new skills as the sales profession is always evolving and SOCO Sales Training is always at the cutting-edge of modern sales techniques. Sales is a skill that needs to be sharpened regularly to ensure maximum results.

delivering lasting results

The knowledge gained from a sales workshop should be reinforced by management and leadership. By providing tools for managers to continue the learning, new techniques can be practiced and tested post training to ensure maximum retention and implementation.

It’s also important to assess how well attendees retained the information through post training assessments and on the job behaviour analysis which can then give guidance on where to spend more time. Regular coaching sessions are also a very effective way to reinforce and assess learning.

With the proper sales programme you can see amazing results for your company. Following these guidelines is an excellent start in helping to make your B2B sales training programme a huge success.

SOCO Selling Academy

Our award winning e-learning platform SOCO Academy is a vast library of on-demand sales skills training videos.

Available in 5 different languages including English, Indonesian, Thai, Vietnamese and Mandarin, companies around the world use our e-learning platform to onboard mew sales staff, reinforce learning between training sessions and allow staff to learn new skills in their own time. 

7 PILLARs of soco selling

Our complete sales training system encompasses the seven pillars of SOCO/ Selling. Companies can pick and choose topics based on the pressing needs of the team with the help of one of our program advisors. The basis of SOCO Selling is founded on these seven pillars:


Avoid presenting abstract sales theories which are not immediately useful to sales members or skills which are difficult to determine whether or not they are making an impact on their success. By sharing easy-to-follow procedural steps, this allows them to know exactly where they are in the process and what they need to do next. This not only gives them the confidence that they are on the right path, but they can quickly evaluate how successful the technique is working.

We reinforce this with problem specific role-plays. By asking the participants what their pressing challenges are we can address those specific issues in the workshop and share the desired outcome with all attendees.

sharing our outstanding experience! the program was interactive and energising and we're looking forward to the follow up component to ensure the results of the training are not 'left in the classroom'.
catherine white
director of sales operations, venetian Resorts
Managing Director
Tom Abbott

Tom Abbott is an international sales expert, trainer, coach, keynote speaker and author of ’The SOHO Solution’, and ‘Social Selling’. Tom delivers keynotes and programmes throughout Asia Pacific to market leaders who want to make a difference in their organisation. Past clients include Ascendas-Singbridge, Maersk, Marina Bay Sands, Millennium Hotels, Prudential, Singtel, Spotify, Swatch Group, United Overseas Bank and Zendesk.

Sales leaders engage Tom for his proven solutions to building high performance sales teams that exceed targets, or looking for sales keynotes that will energise their audience.

in-person or virtual training - the choice is yours

Our complete SOCO Selling methodology is available live in-person, live virtually (VILT) and on-demand in our e-learning platform SOCO Academy. With everything going on in the world, many of our clients are choosing to training their teams in our award winning system either entirely virtually or using a blended learning approach. 


Let’s build Your dream sales TEAM

Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.

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