Transform Medical Reps into
Trusted, Insightful and Valuable Partners​

Medical, Healthcare and Pharmaceutical Sales Training Program

Equipping sales professionals with the tools needed to engage healthcare professionals.

Healthcare sales training

Reach decision makers and build strong relationships

Medical industry decision-makers are busy dealing with constantly changing protocols, long patient backlogs, and their own needs. Selling to them requires being flexible in dealing with buying groups and encouraging discussions in the new sales environment.

That’s why we offer sales training programs designed to address the specific needs of the healthcare industry. Transform sales reps into tech-savvy conversationalists who prioritize ideas, insights, and the growth of their important accounts.

50000 +
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Signs that your healthcare sales reps need training


According to The New England Journal of Medicine, today’s events have increased the demands placed on healthcare workers, leading to a “rapidly growing imbalance between supply and demand for medical resources in many countries.” 

That’s because healthcare sales professionals face a set of unique challenges. Challenges include long sales cycles, difficulty in reaching decision-makers, learning complex products, and dealing with multiple decision makers. Additionally, they must also contend with increasing competition in the market.

But all prospects want are solutions that address their immediate challenges. 

SOCO/ specializes in assisting healthcare sales representatives in enhancing their sales approach, acquiring essential sales skills, and boosting revenue. As a result, they can secure more meetings, reaching decision-makers, and close significant deals.

We have worked with innovative medical companies around the world for many years.

Our customized medical sales programs focus on training new and seasoned medical sales professionals to fill their skill gaps.

We prioritize every learner ensuring every attendee receives relevant and actionable training that produces tangible results.

Medical, Healthcare and Pharmaceutical Sales Training Programs

Transform sales reps into trusted, insightful and valuable partners 

Trophy for being the Award-Winning Training Provider
Best Training and Facilitation Skills

SOCO/ has won awards at the HR Vendors of the Year awards since 2014. These awards include Best Sales Training Provider, Best Digital Learning Provider, and Best Training and Facilitation Skills.

Industry-leading companies choose SOCO Sales Training to train their teams for a few key reasons:

•GE Healthcare•


•Inova Pharmaceuticals•

•Novo Nordisk•


What our clients have to say about US
Chau Tran
Chau Tran
Thanks Mr. Jason and Soco. I had great training days in Malaysia with Mr. Jason 🤘. Great experiences and received good and helpful advice and skills for sales job ! High recommendation for Sales courses
Admissions Manager
Admissions Manager
It was an engaging session with lots of tips that the team was able to use in their daily work. Tom was excellent in connecting with various people within the team and kept them involved in the discussions. Highly recommended.
Fred Fischer
Fred Fischer
The SOCO team facilitated a workshop that exceeded our (already high) expectations. Engagement from our sales team, especially those disgruntled to have been taken out of the field, was phenomenal....I could not have achieved our learning objectives w/o SOCO's assistance. I am looking forward to leveraging your team again soon.
Thank you for sales skills and knowledge sharing. It was a fruitful training. So much fun and Tom encouraged me a lot.
Laura Chong
Laura Chong
Great session with Allen! He was knowledgeable and tailored the session to our needs. Session was engaging as well with the use of roleplays.
Jereme Chong
Jereme Chong
Great training provider, was attentive and ready to assist with any requests. Would definitely use them again for other training needs.
Jason Cabute
Jason Cabute
We had the training sometime in September. We appreciate the great course, and it has helped us to better serve our customers.
Jon Cronin
Jon Cronin
Engaging, thoughtful training with a real insight into the world of sales.
karami omar
karami omar
The virtual learning experience has boosted my confidence level. So many new ideas apart from refreshed ones have been shared. Will definitely share with my partners and team members. Well Done SOCO!

Measurable Medical Sales Training Programs

We want you to get the best results from our sales training programs. That’s why we include post training reinforcement to maximise retention and implementation of new skills. 

We provide a post training debrief which includes sharing how to maximise results from the training and utilise pre-and post-assessments to ensure there’s a measurable impact after the training. 

After training, we provide a debrief session where we explain how to maximize the benefits of the training. Additionally, we use assessments before and after the training to measure its impact on sales performance.

Medical, Healthcare and Pharmaceutical Sales Training Programs

Transform sales reps into trusted, insightful and valuable partners 

Healthcare Sales training

Course Outline



SOCO provides 4-12 weeks of content after the workshop to help reinforce the in-class learning.

Post Training Evaluation

We conduct an in-depth assessment of the learners post training to evaluate what they learnt and how they will implement it.

ROI Maximizer & Next Steps

To ensure you get the most out of the training and your investment we conduct a debrief call to highlight next steps needed and recommendations on how to maximize effectiveness.


SOCO®’s healthcare, medical and pharmaceutical sales training is perfect for teams responsible for connecting with busy stakeholders. In the healthcare industry, your team needs to be highly competitive and be able to manage long sales cycles. This involves educating prospects, following up, and influencing decision-makers.

Participants in your personalized sales training learn how to use these skills through a variety of methods. These methods include informative content, interactive activities, group discussions, role-playing, case studies, videos, and Q&A sessions.


1-3 Days or Multiple 120 Minute VILT Sessions

For who

Healthcare Sales Professionals & Sales Leaders


Live Workshop or
Virtual Instructor-Led Training 



Transform sales reps into trusted, insightful and valuable partners 


Healthcare Sales Training is important for your team as it helps them learn the necessary skills for the healthcare industry.


In this dynamic field, understanding medical terms, compliance regulations, and the intricate nature of healthcare sales is essential. Training helps team members be knowledgeable and confident when working with healthcare professionals, building trust and credibility.


Moreover, effective Healthcare Sales Training goes beyond product knowledge. It helps your team learn how to explain the value of your products to healthcare providers, improving communication skills. This helps them understand the benefits of your products.


This not only enhances sales effectiveness but also contributes to better relationships with clients. To stay competitive in healthcare, your sales team needs to stay informed and skilled through targeted training programs.

This will help them provide exceptional service in the rapidly changing healthcare industry.

Yes, hiring a sales trainer can be a valuable investment for your sales team.

An external sales trainer brings several advantages:

  • Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
  • Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
  • Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.

As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.

The average cost of Healthcare Sales Training can vary significantly depending on the provider and duration of the training. Companies can expect to pay between $400 to thousands per learner. 

SOCO/ is the top option because of its global expertise and emphasis on adaptable sales techniques.

We have helped medical companies worldwide for years, offering a fresh approach to help medical sales reps overcome challenges.

The goal is to transform sales reps into trusted partners. This aligns with the industry's need for flexibility and competitiveness in a fast-moving healthcare sector.

Moreover, SOCO's commitment to post-training reinforcement, including debriefs and assessments, sets it apart from other training providers.

Healthcare Sales Training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.

Training sessions can vary in length to accommodate different needs. They can be delivered as short 90 minute sessions delivered via web conferencing software or can span 1-3 days in-person.

This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are. 

In a Healthcare Training Session, we cover a range of topics designed to empower you with the skills needed to excel in healthcare sales.

Preparing for Sales Meetings and Pitches: How to prepare for sales meetings and pitches, providing you with insights into effective strategies for making a compelling case.

Getting Past Gatekeepers to Deal with Decision-Makers: Reach decision-makers, a critical skill in the healthcare industry where navigating organizational structures is key

Differentiating from the Competition: Ways to differentiate yourself from the competition.

Educating Your Customer to Differentiate: How to educate your customers strategically, helping you stand out in a crowded market.

How to Shorten the Sales Cycle: Actionable techniques to streamline the sales process

Creating a Partnering Strategy: We'll guide you in creating a partnering strategy, emphasizing the importance of collaboration in the healthcare sector.

Tailoring Sales Presentation to Key Decision-Makers: How to tailor sales presentations to key decision-makers, ensuring your message is impactful.

Effectively Closing, Upselling, and Cross-Selling: We delve into effective closing techniques, along with insights into upselling and cross-selling strategies.

By covering these comprehensive topics, our Healthcare Training Session equips you with the tools to navigate the intricacies of healthcare sales successfully.

Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.

We are committed to serving clients around the world. Our training programs have been successfully delivered in various international locations includeing all APAC countries, Europe, Canada, and North America. Regardless of your organization's location, we can work with you to provide high-performance sales training solutions tailored to your specific needs and objectives. Our global reach ensures that businesses in different countries can benefit from our expertise in optimizing B2B sales teams.



All participants receive complete workbooks, post-training reinforcement content and access to our exclusive community Facebook group for ongoing support.

Medical Healthcare And Pharmaceutical Sales Training Booklet

Medical, Healthcare and Pharmaceutical Sales Training Programs

Transform sales reps into trusted, insightful and valuable partners 

Ready to transform reps?

Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.

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