Transform The Way Your Team Sells
Enable your sellers with sales training built to drive measurable results and provide the foundation for sustained, long-term growth
Award-Winning Sales Training Singapore
COMPLETE SALES SOLUTION
Top-To-Bottom Of The Funnel
Maximise your team’s growth and potential with SOCO – an Award-Winning Sales Training provider based in Singapore. Our unique training helps your sales team become sales experts, by equipping them with the skills to win more business in an increasingly cautious and complex marketplace.
Drive Profitable Sales Growth in a Competitive Market
You face tough competition. Buyers are price-sensitive, overwhelmed by information overload, and and slower to make decisions. This hesitation stalls your deals and drags out your sales cycles.
To protect your margins and grow, your sales reps need practical skills to handle that pushback. We teach your team how to uncover hidden pain points, communicate value clearly, and give buyers the confidence to say yes.
WE SOLVE YOUR REVENUE ISSUES
As revenue targets rise, many organizations find their growth capped by inefficient processes, small pipelines, low conversion rates, and long sales cycles. To help you overcome these hurdles, we tailor our training to your business, equipping your team to protect your margins and win more consistently by mastering three core capabilities:
Pipeline Creation: Proactively finding and building a larger volume of high-quality opportunities
Value Communication: Differentiating on value to increase average deal sizes and win complex deals without discounting.
Sales Execution & Leadership: Closing consistently with confidence, discipline, and the approach needed to accelerate your path to the close.
Through tailored in-person training and e-learning, we give your team the edge they need to close larger deals, faster.
Best Sales Training provider in singapore
WHY companies CHOOSE SOCO
SOCO/ has won awards at the HR Vendors of the Year awards since 2016. These awards include Best Sales Training Provider, Best Digital Learning Provider, and Best Training and Facilitation Skills in Singapore.
Industry-leading companies choose SOCO Sales Training to train their teams for a few key reasons:
- Voted Best Sales Training Provider In Singapore
- Trained Over 50,000 Sales Reps around the world
- Training Tailored to Your Industry
- Pre-Training Learning
- Role Playing and Group Discussions
- Thorough Post-Training Evaluation
- Post-Training Reinforcement
Customized Training
We conduct a thorough needs analysis for both leaders and learners to design a program that truly fits your team. By integrating unique, industry-specific case studies, we deliver a tailored solution.
Training Effectiveness
Our interactive sessions follow an 80/20 rule focused on practical context, heavily featuring activities and role-plays. This hands-on approach drives observable changes to on-the-job behavior in your sales team.
Ongoing Support
We offer post-training coaching, e-learning, digital reinforcement, and train-the-trainer programs to turn new skills into lasting habits so your investment keeps paying off long after the session ends.
Signs that your team needs sales training
- They give discounts instead of selling value when pressed on price
- They're not selling to decision makers
- They lose business to the competition because they don't know how to differentiate
- They don't know how to qualify leads
- They get flustered when the prospect has an objection
- They don't build rapport with customers
- They have a hard time dealing with rejection
- The don't look for opportunities for upsells and repeat business
Results Based Training
ONE OFF SALES TRAINING DOESN'T WORK, HERE'S WHAT DOES
We recommend a complete system. All of our sales training programmes include:
- Team Assessments
- Pre-Training Work
- Sales Process Analysis
- Relevant Case Studies
- Interactive Roleplaying
- Post-Training Evaluation
- ROI Maximiser for Leaders
- Post Training Reinforcement
THE SOCO APPROACH
A COMPLETE SOLUTION TO DRIVE BEHAVIOR CHANGE
We don’t just drop in, run a single workshop, and leave. SOCO®’s complete system combines live training, ongoing coaching, and digital reinforcement to transform how your team handles active deals long-term.
We wrap our core sales training with pre-training assessments and post training leader reinforcement tools. Paired with optional train-the-trainer programs, companies get a structured approach that scales seamlessly across your global teams.
When everyone is trained to sell the same way, using the same process and approach, what works in one deal or one region can be scaled across every team, creating consistent results across your entire global sales organization.
SHORTEN SALES CYCLES & INCREASE WIN RATES
Accelerate your path to “Yes” while ensuring fewer deals fall through the cracks.
WHAT OUR CLIENTS HAVE TO SAY ABOUT US
•Singtel•
•Grab•
•Mediacorp•
•CapitaLand•
•Carousell•
WHAT OUR CLIENTS SAY
...SOCO recently facilitated a Sales Training session for our Regional Sales Teams in Singapore, and it was outstanding. The modules and content flow were perfectly structured, showcasing Kyle’s extensive sales expertise.
Olga Marie
Business development
Sales Training Programmes
At SOCO Sales Training, we recognize that a “one-size-fits-all” approach to sales training simply doesn’t work. Because no two sales landscapes are identical, we have developed a versatile suite of programs designed to be as unique as your business.
We provide tailored solutions that are specific to the dynamics of your team, nuances of your industry, and the unique challenges of the stakeholders you sell to. Whether your sellers are navigating high-stakes enterprise accounts or responsible for filling their pipeline, our training is designed to align with their real-world environment, ensuring that every program is relevant to your sellers and what they sell.
Sales fundamentals
Challenger Inspired sales
Keeping the pipeline full
Qualification and deal management
Harnessing AI to sell strategically
Beyond value selling
Crafting the perfect pitch
Key account management
Complete Results-Based Training Solution
Implement SOCO’s Award-Winning Methodology
SKILLS TAILORED TO EACH MARKET
GLOBAL CONTENT USING LOCAL CONTEXT
At SOCO, we bring our sales training programs, trusted by leading companies globally, to local markets. We focus on implementing international strategies, customized for each market.
Our success is driven by a team of SOCO Certified Sales Trainers across Asia and beyond. With trainers in Singapore, Thailand, Vietnam, Indonesia, Malaysia, Japan, Korea, the Philippines, and more, we deliver consistent, high-quality training in local languages and with cultural context.
SALES TRAINING BUILT FOR YOUR INDUSTRY
TECHNOLOGY, MEDIA, & TELECOMMUNICATIONS (TMT)
Give your reps the skills to translate complex tech into clear business value. Selling in this space means unseating entrenched incumbents and capturing market share in a highly competitive market. It is exactly why tech leaders like Spotify, Salesforce, QuickBooks, Red Hat, and major data centres trust our sales approach.
PRACTICAL TOOLS, MEASURABLE RETENTION
Integrating AI
Into Sales
We show your team how to use AI to save time on the busywork: research, follow-ups, prep, so they spend more time actually selling.
Certificates
of Completion
We provide graduates with certificates verifying mastery of our SOCO Selling methodologies.
Case Studies & Role Plays
We use real-world examples to help your team turn these ideas into daily sales habits.
Post Training Evaluation
After the workshop, we check on what your team learned and show you how to help them use their new skills.
Maximize Your ROI
We do a debrief with you after the training to share clear next steps so you get the absolute most value out of your investment.
Equip Your Sales Team To Win Consistently
Get a quote or find out the right pillars and modules for your team. Our experienced programme advisors are happy to help.
AWARDED GOLD FOR
BEST TRAINING & FACILITATION SKILLS
BEST SALES TRAINING PROVIDER
BEST SALES TRAINING PROVIDER
Frequently Asked Questions (FAQ)
Why is sales training important for my team?
Sales training is essential for your team because it equips them with the skills, tools, and techniques necessary to maximize sales results. Too many sales are lost not because the competitor is superior, but that they have better trained sales reps.
Should I hire a sales trainer?
Yes, hiring a sales trainer can be a valuable investment for your sales team.
An external sales trainer brings several advantages:
- Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
- Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
- Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.
As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.
What are the program delivery options?
| Delivery Method | Best For | Typical Duration | Group Size |
| Onsite Training | Hands-on coaching & roleplays | 1 - 3 Full Days | 10+ Participants |
| Live Virtual (VILT) | Interactive remote learning | 90 - 120 Minute Sessions | Flexible / Regional Teams |
| E-Learning | Self-paced skill building | On-demand / 24/7 Access | Individual Learners |
Sales training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.
SOCO®‘s onsite training, brings our experienced instructors to you. Learners can learn new skills with their colleagues, while engaging in role plays, brainstorming exercises and active group discussions. They will get coaching and feedback during the session to learn, practice, and improve new skills.
SOCO Academy is our e-learning solution that offers an instant, flexible and effective solution to learning advanced sales techniques away.
Our VILT solution combines over 20 years of training experience with video and digital technology. We create a virtual classroom that incorporates breakout rooms, polls, chat and videos. All of our live virtual training programs are highly engaging and interactive.
How long are the training sessions?
Training sessions can vary in length to accommodate different needs. They can be as short as 90 minutes delivered via web conferencing software or in the form of a 'lunch and learn'. The majority of sales training will typically span 1-3 days or can be multiple multiple 120-minute Virtual Instructor-Led Training (VILT) sessions.
This flexibility allows us to cater to your preferences and scheduling constraints, ensuring that you receive the training that best suits your team's requirements.
What is covered in a sales training session?
A typical sales training program would include the following:
- Differentiating from competitors
- Assessing the needs of customers
- Presenting your solution
- Handling objections
- Closing technique
- Handling rejection and much more
SOCO's complete sales training system encompasses the pillars of SOCO Selling which include over 30 different skills. Companies can pick and choose topics based on the team's pressing needs with the help of one of our programme advisors.
How can I measure the ROI (Return on Investment) of sales training for our company?
Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.
