Award-Winning Sales Training in singapore


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Maximise your growth and potential with SOCO – an Award-Winning Sales Training course provider based in Singapore. Our unique training helps your sales team become top sales experts, boosting your company to the next level. The SOCO methodology includes a range of tools and solutions designed to quickly train sales staff with minimal downtime.


We believe in creating solution-focused, goal-oriented sales specialists who take pride in their profession. The SOCO/ Selling methodology includes our seven pillars of selling and our exclusive top-to-bottom sales funnel methodology. Every sales team begins the programme by being evaluated with pre-training assessments. This enables us to create a custom training experience to deliver the best results for your company.

customised sales training
Results Based Training

At SOCO/, we don’t believe in 1-off training, which is why we recommend a complete system. All of our sales training programmes include:

Singapore SAles training: Maximise results with soco

Equip your team with cutting-edge skills and strategies today. 

Signs that your team needs sales training

who our singapore Sales skills Training programmes is for

New and seasoned sales people as well as sales managers, benefit from training using the SOCO® Selling™ methodology. Our interactive training style lets new sales reps to learn from both the experienced trainer and their seniors. Experienced sales reps can improve their skills with SOCO Sales Training, which stays up-to-date with the latest sales techniques.

You need to regularly sharpen the skill of sales to ensure maximum results.

Trophy for being the Award-Winning Training Provider
Best Sales Training provider in singapore

SOCO/ has won awards at the HR Vendors of the Year awards since 2014.. These awards include Best Sales Training Provider, Best Digital Learning Provider, and Best Training and Facilitation Skills in Singapore.

Industry-leading companies choose SOCO Sales Training to train their teams for a few key reasons:

Singapore Sales Training: A complete results-based training system

Get your personalized quote today.

sales training Indonesia customer maersk
sales training Chinese customer hsbc
What our clients have to say about US
Chau Tran
Chau Tran
Thanks Mr. Jason and Soco. I had great training days in Malaysia with Mr. Jason 🤘. Great experiences and received good and helpful advice and skills for sales job ! High recommendation for Sales courses
Admissions Manager
Admissions Manager
It was an engaging session with lots of tips that the team was able to use in their daily work. Tom was excellent in connecting with various people within the team and kept them involved in the discussions. Highly recommended.
Fred Fischer
Fred Fischer
The SOCO team facilitated a workshop that exceeded our (already high) expectations. Engagement from our sales team, especially those disgruntled to have been taken out of the field, was phenomenal....I could not have achieved our learning objectives w/o SOCO's assistance. I am looking forward to leveraging your team again soon.
Thank you for sales skills and knowledge sharing. It was a fruitful training. So much fun and Tom encouraged me a lot.
Laura Chong
Laura Chong
Great session with Allen! He was knowledgeable and tailored the session to our needs. Session was engaging as well with the use of roleplays.
Jereme Chong
Jereme Chong
Great training provider, was attentive and ready to assist with any requests. Would definitely use them again for other training needs.
Jason Cabute
Jason Cabute
We had the training sometime in September. We appreciate the great course, and it has helped us to better serve our customers.
Jon Cronin
Jon Cronin
Engaging, thoughtful training with a real insight into the world of sales.
karami omar
karami omar
The virtual learning experience has boosted my confidence level. So many new ideas apart from refreshed ones have been shared. Will definitely share with my partners and team members. Well Done SOCO!


SOCO provides 4-12 weeks of content after the workshop to help reinforce the in-class learning.

Post Training Evaluation

We conduct an in-depth assessment of the learners post training to evaluate what they learnt and how they will implement it.

ROI Maximiser & Next Steps

To ensure you get the most out of the training and your investment we conduct a debrief call to highlight next steps needed and recommendations on how to maximize effectiveness.

PILLARs of soco selling

Our complete sales training system encompasses the pillars of SOCO/ Selling. Companies can select topics based on their team’s needs with the assistance of one of our program advisors. These pillars form the basis of SOCO® Selling™:

Sales Presentations Training Course Banner

Build your dream sales team

Get a quote or find out the right pillars and modules for your team. Our experienced programme advisors are happy to help.

Maximise Results with SOCO
It’s a shocking fact that many sales teams in Singapore have never gone through any formal sales training. Yet, the revenue of the company relies on them. Without proper training, teams are left to their own devices, leaving some members to excel while others struggle.
SOCO is a Singapore based sales training company, that specialises in training teams in a world-class methodology delivered with local context. 
The majority of our Singapore based clients are either SMEs or the regional head office for their APAC operations where we can help train their teams spread across Asia.

SOCO® Selling™ IS available in

SOCO Sales Training proudly provides regional teams with training in four APAC languages: Indonesian, Thai, Mandarin and Vietnamese. Regional teams can learn new skills in their native language while minimising downtime and maximising results. Training teams across Asia so everyone can learn the same cutting-edge skills.

courses You might be interested in
Whether you need training on sales, leadership, social media, customer service, mindset, networking or other, we can help. As a leading provider of sales training in Singapore, we have a vast library of programs on offer. We use sales coaching videos to keep learners engaged and learning, no matter where they are. Here are just a few of the courses available.

Winning in negotiations

Evolution of sales

Building high-performance teams

5 course certification package for individual sales professionals

Frequently Asked Questions (FAQ)

Sales training is essential for your team because it equips them with the skills, tools, and techniques necessary to maximize sales results. Too many sales are lost not because the competitor is superior, but that they have better trained sales reps. 

Yes, hiring a sales trainer can be a valuable investment for your sales team. An external sales trainer brings several advantages:
  • Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
  • Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
  • Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.
As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.

The average cost of sales training in Singapore can vary significantly depending on the type of training and the provider. For e-learning, the cost typically starts at around $500 per person. For group training, it can cost anywhere from a few thousand dollars to over $10,000 per day. The specific price also often depends on the scope, duration, methodology used and customisation of the training program.

Sales training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.

SOCO®‘s onsite training, brings our experienced instructors to you. Learners can learn new skills with their colleagues, while engaging in role plays, brainstorming exercises and active group discussions. They will get coaching and feedback during the session to learn, practice, and improve new skills.

SOCO Academy is our e-learning solution that offers an instant, flexible and effective solution to learning advanced sales techniques away. 
Our VILT solution combines over 20 years of training experience with video and digital technology. We create a virtual classroom that incorporates breakout rooms, polls, chat and videos. All of our live virtual training programs are highly engaging and interactive.
Training sessions can vary in length to accommodate different needs. They can be as short as 90 minutes delivered via web conferencing software or in the form of a 'lunch and learn'. The majority of sales training will typically span 1-3 days or can be multiple multiple 120-minute Virtual Instructor-Led Training (VILT) sessions. This flexibility allows us to cater to your preferences and scheduling constraints, ensuring that you receive the training that best suits your team's requirements.

A typical sales training program would include the following:

  • Differentiating from competitors
  • Assessing the needs of customers
  • Presenting your solution
  • Handling objections
  • Closing technique
  • Handling rejection and much more

SOCO's complete sales training system encompasses the pillars of SOCO Selling  which include over 30 different skills. Companies can pick and choose topics based on the team's pressing needs with the help of one of our programme advisors.

Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.
We are committed to serving clients across Asia and around the world. Our training programs have been successfully delivered in various international locations, all APAC countries, Europe and North America. Regardless of your organization's location, we can work with you to provide high-performance sales training solutions tailored to your specific needs and objectives. Our global reach ensures that businesses in different countries can benefit from our expertise in optimizing B2B and B2C sales teams.
Let’s build Your dream sales TEAM

Get a quote or find out the right pillars and modules for your team. Our experienced programme advisors are happy to help.

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