GAIN CONSISTENT RESULTS ACROSS THE ORGANISATION
Enable your sellers with sales training built to drive measurable results and provide the foundation for sustained, long-term growth
Singapore & beyond
Scaling regional Teams
From our strategic hub in Singapore to your teams spread across the region and around the world. We eliminate regional sales process silos, delivering B2B sales frameworks that perform across multiple time zones.
Drive Profitable Sales Growth in a Competitive Market
As a global training company, we understand that today’s market is highly competitive. Buyers are price-sensitive, overwhelmed by information overload, and and slower to make decisions. This buyer hesitation stalls your deals and drags out your sales cycles.
To protect your margins and grow, your team needs better prospecting, consultative selling, and closing skills. Our training equips your reps to cut through the hesitation. We teach them how to find hidden pain points, clearly communicate value, and give buyers the confidence to say yes.
WE SOLVE YOUR REVENUE ISSUES
As revenue targets rise, many organizations find their growth capped by inefficient processes, small pipelines, low conversion rates, and long sales cycles. To help you overcome these hurdles, we tailor our training to your business, equipping your team to protect your margins and win more consistently by mastering three core capabilities:
Pipeline Creation: Proactively finding and building a larger volume of high-quality opportunities
Value Communication: Differentiating on value to increase average deal sizes and win complex deals without discounting.
Sales Execution & Leadership: Closing consistently with confidence, discipline, and the framework needed to accelerate your path to the close.
Through customized in-person training and digital learning, we give your team the edge they need to close larger deals, faster.
Best Sales Training provider in singapore
WHY companies CHOOSE SOCO
SOCO/ has won awards at the HR Vendors of the Year awards since 2016. These awards include Best Sales Training Provider, Best Digital Learning Provider, and Best Training and Facilitation Skills in Singapore, Malaysia & Hong Kong.
Industry-leading companies choose SOCO Sales Training to train their teams for a few key reasons:
- Voted Best Sales Training Provider In Singapore, Malaysia & Hong Kong
- Trained Over 50,000 Sales Reps around the world
- Training Tailored to Your Industry
- Global Content. Local Context
- Pre-Training Learning
- Role Playing and Group Discussions
- Thorough Post-Training Evaluation
- Post-Training Reinforcement
Interactive Training
High-energy sessions combining expert storytelling and interactive role-plays to keep your sales team highly motivated and focused.
ACTIONABLE Frameworks
Simple, customized tools tailored to your industry that your reps can easily remember and immediately apply to active deals.
Real Business Impact
Ongoing support through post-training coaching and digital learning to ensure long-term retention and lasting behavioral shifts.
Trusted Partnership
A seamless, collaborative relationship built on absolute professionalism, rapid responsiveness, and deep industry expertise.
Training teams across asia
From Singapore to the globe, SOCO trains and aligns multi-region sales teams across APAC, EMEA, North America, and beyond. We make borderless scale seamless by offering our unified B2B sales framework globally, with localized delivery in English, Indonesian, Thai, Mandarin and Vietnamese and more language. Equip your international teams with a single performance standard, delivered in their native language.
Signs that your team needs sales training
- They give discounts instead of selling value when pressed on price
- They're not selling to decision makers
- They lose business to the competition because they don't know how to differentiate
- They don't know how to qualify leads
- They get flustered when the prospect has an objection
- They don't build rapport with customers
- They have a hard time dealing with rejection
- The don't look for opportunities for upsells and repeat business
RESULTS BASED TRAINING SYSTEM
We don’t believe in one-off training. Instead, we go beyond short-lived improvements by implementing full cycle sales systems that change behavior and grow revenue.
We evaluate every sales team with pre-training assessments to create a training experience customized to your company, your products and your buyer.
Our results based training system covers 4 key areas to ensure you get the right training based on your team’s needs and desired outcomes:
- Situation: We identify your team’s existing processes and tools and gain an understanding of your company, industry and who you sell to.
- Opportunities: We look for the gaps and identifying exactly where a team can find better results by changing specific behaviors.
- Challenges: Every team has roadblocks. We help pinpoint the specific friction points that are getting in the way of closing deals.
- Outcomes: We focus on the specific, measurable results a business wants to see once those challenges are handled.
Results Based Training
ONE OFF SALES TRAINING DOESN'T WORK, HERE'S WHAT DOES
We recommend a complete system. All of our sales training programmes include:
- Team Assessments
- Pre-Training Work
- Sales Process Analysis
- Relevant Case Studies
- Interactive Roleplaying
- Post-Training Evaluation
- ROI Maximiser for Leaders
- Post Training Reinforcement
SHORTEN SALES CYCLES & INCREASE WIN RATES
Accelerate your path to “Yes” while ensuring fewer deals fall through the cracks.
WHAT OUR CLIENTS HAVE TO SAY ABOUT US
•Singtel•
•Grab•
•Mediacorp•
•CapitaLand•
•British Council•
WHAT OUR CLIENTS SAY
...SOCO recently facilitated a Sales Training session for our Regional Sales Teams in Singapore, and it was outstanding. The modules and content flow were perfectly structured, showcasing Kyle’s extensive sales expertise.
Olga Marie
Business development
Sales Training Programmes
At SOCO Sales Training, we recognize that a “one-size-fits-all” approach to sales training simply doesn’t work. Because no two sales landscapes are identical, we have developed a versatile suite of programs designed to be as unique as your business.
We provide tailored solutions that are specific to the dynamics of your team, nuances of your industry, and the unique challenges of the stakeholders you sell to. Whether your sellers are navigating high-stakes enterprise accounts or responsible for filling their pipeline, our training is designed to align with their real-world environment, ensuring that every program is relevant to your sellers and what they sell.
Sales fundamentals
Challenger Inspired sales
Keeping the pipeline full
Qualification and deal management
Harnessing AI to sell strategically
Beyond value selling
Crafting the perfect pitch
Key account management
supercharged sales training
AI Powered
Selling
We help your team sell faster and more effectively by incorporating AI into the sales process.
Certificates
of Completion
We provide graduates with certificates verifying mastery of our SOCO Selling methodologies.
Case Studies & Role Plays
We use real-world scenarios to bridge the gap between theory and strategic execution.
Post Training Evaluation
Post training, we evaluate learner mastery and map out the steps needed to implement the new skills.
ROI
Maximizer
We conduct a post-training debrief to outline clear recommendations and ensure maximum ROI.
Global Content. Local Context
Whether your team is in Singapore or around the region, get a quote or discover which modules are right for your team. Our experienced programme advisors are happy to help.
SALES TRAINING BUILT FOR YOUR INDUSTRY
TECHNOLOGY
Empower your reps to translate complex tech into business value, unseat entrenched incumbents, and capture market share in a crowded landscape.
- Technology
- Saas
- IT
PEEK INTO OUR TRAINING SESSIONS
Start unifying your team with 1 powerful sales framework
Get a quote or find out the right pillars and modules for your team. Our experienced programme advisors are happy to help.
AWARDED GOLD FOR
BEST TRAINING & FACILITATION SKILLS
BEST SALES TRAINING PROVIDER
BEST SALES TRAINING PROVIDER
Frequently Asked Questions (FAQ)
Why is sales training important for my team?
Sales training is essential for your team because it equips them with the skills, tools, and techniques necessary to maximize sales results. Too many sales are lost not because the competitor is superior, but that they have better trained sales reps.
Should I hire a sales trainer?
Yes, hiring a sales trainer can be a valuable investment for your sales team.
An external sales trainer brings several advantages:
- Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
- Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
- Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.
As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.
What is the average cost of sales training in Singapore?
The average cost of sales training in Singapore depends on the type of training and the provider. For e-learning, the cost typically starts at around $500 per person. For group training, it can cost anywhere from a few thousand dollars to over $10,000 per day. The specific price also often depends on the scope, duration, methodology used and customisation of the training program.
What are the program delivery options?
| Delivery Method | Best For | Typical Duration | Group Size |
| Onsite Training | Hands-on coaching & roleplays | 1 - 3 Full Days | 10+ Participants |
| Live Virtual (VILT) | Interactive remote learning | 90 - 120 Minute Sessions | Flexible / Regional Teams |
| E-Learning | Self-paced skill building | On-demand / 24/7 Access | Individual Learners |
Sales training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.
SOCO®‘s onsite training, brings our experienced instructors to you. Learners can learn new skills with their colleagues, while engaging in role plays, brainstorming exercises and active group discussions. They will get coaching and feedback during the session to learn, practice, and improve new skills.
SOCO Academy is our e-learning solution that offers an instant, flexible and effective solution to learning advanced sales techniques away.
Our VILT solution combines over 20 years of training experience with video and digital technology. We create a virtual classroom that incorporates breakout rooms, polls, chat and videos. All of our live virtual training programs are highly engaging and interactive.
How long are the training sessions?
Training sessions can vary in length to accommodate different needs. They can be as short as 90 minutes delivered via web conferencing software or in the form of a 'lunch and learn'. The majority of sales training will typically span 1-3 days or can be multiple multiple 120-minute Virtual Instructor-Led Training (VILT) sessions.
This flexibility allows us to cater to your preferences and scheduling constraints, ensuring that you receive the training that best suits your team's requirements.
What is covered in a sales training session?
A typical sales training program would include the following:
- Differentiating from competitors
- Assessing the needs of customers
- Presenting your solution
- Handling objections
- Closing technique
- Handling rejection and much more
SOCO's complete sales training system encompasses the pillars of SOCO Selling which include over 30 different skills. Companies can pick and choose topics based on the team's pressing needs with the help of one of our programme advisors.
How can I measure the ROI (Return on Investment) of sales training for our company?
Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.
