Secure maximum value for your business with...


Maximise profit, win rates & repeat business by mastering the art of win-win negotiations. 

Negotiation skills aren’t something you’re born with

They’re learnt, practised and fine-tuned until you become an effective and tactful negotiator...

When you're armed with the tools and skills needed to negotiate effectively, desired outcomes are optimized, and loss of profit is avoided.

Still, profits and closed deals aren't the only desired outcome; preservation of the relationship is also crucial to ensure long term business opportunities are maintained and negative feelings aren't harboured.

If you're a sales professional, part of a procurement department, or business leader, join Business Negotiation Skills Mastery now and develop the skills needed to confidently navigate win-win negotiation strategies that uncover opportunities - and ultimately, help you profit. 

17+ On Demand Negotiation Video Lessons

6 Downloadable Worksheets, Cheat Sheets and Guides

Badges, Points and 
Certificate of Completion

Meet Your Instructor

Tom Abbott is the Founder and Managing Director of SOCO Sales Training and for over 20 years, has been negotiating sizeable deals with heads of Department and CEOs of large corporations.

Tom prioritizes the importance of keeping strong relationships with customers, suppliers, and business partners when negotiating to ensure long term business relationships.

He doesn't see negotiating as a 'winner takes all' approach; instead, he sees it as a quest for the ideal outcome for both parties.

Take your business negotiation skills to the next level by learning from a master negotiator.

Tom Abbott
Founder, SOCO Sales Training


Sales Professionals, Procurement Departments & Business Leaders


Once you enrol in the Business Negotiation program, you will receive an email with login details to access the program for 12 months through our e-learning portal SOCO Academy. Inside, you’ll have exclusive access to on-demand video lessons as well as an abundance of helpful worksheets, cheat sheets and guides. 

Business Negotiations Course

Master the skills to successfully negotiate business deals

Learn on-demand inside SOCO Academy

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