Negotiating deals is a crucial skill for sales professionals, procurement departments, and business leaders.

Effective negotiations ensure relationship preservation; meeting both sides' needs makes each party feel like they've 'won.'

Our in-depth negotiation courses equip participants with the knowledge and application skills to understand: What's vital to counterparts, preparing to negotiate, and artfully overcoming difficult situations to secure deals.

Tom Abbott is the Founder and Managing Director of SOCO Sales Training and, for over 20 years, has been negotiating sizeable deals with heads of Department and CEOs of large corporations.

Tom prioritizes the importance of keeping strong relationships with customers, suppliers, and business partners when negotiating to ensure long term business relationships.

He doesn't see negotiating as a 'winner takes all' approach; instead, he sees it as a quest for the ideal outcome.

Take your business negotiation skills to the next level by learning from a master of negotiation.

Tom Abbott
Founder, SOCO Sales Training

Start effectively negotiating business deals

1-Year Access

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