TECHNOLOGY
SALES TRAINING

Technology sales teams face unique challenges that require specialized skills. Your team needs training when:

• They struggle to sell complex solutions customers don't know they need yet
• They have difficulty reaching all decision-makers in lengthy sales cycles
• They focus too much on technical features rather than business value
• They need help differentiating from competitors in crowded markets
• They lack confidence navigating objections about price and product switching

Proper training helps your team transition from technical product experts to trusted advisors who can close deals effectively.

Yes, hiring a sales trainer can be a valuable investment for your sales team.

An external sales trainer brings several advantages:

• Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
• Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
• Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.

As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.

The average cost of Challenger Sales training can vary significantly depending on the provider and duration of the training. Companies can expect to pay between $400 to thousands per learner. 

Technology Sales training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.

Training sessions can vary in length to accommodate different needs. They can be delivered as short 90 minute sessions delivered via web conferencing software or can span 1-3 days in-person.

This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are. 

Our customized training program for technology companies typically cover:

• Preparing effectively for sales meetings and pitches
• Getting past gatekeepers to connect with key decision-makers
• Differentiating your solution in competitive markets
• Educating customers on complex technology in compelling ways
• Strategies to shorten lengthy sales cycles
• Creating effective partnering strategies
• Tailoring presentations to different stakeholders' concerns
• Closing techniques specific to technology sales
• Effective upselling and cross-selling approaches

Programs are customized based on your team's specific challenges and skill gaps. 

Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business.

Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.

We are committed to serving clients around the world. Our training programs have been successfully delivered in various international locations including the United States, Canada, Australia, Europe, and all APAC countries.

Regardless of your organization's location, we can work with you to provide high-performance sales training solutions tailored to your specific needs and objectives. Our global reach ensures that businesses in different countries can benefit from our expertise in optimizing B2B sales teams.