TECHNOLOGY
SALES TRAINING

Sell products your customers don't know they need yet.

Sales Training for Technology Companies

SAAS, Software & IT specific sales training

Tailored Sales Training For Technology, SaaS & IT companies

SHORTEN SALES CYCLES, REACH DECISION-MAKERS AND DEMONSTRATE THE VALUE OF YOUR SOLUTION

Technology sales professionals face a unique set of challenges – they need a deep understanding of the complex products they sell while also possessing the people skills needed to build rapport and trust, as well as the sales abilities to close deals with prospects.

Unfortunately, few sales team members have the right combination of technical knowledge and practical sales know-how to simultaneously do both well. This is why sales training programs designed specifically for technology companies are important.

Help your technology sales reps develop the skills needed to become trusted advisors that know how to close deals. Let SOCO be a part of your success story with tailored tech sales training for your company.

SALES REPS TRAINED

50000 +

E-LEARNING STUDENTS

1000 +

COUNTRIES

20 +

LANGUAGES

5 +

Signs that your technology sales team needs training

They sell a product no one knows they need yet and can't secure enough meetings
They struggle at compelling customers to switch to their solution
They focus too much on the technology behind the product, not how it can help
They're selling to the wrong people and can't reach all decision makers
They think the price of the product is too high, which is why they can't close
They understand the solution, but lack the skills to close deals

SOCO specializes in Technology sales

Technology sales have their unique challenges. Sales cycles are longer, more decision makers are involved, and reps are often selling technology that is either so cutting edge, no one knows they need it yet, or are selling a product that is being commoditized. Either way, extensive time is spent educating the customer and demonstrating the product.

Whether you’re selling new technology or are in a highly competitive market, SOCO can help your technology sales team develop the sales skills needed to secure more meetings, reach decision-makers and take deals over the line to maximize revenue.

SOCO/ is an award-winning Sales Training company, and we’ve spent years working with some of the most innovative and forward-thinking technology companies throughout Asia and the world.

Our tailored sales training programs focus on helping new and seasoned technology sales professionals to fill in their skill gaps.
We are constantly refining our training programs to meet the changing needs of businesses and reflect on what is happening in the tech industry. Our priority? Ensuring every attendee receives relevant and actionable training that produces tangible results.

WHAT OUR CLIENTS HAVE TO SAY ABOUT US

      
   SOCO/ Sales Training
   33 Google reviews 
  Write a review 
  
 
 
   
 
 
       Posted on Google  
   
   Eko Prasetyo 
 
 
 
  Excellent SOCO Selling Training with practical frameworks and real-world sales applications. The session delivered by Tom Abbott was engaging, insightful, and very relevant for professionals involved in consultative and solution-based selling. Grateful to Gradiant for organizing this valuable learning opportunity at the China office.
  
 
      Posted on Google  
   
   Olga Marie Bautista-Perez 
 
 
 
  Kyle from SOCO recently facilitated a Sales Training session for our Regional Sales Teams in Singapore, and it was outstanding. The modules and content flow were perfectly structured, showcasing Kyle’s extensive sales expertise. I particularly appreciated how the role-playing and group activities were tailored to our specific regional challenges. It wasn't just a generic training; it was highly contextual and immediately applicable to our work.
  
 
      Posted on Google  
   
   Fariz Pradana 
 
 
 
  It was a really meaningful and fun session that I have with Kyle for Sales Training.
  
 
      Posted on Google  
   
   Marsya Sinclairianiputri Rahadian 
 
 
 
  the traiing that will equipped you with skill set that you can apply directly in your job! such a great experience
  
 
      Posted on Google  
   
   Eric Sugianto 
 
 
 
  Learn how to identify problem and how to solve em
  
 
      Posted on Google  
   
   Nurul Nadia Mohamed Noh 
 
 
 
  It was a good training session. I gained a lot of new knowledge, especially on how to answer parents’ enquiries
  
 
      Posted on Google  
   
   Chris P 
 
 
 
  The training was interesting and provided a holistic approach to selling. I learned a lot of useful information that I can apply in my day to day sales techniques.
  
 
      Posted on Google  
   
   Ceinthia Dongo 
 
 
 
  Great mentoring and training session with SOCO Training. Tom understood our challenges from the start and was able to provide a great programme that took us through the various stages of a sales journey from lead qualifications to account management. I personnaly enjoyed revisiting the qualifications methods, the objections handling, the agenda setting and the executive summary mastery. I would highly recommend SOCO training.
  
 
      Posted on Google  
   
   Mike Cawson 
 
 
 
  we had Chris from SOCO come in and give us a full day's training on Prospecting Power.  Chris was an exceptional trainer, kept the team engaged all day, and gave us a powerful toolbox of techniques and strategies to get our pipeline filled with qualified prospects.  Highly recommend.

some of OUR technology CLIENTS

•QuickBooks•

•Spotify•

•Salesforce•

•Fuji Xerox•

•Zendesk•

measurable sales training
for technology companies

We want you to get the best results from our tech sales training programs. That’s why we include post-training reinforcement to maximize retention and implementation of new skills.

We provide a post-training debrief, which includes sharing how to maximize results from the training and utilize pre-and post-assessments to ensure a measurable impact after the training.

Training Program for Technology Sales Professionals

Course Outline

Preparing for deep-dive technical discoveries and initial solution scoping calls.
Moving past technical gatekeepers to align with the economic buyer and executive decision-makers.
Defending your margins and standing out in highly commoditized SaaS and IT landscapes without defaulting to discounts.
Educating non-technical stakeholders on complex product architecture by focusing entirely on business outcomes.
Overcoming pipeline stagnation and speeding up long corporate buying processes.
Creating a plan to get through security, buying, and legal reviews smoothly.
Tailoring product demos and trials to match what each stakeholder cares about.
Securing initial platform commitments while structuring clear paths for predictable upselling and cross-selling.

CURATED SAAS & IT SALES TRAINING PROGRAMS

SOCO®’s tailored sales training for technology companies is perfect for sales teams responsible for selling SAAS, IT, and modern technology. In today’s innovative and fast-moving technology sector, your team has to be more competitive than ever before, all while controlling long sales cycles that require plenty of prospect education, following up, and influencing key decision-makers.

In your tailored sales training program, attendees learn how to apply these skills by learning through a combination of strong content, interactive and industry-specific activities, group discussions, role-plays, case studies, engaging videos, and Q&As.

Duration

1 Day or Multiple 80 Minute VILT Sessions

For who

Sales Professionals, Sales Teams & Sales Managers of technology companies

Format

Live Workshop or
Virtual Instructor-Led Training

SALES TRAINING FOR TECHNOLOGY COMPANIES IS AVAILABLE IN GLOBAL LANGUAGES

SOCO Sales Training offers training in various languages, including European languages and APAC languages like Indonesian, Thai, Mandarin, and Vietnamese. Regional team members can learn new skills in their native language while minimizing downtime and maximizing results. Training sales teams around the world so everyone can learn the same cutting-edge skills.

Best Training and Facilitation Skills

WHY companies CHOOSE SOCO

SOCO/ has won awards at the HR Vendors of the Year awards since 2016. These awards include Best Sales Training Provider, Best Digital Learning Provider, and Best Training and Facilitation Skills.

Industry-leading companies choose SOCO Sales Training to train their teams for a few key reasons:

Award-Winning Training Provider
Trained Over 50,000 Sales Reps
We Tailor Training to Every Industry
Pre-Training Learning
Role Playing and Group Discussions
Thorough Post-Training Evaluation
Post-Training Reinforcement

SALES TRAINING FOR TECHNOLOGY COMPANIES

SAAS, Software & IT specific sales training

SAAS & IT SALES TRAINING PROGRAM MATERIALS

INCLUDED TRAINING MATERIALS

All participants receive complete workbooks, post-training reinforcement content and access to our exclusive community Facebook group for ongoing support.

Start driving passion for sales success today

Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.

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FREQUENTLY ASKED QUESTIONS (FAQ)

Why is Technology Sales training important for your team?

Technology sales teams face unique challenges that require specialized skills. Your team needs training when:

They struggle to sell complex solutions customers don't know they need yet
They have difficulty reaching all decision-makers in lengthy sales cycles
They focus too much on technical features rather than business value
They need help differentiating from competitors in crowded markets
They lack confidence navigating objections about price and product switching

Proper training helps your team transition from technical product experts to trusted advisors who can close deals effectively.

Should I hire a sales trainer?

Yes, hiring a sales trainer can be a valuable investment for your sales team.

An external sales trainer brings several advantages:

Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.

As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.

What are the program delivery options?

Technology Sales training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.

How long are the training sessions?

Training sessions can vary in length to accommodate different needs. They can be delivered as short 90 minute sessions delivered via web conferencing software or can span 1-3 days in-person.

This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are.

What is covered in a Technology Sales training session?

Our customized training program for technology companies typically cover:

Preparing effectively for sales meetings and pitches
Getting past gatekeepers to connect with key decision-makers
Differentiating your solution in competitive markets
Educating customers on complex technology in compelling ways
Strategies to shorten lengthy sales cycles
Creating effective partnering strategies
Tailoring presentations to different stakeholders' concerns
Closing techniques specific to technology sales
Effective upselling and cross-selling approaches

Programs are customized based on your team's specific challenges and skill gaps.

How can I measure the ROI (Return on Investment) of sales training for our company?

Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business.

Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.

Which countries/locations can you provide training for?

We are committed to serving clients around the world. Our training programs have been successfully delivered in various international locations including the United States, Canada, Australia, Europe, and all APAC countries.

Regardless of your organization's location, we can work with you to provide high-performance sales training solutions tailored to your specific needs and objectives. Our global reach ensures that businesses in different countries can benefit from our expertise in optimizing B2B sales teams.

TECHNOLOGY SALES TRAINING

Sell products your customers don't know they need yet​.