SALES TEAM COACHING
Personalized Support Built Around Your Team's Active Deals
Give Your Team the Coaching That Closes Deals
One-on-one and group coaching built around your team’s toughest deals and biggest goals.
Training Teaches the Skills. Coaching Makes Them Stick.
Ongoing support that turns what your reps learned into what they actually do.
Sales training gives your team the skills. It doesn’t guarantee they’ll use them.
Reps forget what they learned within weeks. Deals stall because nobody follows up on the techniques from training. Managers are too stretched to coach every rep on every deal, so the same mistakes keep repeating.
Without coaching, training becomes a one-time event instead of a lasting change.
Get the Coaching Your Team Needs to Perform at a Higher Level
SOCO’s Sales Performance Coaching program fixes that. We work with your reps one-on-one or in groups, on their real deals, so what they learned in training gets used.
Your team gets ongoing support, honest feedback, and a coach who holds them accountable. That’s how skills turn into habits, and habits turn into results.
Best Training and Facilitation Skills
Why Companies Choose SOCO
SOCO is a multi-year winner of “Best Sales Training Provider” at the HR Vendors of the Year Awards. We bring our global training content right into your local market context to make sure it hits home with your team.
Here’s why teams choose to work with SOCO:
- Trusted: We have trained Over 50,000 Sales Reps
- Flexible: Every session fits your specific industry
- Modern: We show reps how AI fits into their existing sales process
- Thorough: Pre-Training Learning
- Interactive: Role Playing and Group Discussions
- Measurable Post-Training Evaluation
- Sustainable: Post-Training Reinforcement
SALES REPS TRAINED
E-LEARNING STUDENTS
COUNTRIES
LANGUAGES
Turn Reps Into Proactive Problem-Solvers
Coaching that gives your team the confidence to act without waiting for direction.
SIGNS YOUR TEAM NEEDS A SALES COACH
- Reps are busy, but the numbers still aren't moving.
- You are unsure of your role and direction as a sales leader.
- Managers are too stretched to coach every rep on every deal.
Why Good Reps Still Struggle to Close Consistently
Training gives your reps the theory. Without guidance to reinforce it on active deals, that theory never turns into habits. That’s where the struggle usually starts:
- Reps know the techniques from training, but no one’s there to help them actually use them.
- Without expert feedback, reps second-guess their decisions instead of acting on their own judgment.
- Prospects push back, and reps wait for direction instead of proactively working through the objection.
- The same mistakes repeat because there’s no one reinforcing better decisions after training ends.
- What worked in a role-play doesn’t always hold up once a real buyer starts pushing back.
Training teaches the skills. Coaching is the expert guidance that reinforces them, so your reps become more autonomous and proactive, hitting quota month after month.
Give Your Team the Coaching That Turns Effort Into Results
SOCO’s coaching works on your team’s actual deals, not hypothetical scenarios. We coach reps one-on-one or in groups to build pipeline, explain their value with confidence, and close deals.
We’re not here to replace what your team already knows. We build on their existing strengths, then coach them to apply it consistently, deal after deal.
Before Coaching With SOCO
- Reps check in before deciding how to handle a deal.
- Reps forget most of what they learned in training within days
- Coaching happens ad hoc, if it happens at all.
- Managers are stretched too thin to coach every rep.
- Only a handful of reps hit their target time after time
After Coaching With SOCO
- Reps make the call on their deals with confidence.
- Coaching reinforces training so skills actually stick.
- Coaching happens on a set, protected cadence.
- Reps get expert guidance without pulling you off quota.
- More reps hit their targets, month after month.
Coaching Works. Most Teams Just Aren't Doing Enough of It.
Sales coaching isn’t optional. It’s one of the clearest performance levers in B2B sales, and there is data that backs it up:
76% Quota attainment for teams coached weekly
99% Of reps say coaching is critical to their success
ONLY 40% Of reps get coached at the frequency it takes to see results.
Build a Team That Solves Its Own Problems
Coaching that helps reps think for themselves and consistently perform at a higher level.
WHAT OUR CLIENTS HAVE TO SAY ABOUT US
WHAT OUR CLIENTS SAY
Get Your Team the SALES Coaching You Don't Have Time For
Get your reps the coaching they need to become autonomous, proactive, and high-performing.
How SOCO Coaching Helps Your Team Perform
Coaching only works if it’s built around what your team actually needs. Here’s how we help your reps turn training into results they can repeat.
Action Plans That Move Deals Forward
Your reps leave every session with a clear next step, not just advice. We help them turn coaching into action on the deals sitting in their pipeline right now.
Accountability Built Into Every Session
Progress gets tracked, not just discussed. Your reps take ownership of their action plans, and we hold them to it, session after session.
Make Skills Stick Long After Training Ends
Training teaches the framework. Our coaching reinforces it, so what your reps learned doesn’t fade once the workshop is over.
Coaching Around Your Team's Active Deals
Every team faces different deals and different challenges. We tailor coaching to your reps’ actual situations, whether that’s one-on-one or group sessions.
Expert Guidance Your Managers Don't Have Time To Give
Your reps get outside perspective, honest feedback, and hands-on coaching, without adding another task to your managers’ plate.
sales coaching program delivery options
SOCO’s Sales Performance Coaching program tackles the specific challenges your reps are facing right now and helps them build new selling habits.
one-on-one coaching
Give individual reps the unique support they need to overcome obstacles and fine-tune areas they need to improve.
group coaching
Group coaching gets reps learning from each other and solving problems together.
delivered Live virtually
We provide coaching via 50-minute video conferences, scheduled around your team's availability so reps who travel can still attend no matter where their work takes them.
Integrating AI
Into Sales
We show your team how to use AI to save time on the busywork: research, follow-ups, prep, so they spend more time actually selling.
Certificates
of Completion
We provide graduates with certificates verifying mastery of our SOCO Selling methodologies.
Case Studies & Role Plays
We use real-world examples to help your team turn these ideas into daily sales habits.
Post Training Evaluation
After the workshop, we check on what your team learned and show you how to help them use their new skills.
Maximize Your ROI
We do a debrief with you after the training to share clear next steps so you get the absolute most value out of your investment.
Get the Coaching Your Team Needs to Win
Get a quote or find the right modules for your team. Our program advisors are happy to help.
FREQUENTLY ASKED QUESTIONS (FAQ)
Why is coaching important for your team?
Sales performance coaching helps your team in two ways:
Learn from feedback and data
Reps use sales data, like win rates, conversion rates, and deal speed, to see exactly where they need to improve, backed by direct feedback from a coach.
Develop their own selling style and voice
Reps learn to sell using their own strengths and personality instead of a script, so they sound like themselves with customers, not a company line.
Sales coaching is not a one-time thing. It only works with regular sessions over time.
Should I hire a sales coach for my team?
Yes, hiring a sales coach is a valuable investment for your sales team.
An external sales coach brings several advantages:
- Diverse Experience: External sales coaches have experience coaching different companies and industries, allowing them to share best practices and insights from various sources.
- Continuous Learning: External coaches constantly update their knowledge, so your team gets current strategies, not outdated ones.
- Objective Perspective: External coaches offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored solutions. Training Industry's research on internal vs. external coaching backs this up: outside coaches, free from internal politics, tend to give more direct feedback and drive faster results.
An external coach brings expertise your team can use right away to stay competitive.
What are the program delivery options?
Sales Performance Coaching can be conducted live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.
How long are the coaching sessions?
Coaching sessions can vary in length, depending on your goals.
They can be conducted in short 90-minute sessions delivered via web conferencing software or can span 1-3 days in person.
This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the coaching they need no matter how busy they are.
What is covered in a coaching session?
A coaching session can cover:
- Creating action plans to progress and close deals
- Practicing sales skills and techniques, such as cold calling, qualifying, presenting, negotiating, or closing
- Analyzing and interpreting sales performance data, such as win rates, conversion rates, pipeline speed, and customer satisfaction
- Developing a growth mindset and a positive attitude
- Overcoming obstacles and sharpening specific skills
- Developing a unique selling style and voice
- Adapting to different types of buyers and situations
How can I measure the ROI (Return on Investment) of sales coaching for our company?
Measuring the ROI of sales coaching involves tracking key performance indicators (KPIs) before and after the coaching to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.
Which countries/locations can you provide coaching for?
We are committed to serving clients around the world. Our training programs have been successfully delivered in various international locations including the United States, Canada, Australia, Europe, and all APAC countries.Â
Regardless of your location, we tailor coaching to your organization's needs."
Higher Win Rates Start With Better Coaching
Personalized coaching that helps reps handle objections, negotiate, and close with confidence.
