sales training
in thailand

The award-winning SOCO/ Sales Training Thailand brings our unique sales method to teams across the country, with training available in both Thai and English. SOCO has been repeatedly awarded the best sales training provider in Singapore, Malaysia, and Hong Kong by Human Resources Magazine. Join other industry-leading companies and build your sales team proficiency through Asia’s premier sales training program. 


We believe in creating solution-focused, goal-oriented sales specialists who take pride in their profession. Therefore, our exclusive SOCO/ Selling methodology includes the seven pillars of selling and our top-to-bottom sales funnel methodology. 

Every sales team begins the programme by being evaluated with pre-training assessments, which allows us to build a custom training experience. This approach ensures our program provides the most effective results for your company. 

SOCO/ Sales Training is available now in Thailand and of course, throughout Asia and the world. It is taught in five different languages, including English, Thai, Indonesian, Mandarin, and Vietnamese, with new languages being added all of the time!

THAILAND'S BEST Sales Training Provider

We’re one of Asia’s best sales training and digital learning providers, but don’t just take our word for it. Many highly-regarded HR professionals think so too. This is why we’ve been voted as one of the Best Sales Training Providers at the HR Vendors of the Year Awards – 5 years in a row.

Sales Training in Bangkok, Thailand

Read what sales trainers Tom Abbott and Sasivee got up to when training a sales team in Bangkok, Thailand recently. They had a lot of fun. It was the first stop of many countries across Asia that they trained for a large transportation company.

SOCO Sales Training Thailand ผู้มีรางวัลเป็นประกัน จะนำวิธีการขายที่เป็นเอกลักษณ์ไปสู่ทีมงานทั่วทั้งประเทศ ด้วยที่มีการฝึกอบรมที่ใช้งานได้ทั้งในภาษาไทยและภาษาอังกฤษ
Human Resources Magazine ระบุว่า SOCO เป็นผู้ให้บริการการฝึกอบรมการขายที่ดีที่สุดซึ่งได้รับรางวัลมาแล้วมากมายในประเทศสิงคโปร์ มาเลเซีย และฮ่องกง
มาร่วมกับบริษัทชั้นนำอื่น ๆ อีกหลายบริษัทแล้วสร้างประสิทธิภาพให้ทีมงานขายของคุณ ผ่านทางโปรแกรมการฝึกอบรมชั้นนำของเอเชีย

Keynote Speaker
Corporate Keynote Speaker

SOCO’s Tom Abbott appears as the keynote motivational and sales speaker for corporate events across Thailand and Asia. The opening and closing keynote will set the tone and pace of your corporate event or gathering. Tom Abbott has been motivating companies worldwide for over 20 years. Contact our team to learn more about hosting Tom at your next company kick-off, retreat, or employee event. 

Maximise Results with SOCO
It’s a shocking fact that many sales teams have never gone through any formal sales training. Yet, the revenue of the company relies on them. Without proper training and a standard sales structure, teams are left to trial and error to figure out what works. Leaving some team members to excel while others are left struggling.
By implementing our world-class sales system, team members help each other achieve their goals, implement best practices, and most importantly, increase closing ratios. 

At SOCO/, we don’t believe in 1-off training, which is why we recommend a complete system. All of our sales training programs include:

who our Sales Training programs are for

Sales professionals from new to seasoned and even sales managers will benefit from training using the SOCO/ Selling methodology. Our interactive training style allows new sales reps to learn from the experienced trainer and their seniors. Sales reps who have been selling for many years can fine-tune their craft and learn new skills as the sales profession is always evolving.

SOCO/ Sales Training is always at the cutting-edge of modern sales techniques. Sales is a skill that needs to be sharpened regularly to ensure maximum results.

deliverS lasting results

SOCO’s complete training system ensures that you and your team will outlast short-term goals by developing long-term selling behaviours. 

The SOCO/ Selling methodology has been implemented by various industry-leading companies across Thailand, Asia and the world. Companies such as UOB, SingTel, Spotify, ZenDesk, Millennium Hotels, and Maersk are just a few. 

Whether you have a sales team of one or one thousand, our program is designed to get your sales staff trained quickly and efficiently. 

Learn today and implement tomorrow.

SOCO Selling Academy

Our award-winning e-learning platform SOCO Academy is a vast library of on-demand sales skills training videos. All of which is available in 5 different languages, including English, Indonesian, Thai, Vietnamese and Mandarin. Companies worldwide use our e-learning platform to onboard sales staff, reinforce learning between sessions and allow staff to learn new skills in their own time.

7 PILLARs of soco selling

Our complete sales training system encompasses the seven pillars of SOCO/ Selling. Companies can pick and choose topics based on the pressing needs of the team with the help of one of our program advisors. The basis of SOCO Selling is founded on these seven pillars:

Many thanks for your sales tips that you provided me. This year I got nominated for 2019 Sales Master of Asia pacific in Maersk Global Sales Conference in Madrid.
Sivakorn Peganent
Sales Representative, Maersk Thailand
Tom Abbott
Tom is an international sales expert, trainer, coach, keynote speaker, author of ’The SOHO Solution’, & ‘Social Selling’. Tom specialises in delivering keynotes and programs throughout the Asia Pacific to market leaders who want to make a difference in their organisation.  

Sales leaders engage Tom for his proven solutions for building high-performance, energised sales teams that exceed targets.


Certified SOCO™ Sales Training facilitator Sasivee has over 25 years experience in sales and marketing; including 10 years as General Manager, Marie France Bodyline and 7 years as Senior Product Manager, Johnson & Johnson (Medical) Thailand.

in-person or virtual training - the choice is yours

Our complete SOCO Selling methodology is available live in-person, live virtually (VILT) and on-demand in our e-learning platform SOCO Academy. With everything going on globally, many of our clients are choosing to train their teams in our award-winning system either entirely virtually or using a blended learning approach. 

Let’s build Your dream sales TEAM

Learn more, get a quote or check dates. We’re happy to help!

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