In a world where buyers are inundated with choices, it's important that you can stand out from other solution providers.
To do this, it all comes down to positioning.
You need to study the competition, determine how you're better AND effectively communicate it.
In this virtual training workshop, we help you do all of this in a way that's important to your buyer because at the end of the day, if your differentiator doesn't matter to your prospects, you'll still be left to compete on price.
Start learning how to position yourself, your company and your offering as the ideal solution to your customer.
Standing apart from the competition
How to become a product expert in your industry
Competitor knowledge and analysing the competition
Differentiating from other sales professionals
This Differentiation Dominance training workshop is designed for anyone in account management, business development, pre-sales, sales or in a customer-facing role where knowing how to differentiate from the competition is an important part of what they do - or should be doing.
Huan Song is a SOCO Certified trainer, blended learning coach and curriculum designer. He has years of experience in business development, retail sales and strategic enterprise account management. In his most recent stint, he was a Business Development Manager focused on B2B sales and sales management.
Huan Song is also one of the co-founders of a technology startup that successfully raised Series A funding. He is passionate about sales and is fluent in English and Mandarin.
All participants receive complete Differentiation Dominance workbooks, post-training reinforcement content and access to our private Facebook group for ongoing support.
Have SOCO deliver a live, customised Virtual Selling workshop for your team through video conferencing software. Our instructor-led virtual training is highly engaging using cutting edge virtual facilitator techniques that maximise engagement and retention.