DIFFERENTIATION
DOMINANCE

Standing Apart From The Competition

SALES DIFFERENTIATION TRAINING

Gain A Competitive Advantage; Knock The Competition Out Of The Race

SALES Differentiation TRAINING PROGRAM

Get a competitive advantage.

Stand Out; Sell more

Is your company among the top three within your chosen area of differentiation? If you’re not, you’re getting lost in the noise of other competitors. 

Build your team’s confidence in your solution with Sales Differentiation Training and start standing out. 

Equip your sales team with the skills to study the competition, determine how you’re better AND effectively communicate it, alongside the essential questions to ask to identify and stand apart from the competition to allow you to highlight your strengths based on your customer’s priorities. 

Join Sales Differentiation Training today to position yourself as the ideal solution provider, gather better leads, and close more deals. 

Signs that your team needs to learn how to differentiate

Why sales differentiation training?

Sales differentiation skills are critical in today’s competitive market, enabling your team to stand out, build trust, and win more business.

As a sales leader, understanding the importance of sales differentiation skills in today’s competitive market is crucial for achieving success and staying ahead of the competition.

Here are some key reasons why emphasizing sales differentiation is vital for your team:

Enhance Customer Value

When you effectively differentiate a product or service, it can increase its perceived value in the eyes of the customer. This can help justify a higher price point and make the sale more profitable.

Improve Customer Loyalty

When you differentiate yourself on exceptional customer service, you’re more likely to build long-term customer relationships that can lead to repeat business and referrals, which are key to sustained sales success.

stand out; sell more

By offering unique features or benefits, you can create a competitive advantage that sets you apart from the competition. Making it easier to win business and achieve sales goals.

With large, complex deals, it’s essential to have an internal champion – someone who will actively work towards the company’s adoption of your product. Establishing an internal champion is an important part of the MEDDIC sales qualification process.

thE RESULT

By investing in differentiation training and emphasizing its importance, you equip your sales force to thrive in the challenging and dynamic business environment, ultimately driving growth and success for your organization

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DIFFERENTIATION DOMINANCE

Gain The Skills To Knock Your Competition Out Of The Race

Who IS SALES Differentiation Training FOR?

Sales Differentiation Training is for anyone in account management, business development, pre-sales, sales or in a customer-facing role where knowing how to differentiate from the competition is an important part of what they do – or should be doing.

Duration

1/2-Day Workshop or
Multiple 180 Minutes VILT Sessions

For who

Account Management, Business Development, Pre-Sales, Sales or in a Customer-Facing Role

Format

Live In-Person or Virtual Instructor Led Training (VILT)

Sales Differentiation Vs Value Proposition
What's the difference?

Sales differentiation is closely tied to your value proposition.

A value proposition is the unique combination of benefits you offer customers to solve their problems and meet their needs better than their competitors.

Sales differentiation makes a product or service stand out by highlighting its unique features, benefits, and advantages over competitors.

By identifying and emphasizing these unique selling points, you can differentiate their offering from their competitors and create more value for their customers.

When you incorporate sales differentiation into your value proposition, you can demonstrate how your offering stands out from the competition and offers unique value to its customers.

Ultimately helping to establish credibility and build trust with potential customers, leading to increased sales and revenue.

Differentiation Sales Training
Course Outline
SOME OF OUR CLIENTS

•Spotify•

•Salesforce•

•QuickBooks•

•MAERSK•

•Hewlett-Packard•

PROGRAM DELIVERY OPTIONS
LIVE IN-PERSON, LIVE VIRTUALLY OR ON-DEMAND LEARNING
CHOOSE THE TRAINING DELIVERY THAT WORKS FOR YOU

Live In-PERSON TRaining

FUN, HIGH-ENERGY & COLLABORATIVE CLASSES

SOCO®‘s onsite training, brings our experienced instructors to you. Learners can learn new skills with their colleagues, while engaging in role plays, brainstorming exercises and active group discussions. They will get coaching and feedback during the session to learn, practice, and improve new skills.

E-LEARNING | SOCO ACADEMY

flexible, affordable and EFFECTIVE - on-demand learning.
SOCO Academy is an instant, flexible and effective solution to learning advanced social networking techniques right away. Want to start learning new skills tonight in your pyjamas or during your morning commute? The choice is yours. Join SOCO Academy and learn how to network online at your own pace.

VIRTUAL INSTRUCTOR-LED TRAINING (VILT)

ENGAGING, IMMERSIVE & INTERACTIVE LEARNING EXPERIENCE THAT REPLICATES AN IN-PERSON CLASSROOM VIRTUALLY

All of our live virtual training programs are highly engaging and interactive. Our VILT solution combines over 20 years of sales experience with video and digital technology. It creates a virtual classroom that mimics in-person learning.

We achieve this by using a combination of chat, polls, and live discussion to participate in the training. As well as encouraging the use of breakout rooms for group discussions and sharing critical points to reinforce training.

SALES DIFFERENTIATion TRAINING IS available in
GLOBAL LANGUAGEs

SOCO Sales Training offers training in various languages, including European languages and APAC languages like Indonesian, Thai, Mandarin, and Vietnamese. Regional teams can learn new skills in their native language while minimizing downtime and maximizing results. Training sales teams around the world so everyone can learn the same cutting-edge skills.

Sales differentiation Training PROGRAM MATERIALS

INCLUDED TRAINING MATERIALS
All participants receive complete Sales Differentiation Training workbooks, post-training reinforcement content and access to our exclusive Facebook group (SOCO® Selling™ Community: B2B, B2C, Selling Remotely, Social Selling) for ongoing support.
GAIN A competitive advantage?

Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.

 
 
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