Differentiation Training

DIFFERENTIATION DOMINANCE

Stand Apart from the Competition

Differentiation Dominance

In a world where buyers are inundated with choices, it's important that you can stand out from other solution providers.

To stand out from the competition, it all comes down to positioning.

You need to study the competition, determine how you’re better AND effectively communicate it.

Understanding who the competition is and how to position against them. This course teaches sellers the important questions to ask to identify and stand apart from the competition to allow you to highlight your strengths based on your customer’s priorities.

In this differentiation training, we help you do all of this in a way that’s important to your buyer because at the end of the day, if your differentiator doesn’t matter to your prospects, you’ll still be left to compete on price.

Start learning how to position yourself, your company and your offering as the ideal solution to your customer.

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SALES REPS TRAINED

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E-LEARNING STUDENTS

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COUNTRIES

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LANGUAGES

Course Outline

Who Should Attend Differentiation Dominance Virtual Training

This Differentiation Dominance training workshop is designed for anyone in account management, business development, pre-sales, sales or in a customer-facing role where knowing how to differentiate from the competition is an important part of what they do – or should be doing.

Duration

1/2-Day Workshop or
90-180 Minutes VILT

For who

Account Management, Business Development, Pre-Sales, Sales or in a Customer-Facing Role

Format

Live In-Person or Virtual Instructor Led Training (VILT)

Our Team

TrainerS & COACHES

SOCO Certified Sales Trainers

WHAT'S INCLUDED

INCLUDED MATERIALS

All participants receive complete Differentiation Dominance workbooks, post-training reinforcement content and access to our private Facebook group for ongoing support.

Virtual Instructor Led Training

Have SOCO deliver a live, customised Differentiation Dominance workshop for your team live in-person or through video conferencing software. Our instructor-led virtual training is highly engaging using cutting edge virtual facilitator techniques that maximise engagement and retention.