DIFFERENTIATION DOMINANCE
Stand Apart from the Competition
Differentiation Dominance
In a world where buyers are inundated with choices, it's important that you can stand out from other solution providers.
To stand out from the competition, it all comes down to positioning.
You need to study the competition, determine how you’re better AND effectively communicate it.
Understanding who the competition is and how to position against them. This course teaches sellers the important questions to ask to identify and stand apart from the competition to allow you to highlight your strengths based on your customer’s priorities.
In this differentiation training, we help you do all of this in a way that’s important to your buyer because at the end of the day, if your differentiator doesn’t matter to your prospects, you’ll still be left to compete on price.
Start learning how to position yourself, your company and your offering as the ideal solution to your customer.
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Differentiation Training
Course Outline
- Standing apart from the competition
- How to become a product expert in your industry
- Competitor knowledge and analysing the competition
- Differentiating from other sales professionals
Who Should Attend Differentiation Dominance Virtual Training
This Differentiation Dominance training workshop is designed for anyone in account management, business development, pre-sales, sales or in a customer-facing role where knowing how to differentiate from the competition is an important part of what they do – or should be doing.
Duration
1/2-Day Workshop or
90-180 Minutes VILT
For who
Account Management, Business Development, Pre-Sales, Sales or in a Customer-Facing Role
Format
Live In-Person or Virtual Instructor Led Training (VILT)
WHAT'S INCLUDED
INCLUDED MATERIALS
All participants receive complete Differentiation Dominance workbooks, post-training reinforcement content and access to our private Facebook group for ongoing support.
Virtual Instructor Led Training
Have SOCO deliver a live, customised Differentiation Dominance workshop for your team live in-person or through video conferencing software. Our instructor-led virtual training is highly engaging using cutting edge virtual facilitator techniques that maximise engagement and retention.
NEED ON-DEMAND E-LEARNING?
differentiation
online COURSE
online COURSE
Learn how to differentiate from the competition anywhere, any time with our on-demand e-learning courses.
SOME OF OUR CLIENTS
DIFFERENTIATION DOMINANCE
Stand Apart from the Competition