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Differentiation Dominance

In a world where buyers are inundated with choices, it's important that you can stand out from other solution providers.

To do this, it all comes down to positioning.

You need to study the competition, determine how you're better AND effectively communicate it.

In this virtual training workshop, we help you do all of this in a way that's important to your buyer because at the end of the day, if your differentiator doesn't matter to your prospects, you'll still be left to compete on price.

Start learning how to position yourself, your company and your offering as the ideal solution to your customer.


  • Standing apart from the competition

  • How to become a product expert in your industry

  • Competitor knowledge and analysing the competition

  • Differentiating from other sales professionals

Who Should Attend Differentiation Dominance

This Differentiation Dominance training workshop is designed for anyone in account management, business development, pre-sales, sales or in a customer-facing role where knowing how to differentiate from the competition is an important part of what they do - or should be doing.

Trainer’s Profile

Huan Song is a SOCO Certified trainer, blended learning coach and curriculum designer. He has years of experience in business development, retail sales and strategic enterprise account management. In his most recent stint, he was a Business Development Manager focused on B2B sales and sales management.

Huan Song is also one of the co-founders of a technology startup that successfully raised Series A funding. He is passionate about sales and is fluent in English and Mandarin.

Included Materials

All participants receive complete Differentiation Dominance workbooks, post-training reinforcement content and access to our private Facebook group for ongoing support.

differentiation dominance workshop singapore

Virtual Instructor Led Training

Have SOCO deliver a live, customised Virtual Selling workshop for your team through video conferencing software. Our instructor-led virtual training is highly engaging using cutting edge virtual facilitator techniques that maximise engagement and retention.