Standing Apart From The Competition


Gain A Competitive Advantage; Knock The Competition Out Of The Race


Get a competitive advantage.

Stand Out; Sell more

Is your company among the top three within your chosen area of differentiation? If you aren’t, there’s a high chance that your rivals are overshadowing you and drowning out your voice.

Build your team’s confidence in your solution with Sales Differentiation Training and start standing out. 

Give your sales team the ability to analyze competitors, showcase your advantages, and effectively communicate them. 

Your sales team should be able to analyze competitors and showcase your advantages. They should also be able to effectively communicate these advantages and ask the right questions to stand out from others.

Finally, they should emphasize your strengths based on what your competitors value.

Join Sales Differentiation Training now to become the best solution provider, get more leads, and close more deals.

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Sales differentiation helps you stand out from your competitors and win more deals at the prices you want. You offer a unique and valuable service or product that your clients can’t find anywhere else. You can apply differentiation strategies to both what you sell and how you sell it.

What you sell refers to the features and benefits of your product or service that make it different from others. For example, you might have higher quality, more flexibility, better performance, or more innovation than your competitors. Find and share what makes you unique with your customers, so they understand why choosing you is valuable.

How you sell refers to the way you interact with your customers throughout the sales process. For example, you might have a more engaging, consultative, or personalized approach than your competitors. Match your sales approach to what your customer wants and give them a good and memorable experience. This way, you can build trust, loyalty, and differentiation.


Why sales differentiation training?

These skills are important in a competitive market, helping your team be unique, gain trust, and get more business.

As a sales manager, you need to know how to make your product or service stand out in today’s competitive market. This helps you achieve sales success and helps you stay ahead of the competition.

Here are some key reasons why emphasizing sales differentiation is vital for your team:

Enhance Customer Value

Making a product or service stand out can make customers think it is worth more. This can help justify a higher price point and make the sale more profitable.

Improve Customer Loyalty

When you stand out by offering excellent customer service, your customers will stay with you for a long time and buy from you again. They will also tell others about you, which will help you keep selling well.

stand out; sell more

By offering unique features or benefits, you can create a competitive advantage that sets you apart from the competition. Making it easier to win business and achieve sales goals.

When you handle complex deals, you need an internal champion inside the company who will help them use your product. Establishing an internal champion is an important part of the MEDDIC sales qualification process.


When you train your sales team to stand out from others and show them why it matters, you are helping them to do well in the tough and constantly changing market. This will ultimately lead to your company’s growth and success.


Ignite Your Competitive Edge Through Sales Differentiation Training.

Trophy for being the Award-Winning Training Provider
Best Training and Facilitation Skills

SOCO/ has won awards at the HR Vendors of the Year awards since 2014. These awards include Best Sales Training Provider, Best Digital Learning Provider, and Best Training and Facilitation Skills.

Industry-leading companies choose SOCO Sales Training to train their teams for a few key reasons:






What our clients have to say about US
Chau Tran
Chau Tran
Thanks Mr. Jason and Soco. I had great training days in Malaysia with Mr. Jason 🤘. Great experiences and received good and helpful advice and skills for sales job ! High recommendation for Sales courses
Admissions Manager
Admissions Manager
It was an engaging session with lots of tips that the team was able to use in their daily work. Tom was excellent in connecting with various people within the team and kept them involved in the discussions. Highly recommended.
Fred Fischer
Fred Fischer
The SOCO team facilitated a workshop that exceeded our (already high) expectations. Engagement from our sales team, especially those disgruntled to have been taken out of the field, was phenomenal....I could not have achieved our learning objectives w/o SOCO's assistance. I am looking forward to leveraging your team again soon.
Thank you for sales skills and knowledge sharing. It was a fruitful training. So much fun and Tom encouraged me a lot.
Laura Chong
Laura Chong
Great session with Allen! He was knowledgeable and tailored the session to our needs. Session was engaging as well with the use of roleplays.
Jereme Chong
Jereme Chong
Great training provider, was attentive and ready to assist with any requests. Would definitely use them again for other training needs.
Jason Cabute
Jason Cabute
We had the training sometime in September. We appreciate the great course, and it has helped us to better serve our customers.
Jon Cronin
Jon Cronin
Engaging, thoughtful training with a real insight into the world of sales.
karami omar
karami omar
The virtual learning experience has boosted my confidence level. So many new ideas apart from refreshed ones have been shared. Will definitely share with my partners and team members. Well Done SOCO!


SOCO provides 4-12 weeks of content after the workshop to help reinforce the in-class learning.

Post Training Evaluation

We conduct an in-depth assessment of the learners post training to evaluate what they learnt and how they will implement it.

ROI Maximizer & Next Steps

To ensure you get the most out of the training and your investment we conduct a debrief call to highlight next steps needed and recommendations on how to maximize effectiveness.

Who IS SALES Differentiation Training FOR?

Sales Differentiation Training helps anyone who works in sales or a customer-facing role. They need to know how to stand out from the competition as it is a vital part of their role to achieve success.


1/2-Day Workshop or
Multiple 180 Minutes VILT Sessions

For who

Account Management, Business Development, Pre-Sales, Sales or in a Customer-Facing Role


Live In-Person or Virtual Instructor Led Training (VILT)


Transform Your Team and Outshine Your Competition

Differentiation Sales Training

Course Outline

Sales Differentiation Vs Value Proposition

What's the difference?

Sales differentiation is about how you showcase your value proposition.

A value proposition is what sets you apart by offering customers better potential solutions to their problems.

Sales differentiation makes a product or service stand out by highlighting its unique features, benefits, and advantages over competitors.

By emphasizing unique qualities, you can differentiate your product, surpass competitors, and offer more advantages to customers. 

Showing how your product is different from competitors helps highlight its unique qualities and increase sales. This also highlights the special value that your product offers to customers.

Ultimately helping to establish credibility and build trust with potential customers, leading to increased sales and revenue.



Sales Differentiation Training is a type of sales training that helps your team stand out from the competition and win more business. 


Sales Differentiation Training is important for your team because it can help your team:

  • Increase your sales revenue and profitability by selling at higher prices and margins.
  • Enhance your customer loyalty and retention by delivering exceptional customer service and satisfaction.
  • Grow your market share and reputation by creating a competitive advantage and a distinctive brand image.

Sales Differentiation Training is not just about learning how to craft a good sales pitch to differentiate your offer. Making a sales experience that stands out makes it easy for the buyer's decision to choose you.

Yes, hiring a sales trainer can be a valuable investment for your sales team.


An external sales trainer brings several advantages:

  • Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
  • Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
  • Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.

As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.

The average cost of Sales Differentiation Training can vary significantly depending on the provider and duration of the training. Companies can expect to pay between $400 to thousands per learner.

Sales Differentiation Training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.


We also offer a Differentiation Dominance E-learning course that individuals can sign up for.

Training sessions can vary in length to accommodate different needs. They can be delivered as short 90 minute sessions delivered via web conferencing software or can span 1-3 days in-person.


This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are. 

Your team can learn how to outshine competitors and get more customers with Sales Differentiation Training.


In our customizable sessions, we will cover the following topics:

  • Standing apart from the competition: You will learn how to show your customers what makes you different and better than others. You will also learn how to use stories and feedback from happy customers to prove your value and earn trust.
  • How to become a product expert in your industry: You will learn how to become an expert on what you offer. As a result, you can demonstrate to your customers why they need it. You will also learn how to ask your customers questions to better understand their problems and goals. As a result, you will be able to match them to the best solutions that you have.
  • Competitor knowledge and analyzing the competition: You will learn how to study your rivals in the market. You will learn what they do well and what they do poorly so that you can understand how they plan and execute their actions. This way, you can anticipate and counter their actions, and show your customers why you are a superior choice to them.
  • Differentiating from other sales professionals: You will learn how to create and show your brand. Your brand is what makes you different from other salespeople and what makes your customers remember you. You will also learn how to communicate well with your customers to create long-lasting and positive customer relationships.

By attending Sales Differentiation Training, your team will learn how to sell better and achieve your sales targets. You will also be able to provide more value to your customers, creating a loyal and profitable customer base.

Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.

We are committed to serving clients around the world. Our training programs have been successfully delivered in various international locations includeing all APAC countries, Europe, Canada, and North America. Regardless of your organization's location, we can work with you to provide high-performance sales training solutions tailored to your specific needs and objectives. Our global reach ensures that businesses in different countries can benefit from our expertise in optimizing B2B sales teams.

Sales differentiation Training PROGRAM MATERIALS

All participants receive complete Sales Differentiation Training workbooks, post-training reinforcement content and access to our exclusive Facebook group (SOCO® Selling™ Community: B2B, B2C, Selling Remotely, Social Selling) for ongoing support.
Differentiation Dominance workshop Singapore


Gain The Skills To Thrive in a Competitive Market

GAIN A competitive advantage?

Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.

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