Supercharge Sales Results by Providing Unexpected Value


Shifting the Conversation From Price to Value 

Insight Selling

Supercharge Sales Results with Insight Selling Techniques

The best sales conversations are where salespeople direct customers to see something they’ve never considered. 

Understanding your clients’ challenges is essential in sales. However, it’s even more crucial to move beyond just knowing these problems. You need to use this understanding to truly stand out in sales. 

Begin improving your sales skills with SOCO®’s Insight Sales Training. Acquire the prowess to counsel clients and persuade them to buy with unparalleled insights.

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What is the Insight Selling Approach?

Insight Selling is a method that focuses on a deep understanding of the customer’s business challenges. It provides potential solutions grounded in extensive industry knowledge. This approach involves using research and data to add value well beyond what a standard sales pitch would.

Sales professionals who adopt this method focus on educating and informing their prospects. They establish themselves as trusted advisors, guiding clients through complex business challenges.

This approach is particularly effective in today’s information-rich environment, where customers expect sales interactions to be consultative and personalized.


Insight Selling is more than just another tactic; it’s about delivering continuous value throughout the sales process.

Buyers disengage when sellers don’t establish themselves as a reputable source of information. That’s why sellers need to conduct collaboration-driven meetings.

No one wants to sit through a boring, static, and endless slide filled meeting – it’s just not engaging. That’s why Insight sellers engage and involve customers in discussions, ensuring a dynamic exchange of ideas.

Customers are just more likely to trust and buy from sellers who are confident in their solutions and ideas.


With Insight Driven Strategies

Trophy for being the Award-Winning Training Provider
Best Training and Facilitation Skills

SOCO/ has won awards at the HR Vendors of the Year awards since 2014. These awards include Best Sales Training Provider, Best Digital Learning Provider, and Best Training and Facilitation Skills.

Industry-leading companies choose SOCO Sales Training to train their teams for a few key reasons:

What our clients have to say about US
Chau Tran
Chau Tran
Thanks Mr. Jason and Soco. I had great training days in Malaysia with Mr. Jason 🤘. Great experiences and received good and helpful advice and skills for sales job ! High recommendation for Sales courses
Admissions Manager
Admissions Manager
It was an engaging session with lots of tips that the team was able to use in their daily work. Tom was excellent in connecting with various people within the team and kept them involved in the discussions. Highly recommended.
Fred Fischer
Fred Fischer
The SOCO team facilitated a workshop that exceeded our (already high) expectations. Engagement from our sales team, especially those disgruntled to have been taken out of the field, was phenomenal....I could not have achieved our learning objectives w/o SOCO's assistance. I am looking forward to leveraging your team again soon.
Thank you for sales skills and knowledge sharing. It was a fruitful training. So much fun and Tom encouraged me a lot.
Laura Chong
Laura Chong
Great session with Allen! He was knowledgeable and tailored the session to our needs. Session was engaging as well with the use of roleplays.
Jereme Chong
Jereme Chong
Great training provider, was attentive and ready to assist with any requests. Would definitely use them again for other training needs.
Jason Cabute
Jason Cabute
We had the training sometime in September. We appreciate the great course, and it has helped us to better serve our customers.
Jon Cronin
Jon Cronin
Engaging, thoughtful training with a real insight into the world of sales.
karami omar
karami omar
The virtual learning experience has boosted my confidence level. So many new ideas apart from refreshed ones have been shared. Will definitely share with my partners and team members. Well Done SOCO!

Insight Selling TraininG

 Earn Trust, Close Deals: Build Lasting Relationships through Insight Selling Training

Insight SELLING Sales Training

Course Outline

Who is insight selling sales training for?

Insight Selling Sales training is perfect for sales professionals looking to advance their skills beyond basic consultative selling. It incorporates advanced techniques that are in high demand, helping professionals grow in their field. This training provides the tools needed to understand and address clients’ unique business challenges effectively.


1 to 2-Day In-Person Training or
Multiple 120 minute VILT

For who

New and Seasoned Sales Professionals


In-Person or Virtual Instructor Led Training (VILT)



SOCO provides 4-12 weeks of content after the workshop to help reinforce the in-class learning.

Post Training Evaluation

We conduct an in-depth assessment of the learners post training to evaluate what they learnt and how they will implement it.

ROI Maximizer & Next Steps

To ensure you get the most out of the training and your investment we conduct a debrief call to highlight next steps needed and recommendations on how to maximize effectiveness.


The Path to prosperity: insight selling

Despite what you might have heard, the insight-selling approach is not a trend. 

Rather, it’s your secret weapon for providing unexpected value to informed buyers.

Insight Selling empowers sales teams to show how your company’s capabilities match a customer’s business objectives. This technique involves identifying and addressing potential issues that the customer may not have recognized.

Insight Selling not only lets sales professionals contribute valuable expertise to conversations. Your organization will also benefit from the following:

Shortened Sales Cycles

Effective insight selling cuts through information overload and decision paralysis. Guiding customers to make informed decisions helps your team speed up the sales process and shorten the time it takes to close deals.

Higher Deal Values

When your sales team demonstrates the strategic benefits of your products, clients are more inclined to consider premium options. This can lead to larger deal sizes and increased revenue per sale.

Enhanced Customer Engagement

Insight selling enables your sales team to engage customers in meaningful conversations based on valuable insights. This approach piques buyer interest and establishes your team as trusted advisors, fostering deeper relationships.


Differentiate in Competitive Markets

Your team’s expertise and insights make your company unique. This helps you stand out from competitors who focus just on products or services. This differentiation leads to increased consideration and better positioning in the market.


SOCO®‘s Insight Sales training program trains sales professionals how to use insights to establish strategic dialogues.

After the Insight Selling program, learners will understand how to inspire buyers and influence buyer agendas. They will also learn from common insight selling mistakes and be able to craft stories that make your company stand out.

cultivate deeper customer connections

Unlock New Perspectives In Sales With Insight Sales Training.


Insight Selling is important because it aligns the sales process with the evolving expectations of today’s informed customers. Sales is not merely transactional; uncovering the client’s needs and creating a strong business case is key. This case would showcase the strategic and financial advantages of your solution.


Insight Selling uses opportunity insight to find and develop untapped areas in a client’s business. It leads to the creation of new solutions and drives business growth. Interaction insight can then be leveraged to guide clients toward innovative solutions, transforming sales discussions into strategic partnerships.


This approach helps build stronger relationships, fosters trust, and positions sales professionals as valuable partners in their customers’ success. Salespeople who focus on customers’ strategic goals and offer relevant insights assist in guiding customers through complex decisions. This is especially crucial in today’s world where potential buyers are often overwhelmed with information.

Insight Selling and Challenger Sales are both sales strategies that focus on delivering value to customers. However, they differ in their approach. Insight Selling is about providing customers with unique insights and solutions that address their specific needs and challenges. In this approach, salespeople use their knowledge to educate customers, helping them see their challenges and solutions differently.


In Challenger Sales, the salesperson challenges the customer to think differently. They push them to consider new perspectives that disrupt their status quo. This method focuses more on debate and persuasion. It encourages customers to move away from their comfort zones and adopt the new solutions presented by the salesperson.


To wrap things up, both strategies aim to add value. While Insight Selling is more about collaboration and education, Challenger Sales is about provocation and change.

Yes, hiring a sales trainer can be a valuable investment for your sales team.


An external sales trainer brings several advantages:


  • Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
  • Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
  • Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.

As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.

The average cost of Insight Sales training can vary significantly depending on the provider and duration of the training. Companies can expect to pay between $400 to thousands per learner. 

Insight Sales training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.

Training sessions can vary in length to accommodate different needs. They can be delivered as short 90 minute sessions delivered via web conferencing software or can span 1-3 days in-person.


This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are. 

Here’s what your team can expect to cover:


Understanding the difference and applications of both types of Insight Selling: Participants will learn the difference between reactive and proactive Insight Selling. They’ll also discover when to apply each approach for maximum impact.


Leading effective insight selling discussions: The training will guide them on how to discuss customer needs effectively. Actively listening and asking good questions will help them become a trusted advisor. They reveal the client’s deeper challenges and move beyond the role of a simple vendor. They will also learn how to introduce innovative ideas for more engaging and productive conversations.


Gaining insight meetings with top decision-makers: The training will cover strategies for arranging meetings with key stakeholders. This ensures that the insights provided reach the individuals who have the authority to make decisions.


Challenging customer thinking in a credible and trustful way: The program will train learners to respectfully challenge customers’ views and introduce new perspectives. They’ll learn to do this without losing the trust and connection they’ve built.


Communicating your proposed solution in a way that compels immediate action: The training will focus on how to communicate the value proposition of solutions compellingly. This will encourage customers to take swift action.

Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.

We are committed to serving clients around the world. Our training programs have been successfully delivered in various international locations includeing all APAC countries, Europe, Canada, and North America. Regardless of your organization's location, we can work with you to provide high-performance sales training solutions tailored to your specific needs and objectives. Our global reach ensures that businesses in different countries can benefit from our expertise in optimizing B2B sales teams.

Insight Sales Training PROGRAM MATERIALS


All participants receive complete Insight Sales Training workbooks, post-training reinforcement content and certificates of completion.

Insight Sales Workshop Booklet
Craft Tailored Customer Experiences WITH CUTTING-EDGE TRAINING

Unleash Your Value

Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.

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