INSIGHT SALES TRAINING
Supercharge Sales Results by Providing Unexpected Value
Insight Selling Training: PROVIDING UNEXPECTED VALUE
Shifting the Conversation From Price to ValueÂ
Insight Selling
Training
The best sales conversations are where salespeople direct customers to see something they’ve never considered.Â
While understanding your clients’ challenges and pain points is a crucial sales skill, moving beyond the essential skill of grasping client challenges is paramount.Â
Embark on a transformative journey with SOCO®’s Insight Sales Training. Acquire the prowess to counsel clients and persuade them to buy with unparalleled insights.
Signs YOU NEED INSIGHT SELLING TRAINING
Many salespeople think that insight selling is a quick fix or tactic – but it is actually about providing value throughout the entire sales process.
Buyers disengage when sellers don’t establish themselves as a reputable source of information. That’s why sellers need to conduct collaboration-driven meetings.
No one wants to sit through a boring, static, and endless slide filled meeting – it’s just not engaging. That’s why insight sellers ensure the customer is engaged and involved in discussions and sharing of ideas.
Why would anyone buy from a seller who wasn’t confident in their solution and thoughts?
The Path to prosperity: insight selling
Despite what you might have heard, the insight-selling approach is not a trend.Â
Rather, it’s your secret weapon for providing unexpected value to informed buyers.
Insight selling is an advanced-level sales technique that enables your sales teams to demonstrate how your company’s abilities align with a customer’s business goals (by highlighting issues the prospect might not be aware of.)
Not only does this way of selling allow sales professionals to add value to sales conversations by bringing expertise to the table. But your organization will also benefit from the following:
Shortened Sales Cycles
Higher Deal Values
Effective insight selling cuts through information overload and decision paralysis. By guiding customers towards informed decisions, your team accelerates the sales process and reduces the time required to close deals.
When your sales team helps clients recognize the strategic value of your offerings, they become more willing to invest in premium solutions. This can lead to larger deal sizes and increased revenue per sale.
Enhanced Customer Engagement
Differentiate in Competitive Markets
Insight selling enables your sales team to engage customers in meaningful conversations based on valuable insights. This approach piques buyer interest and establishes your team as trusted advisors, fostering deeper relationships.
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By offering unique insights and expertise, your team distinguishes your company from competitors who focus solely on products or services. This differentiation leads to increased consideration and better positioning in the market.
THE RESULT
SOCO®‘s Insight Sales training program trains sales professionals how to use insights to establish strategic dialogues.
By the end of the Insight Selling program, learners will know how to mold buyer agendas, avoid common insight selling mistakes and tell persuasive stories that differentiate your company.
INSIGHT SALES TRAINING
 Earn Trust, Close Deals: Build Lasting Relationships through Insight Selling Training
Insight SELLING Sales Training
- Understand the difference and applications of both types of Insight Selling.
- How to lead effective insight selling discussions
- How to gain insight meetings with top decision-makers
- How to challenge customer thinking in a credible and trustful way
- Articulating your proposed solution in a way that compels immediate action
Insight Selling Sales training is ideal for any sales professional needing to take their skills to the next level and go beyond the basic level of consultative selling by adding highly sought after advanced insight selling techniques.Â
Duration
1 to 2-Day In-Person Training or
Multiple 120 minute VILT
For who
New and Seasoned Sales Professionals
Format
In-Person or Virtual Instructor Led Training (VILT)
INSIGHT SALES TRAINING
SELL LIKE A WINNER. SELL WITH INSIGHTS.
LIVE IN-PERSON, LIVE VIRTUALLY OR ON-DEMAND LEARNING
CHOOSE THE TRAINING DELIVERY THAT WORKS FOR YOU
Live In-PERSON TRaining


E-LEARNING | SOCO ACADEMY
VIRTUAL INSTRUCTOR-LED TRAINING (VILT)
All of our live virtual training programs are highly engaging and interactive. Our VILT solution leverages over 20 years of sales expertise with video and digital technology for learners to benefit from a virtual classroom experience that replicates in-person learning. We achieve this by using a combination of chat, polls, and live discussion to participate in the training. As well as encouraging the use of breakout rooms for group discussions and sharing critical points to reinforce training.

INSIGHT SALES TRAINING IS available in
GLOBAL LANGUAGEs
SOCO Sales Training proudly provides regional teams with training in global languages including common European languages and APAC languages including Indonesian, Thai, Mandarin and Vietnamese. Regional teams can learn new skills in their native language while minimizing downtime and maximizing results. Training teams around the world so everyone can learn the same cutting-edge skills.
Insight Sales Training PROGRAM MATERIALS
All participants receive complete Insight Sales Training workbooks, post-training reinforcement content and certificates of completion.

Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.