Prospecting

How to prospect to find more leads

Outbound Email Sequence Templates Featured Image

Best Outbound Email Sequence Template for Generating Leads

For salespeople responsible for generating leads, outbound emails are essential for capturing the attention of prospects to start turning them into leads. But as with every endeavour in sales, crafting effective email sequences can be a time-consuming and challenging task. Fortunately, we’ve created some proven email sequence templates that can help you create compelling and …

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How to Generate More Leads in Uncertain Times: 3 Prospecting Tips

If you want to take your sales skills to the next level and learn how to master the entire sales process, join SOCO Academy and get certified in SOCO Selling. With things slowing down worldwide, one thing is (or should be!) on every salesperson’s mind, “how do I generate more leads?” Nobody knows what will …

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Types of customers and how to sell to them

15 Different Types Of Customers in Sales (& How to Sell to Them)

For sales professionals, grasping the intricacies of potential buyers’ personalities and traits is paramount for achieving success. The vast array of individual qualities and characteristics generates a diverse pool of individuals to engage with in the market. By familiarizing yourself with these various personality types, you can refine your sales approach, tailor your pitches, and …

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Best 7 Step Sales Discovery Call Structure To Qualify Prospects

Getting to know someone, particularly over a call, can be daunting. In the case of lead qualification, it’s necessary to build trusted relationships with prospects so that you can get to know them and introduce them to your business. But, it’s challenging to pick up the phone and call a stranger, and you want to …

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6-Step Revenue-Winning Lead Nurturing Strategy

Swipe Our 6-Step Revenue-Winning Lead Nurturing Strategy (+Templates)

In this digital age, conventional methods of reaching, engaging and influencing prospects to buy just aren’t working anymore. Prospects don’t want to be bothered or sold to; they want help understanding their challenges and how to overcome them in a way that suits their needs best. The thing is, the best way to nurture leads …

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9 Tips For Developing An Effective Follow-Up Sales Cadence

Drive the Conversation: 3 Sales Cadence Templates for Following Up

Planning and preparation are central to success in sales. Without them, you can’t form a solid sales process, write a sales proposal, or set up a follow-up sales strategy, which stops leads from flowing into your sales pipeline and actively engaging with your company. The reality is these days; your sales team will have to follow …

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Outbound sales explained - Techniques, strategies & Best practices

Outbound Sales Explained: Techniques, Strategies & Best Practices

Many people associate outbound sales with unsavoury cold-calling techniques and mostly see it as a redundant and out-of-date sales approach. Well, we’re here to tell you that’s just not true. Times have changed, and so has the way that sales professionals use outbound sales strategies. For instance, did you know that beginning a cold call …

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5 LinkedIn Outreach Tricks To Generate High-Quality B2B Leads with Stefan Smulders

5 LinkedIn Outreach Tricks To Generate High-Quality B2B Leads

Unsurprisingly, you’re not the only salesperson trying to connect with prospects on LinkedIn. As the professional platform continues to rapidly grow on its 800 million users (including plenty of large outbound operations), our competition for attention is growing. Too many leads now receive the same obvious sales messages – and are becoming more suspicious and …

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Keep Your Pipeline Moving With THIS 5-Step Prospecting Plan

Ultimate 5-Step Prospecting Plan To Keep Your Pipeline Moving

Lead generation is tricky. It’s time-consuming, laborious and sometimes pretty tedious. Many sales reps put it off until the last minute and end up with a dry pipeline, a cardinal sin in sales. But how can you close more deals without a full pipeline? You can’t, so stop waiting until you’re desperate for leads and …

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The Ultimate Guide To The Sales Prospecting Process

The Ultimate Guide To The Sales Prospecting Process (+ Email Templates)

If you internally groan when anyone mentions prospecting, you’re far from alone. An unsurprising 40% of salespeople say prospecting is the most challenging part of their sales process*. While there are many reasons for this, the most obvious is that prospecting is hard work – and frankly, it just isn’t as exciting as closing a deal. …

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