Prospecting

How to prospect to find more leads

89 Surefire Sales Email Subject Lines: Hook Prospects First Time

Feel as if you’re firing off thousands of valuable emails to prospects, just to never get a response? About one-third of people decide to open an email just by looking at the subject line. So, it’s important to find a catchy email subject line. Prospects are constantly prioritizing their time, especially when it comes to their […]

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Outbound Email Sequence Templates Featured Image

Best Outbound Email Sequence Template for Generating Leads

For salespeople responsible for generating leads, outbound emails are essential for capturing the attention of prospects to start turning them into leads. But as with every endeavour in sales, crafting effective email sequences can be a time-consuming and challenging task. Fortunately, we’ve created some proven email sequence templates that can help you create compelling and

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How to Generate More Leads in Uncertain Times: 3 Prospecting Tips

If you want to take your sales skills to the next level and learn how to master the entire sales process, join SOCO Academy and get certified in SOCO Selling. With things slowing down worldwide, one thing is (or should be!) on every salesperson’s mind, “how do I generate more leads?” Nobody knows what will

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Types of customers and how to sell to them

15 Different Types Of Customers in Sales (& How to Sell to Them)

For sales professionals, grasping the intricacies of potential buyers’ personalities and traits is paramount for achieving success. The vast array of individual qualities and characteristics generates a diverse pool of individuals to engage with in the market. By familiarizing yourself with these various personality types, you can refine your sales approach, tailor your pitches, and

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Lead Generation- What’s the Difference

Demand Generation Vs. Lead Generation: What’s the Difference?

Many people use the terms Demand gen and Lead gen interchangeably, probably because they share similar traits. However, we’re here to tell you there’s a clear distinction between the two. In fact, understanding their goals, purposes, and tactics is essential to creating a full-funnel marketing strategy that keeps your sales pipeline full. Protect the lifeblood of your business and

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Best 4 Step Follow-Up Email Template To Engage Unresponsive Prospects

Best 4 Step Follow-Up Email Template To Engage Unresponsive Prospects

When faced with the sudden silence of an unresponsive prospect, most salespeople give up because they interpret silence as rejection. When the reality is, if you want to book more meetings, close more deals, and ultimately be more successful – you need to have a plan for following up with quiet leads. We know interacting

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6-Step Revenue-Winning Lead Nurturing Strategy

Swipe Our 6-Step Revenue-Winning Lead Nurturing Strategy (+Templates)

In this digital age, conventional methods of reaching, engaging and influencing prospects to buy just aren’t working anymore. Prospects don’t want to be bothered or sold to; they want help understanding their challenges and how to overcome them in a way that suits their needs best. The thing is, the best way to nurture leads

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9 Tips For Developing An Effective Follow-Up Sales Cadence

Drive the Conversation: 3 Sales Cadence Templates for Following Up

Planning and preparation are central to success in sales. Without them, you can’t form a solid sales process, write a sales proposal, or set up a follow-up sales strategy, which stops leads from flowing into your sales pipeline and actively engaging with your company. The reality is these days; your sales team will have to follow

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Outbound sales explained - Techniques, strategies & Best practices

Outbound Sales Explained: Techniques, Strategies & Best Practices

Many people associate outbound sales with unsavoury cold-calling techniques and mostly see it as a redundant and out-of-date sales approach. Well, we’re here to tell you that’s just not true. Times have changed, and so has the way that sales professionals use outbound sales strategies. For instance, did you know that beginning a cold call

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5 LinkedIn Outreach Tricks To Generate High-Quality B2B Leads with Stefan Smulders

5 LinkedIn Outreach Tricks To Generate High-Quality B2B Leads

Unsurprisingly, you’re not the only salesperson trying to connect with prospects on LinkedIn. As the professional platform continues to rapidly grow on its 800 million users (including plenty of large outbound operations), our competition for attention is growing. Too many leads now receive the same obvious sales messages – and are becoming more suspicious and

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