Develop a team of top-performing salespeople who compete on value, never price.

Manufacturing & Industrial Sales Training

Develop a team of top-performing salespeople who compete on value, never price.

Industrial & Manufacturing Sales Training

Develop a team of top-performing salespeople who compete on value, never price.

Manufacturing and industrial product sales have a unique set of challenges. Your product is increasingly at risk of becoming a commodity, and new competitors are focusing on lower prices. Overall product quality is no longer your consumers’ top priority.

Salespeople and manufacturing sales managers can’t just be order takers. They need to actively maintain key accounts by cross-selling and upselling valuable offers, gaining new customers, and making bigger sales. 

Have your team increase sales and outperform your competition by implementing our customizable Manufacturing & Industrial Sales Training program. Develop them into a team of top-performers who always sell on value and never compete on price. 

50000 +
1000 +
20 +
5 +


Industrial and manufacturing sales training helps salespeople gain the skills and techniques to sell better in these sectors. It covers topics such as product knowledge, how to analyze customer needs, value proposition, negotiation skills, and closing techniques. Industrial and manufacturing sales training can help salespeople to increase their confidence, competence, and credibility in the market.


It requires sales reps to know the technical details of what they offer, and how to explain why it is useful to different stakeholders. Salespeople in this sector face challenges because the sales cycles are usually long and complex. Multiple decision-makers are involved, there is high competition, and customer needs are constantly changing.

They could use some help with improving their sales skills and establishing connections and trust. Additionally, they require support in recognizing problems and opportunities. They need guidance in proposing solutions, negotiating and finalizing agreements, and lastly, they need help in handling customer accounts.



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Improved Customer Satisfaction & Loyalty

Your team will learn how to build rapport and trust with customers, and how to understand their needs and pain points. They will also learn how to offer solutions that match customer needs, handle objections, and close deals successfully. This will result in happier customers, more referrals, and more repeat business.

Enhanced Skills & Confidence

Your team will master the most effective sales strategies and tactics for your industry and products. You will also discover the SOCO Selling methodology, a comprehensive framework that guides you through every stage of the sales cycle. This will help you become more proficient and confident salespeople, who can handle any sales scenario and obstacle.



Your team will discover how to assess and qualify leads and prospects, and how to allocate their sales efforts. You will also discover how to engage with decision-makers, and how to sway and inspire them to buy. This will result in quicker sales cycles, fewer lost opportunities, and lower cost of sales.

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Strengthened Brand Reputation and Awareness

Your sales team will learn how to position their products as the best solution for their customers, and how to showcase their unique value proposition. They will also learn how to leverage testimonials, case studies, and referrals to build credibility and trust. This will result in increased brand recognition, preference, and loyalty among customers and prospects.


These outcomes can help your team and company achieve its sales goals and targets, and gain a competitive edge in the market. The benefits are not only evident in the short term, but also in the long term. Learn and use the SOCO Selling methodology to turn your sales team into a skilled and motivated group. They will be prepared to tackle any sales challenge and achieve success. They will have the sales knowledge and skills to adapt to customer needs, expectations, and new opportunities.

Trophy for being the Award-Winning Training Provider
Best Training and Facilitation Skills

SOCO/ has won awards at the HR Vendors of the Year awards since 2014. These awards include Best Sales Training Provider, Best Digital Learning Provider, and Best Training and Facilitation Skills.

Industry-leading companies choose SOCO Sales Training to train their teams for a few key reasons:

Manufacturing & Industrial Sales Training

Develop a team of top-performing salespeople who compete on value, never price.


• EssilorLuxottica•


• Dentsply•

• Nordic Cold Solutions•

• FLSmidth•

What our clients have to say about US
Chau Tran
Chau Tran
Thanks Mr. Jason and Soco. I had great training days in Malaysia with Mr. Jason 🤘. Great experiences and received good and helpful advice and skills for sales job ! High recommendation for Sales courses
Admissions Manager
Admissions Manager
It was an engaging session with lots of tips that the team was able to use in their daily work. Tom was excellent in connecting with various people within the team and kept them involved in the discussions. Highly recommended.
Fred Fischer
Fred Fischer
The SOCO team facilitated a workshop that exceeded our (already high) expectations. Engagement from our sales team, especially those disgruntled to have been taken out of the field, was phenomenal....I could not have achieved our learning objectives w/o SOCO's assistance. I am looking forward to leveraging your team again soon.
Thank you for sales skills and knowledge sharing. It was a fruitful training. So much fun and Tom encouraged me a lot.
Laura Chong
Laura Chong
Great session with Allen! He was knowledgeable and tailored the session to our needs. Session was engaging as well with the use of roleplays.
Jereme Chong
Jereme Chong
Great training provider, was attentive and ready to assist with any requests. Would definitely use them again for other training needs.
Jason Cabute
Jason Cabute
We had the training sometime in September. We appreciate the great course, and it has helped us to better serve our customers.
Jon Cronin
Jon Cronin
Engaging, thoughtful training with a real insight into the world of sales.
karami omar
karami omar
The virtual learning experience has boosted my confidence level. So many new ideas apart from refreshed ones have been shared. Will definitely share with my partners and team members. Well Done SOCO!

measurable sales training

We want you to get the best results from our Industrial products sales training programs. That’s why we include post training reinforcement to maximize retention and implementation of new skills. We provide a post training debrief which includes sharing how to maximize results from the training and utilize pre-and post-assessments to ensure there’s a measurable impact after the training. 



SOCO provides 4-12 weeks of content after the workshop to help reinforce the in-class learning.

Post Training Evaluation

We conduct an in-depth assessment of the learners post training to evaluate what they learnt and how they will implement it.

ROI Maximizer & Next Steps

To ensure you get the most out of the training and your investment we conduct a debrief call to highlight next steps needed and recommendations on how to maximize effectiveness.


Course Outline

SOCO specializes in Manufacturing Sales

Manufacturing sales is a rapidly moving market. It’s also one of the most challenging. Yet, competitors keep competing on price, which erodes trust in prospective customers. Now it’s your chance to outperform the competition with an opportunity for your sales team to compete on value and win. 

SOCO/ can help your manufacturing and industrial sales team develop the sales skills needed to secure more meetings, reach decision-makers and take deals over the line to maximize revenue.

That’s because you’re in the safe hands of an award-winning sales training company, who have spent years working with some of the most innovative and forward-thinking technology companies throughout Asia and the world.

Our customized sales training programs focus on helping new and seasoned manufacturing sales professionals to fill in their skill gaps.

We are constantly refining our training programs to meet the changing needs of businesses and reflect on what is happening in the industry. Our priority? Ensuring every attendee receives relevant and actionable training that produces tangible results.

Industrial Product Sales Training

Develop a team of top-performing salespeople who only compete on value, never price.


SOCO®’s customized sales training for manufacturing and industrial sales is perfect for sales teams responsible for selling in today’s fast-moving manufacturing market.

Your team must be more competitive than ever before, all while controlling long sales cycles requiring plenty of prospect education, following up and influencing key decision-makers. 

In your customized sales training program, attendees learn how to apply these skills by learning through a combination of solid content, interactive and industry-specific activities, group discussions, role-plays, case studies, engaging videos and Q&As.


1 -3 Days or Multiple 120 Minute VILT Sessions

For who

Sales Professionals, Sales Teams & Manufacturing Sales Managers


Live Workshop or
Virtual Instructor-Led Training 


Industrial & Manufacturing Sales training equips your team with the skills and knowledge through comprehensive training, to effectively prepare for sales meetings and pitches, navigate past gatekeepers to reach decision-makers, and differentiate themselves from competitors.

By investing in industrial and manufacturing sales training, your team will be well-equipped to drive sales growth and achieve long-term success.

Yes, hiring a sales trainer can be a valuable investment for your sales team.

An external sales trainer brings several advantages:


  • Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
  • Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
  • Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.

As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.

The average cost of Industrial & Media Sales training can vary significantly depending on the provider and duration of the training. Companies can expect to pay between $400 to thousands per learner. 

Industrial & Media Sales training can be delivered live in-person, live-virtually, via e-learning, or a combination of methods referred to as 'blended learning'.

Training sessions can vary in length to accommodate different needs. They can be delivered as short 90 minute sessions delivered via web conferencing software or can span 1-3 days in-person.

This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are. 

Our Industrial & Media Sales Training Course ensures your team excels in every aspect of the sales process, from preparation to successful deal closure. In this course, we cover a wide range of critical topics, including:


Mastering pitch preparation: Learn how to craft compelling and persuasive pitches that grab attention and make a lasting impact on potential clients.

Navigating gatekeepers to reach decision-makers: Gain strategies to overcome obstacles and efficiently connect with key decision-makers, ensuring your message reaches those who matter.

Standing out from the competition: Learn techniques to differentiate your business's offerings and showcase unique value propositions that set your products or services apart in the market.

Effective education of customers: Develop skills to educate clients about your offerings, ensuring they have a clear understanding of the benefits and value your products bring to the table.

Shortening the sales cycle: Learn strategies to streamline your sales process, reducing the time from lead to close and increasing overall efficiency.

Creating a partnering strategy: Develop a collaborative approach to partnerships, fostering strong relationships with clients and stakeholders for mutual success.

Tailoring sales presentations to key decision-makers: Sharpen their ability to customize presentations to resonate with the specific needs and priorities of key decision-makers, increasing their chances of successful engagement.

Upselling and cross-selling strategies: Learn how to identify opportunities for upselling and cross-selling, maximizing revenue from existing clients, and fostering long-term relationships.

Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.

We are committed to serving clients around the world. Our training programs have been successfully delivered in various international locations includeing all APAC countries, Europe, Canada, and North America. Regardless of your organization's location, we can work with you to provide high-performance sales training solutions tailored to your specific needs and objectives. Our global reach ensures that businesses in different countries can benefit from our expertise in optimizing B2B sales teams.

Consumer sales typically involve selling directly to individual customers, emphasizing shorter sales cycles and emotional buying.

On the other hand, industrial sales revolve around selling to businesses or industries, characterized by longer cycles and a rational, needs-based approach.



All participants receive complete workbooks, post-training reinforcement content and access to our exclusive community Facebook group for ongoing support.


ready to outperform your competition?

Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.

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