Strategic Key Account Management Training is a specialized sales training program designed to help account managers review and grow their most valuable accounts with essential skills.

Customer Relationship Management (CRM) and Key Account Management (KAM) serve as two different but complementary ways of dealing with customers.

CRM concentrates on managing all customer relationships, including leads and contacts, to enhance the overall customer experience. On the other hand, KAM is a focused strategy that gives priority to a specific set of key accounts crucial for business success.

While CRM covers the entire customer base, KAM is designed to deepen relationships and maximize value with carefully chosen key clients. Consider CRM as the broad tool for managing customer interactions and KAM as the specialized strategy for nurturing and growing the most crucial accounts.

Key Account Management training is a client-focused program that helps Key Account Managers and Strategic Account Executives develop the skills to identify, protect, and grow key accounts.

Key Account Management (KAM) sales training is crucial for your team because it equips them with the skills to effectively manage key accounts, fostering long-term partnerships and driving business growth.

This training enhances their ability to navigate complex relationships, communicate with decision-makers, and strategically plan to meet customer expectations.

By completing KAM sales training, your team improves business outcomes and ensures they are well-prepared to identify, protect, and grow key accounts.

Yes, hiring a sales trainer can be a valuable investment for your sales team.

An external sales trainer brings several advantages:

• Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
• Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
• Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.

As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.

The average cost of Key Account Management sales training can vary significantly depending on the provider and duration of the training. Companies can expect to pay between $400 to thousands per learner.

Key Account Management Training empowers account managers with tools and knowledge to effectively manage key accounts, build long-term partnerships, and drive business growth.

The training program's content and duration may vary based on your organization's specific needs, but we always recommend covering these key components:

Identifying the driving forces affecting a key account

Pinpoint what impacts your key accounts. This part helps you spot trends and prepare for shifts, keeping you ahead in the game.

Relationship selling strategies for becoming a trusted advisor

Build strong bonds with clients. We focus on trust, showing you how to become an advisor clients can’t do without.

Protecting accounts from competitive encroachment

Keep competitors at bay. Learn defensive moves to keep your key accounts safe and sound under your watch.

Creating account strategies for growth

Plan for bigger wins. We’ll guide you through setting up growth-focused strategies that align with your clients’ ambitions.

Identifying and generating awareness of new opportunities for key clients

Spot fresh chances for your clients. This training sharpens your eye for new business openings and teaches you how to highlight them to your clients.

Key Account Management training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.

Training sessions can vary in length to accommodate different needs. They can be delivered as short 90 minute sessions delivered via web conferencing software or can span 1-3 days in-person.

This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are. 

All participants get Key Account Management Training workbooks, follow-up content after training, and access to our exclusive Facebook group (SOCO® Selling™ Community: B2B, B2C, Selling Remotely, Social Selling) for continuous support.

We are committed to serving clients around the world. Our training programs have been successfully delivered in various international locations includeing all APAC countries, Europe, Canada, and North America. Regardless of your organization's location, we can work with you to provide high-performance sales training solutions tailored to your specific needs and objectives. Our global reach ensures that businesses in different countries can benefit from our expertise in optimizing B2B sales teams.