key account management training Singapore

Key Account Management Training

Retaining and growing customers are the two most important objectives for key account managers. This workshop will equip participants with knowledge and application skills to: identify opportunities in accounts, develop an account management process, and focus on high ROI activities.

Through a combination of strong content, highly interactive and industry-specific activities, group discussions, role plays, case studies, engaging videos and Q&A, participants will learn how to go deeper and wider into existing accounts. 


  • Strengthening client relationships

  • Maximising repeat business

  • Improving communication and collaboration

  • Increasing account revenue

  • Strategies for growth and referrals

  • Generate awareness of more products to customers

Who Should Attend Key Account Management Training

This Sustainable Selling - Key Account Management training is designed for sales professionals who are responsible for retaining and growing customers.

Included Materials

All participants receive complete Sustainable Selling workbooks, post-training reinforcement content and access to our private Facebook group for ongoing support.

Virtual Instructor Led Training

Have SOCO deliver a live, customised Virtual Selling workshop for your team through video conferencing software. Our instructor-led virtual training is highly engaging using cutting edge virtual facilitator techniques that maximise engagement and retention.

sustainable selling workshop singapore

Why SOCO Sales Training

SOCO/ Sales Training is a Winner in the Best Sales Training Provider and Best E-Learning and Mobile Learning Provider categories in Singapore, Malaysia and Hong Kong at the HR Vendors of the Year Awards in 2016, 2017, 2018 and 2019. Customers include: Ascendas-Singbridge, Crocs, Fuji-Xerox, Maersk, Marina Bay Sands, Millennium Hotels, Prudential, Singtel, Spotify, Swatch Group, Venetian Macao and Zendesk.