Sustainable Selling


Cultivating strategic advisors who uncover opportunities and maximize repeat business

STRATEGIC Key Account Management Training

Protect accounts. Provide value. Push revenue growth.

Retaining and nurturing key accounts is vital to the security of your company. Doing so requires building strong relationships and understanding the needs of your clients. 

SOCO’s specialized course on Key Account Management transforms Key Account Managers to become strategic advisors. The training enables them to uncover opportunities and maximize repeat business. 

Key Account Management training provides account managers with the skills to effectively review and grow their most valuable accounts, and deliver exceptional value and service for your products and services.

Signs you need Key Account Management training

Trophy for being the Award-Winning Training Provider
Best Training and Facilitation Skills

SOCO/ has won awards at the HR Vendors of the Year awards since 2014. These awards include Best Sales Training Provider, Best Digital Learning Provider, and Best Training and Facilitation Skills.

Industry-leading companies choose SOCO Sales Training to train their teams for a few key reasons:

What our clients have to say about US
Chau Tran
Chau Tran
Thanks Mr. Jason and Soco. I had great training days in Malaysia with Mr. Jason 🤘. Great experiences and received good and helpful advice and skills for sales job ! High recommendation for Sales courses
Admissions Manager
Admissions Manager
It was an engaging session with lots of tips that the team was able to use in their daily work. Tom was excellent in connecting with various people within the team and kept them involved in the discussions. Highly recommended.
Fred Fischer
Fred Fischer
The SOCO team facilitated a workshop that exceeded our (already high) expectations. Engagement from our sales team, especially those disgruntled to have been taken out of the field, was phenomenal....I could not have achieved our learning objectives w/o SOCO's assistance. I am looking forward to leveraging your team again soon.
Thank you for sales skills and knowledge sharing. It was a fruitful training. So much fun and Tom encouraged me a lot.
Laura Chong
Laura Chong
Great session with Allen! He was knowledgeable and tailored the session to our needs. Session was engaging as well with the use of roleplays.
Jereme Chong
Jereme Chong
Great training provider, was attentive and ready to assist with any requests. Would definitely use them again for other training needs.
Jason Cabute
Jason Cabute
We had the training sometime in September. We appreciate the great course, and it has helped us to better serve our customers.
Jon Cronin
Jon Cronin
Engaging, thoughtful training with a real insight into the world of sales.
karami omar
karami omar
The virtual learning experience has boosted my confidence level. So many new ideas apart from refreshed ones have been shared. Will definitely share with my partners and team members. Well Done SOCO!


Cultivating strategic advisors who uncover opportunities and maximize repeat business

What Are the Benefits
of Strategic Account Management TRAINING?

Key Account Sales Managers and Strategic Account Executives who complete Key Account Management training improve their business outcomes due to their enhanced ability to:

Reduce acquisition costs

Stop chasing new business. Achieve goals and targets with a laser focus on increasing value for key accounts.

Identify Account Gaps

Navigate the sales process and stay ahead of customer expectations. Identify discrepancies in accounts and strategically plan to incorporate a robust sales strategy and fill those gaps.

Increase THE Depth OF Key Accounts

Protect your competitive market advantage. Forge trusted relationships with stakeholders to drive revenue and referrals.

Turn Account Managers into Strategic Advisors

Defend against competitor intrusions. Develop skills in positioning, questioning, and overall business acumen to provide value and build trusted relationships with key clients.

NURTURE Customer Relationships

Increase client satisfaction through excellent customer service. Equip managers with skills to handle intricate relationships, communicate effectively with decision-makers, and cultivate mutually beneficial, long-term customer connections.


50000 +
1000 +
20 +
5 +


Cultivating strategic advisors who uncover opportunities and maximise repeat business

WHO IS the Strategic Key Account Management Development Program for?

Key Account Management training is an innovative program that focuses on the needs of Key Account Managers and Strategic Account Executives. Its main objective is to equip these professionals with the skill sets needed to effectively identify, protect, and grow key accounts. 

Enroll today and learn how to apply strategic account management strategies. Become a trusted advisor, and further your strategic account planning to ensure your competitive market advantage remains untouched. 


1-2 Day In-person or Multiple 120 Minute VILT Sessions

For who

Key Account Managers/Strategic Account Executives


Live In-Person or
Virtual Instructor-Led Training 



SOCO provides 4-12 weeks of content after the workshop to help reinforce the in-class learning.

Post Training Evaluation

We conduct an in-depth assessment of the learners post training to evaluate what they learnt and how they will implement it.

ROI Maximizer & Next Steps

To ensure you get the most out of the training and your investment we conduct a debrief call to highlight next steps needed and recommendations on how to maximise effectiveness.

Strategic Key Account Management Development Program

Course Outline

core content

Modules in the Key Account Management program include, but are not limited to:

KAM’s learn how to analyze key customer accounts to determine which are of most value to the business. They will also learn how to decide the best strategic approach for growing revenue within those accounts.

This enables KAM’s to prioritise their time, efforts, and resources on the most mutually beneficial accounts.

Protecting key accounts from competitors is a crucial aspect for keeping your revenue flowing. That’s why we equip KAM’s with the knowledge to choose the most effective competitive strategy to help them analyze their future business potential.

Successful key account management leads to more repeat business, renewals, and new opportunities. That’s why KAMs learn to be trusted advisors, shifting their approach from selling to supporting, and fostering mutually beneficial opportunities.

In Key Account Management training, participants learn to apply strategic account management strategies to existing accounts. They identify opportunities, develop an account management process, and focus on high ROI activities through a mix of content, activities, discussions, role-plays, case studies, videos, and Q&A sessions.



Identify, Protect and Grow Strategic Accounts To Sustain Revenue


Strategic Key Account Management Training is a specialized sales training program designed to help account managers review and grow their most valuable accounts with essential skills.

Customer Relationship Management (CRM) and Key Account Management (KAM) serve as two different but complementary ways of dealing with customers.

CRM concentrates on managing all customer relationships, including leads and contacts, to enhance the overall customer experience. On the other hand, KAM is a focused strategy that gives priority to a specific set of key accounts crucial for business success.

While CRM covers the entire customer base, KAM is designed to deepen relationships and maximize value with carefully chosen key clients. Consider CRM as the broad tool for managing customer interactions and KAM as the specialized strategy for nurturing and growing the most crucial accounts.

Key Account Management training is a client-focused program that helps Key Account Managers and Strategic Account Executives develop the skills to identify, protect, and grow key accounts.

Key Account Management (KAM) sales training is crucial for your team because it equips them with the skills to effectively manage key accounts, fostering long-term partnerships and driving business growth.

This training enhances their ability to navigate complex relationships, communicate with decision-makers, and strategically plan to meet customer expectations.

By completing KAM sales training, your team improves business outcomes and ensures they are well-prepared to identify, protect, and grow key accounts.

Yes, hiring a sales trainer can be a valuable investment for your sales team.

An external sales trainer brings several advantages:

  • Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
  • Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
  • Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.

As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.

The average cost of Key Account Management sales training can vary significantly depending on the provider and duration of the training. Companies can expect to pay between $400 to thousands per learner.

Key Account Management Training empowers account managers with tools and knowledge to effectively manage key accounts, build long-term partnerships, and drive business growth.

The training program's content and duration may vary based on your organization's specific needs, but we always recommend covering these key components:

  • Identifying the driving forces affecting a key account
  • Relationship selling strategies for becoming a trusted advisor
  • Protecting accounts from competitive encroachment
  • Creating account strategies for growth
  • Identifying and generating awareness of new opportunities for key clients

Key Account Management training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.

Training sessions can vary in length to accommodate different needs. They can be delivered as short 90 minute sessions delivered via web conferencing software or can span 1-3 days in-person.

This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are. 

All participants get Key Account Management Training workbooks, follow-up content after training, and access to our exclusive Facebook group (SOCO® Selling™ Community: B2B, B2C, Selling Remotely, Social Selling) for continuous support.

Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.

We are committed to serving clients around the world. Our training programs have been successfully delivered in various international locations includeing all APAC countries, Europe, Canada, and North America. Regardless of your organization's location, we can work with you to provide high-performance sales training solutions tailored to your specific needs and objectives. Our global reach ensures that businesses in different countries can benefit from our expertise in optimizing B2B sales teams.

Key Account MAnagement TRAINING IS available in

SOCO Sales Training offers training in various languages, including European languages and APAC languages like Indonesian, Thai, Mandarin, and Vietnamese. Regional team members can learn new skills in their native language while minimizing downtime and maximizing results. Training sales teams around the world so everyone can learn the same cutting-edge skills.


All participants receive complete Key Account Management Training workbooks, post-training reinforcement content and access to our exclusive Facebook group (SOCO® Selling™ Community: B2B, B2C, Selling Remotely, Social Selling) for ongoing support.
Managing Virtual Booklet


Identify, Protect and Grow Strategic Accounts To Sustain Revenue


Get a quote or discover the right pillars and modules for your team with our experienced and friendly program advisors who are happy to help.

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