KEY ACCOUNT MANAGEMENT TRAINING
Cultivating strategic advisors who uncover opportunities and maximize repeat business
KEY ACCOUNT MANAGEMENT
Sustainable Selling
STRATEGIC Key Account Management Training
Protect accounts. Provide value. Push revenue growth.
Retaining and nurturing key accounts is vital to the security of your company. Doing so requires building strong relationships and understanding the needs of your clients. In SOCO’s Key Account Management Training we help Key Account Managers become strategic advisors who can uncover opportunities and maximize repeat business.
Key Account Management training equips account managers with the application skills needed to systematically review and grow their most valuable accounts.
Signs you need Key Account Management training
- You often find yourself only reacting to problems or putting out fires when it comes to your important customers
- You find it challenging to understand and meet the unique needs of your key accounts
- You struggle to identify upselling or cross-selling opportunities or find it challenging to execute them
What Are the Benefits
of Strategic Account Management TRAINING?
Key Account Managers and Strategic Account Executives that complete Key Account Management training increase their business outcomes because of their enhanced ability to:
Identify Account Gaps
Stay ahead of customer expectations. Identify discrepancies in accounts and strategically plan to fill those gaps.
NURTURE Customer Relationships
Increase client satisfaction. Build and foster mutually beneficial long-term customer relationships.
Increase THE Depth OF Key Accounts
Protect your competitive market advantage. Forge trusted relationships with stakeholders to drive revenue and referrals.
Reduce acquisition costs
Stop chasing new business. Achieve goals and targets with a laser focus on increasing value for key accounts.
Turn Account Managers into Strategic Advisors
Defend against competitor intrusions. Develop skills in positioning, questioning, and overall business acumen to provide value and build trusted relationships with key clients.
OUR IMPACT
50000
+
SALES REPS TRAINED
1000
+
E-LEARNING STUDENTS
20
+
COUNTRIES
5
+
LANGUAGES
KEY ACCOUNT MANAGEMENT TRAINING
Cultivating strategic advisors who uncover opportunities and maximise repeat business
WHO IS the Strategic Key Account Management Development Program for?
Key Account Management training is a client-centric program designed to support Key Account Managers and Strategic Account Executives in developing the application skills needed to identify, protect and grow key accounts.
Join now to learn how to apply strategic account management strategies, become a trusted advisor, and further your account strategy and planning knowledge to ensure your competitive market advantage remains untouched.
Duration
1-2 Day In-person or Multiple 120 Minute VILT Sessions
For who
Key Account Managers/Strategic Account Executives
Format
Live In-Person or
Virtual Instructor-Led Training
Strategic Key Account Management Development Program
Course Outline
- Identifying the driving forces affecting a key account
- Relationship selling strategies for becoming a trusted advisor
- Protecting accounts from competitive encroachment
- Creating account strategies for growth
- Identifying and generating awareness of new opportunities to key clients
KEY ACCOUNT MANAGEMENT TRAINING:
core content
Modules in the Key Account Management program include, but are not limited to:
KAM’s learn how to analyse customer accounts to determine which are of most value to the business, alongside deciding the best strategic approach for growing revenue within those accounts.
This enables KAM’s to prioritise their time, efforts, and resources on the most mutually beneficial accounts.
Protecting key accounts from competitive encroachment is a crucial aspect of maintaining your revenue flow; that’s why we equip KAM’s with the knowledge to select the most effective competitive strategy alongside helping them analyze their future business potential.
Effective key account management ensures higher levels of repeat business, renewals, and new opportunities; that’s why KAM’s learn to become trusted advisors—alternating their selling stance between seller to supporter – of new mutually beneficial opportunities.
Participants of Key Account Management training learn how to apply strategic account management strategies to existing accounts, identify opportunities in current customer accounts, develop an account management process, and focus on high ROI activities by learning through a combination of strong content, interactive and industry-specific activities, group discussions, role-plays, case studies, engaging videos and Q&A’s.
KEY ACCOUNT MANAGEMENT TRAINING
Identify, Protect and Grow Strategic Accounts To Sustain Revenue
PROGRAM DELIVERY OPTIONS
LIVE IN-PERSON, LIVE VIRTUALLY OR ON-DEMAND LEARNING
CHOOSE THE TRAINING DELIVERY THAT WORKS FOR YOU
Live In-PERSON TRaining
FUN, HIGH-ENERGY & COLLABORATIVE CLASSES
SOCO®‘s onsite training, brings our experienced instructors to you. Learners can learn new skills with their colleagues, while engaging in role plays, brainstorming exercises and active group discussions. They’ll receive immediate coaching and feedback throughout the session so they leave the session with new skills that have been learnt, practiced and fine tuned.
E-LEARNING | SOCO ACADEMY
flexible, affordable and EFFECTIVE - on-demand learning.
SOCO Academy is an instant, flexible and effective solution to learning advanced social networking techniques right away. Want to start learning new skills tonight in your pyjamas or during your morning commute? The choice is yours. Join SOCO Academy and learn how to network online at your own pace.
VIRTUAL INSTRUCTOR-LED TRAINING (VILT)
ENGAGING, IMMERSIVE & INTERACTIVE LEARNING EXPERIENCE THAT REPLICATES AN IN-PERSON CLASSROOM VIRTUALLY
All of our live virtual training programs are highly engaging and interactive. Our VILT solution leverages over 20 years of sales expertise with video and digital technology for learners to benefit from a virtual classroom experience that replicates in-person learning. We achieve this by using a combination of chat, polls, and live discussion to participate in the training. As well as encouraging the use of breakout rooms for group discussions and sharing critical points to reinforce training.
FAQs
What is Strategic Key Account Management Training?
Strategic Key Account Management Training is a specialised sales training program designed to equip account managers with the application skills needed to systematically review and grow their most valuable accounts.
It focuses on developing the skill necessary for building strong relationships, maximising customer satisfaction, and identifying opportunities to expand business with key clients.
Who is Key Account Management Training suitable for?
Key Account Management training is a client-centric program designed to support Key Account Managers and Strategic Account Executives in developing the application skills needed to identify, protect and grow key accounts.
What are the key components of the Key Account Management training program?
Strategic Key Account Management Training aims to empower account managers with the tools and knowledge to manage key accounts more effectively, foster long-term partnerships, and drive business growth.
While the content and duration of the training program may vary depending on the specific needs and objectives of your organisation, we always recommend covering the following key components:
- Identifying the driving forces affecting a key account
- Relationship selling strategies for becoming a trusted advisor
- Protecting accounts from competitive encroachment
- Creating account strategies for growth
- Identifying and generating awareness of new opportunities for key clients
What kind of support do you provide after the training program?
All participants receive complete Key Account Management Training workbooks, post-training reinforcement content and access to our exclusive Facebook group (SOCO® Selling™ Community: B2B, B2C, Selling Remotely, Social Selling) for ongoing support.
Key Account MAnagement TRAINING IS available in
GLOBAL LANGUAGEs
SOCO Sales Training proudly provides regional teams with training in global languages including common European languages and APAC languages including Indonesian, Thai, Mandarin and Vietnamese. Regional teams can learn new skills in their native language while minimizing downtime and maximizing results. Training teams around the world so everyone can learn the same cutting-edge skills.
Key ACCOUNT MANAGEMENT TRAINING PROGRAM MATERIALS
INCLUDED TRAINING MATERIALS
All participants receive complete Key Account Management Training workbooks, post-training reinforcement content and access to our exclusive Facebook group (SOCO® Selling™ Community: B2B, B2C, Selling Remotely, Social Selling) for ongoing support.
PAST CLIENTs
STRENGTHEN KEY ACCOUNTS
Get a quote or discover the right pillars and modules for your team with our experienced and friendly program advisors who are happy to help.