Fast Track Success: Develop Skills to Acquire Customers
Drive Results with a Creative & Persistent Customer Acquisition Strategy
PROSPECTING POWER
Keeping The Pipeline Full
Sales Prospecting training
Drive Results with a Modern Omnichannel Approach to Customer Acquisition
With the overwhelming amount of emails your prospects are receiving these days, it should be no surprise as to why your results from cold email outreach are dwindling. Not only are your prospects overwhelmed by emails, they’re more suspicious of cold emails than ever before.
To drastically improve favourable replies from your prospecting efforts, we champion an omnichannel approach. A targeted approach where you don’t only reach out to prospects on one platform, you connect with them in a variety of different ways.
Join Prospecting Power: A modern approach to omnichannel prospecting and learn how to ensure your customer acquisition strategy is creative, persistent and, most importantly, generates real results.
Signs your team needs to learn how prospect
- They're missing sales targets and are experiencing a decline in sales performance
- They lack confidence when interacting with potential customers
- They struggle to identify the ideal customer for their product or service
- They find it difficult to convert leads into paying customers.
50000
+
SALES REPS TRAINED
3000
+
E-LEARNING STUDENTS
20
+
COUNTRIES
5
+
LANGUAGES
keeping the pipeline full requires...
The majority of outbound teams these days focus on either cold calling or cold emailing. The thing is, to get the best results it shouldn’t be a matter of choosing one method, it should be a matter of combining multiple touch points, through a variety of platforms, to get the best results.
When prospecting is done well, you can reach your ideal target customers and start having real conversations with decision makers before your competition has a chance to ‘get their foot in the door’.
Instead of taking a passive approach and waiting for customers to reach out to you, find them and start building a predictable pipeline.
prospecting techniques that maximise results
SOCO®’s prospecting training helps teams maximise results from their outbound efforts by fine-tuning every step of the outbound process. We cover everything from phone skills, email templates, LinkedIn, multi-channel touch points and targeting.
All skills are practised and improved with role-playing exercises, breakout rooms and group discussions.
SOCO®’s prospecting training incorporates individual participation, group discussions, role-play activities, case studies, and Q&A’s to maximise participation, retention and application of new skills.
Participants leave our training with the skills to find their ideal customers, craft emails that trigger favourable responses, perfect phone skills and apply an omnichannel approach that delivers real results.
WHAT OUR CLIENTS SAY
Thank you very much for your great Prospecting training session. I already used the e-mail tips and I got a really good response from my client! The client hasn’t replied to my follow-up e-mail at all during [the] last few months, but they replied [TO] me right away after I sent my e-mail with your tips.
Maiko
Business Development at CMIC Holdings Japan
SAles Prospecting Training
what you'll learn
- Identifying who to target
- Crafting messages that resonate with your buyer
- Honing phone skills
- Getting past gatekeepers to reach decision-makers
- Increasing number of meetings scheduled
- Qualifying criteria to focus on high-potential leads
- Maximising results using LinkedIn
- Implementing an omnichannel approach to prospecting
- The ideal sales cadence for maximum results
KEY OMNICHANNEL PROSPECTING SKILLS
To maximise results from your outbound efforts, every step of the process needs to be fine tuned and perfected. Accounts need to be hyper targeted, phone skills need to be superb, emails need to be perfectly crafted and social selling skills need to incorporate the most cutting-edge techniques.
HYPERTARGETING Prospects
next level phone skills
High quality leads start with hyper targeting. In our training we help learners identify the ideal target profile for your product or service so they’ll get a clearer image of who to go after and more importantly, how to find and target them.
The success of a cold call relies on the quality of the first 3 seconds. Do your reps sound like robots or real people that your leads would want to engage with?
During our phone skills module, we focus on roleplaying and practice to deliver next level phone skills.
effective email templates
modern linkedin strategies
Avoid the spam folder and delete button by incorporating attention grabbing subject lines that get emails opened, and email text that materialises a positive response.
LinkedIn has revolutionised the way business development reps can generate high quality leads. By using SOCO®‘s 7 step LinkedIn lead generation process, trust, rapport and brand building are maximised to ensure the best results.
AN OMNICHANNEL APPROACH
REACHING DECISION MAKERS
While 1 email or 1 phone call can be easily ignored, approaching your prospect on multiple platforms can not. To get the best results from your prospecting strategy, we champion an omnichannel approach to prospecting – incorporating phone, email, social and messaging..
Instead of selling to people who can only say “no”, start focusing on the people who can say “yes”. We help learners discover how to get past gatekeepers to reach the decision makers.
EFFECTIVELY QUALIFYING LEADS
Not all leads are created equally. In our qualifying module we help discover how to best qualify leads so you can spend more time on the people likely to do business with you.
Experience success like our trusted clients
Frustrated with conventional methods and needing a strong visual approach to sales training that’s more “impactful than a sales manual,” GG” (a health technology company based in Singapore) enlisted us to upskill their multi-role business development team.
With plans to expand into new territories, GG needed a sales training provider who could focus on fine-tuning the team’s prospecting, qualification and objection-handling abilities.
SOCO/ Sales Training has a complete sales training system that encompasses all of the pillars of the SOCO® Selling™ Methodology. Companies can pick and choose topics based on their team’s pressing needs.
GG chose to hone in on several sales skills, such as prospecting, presenting, and taking control of the sale by handling objections and closing deals using a “challenger” approach.
As a result of our exclusive and innovative training, GG has maximised its growth and potential tenfold with SOCO®. Their business development team are now high-performing sales experts ready to take them to the next level and can now:
- Identify and eliminate “fake leads” to qualify actual leads faster
- Understand why buyers have specific objections and how to overcome them
- Identify and qualify decision-makers
- Differentiate and communicate the USP (Specialist vs Generalist) of products against main competitors’ similar products
- Demonstrate the core value and end benefits of products with ease
- Continue expanding the businesses operations
Prospecting training trusted by
•Spotify•
•Carousell•
•Brother•
•MAERSK•
•Hewlett-Packard•
Who IS sales Prospecting Training FOR?
Omnichannel Prospecting training equips business development professionals and sales development professionals responsible for outbound with the skills and techniques to hunt for new leads, qualify prospects, manage their pipeline, and bring in quality leads.
Duration
1/2 Day to Two Day Workshop or
Multiple 120 Minute VILT Sessions
For who
Sales Development Representatives & Business Development Professionals
Format
Live in Person Training or
Virtual Instructor-Led Training (VILT)
OMNICHANNEL PROSPECTING: MODERN CUSTOMER ACQUISITION STRATEGY TRAINING
Generate leads and find new opportunities with an effective omnichannel approach
PROGRAM DELIVERY OPTIONS
LIVE IN-PERSON, LIVE VIRTUALLY OR ON-DEMAND LEARNING
CHOOSE THE TRAINING DELIVERY THAT WORKS FOR YOU
Live In-PERSON TRaining
FUN, HIGH-ENERGY & COLLABORATIVE CLASSES
SOCO®‘s onsite training, brings our experienced instructors to you. Learners can learn new skills with their colleagues, while engaging in role plays, brainstorming exercises and active group discussions. They will get coaching and feedback during the session to learn, practice, and improve new skills.
E-LEARNING | SOCO ACADEMY
flexible, affordable and EFFECTIVE - on-demand learning.
SOCO Academy is an instant, flexible and effective solution to learning advanced social networking techniques right away. Want to start learning new skills tonight in your pyjamas or during your morning commute? The choice is yours. Join SOCO Academy and learn how to network online at your own pace.
VIRTUAL INSTRUCTOR-LED TRAINING (VILT)
ENGAGING, IMMERSIVE & INTERACTIVE LEARNING EXPERIENCE THAT REPLICATES AN IN-PERSON CLASSROOM VIRTUALLY
All of our live virtual training programs are highly engaging and interactive. Our VILT solution combines over 20 years of sales experience with video and digital technology. It creates a virtual classroom that mimics in-person learning.
We achieve this by using a combination of chat, polls, and live discussion to participate in the training. As well as encouraging the use of breakout rooms for group discussions and sharing critical points to reinforce training.
Prospecting TRAINING IS available in
GLOBAL LANGUAGEs
SOCO Sales Training offers training in various languages, including European languages and APAC languages like Indonesian, Thai, Mandarin, and Vietnamese. Regional teams can learn new skills in their native language while minimizing downtime and maximizing results. Training sales teams around the world so everyone can learn the same cutting-edge skills.
Prospecting Training
INCLUDED TRAINING MATERIALS
WHAT OUR CLIENTS SAY
Thank you very much for your great Prospecting training session. I already used the e-mail tips and I got a really good response from my client! The client hasn’t replied to my follow-up e-mail at all during [the] last few months, but they replied [TO] me right away after I sent my e-mail with your tips.
Maiko
Business Development at CMIC Holdings Japan
READY TO FILL THE PIPELINE?
Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.