Omnichannel Prospecting: Modern Customer Acquisition Strategy Training
Generate leads & find new opportunities with a practical omnichannel approach
Generate leads & find new opportunities with a practical omnichannel approach
With the overwhelming amount of emails your prospects are receiving these days, it should be no surprise as to why your results from cold email outreach are dwindling. Not only are your prospects overwhelmed by emails, they’re more suspicious of cold emails than ever before
To drastically improve favourable replies from your prospecting efforts, we champion an omnichannel approach. A targeted approach where you don’t only reach out to prospects on one platform, you connect with them in a variety of different ways.
Join Omnichannel Prospecting training and learn how to ensure your customer acquisition strategy is creative, persistent and, most importantly, generates real results.
SOCO®’s prospecting training helps teams maximise results from their outbound efforts by fine tuning every step of the outbound process. We cover everything from phone skills, email templates, LinkedIn, multi-channel touch points and targeting. All skills get practiced and improved upon with role playing exercises, breakout rooms and group discussions.
When prospecting is done well, you can reach your ideal target customers and start having real conversations with decision makers before your competition has a chance to ‘get their foot in the door’.
Instead of taking a passive approach and waiting for customers to reach out to you, find them and start building a predictable pipeline.
SOCO®‘s prospecting training incorporates individual participation, group discussions, role-play activities, case studies, and Q&A’s to maximise participation, retention and application of new skills.
Participants leave our training with the skills to find their ideal customers, craft emails that trigger favourable responses, perfect phone skills and apply an omnichannel approach that delivers real results.
To maximise results from your outbound efforts, every step of the process needs to be fine tuned and perfected. Accounts need to be hyper targeted, phone skills need to be superb, emails need to be perfectly crafted and social selling skills need to incorporate the most cutting-edge techniques.
High quality leads start with hyper targeting. In our training we help learners identify the ideal target profile for your product or service so they’ll get a clearer image of who to go after and more importantly, how to find and target them.
The success of a cold call relies on the quality of the first 3 seconds. Do your reps sound like robots or real people that your leads would want to engage with? During our phone skills module, we focus on roleplaying and practice to deliver next level phone skills.
Avoid the spam folder and delete button by incorporating attention grabbing subject lines that get emails opened, and email text that materialises a positive response.
While 1 email or 1 phone call can be easily ignored, approaching your prospect on multiple platforms can not. To get the best results from your prospecting strategy, we champion an omnichannel approach to prospecting – incorporating phone, email, social and messaging..
Not all leads are created equally. In our qualifying module we help discover how to best qualify leads so you can spend more time on the people likely to do business with you.
Omnichannel Prospecting training equips business development professionals and sales development professionals responsible for outbound with the skills and techniques to hunt for new leads, qualify prospects, manage their pipeline, and bring in quality leads.
1/2 Day to Two Day Workshop or
Multiple 120 Minute VILT Sessions
Sales Development Representatives & Business Development Professionals
Live in Person Training or
Virtual Instructor-Led Training (VILT)
Generate leads and find new opportunities with an effective omnichannel approach
All of our live virtual training programs are highly engaging and interactive. Our VILT solution leverages over 20 years of sales expertise with video and digital technology for learners to benefit from a virtual classroom experience that replicates in-person learning. We achieve this by using a combination of chat, polls, and live discussion to participate in the training. As well as encouraging the use of breakout rooms for group discussions and sharing critical points to reinforce training.
SOCO Sales Training proudly provides regional teams with training in four APAC languages: Indonesian, Thai, Mandarin and Vietnamese. Regional teams can learn new skills in their native language while minimising downtime and maximising results. Training teams across Asia so everyone can learn the same cutting-edge skills.
All participants receive complete Prospecting Power workbooks, pre-training work and post-training reinforcement content to maximise results.
Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.
APAC: +65 3129-2355
Global: +1 (604) 332-1778
24-01 2 Venture Drive
Singapore
170-422 Richards St
Vancouver, Canada