Omnichannel Prospecting: Modern Customer Acquisition Strategy Training
Generate leads & find new opportunities with a practical omnichannel approach
Sales Prospecting training
With the overwhelming amount of emails your prospects are receiving these days, it should be no surprise as to why your results from cold email outreach are dwindling. Not only are your prospects overwhelmed by emails, they’re more suspicious of cold emails than ever before
To drastically improve favourable replies from your prospecting efforts, we champion an omnichannel approach. A targeted approach where you don’t only reach out to prospects on one platform, you connect with them in a variety of different ways.
Join Omnichannel Prospecting training and learn how to ensure your customer acquisition strategy is creative, persistent and, most importantly, generates real results.
50000
+
SALES REPS TRAINED
3000
+
E-LEARNING STUDENTS
20
+
COUNTRIES
5
+
LANGUAGES
get the techniques needed to maximise results
The majority of outbound teams these days focus on either cold calling or cold emailing. The thing is, to get the best results it shouldn’t be a matter of choosing one method, it should be a matter of combining multiple touch points, through a variety of platforms, to get the best results.
SOCO®’s prospecting training helps teams maximise results from their outbound efforts by fine tuning every step of the outbound process. We cover everything from phone skills, email templates, LinkedIn, multi-channel touch points and targeting. All skills get practiced and improved upon with role playing exercises, breakout rooms and group discussions.
When prospecting is done well, you can reach your ideal target customers and start having real conversations with decision makers before your competition has a chance to ‘get their foot in the door’.
Instead of taking a passive approach and waiting for customers to reach out to you, find them and start building a predictable pipeline.
SOCO®‘s prospecting training incorporates individual participation, group discussions, role-play activities, case studies, and Q&A’s to maximise participation, retention and application of new skills.
Participants leave our training with the skills to find their ideal customers, craft emails that trigger favourable responses, perfect phone skills and apply an omnichannel approach that delivers real results.
SAles Prospecting Training program
what you'll learn
- Identifying who to target
- Crafting messages that resonate with your buyer
- Honing phone skills
- Getting past gatekeepers to reach decision-makers
- Increasing number of meetings scheduled
- Qualifying criteria to focus on high-potential leads
- Maximising results using LinkedIn
- Implementing an omnichannel approach to prospecting
- The ideal sales cadence for maximum results
KEY SKILLS COVERED
To maximise results from your outbound efforts, every step of the process needs to be fine tuned and perfected. Accounts need to be hyper targeted, phone skills need to be superb, emails need to be perfectly crafted and social selling skills need to incorporate the most cutting-edge techniques.
HYPERTARGETING
High quality leads start with hyper targeting. In our training we help learners identify the ideal target profile for your product or service so they’ll get a clearer image of who to go after and more importantly, how to find and target them.
next level phone skills
The success of a cold call relies on the quality of the first 3 seconds. Do your reps sound like robots or real people that your leads would want to engage with? During our phone skills module, we focus on roleplaying and practice to deliver next level phone skills.
effective email templates
Avoid the spam folder and delete button by incorporating attention grabbing subject lines that get emails opened, and email text that materialises a positive response.
modern linkedin strategies
LinkedIn has revolutionised the way business development reps can generate high quality leads. By using SOCO®‘s 7 step LinkedIn lead generation process, trust, rapport and brand building are maximised to ensure the best results.
INCORPORATING AN OMNICHANNEL APPROACH
While 1 email or 1 phone call can be easily ignored, approaching your prospect on multiple platforms can not. To get the best results from your prospecting strategy, we champion an omnichannel approach to prospecting – incorporating phone, email, social and messaging..
REACHING DECISION MAKERS
Instead of selling to people who can only say “no”, start focusing on the people who can say “yes”. We help learners discover how to get past gatekeepers to reach the decision makers.
EFFECTIVELY QUALIFYING LEADS
Not all leads are created equally. In our qualifying module we help discover how to best qualify leads so you can spend more time on the people likely to do business with you.
Who Should Attend sales Prospecting Training?
Omnichannel Prospecting training equips business development professionals and sales development professionals responsible for outbound with the skills and techniques to hunt for new leads, qualify prospects, manage their pipeline, and bring in quality leads.
Duration
1/2 Day to Two Day Workshop or
Multiple 90-120 Minute VILT Sessions
For who
Sales Development Representatives & Business Development Professionals
Format
Live in Person Training or
Virtual Instructor-Led Training (VILT)
OMNICHANNEL PROSPECTING: MODERN CUSTOMER ACQUISITION STRATEGY TRAINING
Generate leads and find new opportunities with an effective omnichannel approach
PROGRAM DELIVERY OPTIONS
LIVE IN-PERSON, LIVE VIRTUALLY OR ON-DEMAND LEARNING
CHOOSE THE TRAINING DELIVERY THAT WORKS FOR YOU
VIRTUAL INSTRUCTOR-LED TRAINING (VILT)
ENGAGING, IMMERSIVE & INTERACTIVE LEARNING EXPERIENCE THAT REPLICATES AN IN-PERSON CLASSROOM VIRTUALLY
All of our live virtual training programs are highly engaging and interactive. Our VILT solution leverages over 20 years of sales expertise with video and digital technology for learners to benefit from a virtual classroom experience that replicates in-person learning. We achieve this by using a combination of chat, polls, and live discussion to participate in the training. As well as encouraging the use of breakout rooms for group discussions and sharing critical points to reinforce training.
Live In-PERSON TRaining
FUN, HIGH-ENERGY & COLLABORATIVE CLASSES
SOCO®‘s onsite training, brings our experienced instructors to you. Learners can learn new skills with their colleagues, while engaging in role plays, brainstorming exercises and active group discussions. They’ll receive immediate coaching and feedback throughout the session so they leave the session with new skills that have been learnt, practiced and fine tuned.
Prospecting TRAINING IS available in
apac LANGUAGEs
SOCO Sales Training proudly provides regional teams with training in four APAC languages: Indonesian, Thai, Mandarin and Vietnamese. Regional teams can learn new skills in their native language while minimising downtime and maximising results. Training teams across Asia so everyone can learn the same cutting-edge skills.
Prospecting Training PROGRAM MATERIALS
INCLUDED TRAINING MATERIALS
SOME OF OUR CLIENTS
KEEP THE PIPELINE FULL
Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.