ASIA'S SALES TRAINING EXPERTS

Optimize how your regional teams sell

Trusted by companies across APAC
to train 50,000+ reps in 5+ languages

BUILD SALES CONSISTENCY ACROSS YOUR APAC TEAMS

Get your regional sales teams following the same world-class approach 

Replace Fragmented Selling With One Streamlined Approach

When regional revenue targets go up, managing sales teams across different countries gets messy fast.

If each team is using a completely different sales methodology, some teams will succeed, while others fail. Instead, we help companies implement 1 world-class methodology adapted to each individual market and delivered by a trainer who can combine international standards with local nuances. 

  • Pipeline Creation: How to proactively build a steady pipeline of high-quality opportunities in their local territories
  • Value Communication: Budgets are tight right now. Teams need to know how to differentiate on value to increase average deal sizes and win complex B2B deals without resorting to margin-killing discounts.
  • Sales Execution: Closing consistently with confidence, discipline, and the framework needed to accelerate your path to the close. Eliminating the performance gaps between your best teams and your struggling ones.

Through tailored in-person training and digital learning, we give your teams the edge they need to close larger deals, faster.

We Remove The Language Barrier For You

We can deliver the training locally in English, Indonesian, Thai, Mandarin and Vietnamese and more. We handle the cross-border complexity so your teams can focus on one thing: learning in their native language so the training actually sticks.

Customized Training

We conduct a thorough needs analysis for both leaders and learners to design a program that truly fits your team. By integrating unique, industry-specific case studies, we deliver a tailored solution.

Training Effectiveness

Our interactive sessions follow an 80/20 rule focused on practical context, heavily featuring activities and role-plays. This hands-on approach drives observable changes to on-the-job behavior in your sales team.

Ongoing Support

We offer post-training coaching, e-learning, digital reinforcement, and train-the-trainer programs to turn new skills into lasting habits so your investment keeps paying off long after the session ends.

Multi-Market Sales Training Made Easy

Skip the logistical headache. We handle the cross-border training infrastructure for your regional teams.

AWARD WINNING SALES TRAINING PROVIDER

Build Consistent Sales SKILLS Across APAC

OPTIMIZE HOW YOUR REGIONAL TEAMS SELL

We’re one of Asia’s best sales training and digital learning providers, but don’t just take our word for it. Many highly-regarded HR professionals think so too, which is why we’ve been voted as one of the Best Sales Training Providers, Best Digital Learning Providers, and Best Training and Facilitation Skills at the HR Vendors of the Year Awards in Singapore, Malaysia and Hong Kong.

One Framework, Local Nuances: We don’t do copy-paste training. We deliver a unified sales methodology tailored to local cultural buying habits across APAC.

No More Chasing Local Vendors: Sourcing and vetting trainers in different countries leads to too many inconsistencies. Whether your reps are in Sydney, Jakarta, Tokyo, or Manila, we deploy local, native-speaking SOCO Certified trainers to deliver the training0 in their own language.

Trophy for being the Award-Winning Training Provider

TRAINING TEAMS ACROSS ASIA

SALES REPS TRAINED
50000 +
E-LEARNING STUDENTS
5000 +
COUNTRIES
30 +
LANGUAGES
10 +

Why Your Regional Reps Stick to Their Old Selling Habits

When you try to train sales teams across different countries, you usually run into two choices. You can ship out a generic English program that your local reps ignore because it does not fit their market reality, or you can hire different local training agencies in every country, which makes you lose all control over how your company actually sells. We fix this disconnect. We help you bring your sales teams across APAC, EMEA, and North America under one single performance standard, delivered in their native languages.

3 different Ways We Deploy Regional Training

In-Country Training

When you have larger teams spread across multiple countries, it’s tough to get everyone adopting a unified approach. We deploy local SOCO-certified trainers directly to each country and deliver the program in local languages, blending global standards with native cultural context so your reps actually apply what they learn.

Offsite Training

When you only have a handful of reps in each country, managing separate local sessions doesn’t make sense. Bring your regional teams together for a high-impact offsite training program. We run intensive, in-person training that aligns your entire cross-border group under one unified approach.

Virtual Training

Distance shouldn’t block alignment. Scale your sales capability across time zones using live virtual training, interactive e-learning modules via SOCO Academy, or a customized hybrid mix that keeps your reps learning without halting daily deals.

WHAT OUR CLIENTS HAVE TO SAY ABOUT US

Posted on Google Google
Eko Prasetyo profile picture
Eko Prasetyo
Google star 1Google star 2Google star 3Google star 4Google star 5
Excellent SOCO Selling Training with practical frameworks and real-world sales applications. The session delivered by Tom Abbott was engaging, insightful, and very relevant for professionals involved in consultative and solution-based selling. Grateful to Gradiant for organizing this valuable learning opportunity at the China office.
Posted on Google Google
Olga Marie Bautista-Perez profile picture
Olga Marie Bautista-Perez
Google star 1Google star 2Google star 3Google star 4Google star 5
Kyle from SOCO recently facilitated a Sales Training session for our Regional Sales Teams in Singapore, and it was outstanding. The modules and content flow were perfectly structured, showcasing Kyle’s extensive sales expertise. I particularly appreciated how the role-playing and group activities were tailored to our specific regional challenges. It wasn't just a generic training; it was highly contextual and immediately applicable to our work.
Posted on Google Google
Fariz Pradana profile picture
Fariz Pradana
Google star 1Google star 2Google star 3Google star 4Google star 5
It was a really meaningful and fun session that I have with Kyle for Sales Training.
Posted on Google Google
Marsya Sinclairianiputri Rahadian profile picture
Marsya Sinclairianiputri Rahadian
Google star 1Google star 2Google star 3Google star 4Google star 5
the traiing that will equipped you with skill set that you can apply directly in your job! such a great experience
Posted on Google Google
Eric Sugianto profile picture
Eric Sugianto
Google star 1Google star 2Google star 3Google star 4Google star 5
Learn how to identify problem and how to solve em
Posted on Google Google
Nurul Nadia Mohamed Noh profile picture
Nurul Nadia Mohamed Noh
Google star 1Google star 2Google star 3Google star 4Google star 5
It was a good training session. I gained a lot of new knowledge, especially on how to answer parents’ enquiries
Posted on Google Google
Chris P profile picture
Chris P
Google star 1Google star 2Google star 3Google star 4Google star 5
The training was interesting and provided a holistic approach to selling. I learned a lot of useful information that I can apply in my day to day sales techniques.
Posted on Google Google
Ceinthia Dongo profile picture
Ceinthia Dongo
Google star 1Google star 2Google star 3Google star 4Google star 5
Great mentoring and training session with SOCO Training. Tom understood our challenges from the start and was able to provide a great programme that took us through the various stages of a sales journey from lead qualifications to account management. I personnaly enjoyed revisiting the qualifications methods, the objections handling, the agenda setting and the executive summary mastery. I would highly recommend SOCO training.
Posted on Google Google
Mike Cawson profile picture
Mike Cawson
Google star 1Google star 2Google star 3Google star 4Google star 5
we had Chris from SOCO come in and give us a full day's training on Prospecting Power. Chris was an exceptional trainer, kept the team engaged all day, and gave us a powerful toolbox of techniques and strategies to get our pipeline filled with qualified prospects. Highly recommend.
WHAT OUR CLIENTS SAY
We recently had [SOCO] conduct a virtual external sales training program for our entire commercial organization at carousell group for our different brands in 5 countries. [SOCO] energized and fuelled our sales teams to apply the concepts learned
vishal salunkhe
head of sales operations & enablement at carousell

Build a Stronger Regional Pipeline

Equip your cross-border teams with processes to qualify and close more opportunities effectively.

OPTIMIZE HOW YOUR GLOBAL TEAMS SELL
ONE SALES APPROACH. BORDERLESS SCALE.

At SOCO, we bring our sales training programs, trusted by leading companies globally, to local markets. We focus on implementing international strategies, customized for each market. This sharpens the daily performance of every sales rep, no matter their language or location.

Our success is driven by a team of SOCO Certified Sales Trainers around the world. With trainers in US, Canada, Singapore, UK, Australia, Thailand, Vietnam, Indonesia, Malaysia, Japan, Korea, the Philippines,  and more, we deliver consistent, high-quality training in local languages and with cultural context.

100 Reps, 33 Countries, One Unified Sales Approach
How a world-renowned Education & Language Services company scaled consistent sales capability to 100 reps across the globe

When you’re managing teams across global regions, getting everyone to sell the same way is tough. This education & language services company was facing this issue. Selling high-quality programs across dozens of international markets meant regional teams were using different tactics.

Sales skills were inconsistent, and messaging varied wildly from market to market. They needed a global sales strategy that could scale without running into regional or linguistic brick walls.

Here’s how we helped them build a shared sales culture across the globe:

  • Live Training to Fast-Track High-Impact Teams: We kicked off the partnership with hands-on, live workshops focused on sharp prospecting and presentation skills for immediate impact.
  • SOCO Academy for Enterprise Scale: To keep momentum going, we expanded the rollout digitally. Over 100 reps across 33 countries, from Singapore and Malaysia to Brazil, France, and Japan gained access to the SOCO Sales Accelerator.
  • Complete Real-Time Visibility for Leaders: Global and regional sales heads never had to guess who was engaging with the material. Through SOCO Academy, leadership tracks learner progress in real time across every market, with the flexibility to add new hires the moment they join the team.

Now, whether a rep is speaking to a prospective student in South Korea or an enterprise partner in the UK, the team relies on one consistent, high-converting sales process resulting in a truly global sales force speaking the same language in every market.

Build World-Class Sales Skills Across APAC Teams

Learn more, get a quote or check dates. We’re happy to help!

Trophy for being the Award-Winning Training Provider
AWARDED GOLD FOR
BEST TRAINING & FACILITATION SKILLS
BEST SALES TRAINING PROVIDER
 
 
By submitting your info, you agree to send it to Soco Sales Training Pte Ltd who will process and use it according to their privacy policy.
Scroll to Top