Borderless Sales Training
Deployed Across The US & Global Teams
SOCO delivers structured sales training for cross-border teams operating across the US and international markets. We equip your reps with simple, practical processes they can apply to live deals immediately.
Right now, your corporate buyers have access to endless information and more decision-makers than ever before. Instead of helping, it usually overwhelms them and stalls your deals.
Our training provides your sales leaders with a shared playbook to help prospects make sense of it all. We train reps to uncover hidden pain points, present your solutions clearly, and confidently guide buyers toward a decision.
Transform the way your team sells
Enable your sellers with sales training built to drive measurable results
THE SOCO SELLING METHODOLOGY
Results Based Sales Training For Multi-Market Teams
We teach structured, practical processes that sales teams actually remember and apply to live deals immediately. That’s why we built the SOCO Selling methodology. It It covers the entire buyer’s journey, helping your corporate teams:
- Attract high-value enterprise leads
- Navigate complex, multi-layered stakeholder groups
- Present clear, ROI-driven solutions that protect your margins
We don’t believe in one-off training events. Instead, we implement full-cycle sales systems that drive long-term habit change and predictable growth. Every program starts with pre-training assessments customized entirely to your specific industry challenges.
Best Training and Facilitation Skills
Why Companies Choose SOCO
As a multi-year winner of the “Best Sales Training Provider” at the HR Vendors of the Year Awards, we are trusted by industry leaders to deliver high-impact training that resonates in today’s hyper-competitive market. We bring our global training content right into your local market context to make sure it hits home with your team.
Here is why the world’s most ambitious teams choose to partner with SOCO:
- Trusted: We have trained Over 50,000 Sales Reps
- Flexible: Every session fits your specific industry
- Modern: We teach real-world AI strategies
- Thorough: Pre-Training Learning
- Interactive: Role Playing and Group Discussions
- Measurable Post-Training Evaluation
- Sustainable: Post-Training Reinforcement
Equip Your Team to Handle Buyer Pushback
Train your reps to defend your pricing and sell on value instead of relying on heavy discounts.
Multi-Market Alignment
UNIFIED SALES BEHAVIOR ACROSS EVERY REGIONAL HUB
Our award-winning sales system bridges the gap between ‘luck’ and ‘predictability’. Sourcing, vetting, and deploying native-speaking trainers across different regions is a logistical headache for US leadership. We solve that by owning the cross-border training infrastructure completely.
We equip your reps to move past standard product pitches by uncovering deep operational needs and presenting clear impact cases. By covering every stage of execution, SOCO ensures your revenue isn’t left to chance, but is driven by a disciplined team that knows how to move deals forward.
WE SOLVE YOUR REVENUE ISSUES
As revenue targets rise, many organizations find their growth capped by inefficient processes, small pipelines, low conversion rates, and long sales cycles. To help you overcome these hurdles, we tailor our training to your business, equipping your team to protect your margins and win more consistently by mastering three core capabilities:
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Pipeline Creation: Proactively finding and building a larger volume of high-quality opportunities
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Value Communication: Differentiating on value to increase average deal sizes and win complex deals without discounting.
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Sales Execution & Leadership: Closing consistently with confidence, discipline, and the framework needed to accelerate your path to the close.
Through tailored in-person training and digital learning, we give your team the edge they need to close larger deals, faster.
Tailored Results Based Training
ONE OFF SALES TRAINING DOESN'T WORK, HERE'S WHAT DOES
At SOCO, we don’t believe in one-off training, instead we focus on a complete system that maximizes results. All of our sales training programs include:
- Team Assessments
- Pre-Training Work
- Sales Process Analysis
- Relevant Case Studies
- Interactive Role-Playing
- AI Powered Selling
- Post-Training Evaluation
- Post Training Reinforcement
- ROI Maximizer for Leaders
Sustained Learning
ENTERPRISE WORKSHOPS DEPLOYED GLOBALLY
Separate sales teams often operate without a shared, formal process. This means your reps are left guessing what to do next. While a few natural sellers might hit their targets, the rest of the team struggles to keep up.
Implementing a unified sales system changes that. It gives your entire team, across all regional hubs, a shared playbook. They learn how to support each other, deploy the best methods for their territory, and confidently guide deals forward.
gain consistent results across the organization
Implement SOCO’s award winning methodology
WHAT OUR CLIENTS HAVE TO SAY ABOUT US
•Nordic Ice•
•Pure Healthcare•
•Stratasys•
•Seagate•
•Phigenics•
WHAT OUR CLIENTS SAY
Give Your Team a Repeatable Sales Process
Replace guesswork with a clear framework that guides deals from the first call to the final contract.
At SOCO Sales Training, we recognize that a “one-size-fits-all” approach to sales training simply doesn’t work. Because no two sales landscapes are identical, we have developed a versatile suite of programs designed to be as unique as your business.
We provide tailored solutions that are specific to the dynamics of your team, nuances of your industry, and the unique challenges of the stakeholders you sell to. Whether your sellers are navigating high-stakes enterprise accounts or responsible for filling their pipeline, our training is designed to align with their real-world environment, ensuring that every program is relevant to your sellers and what they sell.
Full Funnel Sales
Challenger Inspired sales
Keeping the pipeline full
Qualification and deal management
Harnessing AI to sell strategically
Beyond value selling
Crafting the perfect pitch
Key account management
TECHNOLOGY
Empower your reps to translate complex tech into business value, unseat entrenched incumbents, and capture market share in a crowded landscape.
- Technology
- Saas
- IT
Integrating AI
Into Sales
We help your team sell faster and more effectively by incorporating AI into the sales process.
Certificates
of Completion
We provide graduates with certificates verifying mastery of our SOCO Selling methodologies.
Case Studies & Role Plays
We use real-world examples to help your team turn these ideas into daily sales habits.
Post Training Evaluation
After the workshop, we check on what your team learned and show you how to help them use their new skills.
Maximize Your ROI
We do a debrief with you after the training to share clear next steps so you get the absolute most value out of your investment.
Let’s build Your dream sales TEAM
Learn more, get a quote or check dates. We’re happy to help!
Frequently Asked Questions (FAQ)
Why is sales training important for my team?
Sales training is essential for your team because it equips them with the skills, tools, and techniques necessary to maximize sales results. Too many sales are lost not because the competitor is superior, but that they have better trained sales reps.
Should I hire a sales trainer?
Yes, hiring a sales trainer can be a valuable investment for your sales team.
An external sales trainer brings several advantages:
- Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
- Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
- Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.
As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.
What are the program delivery options?
Sales training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.
SOCO®‘s onsite training, brings our experienced instructors to you. Learners can learn new skills with their colleagues, while engaging in role plays, brainstorming exercises and active group discussions. They will get coaching and feedback during the session to learn, practice, and improve new skills.
How long are the training sessions?
Training sessions can vary in length to accommodate different needs. They can be as short as 90 minutes delivered via web conferencing software or in the form of a 'lunch and learn'. The majority of sales training will typically span 1-3 days or can be multiple multiple 120-minute Virtual Instructor-Led Training (VILT) sessions.
This flexibility allows us to cater to your preferences and scheduling constraints, ensuring that you receive the training that best suits your team's requirements.
How can I measure the ROI (Return on Investment) of sales training for our company?
Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.
Start Better Sales Conversations
Build your team’s confidence to open doors, uncover real business needs, and keep deals moving forward.
