Sales Training Programs

Across America

Unlock your team’s full growth and potential with SOCO Sales Training, a renowned sales training course provider. With our cutting-edge training programs, we empower your sales team to reach their full potential.

The SOCO approach encompasses a comprehensive range of modern sales courses that incorporate case studies, role plays and coaching to maximize results.

With sales training available across the USA including major cities Los Angeles, Chicago, Dallas, New York, and Seattle, and smaller cities across the country, sales teams can  join other industry-leading companies in building proficiency through SOCO’s premier sales training programs.


Results Based Sales Training Across The United States

Our core philosophy revolves around cultivating sales specialists who are solution-focused, driven by goals, and genuinely proud of their profession. This commitment has driven us to develop our exclusive SOCO/Selling methodology, which encompasses the seven pillars of selling and a comprehensive sales funnel approach.

We don’t believe in one-off training. We go beyond short-lived improvements by instilling sustainable selling behaviors that continue long after the training sessions conclude. We believe in nurturing sales teams that consistently deliver exceptional outcomes, excel in customer relationships, and gain a formidable competitive advantage.

To ensure optimal results tailored to your company’s specific needs, every sales team embarks on our program with pre-training assessments. This evaluation allows us to craft a customized training experience that caters to your organization’s unique requirements.

SOCO/ Sales Training is available not only across the USA but also worldwide, enabling sales professionals globally to benefit from our proven methodology.

Trophy for being the Award-Winning Training Provider
Award Winning Sales Training Provider

Since 2014, SOCO has been voted as one of the Best Sales Training Providers at the HR Vendors of the Year Awards, an award judged by some of the top HR professionals. Here’s why world class companies choose SOCO:

Maximize Results with SOCO

It is an alarming reality that numerous sales teams throughout the US lack any formal sales training, despite their pivotal role in driving company revenue. Without adequate training and a standardized sales structure, these teams are left to navigate through trial and error. In the end, some team members thrive while others struggle to get ahead.

By implementing our world-class sales system, team members across America can help each other achieve their goals, implement best practices, and most importantly, increase closing ratios.



At SOCO/, we don’t believe in 1-off training, which is why we recommend a complete system. All of our sales training programs include:

USA SAles training: Maximize results with soco

Empower your sales team to become top-performers today.

The SOCO team facilitated a workshop that exceeded our (already high) expectations. Engagement from our sales team, especially those disgruntled to have been taken out of the field, was phenomenal. I could not have achieved our learning objectives WITHOUT SOCO's assistance. I am looking forward to leveraging your team again soon.
who our Sales Training programs are for

Sales practitioners in major cities across the USA, including Dallas, Austin, Seattle, New York, and Los Angeles, spanning all experience levels from novice to seasoned professionals and sales managers, stand to gain significant advantages from adopting the SOCO/Selling methodology. Our interactive training approach facilitates knowledge transfer from experienced trainers and senior colleagues, enabling new sales representatives to learn effectively while seasoned sales reps can refine their expertise and acquire new skills, adapting to the ever-evolving dynamics of their profession.

in-person or virtual SALES training?
the choice is yours.

Our complete SOCO® Selling™ methodology is available live in-person, live virtually (VILT) and on-demand in our e-learning platform SOCO Academy. With everything going on globally, many of our clients are choosing to train their teams in our award-winning system either entirely virtually or using a blended learning approach. 



SOCO provides 4-12 weeks of content after the workshop to help reinforce the in-class learning.

Post Training Evaluation

We conduct an in-depth assessment of the learners post training to evaluate what they learnt and how they will implement it.

ROI Maximizer & Next Steps

To ensure you get the most out of the training and your investment we conduct a debrief call to highlight next steps needed and recommendations on how to maximize effectiveness.

USA SAles training: Maximize results with soco

Empower your sales team to become top-performers today.

7 pillars of soco selling

Our complete sales training system encompasses the seven pillars of SOCO/ Selling. Companies can pick and choose topics based on the pressing needs of their team with the help of one of our program advisors. The basis of SOCO® Selling™ is founded on these seven pillars:

USA SAles training: A complete RESULTS-BASED TRAINING system

Get your personalized quote today


Sales training is vital for your team because it provides them with the skills and knowledge needed to navigate the sales process effectively. It ensures that your sales representatives are well-prepared to understand customer needs, communicate the value of your product or service, and address any concerns.

Good sales training helps your team build stronger relationships with customers, boosts their confidence in presenting solutions, and improves their ability to close deals successfully.

In a competitive market, ongoing sales training keeps your team agile and adaptable, better prepared to meet the changing expectations of customers, contributing to overall business growth and success.

Yes, hiring a sales trainer can be a valuable investment for your sales team.

An external sales trainer brings several advantages:

  • Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
  • Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
  • Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.

As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.

The average cost of Sales training can vary significantly depending on the provider and duration of the training. Companies can expect to pay between $500 to thousands per learner. 

Sales training for USA companies can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.

Training sessions can vary in length to accommodate different needs. They can be delivered as short 90 minute sessions delivered via web conferencing software or can span 1-3 days in-person.

This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are. 

A typical sales training program would include the following:

  • Differentiating from competitors
  • Assessing the needs of customers
  • Presenting your solution
  • Handling objections
  • Closing technique
  • Handling rejection and much more

SOCO's complete sales training system encompasses the pillars of SOCO Selling which include over 30 different skills. Companies can pick and choose topics based on the team's pressing needs with the help of one of our programme advisors.

Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.
b2b sales training
deliverS lasting results

SOCO’s complete training system ensures that you and your team will outlast short-term goals by developing long-term selling behaviors. 

The SOCO/ Selling methodology has been implemented by various industry-leading companies across America, Canada, Asia and the world. Companies such as Brother,  American Express, and Red Hat are just a few. 

Whether you have a sales team of one or one thousand, our program is designed to get your sales staff trained quickly and efficiently. 

Learn today and implement tomorrow.

USA SAles training: A complete RESULTS-BASED TRAINING system

Get your personalized quote today

Let’s build Your dream sales TEAM

Learn more, get a quote or check dates. We’re happy to help!

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