Sales Training Programs IN USA


Help your team reach new heights with SOCO Sales Training, your trusted partner in sales excellence. We’ve designed our cutting-edge training programs to help unleash your sales team’s true capabilities.

SOCO’s method includes a wide variety of up-to-date sales courses. We use real-world examples, interactive role-playing, and personalized sales coaching to ensure the best outcomes.

No matter where you are in the USA, your sales team can access SOCO’s top-tier sales training. From big cities like Los Angeles, Chicago, Dallas, New York, Denver, and Seattle to smaller towns nationwide, you can join the ranks of leading companies that have honed their sales skills with us.


Results Based Sales Training Across The United States

Our core philosophy is on developing sales specialists who are solution-focused, goal-driven, and takes pride in their work. This commitment has driven us to develop the SOCO/Selling methodology based on seven pillars of selling and a detailed sales funnel approach.

We don’t believe in one-off training. Our training is designed for lasting change, instilling enduring sales habits that outlive the training itself. We’re committed to nurturing sales teams that achieve stellar results, build strong customer relationships, and secure a significant edge over the competition.

Before diving into our program, we evaluate each sales team with pre-training assessments to ensure we meet your company’s distinct needs. This personalized approach helps us design a training journey that’s just right for your team.

And it’s not just the USA that can access SOCO/ Sales Training; we’re a global force, equipping sales professionals globally with our tested and trusted methods.

Trophy for being the Award-Winning Training Provider
Best Training and Facilitation Skills

SOCO/ has won awards at the HR Vendors of the Year awards since 2014. These awards include Best Sales Training Provider, Best Digital Learning Provider, and Best Training and Facilitation Skills.

Industry-leading companies choose SOCO Sales Training to train their teams for a few key reasons:

What our clients have to say about US

Maximize Results with SOCO


Many sales teams across the US are operating without formal training, even though they’re crucial to their company’s revenue. This lack of training and standard sales processes means they often have to guess their way through. As a result, while some team members do well, others find it hard to succeed.

Our world-class sales system changes that. It gives team members all over America the chance to support one another in reaching their targets, adopting the best methods, and, most importantly, boosting their chances of sealing the deal.




At SOCO/, we don’t believe in 1-off training, which is why we recommend a complete system. All of our sales training programs include:

SALES TRAINING COMPANY IN USA: Maximize results with soco

Empower your sales team to become top-performers today.

The SOCO team facilitated a workshop that exceeded our (already high) expectations. Engagement from our sales team, especially those disgruntled to have been taken out of the field, was phenomenal. I could not have achieved our learning objectives WITHOUT SOCO's assistance. I am looking forward to leveraging your team again soon.

who our Sales Training programs are for

Whether you’re just starting out in sales or you’ve been closing deals for years, our SOCO/Selling methodology is designed to give you an edge. If you’re in Dallas, Austin, Seattle, Denver, New York, or Los Angeles, you’re in the perfect spot to join our community of learners. Through our interactive training, you’ll absorb wisdom from experienced trainers and senior peers. Newcomers will find a solid foundation to build upon, while veterans can polish their skills and stay ahead of the sales game’s constant changes.


in-person or virtual SALES training?
the choice is yours.

You have the power to decide how you learn best. Our comprehensive SOCO® Selling™ methodology is available through live sessions, either face-to-face or virtually (VILT), or at your own pace via our SOCO Academy e-learning platform. Given the global shifts, a growing number of our clients are opting for virtual training or a mix of both to keep their teams sharp with our acclaimed system.



SOCO provides 4-12 weeks of content after the workshop to help reinforce the in-class learning.

Post Training Evaluation

We conduct an in-depth assessment of the learners post training to evaluate what they learnt and how they will implement it.

ROI Maximizer & Next Steps

To ensure you get the most out of the training and your investment we conduct a debrief call to highlight next steps needed and recommendations on how to maximize effectiveness.


Carry Out Sales Conversations Flawlessly With Our Proven Sales Methodology

7 pillars of soco selling

Our complete sales training system encompasses the seven pillars of SOCO/ Selling. Companies can pick and choose topics based on the pressing needs of their team with the help of one of our program advisors. The basis of SOCO® Selling™ is founded on these seven pillars:


Join the Ranks of High Performing Sales Professionals With Our Specialized Programs


Sales training is vital for your team because it provides them with the skills and knowledge needed to navigate the sales process effectively. It ensures that your sales representatives are well-prepared to understand customer needs, communicate the value of your product or service, and address any concerns.

Good sales training helps your team build rapport, stronger relationships with customers, boosts their confidence in presenting solutions, and improves their ability to close deals successfully.

In a competitive market, ongoing sales training keeps your team agile and adaptable, better prepared to meet the changing expectations of customers, contributing to overall business growth and success.

Yes, hiring a sales trainer can be a valuable investment for your sales team.

An external sales trainer brings several advantages:

  • Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
  • Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
  • Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.

As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.

The average cost of Sales training can vary significantly depending on the provider and duration of the training. Companies can expect to pay between $500 to thousands per learner. 

Sales training for USA companies can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.

Training sessions can vary in length to accommodate different needs. They can be delivered as short 90 minute sessions delivered via web conferencing software or can span 1-3 days in-person.

This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are. 

A typical sales training program focuses on some but not limited to the following topics:

  • Differentiating from competitors
  • Assessing the needs of customers
  • Presenting your solution
  • Handling objections
  • Closing technique
  • Handling rejection and much more


SOCO's complete sales training system encompasses the pillars of SOCO Selling which include over 30 different skills. Companies can pick and choose topics based on the team's pressing needs with the help of one of our programme advisors.

Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.
b2b sales training


deliverS lasting results

Our SOCO training system is built to help you and your team go beyond just hitting immediate targets and nurture selling habits that lead to sustained sales success

Top corporations across America, Canada, Asia and the world, including giants like Brother, American Express, and Red Hat, have embraced the SOCO/Selling methodology.

No matter the size of your sales force, from a single warrior to an army of a thousand, the programs offered can be tailored to equip your team swiftly and effectively.

Gain the knowledge today to put into action tomorrow.


Learn the Sales Techniques That Drive Long-term Customer Success

Let’s build Your dream sales TEAM

Learn more, get a quote or check dates. We’re happy to help!

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