Maximise your growth and potential with Asia’s leading sales training course provider. Our award-winning, customised training develops your sales team into high-performing sales experts to help launch your company to the next level. The SOCO methodology includes our suite of solutions and products designed to quickly and efficiently train sales staff with minimal downtime.


We believe in creating solution-focused, goal-oriented sales specialists who take pride in their profession. Therefore, our exclusive SOCO/ Selling methodology includes the seven pillars of selling and our top-to-bottom sales funnel methodology. Every sales team begins the programme by being evaluated with pre-training assessments, which allows us to build a custom training experience. This approach ensures our program provides the most effective results for your company. 

SOCO/ Sales Training is available now in the Philippines and throughout Asia and the world. It is taught in five different languages, including English, Thai, Indonesian, Mandarin, and Vietnamese, with new languages being added all of the time!

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The philippines best

For 5 years in a row, SOCO/ has won awards at the Human Resources Magazine HR Vendors of the year awards including Best Sales Training Provider and Best Digital Learning Provider categories in Singapore, Malaysia and Hong Kong.

We combine local market knowledge with international standards to create a system that succeeds the rest. Our specialist trainers include local Filipinos and international experts to provide training that fits your needs.

Our highly personalised and customisable sales training develops your team into high-performing sales experts who will launch your company to the next level of success. The SOCO/ methodology includes a suite of solutions and products specifically designed to train sales staff with minimal downtime quickly.

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Maximise Results with SOCO

Whether you’re looking for a sales seminar for 1 person or a whole team, SOCO/ Sales Training can help. Through interactive training, your sales team will master the sales funnel from top to bottom, as well as learn our seven pillars of SOCO selling.

Our leading regional experts teach each team the keys to management, attitude, sustainable selling and more.

Every seminar is customized to ensure each sales teams gains industry and company-specific knowledge and expertise. Pre-seminar assessments allow us to identify precisely what topics will help your team and maximize results. We also provide both pre-training learning and post-training assessments and follow-up resources.

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Customised Results Based Training
who our Sales Training programs are for

New and seasoned sales professionals and sales managers will all benefit from training using the SOCO Selling methodology. Our interactive training style allows new sales reps to learn from not only the experienced trainer but also their seniors. Sales reps who have been selling for many years can fine tune their craft and learn new skills as the sales profession is always evolving and SOCO Sales Training is always at the cutting-edge of modern sales techniques. Sales is a skill that needs to be sharpened regularly to ensure maximum results.

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deliverS lasting results
SOCO’s complete training system ensures that you and your team will outlast short-term goals by developing long-term selling behaviours.
The SOCO Selling methodology is implemented by multitudes of industry-leading companies across Asia and the world. Including UOB, SingTel, Spotify, ZenDesk, Millennium Hotels and Maersk, just to name a few.
Whether you have a sales team of one or one thousand, our program is designed to get your sales staff trained quickly and efficiently. 
Learn today & implement effective techniques tomorrow!


SOCO Selling Academy

Our award-winning e-learning platform SOCO Academy is a vast library of on-demand sales skills training videos. Companies across the Philippines use our e-learning platform to onboard sales staff, reinforce learning between sessions and allow staff to learn new skills in their own time.

7 PILLARs of soco selling

Our complete sales training system encompasses the seven pillars of SOCO/ Selling. Companies can pick and choose topics based on the team’s pressing needs with the help of one of our program advisors. The basis of SOCO Selling is founded on these seven pillars:

Tom Abbott’s webinar on how to effectively sell and continue to build relationships in a remote setting provided the confidence we needed. Tom did not just talk about the practical tips, he demonstrated these, through the tone of his voice, his gestures, well-curated background, and good lighting. He was able to keep the participants engaged throughout the whole 90 minutes.
Learning and Capability Development Head
Del Monte Philippines
Managing Director
Tom Abbott

Tom Abbott is an international sales expert, trainer, coach, keynote speaker, author of ’The SOHO Solution’, and ‘Social Selling’. Tom delivers keynotes and programmes throughout the Asia Pacific to market leaders who want to make a difference in their organisation. Past clients include Ascendas-Singbridge, Maersk, Marina Bay Sands, Millennium Hotels, Prudential, Singtel, Spotify, Swatch Group, United Overseas Bank Zendesk.

Sales leaders engage Tom for his proven solutions to building high-performance sales teams who then exceed targets.

in-person or virtual training - the choice is yours

Our complete SOCO Selling methodology is available live in-person, live virtually (VILT) and on-demand in our e-learning platform SOCO Academy. With everything going on globally, many of our clients are choosing to train their teams in our award-winning system either entirely virtually or using a blended learning approach. 

Let’s build Your dream sales TEAM

Learn more, get a quote or check dates. We’re happy to help!

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