SALES training
in malaysia

Maximise your growth with Asia’s leading sales training course provider. SOCO/ Sales Training has been serving the Malaysian market for over a decade with clients including Affin Hwang, AmBank, Telekom Malaysia, Biotech Corp, Digi, PNB Development and Price Solutions.


We believe in creating solution-focused, goal-oriented sales specialists who take pride in their profession. Therefore, our exclusive SOCO/ Selling methodology includes the seven pillars of selling and our top-to-bottom sales funnel methodology. 

Every sales team begins the programme by being evaluated with pre-training assessments, which allows us to build a custom training experience. This approach ensures our program provides the most effective results for your company. 

SOCO/ Sales Training is available now in Malaysia and of course, throughout Asia and the world. It is taught in five different languages, including English, Thai, Indonesian, Mandarin, and Vietnamese, with new languages being added all of the time!

The SOCO/ Difference

We always endeavour to be innovative, energetic and ethical, which is why we’re proud to introduce you to our cutting-edge sales system; designed to maximise your teams’ performance in the long-term with sustainable selling behaviours.

It features an integrated suite of products, such as online learning, in-person trainingmotivational keynotesleadership training, coaching and a suite of books and support tools. 


SOCO has won awards for Best E-Learning Provider & Best Sales Training Provider in Malaysia over 3 years at the Human Resources Magazine HR Vendors of the Year Awards in Kuala Lumpur. 

We combine local market knowledge with international standards to create a system that succeeds the rest. Our specialist trainers include local Malaysians and international experts to provide training that fits your needs. 

Our highly personalised and customisable sales training develops your team into high-performing sales experts who will launch your company to the next level of success. The SOCO/ methodology includes a suite of solutions and products specifically designed to train sales staff with minimal downtime quickly.

CUSTOMISED Results Based Training

At SOCO/, we don’t believe in 1-off training, which is why we recommend a complete system. All of our sales training programs include:

who our Sales Training programs are for

Sales professionals from new to seasoned and even sales managers will benefit from training using the SOCO/ Selling methodology. 

Our interactive training style allows new sales reps to learn from the experienced trainer and their seniors. Sales reps who have been selling for many years can fine-tune their craft and learn new skills as the sales profession is always evolving.

SOCO/ Sales Training is always at the cutting-edge of modern sales techniques. Sales is a skill that needs to be sharpened regularly to ensure maximum results.

deliverS lasting results

SOCO’s complete training system ensures that you and your team will outlast short-term goals by developing long-term selling behaviours. 

The SOCO/ Selling methodology has been implemented by various industry-leading companies across Malaysia, Asia and the world. Companies such as UOB, SingTel, Spotify, ZenDesk, Millennium Hotels, and Maersk are just a few. 

Whether you have a sales team of one or one thousand, our program is designed to get your sales staff trained quickly and efficiently. 

Learn today and implement tomorrow.

7 PILLARs of soco selling

Our complete sales training system encompasses the seven pillars of SOCO/ Selling. Companies can pick and choose topics based on the pressing needs of the team with the help of one of our program advisors. The basis of SOCO Selling is founded on these seven pillars:

in-person or virtual training - the choice is yours

Our complete SOCO Selling methodology is available live in-person, live virtually (VILT) and on-demand in our e-learning platform SOCO Academy. With everything going on globally, many of our clients are choosing to train their teams in our award-winning system either entirely virtually or using a blended learning approach. 

[SOCO's] program is one of the best sales workshops I have attended in my 21 years sales career. Great presentation and fun training.. I must say .... no time to get bored... I love it.
Telekom malaysia participants
Tom Abbott
Tom is an international sales expert, trainer, coach, keynote speaker, and author of ’The SOHO Solution’, & ‘Social Selling’. Tom specialises in delivering keynotes and programs throughout Asia Pacific to market leaders who want to make a difference in their organisation.  Past clients include Affin Hwang, AmBank, Telekom Malaysia, Biotech Corp, Digi, PNB Development and Price Solutions.

Sales leaders engage Tom for his proven solutions for building high-performance, energised sales teams that exceed targets.

Let’s build Your dream sales TEAM

Learn more, get a quote or check dates. We’re happy to help!

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