SALES training

Maximise your growth with Asia’s leading sales training provider in Malaysia. SOCO/ Sales Training has been serving the Malaysian market for over a decade with clients including Affin Hwang, AmBank, Telekom Malaysia, Biotech Corp, Digi, PNB Development and Price Solutions.


We believe in creating solution-focused, goal-oriented sales specialists who take pride in their profession. Our exclusive SOCO/ Selling methodology includes the seven pillars of selling and our top-to-bottom sales funnel methodology. 

We start the program by assessing each sales team with pre-training assessments. This helps us create a training experience tailored to your needs. This approach ensures our program provides the most effective results for your company. 

SOCO/ Sales Training is available in throughout Malaysia including Kuala Lumpur, Petaling Jaya and Johor Bahru.. 


The SOCO/ Difference

We’re excited to share our cutting-edge sales system which is the result of our innovation and ethics. It helps your team sell better in the long term with lasting habits.

We offer various learning opportunities for you. You can take online courses at your own pace, join live workshops, hear from inspiring speakers, learn leadership skills, get personal coaching, and access our books and tools.



SOCO has won awards for Best E-Learning Provider & Best Sales Training Provider in Malaysia since 2014 at the Human Resources Magazine HR Vendors of the Year Awards in Kuala Lumpur. 

We combine local market knowledge with international standards to create a system that succeeds the rest. Our specialist trainers include local Malaysians and international experts to provide training that fits your needs. 

Our highly personalised and customisable sales training develops your team into high-performing sales experts who will launch your company to the next level of success. The SOCO/ methodology includes a suite of solutions and products specifically designed to train sales staff with minimal downtime quickly.

Trophy for being the Award-Winning Training Provider


Get Your Personalized Quote Today

sales training Malaysia customer Digi
sales training Malaysia customer ambank
sales training Malaysia customer TM Telekom Malaysia
sales training Malaysia customer PNB
sales training Malaysia customer Public bank
What our clients have to say about US


SOCO provides 4-12 weeks of content after the workshop to help reinforce the in-class learning.

Post Training Evaluation

We conduct an in-depth assessment of the learners post training to evaluate what they learnt and how they will implement it.

ROI Maximizer & Next Steps

To ensure you get the most out of the training and your investment we conduct a debrief call to highlight next steps needed and recommendations on how to maximize effectiveness.

sales training Malaysia
CUSTOMISED Results Based Training


At SOCO/, we don’t believe in 1-off training, which is why we recommend a complete system. All of our sales training programs include:


Develop Your Sales Team Into High-Performing Sales Experts

who our Sales Training programs are for

The SOCO/ Selling methodology is a training program that helps salespeople of all levels and managers in Malaysia to improve their skills.

Our interactive training style allows new sales reps to learn from the experienced trainer and their seniors. Even experienced sales reps can improve their performance by learning new selling skills, as the sales profession changes constantly.

SOCO/ Sales Training is always at the cutting-edge of modern sales techniques. To achieve the best outcomes in sales, your team needs to practice their skills frequently. This will help them communicate more effectively with your customers and close more deals.

7 PILLARs of soco selling

Our complete sales training system encompasses the seven pillars of SOCO/ Selling. Companies can pick topics based on the pressing needs of the team with the help of one of our program advisors. The basis of SOCO® Selling™ is founded on these seven pillars:


Get Your Personalized Quote Today.



Sales training is essential for your team because it equips them with the skills, tools, and techniques necessary to maximize sales results. Too many sales are lost not because the competitor is superior, but that they have better trained sales reps. 

Yes, hiring a sales trainer can be a valuable investment for your sales team.

An external sales trainer brings several advantages:

  • Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
  • Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
  • Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.

As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.

The average cost of sales training in Malaysia can vary significantly depending on the type of training and the provider. For e-learning, the cost typically starts at around $500 per person. For group training, it can cost anywhere from a few thousand dollars to over $10,000 per day. The specific price also often depends on the scope, duration, methodology used and customisation of the training program.

Sales training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.

SOCO®‘s onsite training, brings our experienced instructors to you. Learners can learn new skills with their colleagues, while engaging in role plays, brainstorming exercises and active group discussions. They will get coaching and feedback during the session to learn, practice, and improve new skills.

SOCO Academy is our e-learning solution that offers an instant, flexible and effective solution to learning advanced sales techniques away. 
Our VILT solution combines over 20 years of training experience with video and digital technology. We create a virtual classroom that incorporates breakout rooms, polls, chat and videos. All of our live virtual training programs are highly engaging and interactive.

Training sessions can vary in length to accommodate different needs. They can be delivered as short 90 minute sessions delivered via web conferencing software or can span 1-3 days in-person.

This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are. 

A typical sales training program would include the following:

  • Differentiating from competitors
  • Assessing the needs of customers
  • Presenting your solution
  • Handling objections
  • Closing technique
  • Handling rejection and much more

SOCO's complete sales training system encompasses the pillars of SOCO Selling  which include over 30 different skills. Companies can pick and choose topics based on the team's pressing needs with the help of one of our programme advisors.

Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer service and satisfaction, and shorter sales cycles.

We are committed to serving clients around the world. Our training programs have been successfully delivered in various international locations includeing all APAC countries, Europe, Canada, and North America. Regardless of your organization's location, we can work with you to provide high-performance sales training solutions tailored to your specific needs and objectives. Our global reach ensures that businesses in different countries can benefit from our expertise in optimizing B2B sales teams.


Get Your Personalized Quote Today

Let’s build Your dream sales TEAM

Learn more, get a quote or check dates. We’re happy to help!

By submitting your info, you agree to send it to Soco Sales Training Pte Ltd who will process and use it according to their privacy policy.
Scroll to Top