SALES TRAINING IN MALAYSIA
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AWARD-WINNING
SALES training
malaysia
Maximise your growth with Malaysia’s leading sales training provider . SOCO Sales Training has been serving the Malaysian market for over a decade with clients including Affin Hwang, AmBank, Telekom Malaysia, Biotech Corp, Digi, PNB Development and Price Solutions.
TRUSTED BY GLOBAL LEADERS, FOR MALAYSIAN SALES TEAMS
SOCO Sales Training is a globally recognised, award-winning sales optimisation company dedicated to building high-performance sales teams for organisations across Malaysia and around the world. We believe no salesperson should lose a sale due to a lack of skills. Instead, we empower them with the cutting-edge techniques and support needed to maximise sales results.
For decades, we’ve meticulously developed, fine-tuned, and implemented our results-based training for innovative companies seeking a modern and effective approach to selling.
Whether you’re located in Kuala Lumpur, Putra Jaya, Johor Bahru or anywhere else, we’re committed to delivering on these three promises: customised programmes, effectiveness of training, and ongoing support.
CUTTING-EDGE TRAINING
The SOCO/ Difference
At SOCO, we develop our sales training programs with a focus on customisation and measurable results. We don’t believe in a one-size-fits-all approach; instead, we dive deep into understanding each client’s unique needs to ensure the training delivers real impact.
Our programs feature engaging content with interactive elements like role-plays, brainstorming exercises, group discussions, and real-world case studies to maximise engagement and knowledge retention.
- Training Customised to Industry
- Pre-Training Learning
- Role Playing and Group Discussions
- Thorough Post-Training Evaluation
- Post-Training Reinforcement
- ROI Maximiser for Leaders
ONE OF MALAYSIA'S BEST
SALES TRAINING
SOCO is an award winner for Best Sales Training Provider & Best E-Learning Provider in Malaysia since 2016 at the Human Resources Magazine HR Vendors of the Year Awards in Kuala Lumpur.
We combine local market knowledge with international standards to create a system that outperforms the rest. Our specialist trainers include local Malaysians and international experts to provide training that fits your needs.
Our highly personalised and customisable sales training develops your team into high-performing sales experts who will launch your company to the next level of success. The SOCO/ methodology includes a suite of solutions and products specifically designed to train sales staff with minimal downtime quickly.
WHAT OUR CLIENTS HAVE TO SAY ABOUT US
ON-GOING SUPPORT AFTER TRAINING
Training Reinforcement
Quick weekly tips after training - articles, videos, and infographics that give your team relevant, practical advice to reinforce what they've learned and to keep those new skills sharp in real-world situations.
Training Evaluation
We conduct an in-depth assessment of the learners post training to evaluate what they learnt and the next steps needed.
ROI Maximizer
To ensure you get the most out of the training and your investment we conduct a debrief call to highlight next steps needed and recommendations on how to maximize effectiveness.
CUSTOMISED Results Based Training
ONE TIME SALES TRAINING DOesN'T WORK, HERE'S WHAT DOES
At SOCO/, we don’t believe in 1-off training, which is why we recommend a complete system. All of our sales training programs include:
- Team Assesments
- Pre-Training Work
- Sales Process Analysis
- ROI Maxismiser for Leaders
- Based on Real-life Scenarios
- Interactive Role-Playing
- Post-Training Evaluation
- Post Training Reinforcement
SALES TRAINING COMPANY IN MALAYSIA
Develop Your Sales Team Into High-Performing Sales Experts
who our Sales Training programs are for
Our sales training programs are designed to meet the needs of your entire sales team, from new hires to your most experienced leaders. We provide a flexible and comprehensive learning experience that addresses every sales role and experience level. This ensures that everyone on your team can gain valuable insights and practical skills to drive success and achieve your business goals.
7 PILLARs of soco selling
Our complete sales training system encompasses the seven pillars of SOCO/ Selling. We’ve refined these seven pillars through thousands of training sessions and real-world results. Companies work with our program advisors to select the most relevant topics for their team’s immediate needs. Whether your reps need help with prospecting, closing, or managing key accounts, we have specific modules that address those challenges.
The foundation of SOCO® Selling™ is founded on these seven pillars:
- Winner's mindset
- Handling rejection
- Getting out of sales slumps
- Power S.E.L.L.I.N.G. assets
- 7 keys to staying motivated
- Learning to learn
- Assessing needs of prospects
- Effectively presenting your solution
- Handling objections
- Focusing on value
- Effectively closing sales
- Crafting stories that sell
- Identifying target accounts
- Omni channel prospecting
- Qualifying methodologies
- Reaching decision makers
- Phone sales scripts
- Effective email sequences
- LinkedIn Lead Gen
- Key account management
- Maximising repeat business
- Strategies for growth and referrals
- Increasing account revenue
- Becoming a product expert in your industry
- Competitor knowledge and analysis
- Standing apart from the competition
- Differentiating from other sales professionals
- Coaching your sales team to reach their maximum potential
- Running effective sales team meetings
- KPIs - What to track to measure effectiveness
- Hiring, firing and performance appraisals
- Managing remote/split teams
- Digital networking strategies
- Finding prospects on social media
- Generating leads online
- Online sales presentations
- Getting past gatekeepers using modern tools
DEVELOP YOUR SALES TEAM INTO HIGH-PERFORMING SALES EXPERTS
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HERE'S A PEEK INTO OUR TRAINING SESSIONS
FREQUENTLY ASKED QUESTIONS (FAQ)
Why is sales training important for my team?
Sales training is essential for your team because it equips them with the skills, tools, and techniques necessary to maximize sales results. Too many sales are lost not because the competitor is superior, but that they have better trained sales reps.
Why choose SOCO?
SOCO combines international expertise with deep local market knowledge. We've trained sales teams for major corporations like Affin Hwang, AmBank, Telekom Malaysia, and Digi.
Here's what sets us apart:
International Standards: We use training methodologies developed for global markets, adapted to the local context. Your team learns techniques that work across cultures and industries.
Proven Track Record: We've been recognized as Best Sales Training Provider in Malaysia since 2016.
Complete Top-to-bottom of Funnel System: While other providers offer one-off workshops, we provide a comprehensive system including assessments, pre-training work, ongoing reinforcement, and ROI measurement on topics that cover the entire funnel.
Customization: Every program is tailored to your industry and specific challenges. We don't believe in one-size-fits-all solutions.
Ongoing Support: Training doesn't end when the workshop does. We provide continuous reinforcement through weekly tips, evaluation, and follow-up calls to ensure lasting results.
Global Reach: We serve clients worldwide, bringing insights from diverse markets to strengthen your local sales approach.
Should I hire a sales trainer?
Yes, hiring a sales trainer can be a valuable investment for your sales team.
An external sales trainer brings several advantages:
- Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
- Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
- Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.
As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.
What is the average cost for training in Malaysia?
The average cost of sales training in Malaysia can vary significantly depending on the type of training and the provider. For group training, it can cost anywhere from RM3,000 to over RM15,000. The specific price also often depends on the scope, duration, methodology used and customisation of the training program.
What are the program delivery options?
Sales training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.
SOCO®‘s onsite training, brings our experienced instructors to you. Learners can learn new skills with their colleagues, while engaging in role plays, brainstorming exercises and active group discussions. They will get coaching and feedback during the session to learn, practice, and improve new skills.
SOCO Academy is our e-learning solution that offers an instant, flexible and effective solution to learning advanced sales techniques away.
Our VILT solution combines over 20 years of training experience with video and digital technology. We create a virtual classroom that incorporates breakout rooms, polls, chat and videos. All of our live virtual training programs are highly engaging and interactive.
How long are the training sessions?
Training sessions can vary in length to accommodate different needs. They can be delivered as short 90 minute sessions delivered via web conferencing software or can span 1-3 days in-person.
This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are.
What is covered in a sales training session?
A typical sales training program would include the following:
- Differentiating from competitors
- Assessing the needs of customers
- Presenting your solution
- Handling objections
- Closing technique
- Handling rejection and much more
SOCO's complete sales training system encompasses the pillars of SOCO Selling which include over 30 different skills. Companies can pick and choose topics based on the team's pressing needs with the help of one of our programme advisors.
How can I measure the ROI (Return on Investment) of sales training for our company?
Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer service and satisfaction, and shorter sales cycles.
SALES TRAINING Programs IN MALAYSIA
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