negotiation skills training singapore

Negotiation Training

Negotiating deals is the most essential skill for sales professionals to reach their targets. This training workshop will equip participants with knowledge and application skills to: understand what's most important to counterparts, prepare and present powerful offers, and overcome difficult conversations to avoid losing deals.

Through a combination of strong content, highly interactive and industry-specific activities, individual participation, group discussions, role plays with video analysis, case studies, engaging videos and Q&A, participants will learn how to prepare for negotiation, come up with viable alternatives and negotiate "win- win" agreements.

This in-depth negotiation training will help learners master the following skills:


  • Adopting a negotiation mindset

  • Understanding negotiation styles

  • Interest based vs position based negotiation

  • Preparing your offer and alternatives

  • Building trust in negotiations

  • Overcoming difficult conversations

  • Negotiating win-win agreements

Confidence In Negotiations

Participants will feel more confident in negotiations, armed with cutting-edge concepts and skills that are useful and relevant to their work.

Assess the Situation

Before negotiations start, the situation must be assessed. We start by finding out what's most important to your counterpart and how to prepare your offer and alternatives.

Discover Opportunities

To ensure a successful negotiation, trust must be built using a variety of techniques including understanding body language, dynamic listening and effective questioning. 

Overcome Challenges

Not all negotiations go smoothly so it's important to successfully get past stand-offs and understand how to handle difficult conversations. We also help learners understand how to uncover hidden agendas that might be affecting the negotiation.

Achieve Desired Outcome

Once the situation has been fully assessed, trust is built and discussions have been successful, it's time to present your offer. We cover ways to present your solution and create a desirable outcome. 

Who Should Attend Negotiation Training

This negotiation training workshop is designed for anyone in account management, business development, pre-sales, sales or in a customer- facing role where negotiating with prospects or customers is an important part of what they do - or should be doing.

Included Materials

All participants receive complete negotiation training workbooks, post training reinforcement content and access to our private Facebook group for ongoing support.

Virtual Instructor Training

Have SOCO deliver a live, customised Negotiation workshop for your team through video conferencing software. Our instructor-led virtual training is highly engaging using cutting edge virtual facilitator techniques that maximise engagement and retention.

Why SOCO Training

SOCO/ Training is a Winner in the Best Sales Training Provider and Best E-Learning and Mobile Learning Provider categories in Singapore, Malaysia and Hong Kong at the HR Vendors of the Year Awards in 2016, 2017, 2018 and 2019. Customers include: Ascendas-Singbridge, Crocs, Fuji-Xerox, Maersk, Marina Bay Sands, Millennium Hotels, Prudential, Singtel, Spotify, Swatch Group, Venetian Macao and Zendesk.

negotiation training singapore