Negotiation SKILLS Training

Master the art of negotiating business deals to maximise profit and win rates

Profit, relationships and deals can all be won or lost during the negotiation process. When negotiators come armed with the tools and skills needed to negotiate effectively, desired outcomes are optimized and loss of profit is avoided.

The thing is, when it comes to negotiations, profits and closed deals aren’t the only desired outcome; preservation of the relationship is also crucial to ensure long term business opportunities are maintained and negative feelings aren’t harboured.

So it’s imperative that sales professionals, procurement departments and business leaders learn how to navigate negotiations in a way that not only results in a positive outcome for both parties, it also leads to future business.

50000 +
3000 +
20 +
5 +
Negotiation TRAINING
Course Outline

SOCO’s negotiation course equips participants with the application skills to: understand what’s most important to counterparts, prepare and present powerful offers and overcome difficult conversations to avoid losing deals.

Learn Negotiation Skills through a combination of strong content with highly interactive and industry-specific activities. Including individual participation, group discussions, role-play with video analysis, case studies, and Q&A’s. Participants will learn how to prepare for a negotiation, develop viable alternatives and negotiate “win- win” agreements.

Confidence In Negotiations

Participants will feel more confident in negotiations, armed with cutting-edge concepts and useful and relevant skills to aid their work.

Assess the Situation

Before negotiations start, the situation must be assessed. We start by finding out what’s most important to your counterpart and how to prepare your offer and alternatives.

Discover Opportunities

To ensure a successful negotiation, trust must be built using various techniques, including understanding body language, dynamic listening and effective questioning. 

Overcome Challenges

Not all negotiations go smoothly, so it’s important to successfully get past stand-offs and understand how to handle difficult conversations. We also help learners understand how to uncover hidden agendas that might be affecting the negotiation.

Achieve Desired Outcome

Once the situation has been fully assessed, trust is built, and discussions have been successful, it’s time to present your offer. We cover ways to present your solution and create a desirable outcome. 

Who Should Attend negotiation training

This negotiation course is designed for anyone in sales, procurement or leadership where negotiating with prospects, customers or partners is an important part of what they do – or should be doing.


1-3 Day In-person Training
Multiple 90 Minute VILT Sessions

For who

Sales Professionals, Procurement Departments, Business Leaders


Live Workshop, E-Learning Or
Virtual Instructor-Led Training  (VILT)

in-person, e-learning or
virtual instructor led

Our negotiation training is designed to get your staff the negotiation skills they need whether they’re working from the same office, from home or dispersed around the country or world, which is why our negotiation course is available live in-person when the the situation allows, virtual instructor led training (VILT), through on-demand e-learning, or using a blended learning approach that incorporates both live and virtual training. 

Book a call with one of our program advisors who will be happy to put together the ideal training program for your team based on their unique needs and situation.


All participants receive a complete Mindset for Sales workbooks, post-training reinforcement content and access to our private Facebook group for ongoing support.

business Negotiations Online COURSE

Learn how to negotiate deals from anywhere, any time with our on-demand e-learning courses. 


Learn how to prepare for meetings, sell alternatives to low price and negotiate “win- win” agreements

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