MEDIA & ADVERTISING SALES TRAINING
Selling digital ads, media and advertising in a highly competitive marketplaceā
Media & Advertising Sales Training
Selling Digital Ads, Media and Advertising In A Highly Competitive Marketplace
Media & Advertising Sales Training
Selling Advertising and Media In A Highly Competitive Marketplace
The media and advertising sales industry has some of the most significant challenges in the sales world today. Not only is the complexity of the sale spread out over channels, demographics and ROI measurements. But at times, those selling in this space have to approach issues through an intermediary (the ad agency that works on behalf of the buyer.) All this does is add another layer of complexity to an already busy process.Ā
At SOCO Sales Training, we believe that media and advertising sales professionals need to adopt a modern approach by developing skills through sales training customized for media and advertising sales professionals.Ā
Keep pace with the latest trends, and ensure your team are efficient sellers who can handle emerging models and disruptive technology. Discover our customizable Media & Advertising Sales Training program today.Ā
To learn more about building a customized sales training program with SOCO Sales Training, complete the form at the bottom of this page, or click here to contact us.
Best Training and Facilitation Skills
WHY companies CHOOSE SOCO
SOCO/ has won awards at the HR Vendors of the Year awardsĀ since 2014. These awards include Best Sales Training Provider, Best Digital Learning Provider, andĀ Best Training and Facilitation Skills.
Industry-leading companies choose SOCO Sales Training to train their teams for a few key reasons:
- Award-Winning Training Provider
- Trained Over 50,000 Sales Reps
- We Customize Training to Every Industry
- Pre-Training Learning
- Role Playing and Group Discussions
- Thorough Post-Training Evaluation
- Post-Training Reinforcement
ā¢MediaCorpā¢
ā¢VaynerMediaā¢
ā¢Spotifyā¢
What our clients have to say about US
Media & Advertising Sales Training
Selling Digital Ads, Media and Advertising In A Highly Competitive Marketplace
Course Outline
- Assessing needs of prospects
- Presenting your solution
- Handling objections
- Dealing with multiple decision makers
- Focusing on value
- Closing methods
Media & Advertising Sales Training
Why we're different
OurĀ Media & Advertising Sales Training program is customizable to ensure your sales team receives the ongoing support where they need it most. Sales reps need to be knowledge-savvy, adaptable, and persistent in today’s competitive media industry. That’s why it paysĀ to equip sales reps with the specific skills, strategies and coaching they need to achieve or exceed targets.
In this program, attendees learn how to apply their new skills to new and existing accounts by learning throughĀ solid content, interactive and industry-specific activities, group discussions, role-plays, case studies, engaging videos and Q&As.
Duration
1-3 Days or Multiple 120 Minute VLT Sessions
For who
Digital Media & Advertising
Sales Reps/Managers
Format
Live Workshop or
Virtual Instructor-Led Training
Reinforcement
Content
SOCO provides 4-12 weeks of content after the workshop to help reinforce the in-class learning.
Post Training Evaluation
We conduct an in-depth assessment of the learners post training to evaluate what they learnt and how they will implement it.
ROI Maximizer & Next Steps
To ensure you get the most out of the training and your investment we conduct a debrief call to highlight next steps needed and recommendations on how to maximise effectiveness.
MEDIA & ADVERTISING SALES TRAINING
Selling Digital Ads, Media and Advertising In A Highly Competitive Marketplace
Why is Media & Advertising Sales training important for your team?
Media & Advertising Sales training has a significant impact on your businessās success. By providing your team with this training, you empower them to build strong relationships with clients, increase sales conversions, and drive revenue growth. Moreover, well-trained sales professionals can effectively represent your business, enhance your brand reputation, and gain a competitive edge in the market.
Should I hire a sales trainer?
Yes, hiring a sales trainer can be a valuable investment for your sales team.
An external sales trainer brings several advantages:
- Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
- Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
- Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.
As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.
What is the average cost for Media & Advertising Sales training?
The average cost of Media & Advertising Sales training can vary significantly depending on the provider and duration of the training. Companies can expect to pay between $400 to thousands per learner.
What are the program delivery options?
Media & Advertising sales training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.
How long are the training sessions?
Training sessions can vary in length to accommodate different needs. They can be delivered as short 90 minute sessions delivered via web conferencing software or can span 1-3 days in-person.
This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are.Ā
What is covered in a Media and Advertising sales training session?
In a Media & Advertising Sales training session, your team will learn important skills and techniques to succeed in the field.
A typical Media and Advertising sales training program should include:
Assessing needs of prospects: Understand the requirements of potential clients to better position your product or service as a valuable solution.
Presenting your solution: Learn techniques to effectively showcase your product or service compellingly.
Handling objections: Deal with any concerns or doubts raised by prospects during the sales process and build trust.
Dealing with multiple decision makers: Navigate and engage with multiple stakeholders involved in the buying process, expanding your network and increasing your influence.
Focusing on value: Emphasize the unique value your offering provides to help differentiate your products from competitors and attract more customers.
Closing methods: Learn different strategies to successfully close sales, increasing your overall conversion rates and revenue.
How can I measure the ROI (Return on Investment) of sales training for our company?
Which countries/locations can you provide training for?
We are committed to serving clients around the world. Our training programs have been successfully delivered in various international locations includeing all APAC countries, Europe, Canada, and North America. Regardless of your organization's location, we can work with you to provide high-performance sales training solutions tailored to your specific needs and objectives. Our global reach ensures that businesses in different countries can benefit from our expertise in optimizing B2B sales teams.
Media & Advertising Sales Training
All participants receive complete Media & Advertising Sales TrainingĀ workbooks, post-training reinforcement content and access to our exclusive community Facebook group for ongoing support.
Improve ADVERTISING Sales In A Highly Competitive Marketplace
Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.