Selling digital ads, media and advertising in a highly competitive marketplace​

Media & Advertising Sales Training

Selling Digital Ads, Media and Advertising In A Highly Competitive Marketplace

Media & Advertising Sales Training

Selling Advertising and Media In A Highly Competitive Marketplace

The media and advertising sales industry has some of the most significant challenges in the sales world today. Not only is the complexity of the sale spread out over channels, demographics and ROI measurements. But at times, those selling in this space have to approach issues through an intermediary (the ad agency that works on behalf of the buyer.) All this does is add another layer of complexity to an already busy process. 

At SOCO Sales Training, we believe that media and advertising sales professionals need to adopt a modern approach by developing skills through sales training customized for media and advertising sales professionals. 

Keep pace with the latest trends, and ensure your team are efficient sellers who can handle emerging models and disruptive technology. Discover our customizable Media & Advertising Sales Training program today. 

To learn more about building a customized sales training program with SOCO Sales Training, complete the form at the bottom of this page, or click here to contact us.

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Trophy for being the Award-Winning Training Provider
Best Training and Facilitation Skills

SOCO/ has won awards at the HR Vendors of the Year awards since 2014. These awards include Best Sales Training Provider, Best Digital Learning Provider, and Best Training and Facilitation Skills.

Industry-leading companies choose SOCO Sales Training to train their teams for a few key reasons:




What our clients have to say about US
Chau Tran
Chau Tran
Thanks Mr. Jason and Soco. I had great training days in Malaysia with Mr. Jason 🤘. Great experiences and received good and helpful advice and skills for sales job ! High recommendation for Sales courses
Admissions Manager
Admissions Manager
It was an engaging session with lots of tips that the team was able to use in their daily work. Tom was excellent in connecting with various people within the team and kept them involved in the discussions. Highly recommended.
Fred Fischer
Fred Fischer
The SOCO team facilitated a workshop that exceeded our (already high) expectations. Engagement from our sales team, especially those disgruntled to have been taken out of the field, was phenomenal....I could not have achieved our learning objectives w/o SOCO's assistance. I am looking forward to leveraging your team again soon.
Thank you for sales skills and knowledge sharing. It was a fruitful training. So much fun and Tom encouraged me a lot.
Laura Chong
Laura Chong
Great session with Allen! He was knowledgeable and tailored the session to our needs. Session was engaging as well with the use of roleplays.
Jereme Chong
Jereme Chong
Great training provider, was attentive and ready to assist with any requests. Would definitely use them again for other training needs.
Jason Cabute
Jason Cabute
We had the training sometime in September. We appreciate the great course, and it has helped us to better serve our customers.
Jon Cronin
Jon Cronin
Engaging, thoughtful training with a real insight into the world of sales.
karami omar
karami omar
The virtual learning experience has boosted my confidence level. So many new ideas apart from refreshed ones have been shared. Will definitely share with my partners and team members. Well Done SOCO!

Media & Advertising Sales Training

Selling Digital Ads, Media and Advertising In A Highly Competitive Marketplace

Media & Advertising Sales Training

Course Outline

Media & Advertising Sales Training
Why we're different

Our Media & Advertising Sales Training program is customizable to ensure your sales team receives the ongoing support where they need it most. Sales reps need to be knowledge-savvy, adaptable, and persistent in today’s competitive media industry. That’s why it pays to equip sales reps with the specific skills, strategies and coaching they need to achieve or exceed targets.

In this program, attendees learn how to apply their new skills to new and existing accounts by learning through solid content, interactive and industry-specific activities, group discussions, role-plays, case studies, engaging videos and Q&As.


1-3 Days or Multiple 120 Minute VLT Sessions

For who

Digital Media & Advertising
Sales Reps/Managers


Live Workshop or
Virtual Instructor-Led Training 



SOCO provides 4-12 weeks of content after the workshop to help reinforce the in-class learning.

Post Training Evaluation

We conduct an in-depth assessment of the learners post training to evaluate what they learnt and how they will implement it.

ROI Maximizer & Next Steps

To ensure you get the most out of the training and your investment we conduct a debrief call to highlight next steps needed and recommendations on how to maximise effectiveness.


Selling Digital Ads, Media and Advertising In A Highly Competitive Marketplace


Media & Advertising Sales training has a significant impact on your business’s success. By providing your team with this training, you empower them to build strong relationships with clients, increase sales conversions, and drive revenue growth. Moreover, well-trained sales professionals can effectively represent your business, enhance your brand reputation, and gain a competitive edge in the market.

Yes, hiring a sales trainer can be a valuable investment for your sales team.

An external sales trainer brings several advantages:

  • Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
  • Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
  • Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.

As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.

The average cost of Media & Advertising Sales training can vary significantly depending on the provider and duration of the training. Companies can expect to pay between $400 to thousands per learner.

Media & Advertising sales training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.

Training sessions can vary in length to accommodate different needs. They can be delivered as short 90 minute sessions delivered via web conferencing software or can span 1-3 days in-person.

This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are. 

In a Media & Advertising Sales training session, your team will learn important skills and techniques to succeed in the field.

A typical Media and Advertising sales training program should include:

Assessing needs of prospects: Understand the requirements of potential clients to better position your product or service as a valuable solution.

Presenting your solution: Learn techniques to effectively showcase your product or service compellingly.

Handling objections: Deal with any concerns or doubts raised by prospects during the sales process and build trust.

Dealing with multiple decision makers: Navigate and engage with multiple stakeholders involved in the buying process, expanding your network and increasing your influence.

Focusing on value: Emphasize the unique value your offering provides to help differentiate your products from competitors and attract more customers.

Closing methods: Learn different strategies to successfully close sales, increasing your overall conversion rates and revenue.

Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.

We are committed to serving clients around the world. Our training programs have been successfully delivered in various international locations includeing all APAC countries, Europe, Canada, and North America. Regardless of your organization's location, we can work with you to provide high-performance sales training solutions tailored to your specific needs and objectives. Our global reach ensures that businesses in different countries can benefit from our expertise in optimizing B2B sales teams.

Media & Advertising Sales Training


All participants receive complete Media & Advertising Sales Training workbooks, post-training reinforcement content and access to our exclusive community Facebook group for ongoing support.

Media & Advertising Sales Training Booklet

Improve ADVERTISING Sales In A Highly Competitive Marketplace

Ready to adapt, Improve Sales & Keep Pace?

Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.

By submitting your info, you agree to send it to Soco Sales Training Pte Ltd who will process and use it according to their privacy policy.
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