Demand Generation Vs. Lead Generation: What’s the Difference?

Many people use the terms Demand gen and Lead gen interchangeably, probably because they share similar traits. However, we’re here to tell you there’s a clear distinction between the two. In fact, understanding their goals, purposes, and tactics is essential to creating a full-funnel marketing strategy that keeps your sales pipeline full. Protect the lifeblood of your business and …

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How To Reinforce Sales Training In The Workplace To Maximise ROI

Picture the scenario: you’ve already invested a hefty amount of your budget and spent plenty of extra time modifying the training program to your team’s needs – only to see no change in their behaviours a month down the line. While today’s in-person, VILT, and eLearning solutions are invaluable and effective tools for teaching and …

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Best 4 Step Follow-Up Email Template To Engage Unresponsive Prospects

When faced with the sudden silence of an unresponsive prospect, most salespeople give up because they interpret silence as rejection. When the reality is, if you want to book more meetings, close more deals, and ultimately be more successful – you need to have a plan for following up with quiet leads. We know interacting …

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Is VR Training in the Workplace The Future Of Upskilling Sales Teams?

We’ve heard a lot about the Metaverse lately, especially with Facebook changing its name to Meta. So we were thrilled to get our hands on a VR headset – the Oculus Quest 2, to try out in meetings, events and corporate training. Now, we’re not talking about online learning – where you turn on a webcam, …

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Swipe Our 6-Step Revenue-Winning Lead Nurturing Strategy (+Templates)

In this digital age, conventional methods of reaching, engaging and influencing prospects to buy just aren’t working anymore. Prospects don’t want to be bothered or sold to; they want help understanding their challenges and how to overcome them in a way that suits their needs best. The thing is, the best way to nurture leads …

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9 Tips For Developing An Effective Follow-Up Sales Cadence

Planning and preparation are central to success in sales. Without them, you can’t form a solid sales process, write a sales proposal, or set up a follow-up sales strategy, which stops leads from flowing into your sales pipeline and actively engaging with your company. The reality is these days, your sales team will have to follow …

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Looking for a Rockstar Marketing Executive – Is That You?

Implement cutting edge digital marketing strategies with one of Singapore’s leading sales training providers. Come join a small team of passionate marketers that enjoy testing out new strategies and collaborating to come up with effective campaigns. We’re life long learners who are always keeping an eye out for trends and changes to test.If sticking to …

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Sales Forecasting 101: How to Forecast Revenue

The bottom line in today’s business landscape, regardless of industry – is that you need to be making intelligent decisions about everything that affects the bones of your business and potential year-over-year growth, such as cash flow, goal-setting, predicting consumer demand, managing inventory, strategic planning, and expectation-setting. strategy. Although to do this, you need to …

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