challenger sale methodology

Decoding The Challenger Sales Methodology – Is It Effective or Just Hype?

The Challenger Sale book, first published in 2011, sparked debates in the sales industry at the height of its popularity as it positioned itself as ‘Anti Solution Selling’ – a widely adopted sales methodology at the time. Authors Mathew Dixon and Brent Adamson argue that relationship-building is no longer the best sales method. Instead, after […]

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