HOSPITALITY SALES TRAINING
Increase Room & Event Sales
Hospitality Sales Training
Increase room and event sales
Hospitality Sales Training
increase room and event sales
Tourism, hospitality, hotels, and travel is back in a big way. It’s bigger than ever. Yet, the way consumers buy has fundamentally changed, meaning hospitality sales have evolved in a complex way.Â
Technology, personalisation and customer satisfaction are now your rep’s biggest challenges. What worked in the past doesn’t work anymore. As a result, the only way reps can stay in the race is by ‘upping their game.’
Stay ahead of the competition with SOCO’s customisable Hospitality Sales Training programs.Â
Ensure your sales team is up to the challenges of today’s hospitality landscape. Transform them into trusted advisors who become respected partners and advisors who can navigate large buying committees.Â
Signs your team needs Hospitality Sales training
- You're worried consumers seem only to purchase when no better options exist.
- Reps don't give your potential customers a level of service they can’t forget. The type of legendary treatment they will tell all their friends about.
- Reps haven't been able to adapt their approach to sell the way the buyer wants to buy.
SOCO specialises in hospitality
SOCO/ is an award-winning Sales Training company. We’ve spent years working with some of the most innovative, forward-thinking and prestigious hospitality companies throughout Asia. Our customised hospitality sales training programs focus on helping new and seasoned sales professionals to fill in their skill gaps.
Our representative clients include Fraser Hospitality, Marina Bay Sands, Marina Mandarin, Millennium, and Sands Macau, to name a few.
We are constantly refining our training programs to meet the changing needs of businesses and reflect on what is happening in the tech industry. Our overall priority is ensuring every attendee receives relevant and actionable training that produces tangible results.
•Marina Bay Sands•
•Marina Mandarin•
•Millennium Hotels & Resort•
•Sands Macao•
why upskill reps with
SOCO's Hospitality Sales Training?
Maximise Retention &
application
We focus on delivering long lasting results, not 1-off training that sees a peak followed by a dip in results. That’s why we utilise pre-and post-assessments for all training attendees to provide measurable proof of knowledge transfer.Â
Our support doesn’t stop there, unlike other sales training companies, our post-training system equips you with tools to help your staff to retain what they have learned.
Navigate Buying Committees
The complex selling environment of large event sales requires sales reps to be able to adapt their approach to deal with multiple decision-makers. We help reps learn to identify unique buyer behaviour styles, sharpen interpersonal skills, and adjust their approach to selling the way the buyer wants to buy.
Build Value For Prospects
Buyers can access information anywhere and anytime, so you can bet they did their research on you. As a result, selling hospitality solutions requires reps to take it up a notch with expert value-building skills. We help reps cultivate a buyer-focused mindset, allowing reps to identify wants and needs to present undeniably valuable solutions. Â
Develop Trusted REPS
Buyers are more cautious than ever. Yet, your sales team’s performance depends on how well they can position themselves as expert advisors in prospects’ eyes. That’s why we help reps establish trust and credibility and enhance your reputation as a service provider.
Sales Training For The Hospitality Industry
Increase hotel room and event salesÂ
Course Outline
- Differentiating from the competition
- Building rapport with the customer
- Preparing for sales meetings and pitches
- Using a consultative selling approach
- How to shorten the sales cycle
- Getting past gatekeepers to deal with decision-makers
- Effectively Closing, Upselling and Cross-Selling
CUSTOMISABLE HOSPITALITY SALES TRAINING
SOCO®’s customised sales training for the hospitality industry is perfect for sales teams responsible for selling hotel rooms and event space.Â
The tourism industry is bursting, yet reps have to be more competitive than ever before to succeed, while also determining how to best adapt to the way buyers are now making their purchasing decisions.Â
In your customised hotel sales training program, attendees learn how to apply and hone these skills by learning through strong content, interactive and industry-specific activities, group discussions, role-plays, case studies, engaging videos and Q&As.
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Duration
1-3 Days or Multiple 120 Minute VILT Sessions
For who
Hospitality Sales Professionals, Sales Teams & Sales Managers
Format
Live Workshop or
Virtual Instructor-Led Training
Hospitality Sales Training
Build Value Using Service With A Smile To Differentiate & Thrive
LIVE IN-PERSON, LIVE VIRTUALLY OR ON-DEMAND LEARNING
CHOOSE THE TRAINING DELIVERY THAT WORKS FOR YOU
Live In-PERSON TRaining
SOCO®‘s onsite training, brings our experienced instructors to you. Learners can learn new skills with their colleagues, while engaging in role plays, brainstorming exercises and active group discussions. They will get coaching and feedback during the session to learn, practice, and improve new skills.
E-LEARNING | SOCO ACADEMY
VIRTUAL INSTRUCTOR-LED TRAINING (VILT)
All of our live virtual training programs are highly engaging and interactive. Our VILT solution combines over 20 years of sales experience with video and digital technology. It creates a virtual classroom that mimics in-person learning.
We achieve this by using a combination of chat, polls, and live discussion to participate in the training. As well as encouraging the use of breakout rooms for group discussions and sharing critical points to reinforce training.
Hospitality Sales Training Iin Global LANGUAGEs
SOCO Sales Training offers training in various languages, including European languages and APAC languages like Indonesian, Thai, Mandarin, and Vietnamese. Regional team members can learn new skills in their native language while minimizing downtime and maximizing results. Training sales teams around the world so everyone can learn the same cutting-edge skills.
Hospitality Sales Training PROGRAM MATERIALS
All participants receive complete workbooks, post-training reinforcement content and access to our exclusive community Facebook group for ongoing support.
Sales Training For The Hospitality Industry
Increase hotel room and event salesÂ
Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.