EXHIBITION & TRADE SHOW
SELLING

Get Noticed, Engaged Visitors & Increase Meetings

EXHIBITION & Trade Show selling

GET NOTICED, ENGAGE VISITORS & INCREASE MEETINGS

EXHIBITION & TRADE SHOW SELLING

GET NOTICED, ENGAGE VISITORS & INCREASE MEETINGS

Preparing for and exhibiting at trade shows is a sizeable undertaking that requires a favorable return on investment.

Yet successfully selling to prospects who face distractions from all sides and often favor your engaging competitors is far more challenging than it seems.

Stand out as a premier exhibitor with the help of our Exhibition & Trade Show Sales Training. Discover a process for grabbing attention, managing visitors, and maximizing post-event revenue.

Signs that your team needs to learn trade show strategies

SALES REPS TRAINED
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E-LEARNING STUDENTS
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COUNTRIES
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Exhibition sales training

Course Outline

why Maximise Exhibition Sales with soco

Selling at an exhibition or trade show is much more challenging and uncomfortable than “every day” selling.

Booth staff needs to be able to grab attention, generate interest, qualify, gather information, and quickly move on to the next attendee. If every step isn’t executed perfectly, opportunities and money can be lost.

Maximize the ROI from exhibiting at shows by training your team in cutting-edge trade show sales techniques with the help of SOCO Sales Training. Such as:

get noticed

A good first impression is vital to attracting traffic to your stand. It can mean the difference between foot traffic stopping by to learn more or running past your stand while trying to avoid eye contact.

That’s why understanding trade show etiquette is essential for making a lasting impression and getting noticed at such events. By displaying professionalism and respect, you can leave a positive mark on potential clients and industry professionals.

SOCO’s trade show training equips booth staff with the knowledge and skills necessary to engage attendees. It helps them understand the goals and objectives of the company, the products or services being showcased, and how to effectively communicate the value proposition to potential customers.

Well-prepared booth staff can confidently answer questions, address concerns, and engage attendees, ultimately increasing the likelihood of generating leads.

build relationships

SOCO’s trade show training emphasizes the importance of building relationships with potential customers. Your booth staff learn effective communication techniques, active listening skills, and strategies for developing rapport with attendees. 

By establishing a connection and building trust, your team will foster long-term relationships with leads, increasing conversions and customer loyalty.

Priotize & maximize leads

Prioritize and maximize leads by providing your team with the skills to qualify leads effectively, engage with attendees in a targeted manner, tailor their messaging, build relationships, implement post-show follow-up strategies, and analyze data for continuous improvement.

By leveraging these techniques, trade show booth workers can focus their efforts on leads with the highest potential for conversion, increasing their chances of maximizing lead generation and achieving overall business objectives.

Who Should Attend EXHIBITION SALES Training?

SOCO’s Exhibition Sales Training is for any sales rep, booth staff, sales manager or leader ready to learn how to engage visitors, pique interest, gather information to follow up, and ultimately increase sales from trade shows or exhibitions.

Duration

1-Day In-Person Training Multiple 180 Minute VILT Sessions

For who

Sales Reps, Booth Staff, Exhibitors

Format

Live Workshop or
Virtual Instructor-Led Training 

PROGRAM DELIVERY OPTIONS
LIVE IN-PERSON, LIVE VIRTUALLY OR ON-DEMAND LEARNING
CHOOSE THE TRAINING DELIVERY THAT WORKS FOR YOU

Live In-PERSON TRaining

FUN, HIGH-ENERGY & COLLABORATIVE CLASSES

SOCO®‘s onsite training, brings our experienced instructors to you. Learners can learn new skills with their colleagues, while engaging in role plays, brainstorming exercises and active group discussions. They will get coaching and feedback during the session to learn, practice, and improve new skills.

E-LEARNING | SOCO ACADEMY

flexible, affordable and EFFECTIVE - on-demand learning.
SOCO Academy is an instant, flexible and effective solution to learning advanced social networking techniques right away. Want to start learning new skills tonight in your pyjamas or during your morning commute? The choice is yours. Join SOCO Academy and learn how to network online at your own pace.

VIRTUAL INSTRUCTOR-LED TRAINING (VILT)

ENGAGING, IMMERSIVE & INTERACTIVE LEARNING EXPERIENCE THAT REPLICATES AN IN-PERSON CLASSROOM VIRTUALLY

All of our live virtual training programs are highly engaging and interactive. Our VILT solution combines over 20 years of sales experience with video and digital technology. It creates a virtual classroom that mimics in-person learning.

We achieve this by using a combination of chat, polls, and live discussion to participate in the training. As well as encouraging the use of breakout rooms for group discussions and sharing critical points to reinforce training.

Exhibition Sales Training IS available in
Global LANGUAGEs

SOCO Sales Training offers training in various languages, including European languages and APAC languages like Indonesian, Thai, Mandarin, and Vietnamese. Regional team members can learn new skills in their native language while minimizing downtime and maximizing results. Training sales teams around the world so everyone can learn the same cutting-edge skills.

Exhibition Sales Training

INCLUDED TRAINING MATERIALS

All participants receive pre-session prep material, complete Exhibition Sales Training workbooks and post-training reinforcement content.

Exhibition-and-Trade-Show-Selling-Booklet
OUR CLIENTS

SALES TRAINING for exhibition & trade show staff

Ready to increase booth sales?

Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.

 
 
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