EXHIBITION & TRADE SHOW
SELLING
Get Noticed, Engaged Visitors & Increase Meetings
EXHIBITION & Trade Show selling
GET NOTICED, ENGAGE VISITORS & INCREASE MEETINGS
Preparing for and exhibiting at trade shows is a sizeable undertaking that requires a favourable return on investment.
Yet successfully selling to prospects who face distractions from all sides and often favour your engaging competitors is far more challenging than it seems.
Stand out as a premier exhibitor with the help of our Exhibition & Trade Show Sales Training. Discover a process for grabbing attention, managing visitors and maximising post event revenue.
Exhibition sales training
- Planning for success at the event
- Maximising booth time
- Setting targets for the show
- Generating booth traffic
- Engaging and greeting visitors
- Looking professional at the booth
- Managing conversations with visitors
- Qualifying prospects
- Techniques for gathering visitor data
- Handling difficult or unwanted visitors
- Maximising ROI after the trade show
Strategies to Maximise Exhibition Sales
Selling at an exhibition or trade show is much more challenging and uncomfortable than “every day” selling.
Booth staff need to be able to grab attention, generate interest, qualify, gather information and quickly move on to the next attendee. If every step isn’t executed perfectly, opportunities and money can be lost.
Maximise the ROI from exhibiting at shows by training your team in cutting edge trade show sales techniques with the help of SOCO Sales Training.
SOCO’s Exhibition Sales Training is for any sales rep, booth staff, sales manager or leader ready to learn how to engage visitors, pique interest, gather information to follow up, and ultimately increase sales from trade shows or exhibitions.
Duration
1-Day In-Person Training Multiple 180 Minute VILT Sessions
For who
Sales Reps, Booth Staff, Exhibitors
Format
Live Workshop or
Virtual Instructor-Led Training
LIVE IN-PERSON, LIVE VIRTUALLY OR ON-DEMAND LEARNING
CHOOSE THE TRAINING DELIVERY THAT WORKS FOR YOU
Live In-PERSON TRaining
E-LEARNING | SOCO ACADEMY
VIRTUAL INSTRUCTOR-LED TRAINING (VILT)
All of our live virtual training programs are highly engaging and interactive. Our VILT solution leverages over 20 years of sales expertise with video and digital technology for learners to benefit from a virtual classroom experience that replicates in-person learning. We achieve this by using a combination of chat, polls, and live discussion to participate in the training. As well as encouraging the use of breakout rooms for group discussions and sharing critical points to reinforce training.
Exhibition Sales Training IS available in
Global LANGUAGEs
SOCO Sales Training proudly provides regional teams with training in global languages including common European languages and APAC languages including Indonesian, Thai, Mandarin and Vietnamese. Regional teams can learn new skills in their native language while minimising downtime and maximising results. Training teams around the world so everyone can learn the same cutting-edge skills.
Exhibition Sales Training
All participants receive pre-session prep material, complete Exhibition Sales Training workbooks and post-training reinforcement content.
SALES TRAINING for exhibition & trade show staff
Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.