EXHIBITION & TRADE SHOW
SELLING
Get Noticed, Engaged Visitors & Increase Meetings
EXHIBITION & Trade Show selling
GET NOTICED, ENGAGE VISITORS & INCREASE MEETINGS
Preparing for and exhibiting at trade shows is a sizeable undertaking that requires a favorable return on investment.
Yet successfully selling to prospects who face distractions from all sides and often favor your engaging competitors is far more challenging than it seems.
Stand out as a premier exhibitor with the help of our Exhibition & Trade Show Sales Training. Discover a process for grabbing attention, managing visitors, and maximizing post-event revenue.
Signs that your team needs to learn trade show strategies
- They find it challenging to track, qualify, and nurture leads obtained from trade shows.
- They struggle with attracting sufficient attention and fail to generate leads.
- They lack the interpersonal skills for initiating conversations, engaging attendees, and effectively presenting their products or services.
Exhibition sales training
- Planning for success at the event
- Maximising booth time
- Setting targets for the show
- Generating booth traffic
- Engaging and greeting visitors
- Looking professional at the booth
- Managing conversations with visitors
- Qualifying prospects
- Techniques for gathering visitor data
- Handling difficult or unwanted visitors
- Maximising ROI after the trade show
why Maximise Exhibition Sales with soco
Selling at an exhibition or trade show is much more challenging and uncomfortable than “every day” selling.
Booth staff needs to be able to grab attention, generate interest, qualify, gather information, and quickly move on to the next attendee. If every step isn’t executed perfectly, opportunities and money can be lost.
Maximize the ROI from exhibiting at shows by training your team in cutting-edge trade show sales techniques with the help of SOCO Sales Training. Such as:
get noticed
A good first impression is vital to attracting traffic to your stand. It can mean the difference between foot traffic stopping by to learn more or running past your stand while trying to avoid eye contact.
That’s why understanding trade show etiquette is essential for making a lasting impression and getting noticed at such events. By displaying professionalism and respect, you can leave a positive mark on potential clients and industry professionals.
SOCO’s trade show training equips booth staff with the knowledge and skills necessary to engage attendees. It helps them understand the goals and objectives of the company, the products or services being showcased, and how to effectively communicate the value proposition to potential customers.
Well-prepared booth staff can confidently answer questions, address concerns, and engage attendees, ultimately increasing the likelihood of generating leads.
build relationships
SOCO’s trade show training emphasizes the importance of building relationships with potential customers. Your booth staff learn effective communication techniques, active listening skills, and strategies for developing rapport with attendees.Â
By establishing a connection and building trust, your team will foster long-term relationships with leads, increasing conversions and customer loyalty.
Priotize & maximize leads
Prioritize and maximize leads by providing your team with the skills to qualify leads effectively, engage with attendees in a targeted manner, tailor their messaging, build relationships, implement post-show follow-up strategies, and analyze data for continuous improvement.
By leveraging these techniques, trade show booth workers can focus their efforts on leads with the highest potential for conversion, increasing their chances of maximizing lead generation and achieving overall business objectives.
SOCO’s Exhibition Sales Training is for any sales rep, booth staff, sales manager or leader ready to learn how to engage visitors, pique interest, gather information to follow up, and ultimately increase sales from trade shows or exhibitions.
Duration
1-Day In-Person Training Multiple 180 Minute VILT Sessions
For who
Sales Reps, Booth Staff, Exhibitors
Format
Live Workshop or
Virtual Instructor-Led Training
LIVE IN-PERSON, LIVE VIRTUALLY OR ON-DEMAND LEARNING
CHOOSE THE TRAINING DELIVERY THAT WORKS FOR YOU
Live In-PERSON TRaining
SOCO®‘s onsite training, brings our experienced instructors to you. Learners can learn new skills with their colleagues, while engaging in role plays, brainstorming exercises and active group discussions. They will get coaching and feedback during the session to learn, practice, and improve new skills.
E-LEARNING | SOCO ACADEMY
VIRTUAL INSTRUCTOR-LED TRAINING (VILT)
All of our live virtual training programs are highly engaging and interactive. Our VILT solution combines over 20 years of sales experience with video and digital technology. It creates a virtual classroom that mimics in-person learning.
We achieve this by using a combination of chat, polls, and live discussion to participate in the training. As well as encouraging the use of breakout rooms for group discussions and sharing critical points to reinforce training.
Exhibition Sales Training IS available in
Global LANGUAGEs
SOCO Sales Training offers training in various languages, including European languages and APAC languages like Indonesian, Thai, Mandarin, and Vietnamese. Regional teams can learn new skills in their native language while minimizing downtime and maximizing results. Training sales teams around the world so everyone can learn the same cutting-edge skills.
Exhibition Sales Training
All participants receive pre-session prep material, complete Exhibition Sales Training workbooks and post-training reinforcement content.
SALES TRAINING for exhibition & trade show staff
Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.