Craft The Perfect Pitch


Seal the deal by learning to craft the perfect pitch

Compel Prospects to Act with captivating storytelling skills

Study after study shows that people are more receptive to great stories than almost any other type of communication. Our brains not only crave stories but remember them and pass on meaningful ones to others. That’s why including storytelling into your sales pitch is so effective. 

Sales professionals must master storytelling to engage prospects, build trust, overcome objections, make emotional connections, and convey value.

Achieve success like this and more in our Sales Storytelling Training. Gain the knowledge and application skills to plan highly engaging and relevant sales pitches. 

Learn how to execute results-oriented pitches. Demonstrate your ability and track record to solve problems, compelling prospects to work with your team.

50000 +
3000 +
20 +
5 +

Signs that your team needs

sales storytelling training


Learn how to use stories to sell your productor service


Many sales professionals often overlook honing the powerful skills of Storytelling. It can make your sales pitch more engaging and persuasive. Your team should be practicing and use storytelling in every sales pitch.

Properly crafted stories are effective tools for sales professionals. They can help them build trust with prospects, inspire them, and move them to take action.

By following SOCO’s proprietary 5-step STORY telling process, crafting a story that compels and sells becomes easy. Here are the benefits of SOCO’s Storytelling for Sales training program:

Become Memorable

Storytelling is a powerful technique that captivates a prospect’s attention and helps them remember key information. 

Instead of bombarding potential clients with facts and figures, you can use stories to create an emotional connection. People are more likely to remember a well-crafted real world story than a straightforward sales pitch.

Enhance your sales presentations with storytelling for a more engaging customer experience.

Stand Out From the Competiton

Storytelling creates an emotional connection with your prospects. It allows you to tap into their feelings, experiences, and aspirations.

Connect with your prospects through compelling stories to build trust and gain a competitive edge.

Simplify Complex Concepts

Stories provide context and help prospects understand complex concepts by relating them to familiar situations or experiences.

By using analogies or metaphors within your stories, you can make abstract ideas more concrete and accessible. This allows prospects to grasp the key concepts more easily and apply them to their own situations.

Easily Overcome Objections

Through storytelling, you can proactively address common objections that prospects may have.

You can do this by sharing real-life stories of customers who had the same problems but found value in your product or service. In this way, you can answer their objections before they even raise them.


Influence is a fundamental skill for salespeople to achieve their objectives: closing deals, overcoming objections, building relationships, or outperforming competitors. 

By gaining sales storytelling expertise, salespeople can persuade decision makers and their purchase decisions. It can create win-win situations for both the customer and the organization. 

Trophy for being the Award-Winning Training Provider
Best Training and Facilitation Skills

SOCO/ has won awards at the HR Vendors of the Year awards since 2014. These awards include Best Sales Training Provider, Best Digital Learning Provider, and Best Training and Facilitation Skills.

Industry-leading companies choose SOCO Sales Training to train their teams for a few key reasons:

What our clients have to say about US
Chau Tran
Chau Tran
Thanks Mr. Jason and Soco. I had great training days in Malaysia with Mr. Jason 🤘. Great experiences and received good and helpful advice and skills for sales job ! High recommendation for Sales courses
Admissions Manager
Admissions Manager
It was an engaging session with lots of tips that the team was able to use in their daily work. Tom was excellent in connecting with various people within the team and kept them involved in the discussions. Highly recommended.
Fred Fischer
Fred Fischer
The SOCO team facilitated a workshop that exceeded our (already high) expectations. Engagement from our sales team, especially those disgruntled to have been taken out of the field, was phenomenal....I could not have achieved our learning objectives w/o SOCO's assistance. I am looking forward to leveraging your team again soon.
Thank you for sales skills and knowledge sharing. It was a fruitful training. So much fun and Tom encouraged me a lot.
Laura Chong
Laura Chong
Great session with Allen! He was knowledgeable and tailored the session to our needs. Session was engaging as well with the use of roleplays.
Jereme Chong
Jereme Chong
Great training provider, was attentive and ready to assist with any requests. Would definitely use them again for other training needs.
Jason Cabute
Jason Cabute
We had the training sometime in September. We appreciate the great course, and it has helped us to better serve our customers.
Jon Cronin
Jon Cronin
Engaging, thoughtful training with a real insight into the world of sales.
karami omar
karami omar
The virtual learning experience has boosted my confidence level. So many new ideas apart from refreshed ones have been shared. Will definitely share with my partners and team members. Well Done SOCO!


Learn to use storytelling techniques to connect with your prospects and clients 

Who Should Attend STorytelling in Sales Training

This storytelling in sales training focuses on those who need to show value to prospects and customers in their roles


1-Day Workshop or
3 120 Minute VILT

For who

Business Development, Pre-sales, Sales, Account management, or In A Customer-facing role


Live In-Person Training or
Virtual Instructor Led Training


Course Outline

Course Objectives

By the end of this workshop, participants should be able to:

Stories are powerful tools that can capture the attention, emotion, and imagination of your audience. They can also help you convey your message, demonstrate your expertise, and build trust and rapport with your potential clients. By learning how to craft and deliver effective stories, you can make them more engaging, memorable, and persuasive.

You should tailor your message to fit your audience. You need to consider their needs, interests, and goals when you pitch a new idea, a product, a service, or yourself.

You will learn how to analyze your audience and identify their pain points and motivations. This is such that you can create pitches that solve their problems and highlight your benefits.

You will also learn how to use stories, emotions, and facts to support your pitches and make them more memorable and convincing.

By the end of training, you should be able to craft powerful pitches with the audience in mind.

Yoiu will know how to apply the 5-step STORY™ business pitching process, which is a proven framework for crafting and delivering compelling pitches that capture the attention and interest of your audience.

By following this framework, it will help you structure your pitch in a clear and engaging way. As a result, you will be able to persuade your listeners to act.

Engaging your audience means capturing their attention, arousing their interest, and motivating them to take action. To achieve this, you will know how to use various techniques such as using case studies, humor, visuals, questions, and feedback. You will have practiced applying these techniques in different scenarios and receive constructive feedback from your peers and facilitators.

By the end of training, you should be able to deliver presentations that are not only informative but also engaging and persuasive.

You will be able to build a library of stories that you can use in your day-to-day selling. Stories are powerful tools that can help you connect with your prospects, demonstrate your value, and overcome objections. You will know how to identify, craft, and deliver stories that are relevant, authentic, and impactful. You will also know how to adapt your stories to different situations and audiences.

By the end of training, you should have a library of stories that you can use in your day-to-day selling.


Enhance your sales pitches by learning to using stories to communicate your value proposition



SOCO provides 4-12 weeks of content after the workshop to help reinforce the in-class learning.

Post Training Evaluation

We conduct an in-depth assessment of the learners post training to evaluate what they learnt and how they will implement it.

ROI Maximizer & Next Steps

To ensure you get the most out of the training and your investment we conduct a debrief call to highlight next steps needed and recommendations on how to maximize effectiveness.


Storytelling is a powerful technique that can help you capture the attention, interest, and trust of your prospects and clients. By learning how to craft and deliver compelling stories that showcase your value proposition, you can differentiate yourself from the competition, overcome objections, and persuade your audience to take action.

Storytelling Sales training can also help you build a library of stories that you can use in various selling situations, such as cold calls, presentations, demos, and negotiations.

Yes, hiring a sales trainer can be a valuable investment for your sales team.

An external sales trainer brings several advantages:

  • Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
  • Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
  • Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.

As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.

The average cost of Storytelling Sales training can vary significantly depending on the provider and duration of the training. Companies can expect to pay between $400 to thousands per learner.

Storytelling Sales training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.

Training sessions can vary in length to accommodate different needs. They can be delivered as short 90 minute sessions delivered via web conferencing software or can span 1-3 days in-person.

This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are. 

Storytelling sales training is designed to help you enhance your sales performance by using stories to communicate the value of your product or service. In our sessions, you will learn how to:


  • Craft compelling stories that showcase your unique selling proposition and address your customer’s needs and pain points.

  • Captivate your audience by using storytelling techniques such as hooks, emotions, and surprises to capture their attention and interest.

  • Move them to action by using storytelling elements such as conflicts, resolutions, and calls to action to persuade and influence your audience.

  • Apply the 5-step STORY™ business pitching process, which is a proven framework for creating and delivering effective pitches that follow a clear and engaging structure.

  • Practice and refine your storytelling skills through interactive exercises, feedback, and coaching.
Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.

We are committed to serving clients around the world. Our training programs have been successfully delivered in various international locations includeing all APAC countries, Europe, Canada, and North America. Regardless of your organization's location, we can work with you to provide high-performance sales training solutions tailored to your specific needs and objectives. Our global reach ensures that businesses in different countries can benefit from our expertise in optimizing B2B sales teams.


Transform your sales results by using stories to overcome objections and close deals



All participants will receive Storytelling in Sales workbooks and 3 months of training reinforcement materials.

storytelling in sales workshop booklet
ready to impact your audience?

Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.

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