STORYTELLING SALES TRAINING
Seal the deal by learning to craft the perfect pitch
STORYTELLING IN SALES
Craft The Perfect Pitch
STORYTELLING SALES TRAINING
Compel Prospects to Act with captivating storytelling skills
Study after study shows that people are more receptive to great stories than almost any other type of communication. Our brains not only crave stories but remember them and pass on meaningful ones to others. That’s why including storytelling into your sales pitch is so effective.Â
Sales professionals must master storytelling to engage prospects, build trust, overcome objections, make emotional connections, and convey value.
In our storytelling for sales training, participants will gain the knowledge and application skills to plan and deliver highly engaging sales pitches.Â
SALES REPS TRAINED
50000
+
E-LEARNING STUDENTS
3000
+
COUNTRIES
20
+
LANGUAGES
5
+
SIGNS THAT YOUR TEAM NEEDS SALES STORYTELLING TRAINING
- Their sales presentations aren't memorable, resulting in minimal callbacks
- Their pitch doesn't inspire action
- Their meetings lack the ability to captivate the audience
SALES STORYTELLING TRAINING
Learn how to use stories to sell your productor service
HOW DO YOU TRAIN STORYTELLING IN SALES?
The process to train on storytelling in sales involves 2 parts: 1. Preparation 2. The Pitch
The first part is all about crafting a story sells and compels. It needs to be relevant to the situation, have the elements that incite intense feelings and be easily memorable.
Then comes the delivery, a perfectly delivered story has the audience hanging on every word, and moved to take action. This takes practice and feedback. All which is covered in SOCO’s Storytelling for Sales course.
By following SOCO’s proprietary 5-step STORY telling process, crafting a story that compels and sells becomes easy.
Here are the benefits of SOCO’s Storytelling for Sales training program:
Become Memorable
Storytelling is a powerful technique that captivates a prospect’s attention and helps them remember key information.Â
Instead of bombarding potential clients with facts and figures, you can use stories to create an emotional connection. People are more likely to remember a well-crafted real world story than a straightforward sales pitch.
Enhance your sales presentations with storytelling for a more engaging customer experience.
Stand Out From the Competiton
Storytelling creates an emotional connection with your prospects. It allows you to tap into their feelings, experiences, and aspirations.
Connect with your prospects through compelling stories to build trust and gain a competitive edge.
Simplify Complex Concepts
Stories provide context and help prospects understand complex concepts by relating them to familiar situations or experiences.
By using analogies or metaphors within your stories, you can make abstract ideas more concrete and accessible. This allows prospects to grasp the key concepts more easily and apply them to their own situations.
Easily Overcome Objections
Through storytelling, you can proactively address common objections that prospects may have.
You can do this by sharing real-life stories of customers who had the same problems but found value in your product or service. In this way, you can answer their objections before they even raise them.
thE RESULT
Influence is a fundamental skill for salespeople to achieve their objectives: closing deals, overcoming objections, building relationships, or outperforming competitors.Â
By gaining sales storytelling expertise, salespeople can persuade decision makers and their purchase decisions. It can create win-win situations for both the customer and the organization.Â
Best Training and Facilitation Skills
WHY companies CHOOSE SOCO
SOCO/ has won awards at the HR Vendors of the Year awards since 2016. These awards include Best Sales Training Provider, Best Digital Learning Provider, and Best Training and Facilitation Skills.
Industry-leading companies choose SOCO Sales Training to train their teams for a few key reasons:
- Award-Winning Training Provider
- Trained Over 50,000 Sales Reps
- We Customize Training to Every Industry
- Pre-Training Learning
- Role Playing and Group Discussions
- Thorough Post-Training Evaluation
- Post-Training Reinforcement
What our clients have to say about US
SALES STORYTELLING TRAINING
Learn to use storytelling techniques to persuade your prospects and clientsÂ
Who Should Attend STorytelling in Sales Training
SOCO’s Storytelling for Sales training focuses on providing sales professionals with the tools they need to craft pitches that compel and sell.
Duration
1-Day Workshop or
3 120 Minute VILT
For who
Business Development, Pre-sales, Sales, Account management, or In A Customer-facing role
Format
Live In-Person Training or
Virtual Instructor Led Training
COMPEL PROSPECTS TO ACT WITH CAPTIVATING STORYTELLING
Course Outline
- Craft compelling stories
- Captivate your audience
- Move them to action
- Address customer's needs
- 5-step STORYâ„¢ business pitching process
Course Objectives
By the end of this workshop, participants should be able to:
Stories are powerful tools that can capture the attention, emotion, and imagination of your audience. They can also help you convey your message, demonstrate your expertise, and build trust and rapport with your potential clients. By learning how to craft and deliver effective stories, you can make them more engaging, memorable, and persuasive.
You should tailor your message to fit your audience. You need to consider their needs, interests, and goals when you pitch a new idea, a product, a service, or yourself.
You will learn how to analyze your audience and identify their pain points and motivations. This is such that you can create pitches that solve their problems and highlight your benefits.
You will also learn how to use stories, emotions, and facts to support your pitches and make them more memorable and convincing.
By the end of training, you should be able to craft powerful pitches with the audience in mind.
Yoiu will know how to apply the 5-step STORYâ„¢ business pitching process, which is a proven framework for crafting and delivering compelling pitches that capture the attention and interest of your audience.
By following this framework, it will help you structure your pitch in a clear and engaging way. As a result, you will be able to persuade your listeners to act.
Engaging your audience means capturing their attention, arousing their interest, and motivating them to take action. To achieve this, you will know how to use various techniques such as using case studies, humor, visuals, questions, and feedback. You will have practiced applying these techniques in different scenarios and receive constructive feedback from your peers and facilitators.
By the end of training, you should be able to deliver presentations that are not only informative but also engaging and persuasive.
You will be able to build a library of stories that you can use in your day-to-day selling. Stories are powerful tools that can help you connect with your prospects, demonstrate your value, and overcome objections. You will know how to identify, craft, and deliver stories that are relevant, authentic, and impactful. You will also know how to adapt your stories to different situations and audiences.
By the end of training, you should have a library of stories that you can use in your day-to-day selling.
STORYTELLING IN SALES
Enhance your sales pitches by learning to using stories to communicate your value proposition
ON-GOING SUPPORT AFTER TRAINING
Reinforcement
Content
SOCO provides 4-12 weeks of content after the workshop to help reinforce the in-class learning.
Post Training Evaluation
We conduct an in-depth assessment of the learners post training to evaluate what they learnt and how they will implement it.
ROI Maximizer & Next Steps
To ensure you get the most out of the training and your investment we conduct a debrief call to highlight next steps needed and recommendations on how to maximize effectiveness.
HERE'S A PEEK INTO OUR TRAINING SESSIONS​
FREQUENTLY ASKED QUESTIONS (FAQ)
Why is Storytelling Sales training important for your team?
Storytelling is a powerful technique that can help you capture the attention, interest, and trust of your prospects and clients. By learning how to craft and deliver compelling stories that showcase your value proposition, you can differentiate yourself from the competition, overcome objections, and persuade your audience to take action.
Storytelling Sales training can also help you build a library of stories that you can use in various selling situations, such as cold calls, presentations, demos, and negotiations.
Should I hire a sales trainer?
Yes, hiring a sales trainer can be a valuable investment for your sales team.
An external sales trainer brings several advantages:
- Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
- Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
- Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.
As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.
What is the average cost for this training?
The average cost of Storytelling Sales training can vary significantly depending on the provider and duration of the training. Companies can expect to pay between $400 to thousands per learner.
What are the program delivery options?
Storytelling Sales training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.
How long are the training sessions?
Training sessions can vary in length to accommodate different needs. They can be delivered as short 90 minute sessions delivered via web conferencing software or can span 1-3 days in-person.
This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are.Â
What is covered in a session?
Storytelling sales training is designed to help you enhance your sales performance by using stories to communicate the value of your product or service. In our sessions, you will learn how to:
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- Craft compelling stories that showcase your unique selling proposition and address your customer’s needs and pain points.
- Captivate your audience by using storytelling techniques such as hooks, emotions, and surprises to capture their attention and interest.
- Move them to action by using storytelling elements such as conflicts, resolutions, and calls to action to persuade and influence your audience.
- Apply the 5-step STORYâ„¢ business pitching process, which is a proven framework for creating and delivering effective pitches that follow a clear and engaging structure.
- Practice and refine your storytelling skills through interactive exercises, feedback, and coaching.
How can I measure the ROI (Return on Investment) of sales training for our company?
Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.
Which countries/locations can you provide training for?
We are committed to serving clients around the world. Our training programs have been successfully delivered in various international locations includeing all APAC countries, Europe, Canada, and North America. Regardless of your organization's location, we can work with you to provide high-performance sales training solutions tailored to your specific needs and objectives. Our global reach ensures that businesses in different countries can benefit from our expertise in optimizing B2B sales teams.
SALES STORYTELLING TRAINING
Transform your sales results by using stories to overcome objections and close deals
STORYTELLING IN SALES Training PROGRAM MATERIALS
INCLUDED TRAINING MATERIALS
All participants will receive Storytelling in Sales workbooks and 3 months of training reinforcement materials.
ready to impact your audience?
Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.