SALES STORYTELLING TRAINING
Seal the Deal by Crafting the Perfect Pitch
STORYTELLING IN SALES
Craft The Perfect Pitch
STORYTELLING SALES TRAINING
Compel Prospects to Act with captivating storytelling skills
Study after study shows that people are more receptive to stories than almost any other type of communication. Our brains not only crave stories but remember them and pass on meaningful ones to others. That’s why incorporating storytelling into your sales pitch is so effective.
As a sales professional, storytelling skills are vital for engaging prospects, making emotional connections, building trust, communicating value, and overcoming tough objections.
Achieve success like this and more in our Sales Storytelling Training by gaining the knowledge and application skills to plan highly engaging and relevant business pitches.
Learn how to execute results-oriented pitches demonstrating your ability and track record to solve problems, compelling prospects to work with your team.
50000
+
SALES REPS TRAINED
3000
+
E-LEARNING STUDENTS
20
+
COUNTRIES
5
+
LANGUAGES
Signs that your team needs sales storytelling training
- They struggle to handle objections in a way that clearly conveys value.
- Their sales presentations lack the ability to captivate their audience, usually resulting in no callbacks.
- They don't know what makes a high quality prospect
WHY SALES STORYTELLING TRAINING?
Many studies show that people are more receptive to stories than almost any other type of communication.
Our brains not only crave stories but remember them and pass on meaningful ones to others.
That’s why incorporating storytelling into your sales pitch and approach is so effective.
By taking this live instructor-led storytelling in sales training, you can gain the knowledge and skills to plan highly engaging business pitches. Alongside the following:
Become Memorable
Storytelling is a powerful technique that captivates a prospect’s attention and helps them remember key information.
Instead of bombarding potential clients with facts and figures, you can use stories to create an emotional connection. People are more likely to remember a well-crafted story than a straightforward sales pitch.
By incorporating storytelling into your sales presentations, you can create a more engaging and memorable experience of your solution for your potential customers.
Differentiate From the Competiton
Storytelling creates an emotional connection with your prospects. It allows you to tap into their feelings, experiences, and aspirations.
By communicating stories that resonate with your prospect, you can build rapport and trust, making it more likely for them to choose you over the competition.
Simplify Complex Concepts
Stories provide context and help prospects understand complex concepts by relating them to familiar situations or experiences.
By using analogies or metaphors within your stories, you can make abstract ideas more concrete and accessible. This allows prospects to grasp the key concepts more easily and apply them to their own situations.
Easily Overcome Objections
Through storytelling, you can proactively address common objections that prospects may have.
By sharing a relevant story that demonstrates how other customers initially had similar concerns but ultimately found value in your product or service, you can alleviate their objections before they even raise them.
thE RESULT
Influence is a fundamental skill for salespeople to achieve their objectives: closing deals, overcoming objections, building relationships, or outperforming competitors.
By gaining sales storytelling skills, salespeople can guide and persuade potential customers to make purchasing decisions that benefit both the customer and their organization.
COMPEL PROSPECTS TO ACT WITH CAPTIVATING STORYTELLING
Course Outline
- Craft compelling stories
- Captivate your audience
- Move them to action
- Address customer's needs
- 5-step STORY™ business pitching process
Course Objectives
By the end of this workshop, participants should be able to:
- Understand the importance and realise the value of telling stories during business pitches
- Craft powerful storytelling pitches with the audience in mind
- Adopt storytelling strategies to plan and advance business pitches
- Apply the 5-step STORY™ business pitching process to simplify and create powerful stories for the right audience
- Address customer needs by starting the right story with the best fit scenarios
- Display an understanding of the client’s current challenges through the use of similar situation scenarios.
- Communicate a strong ability to resolve solutions with all existing clients providing confidence to the target audience.
- Maintain a highly captivating engagement with key decision makers to ensure you are #1 on their list when considering briefing opportunities.
Who Should Attend STorytelling in Sales Training
This Storytelling In Sales training workshop is designed for anyone in account management, business development, pre-sales, sales or in a customer-facing role where demonstrating value to a prospect or customer is an important part of what they do – or should be doing.
Duration
1/2-Day Workshop or
180 Minute VILT
For who
Account management, Business Development, Pre-sales, Sales or In A Customer-facing role
Format
Live In-Person Training or
Virtual Instructor Led Training
STORYTELLING IN SALES
Craft the perfect pitch
PROGRAM DELIVERY OPTIONS
LIVE IN-PERSON, LIVE VIRTUALLY OR ON-DEMAND LEARNING
CHOOSE THE TRAINING DELIVERY THAT WORKS FOR YOU
Live In-PERSON TRaining
FUN, HIGH-ENERGY & COLLABORATIVE CLASSES
SOCO®‘s onsite training, brings our experienced instructors to you. Learners can learn new skills with their colleagues, while engaging in role plays, brainstorming exercises and active group discussions. They’ll receive immediate coaching and feedback throughout the session so they leave the session with new skills that have been learnt, practiced and fine tuned.
E-LEARNING | SOCO ACADEMY
flexible, affordable and EFFECTIVE - on-demand learning.
SOCO Academy is an instant, flexible and effective solution to learning advanced social networking techniques right away. Want to start learning new skills tonight in your pyjamas or during your morning commute? The choice is yours. Join SOCO Academy and learn how to network online at your own pace.
VIRTUAL INSTRUCTOR-LED TRAINING (VILT)
ENGAGING, IMMERSIVE & INTERACTIVE LEARNING EXPERIENCE THAT REPLICATES AN IN-PERSON CLASSROOM VIRTUALLY
All of our live virtual training programs are highly engaging and interactive. Our VILT solution leverages over 20 years of sales expertise with video and digital technology for learners to benefit from a virtual classroom experience that replicates in-person learning. We achieve this by using a combination of chat, polls, and live discussion to participate in the training. As well as encouraging the use of breakout rooms for group discussions and sharing critical points to reinforce training.
STORYTELLING IN SALES IS available in
GLOBAL LANGUAGEs
SOCO Sales Training proudly provides regional teams with training in global languages including common European languages and APAC languages including Indonesian, Thai, Mandarin and Vietnamese. Regional teams can learn new skills in their native language while minimizing downtime and maximizing results. Training teams around the world so everyone can learn the same cutting-edge skills.
STORYTELLING IN SALES Training PROGRAM MATERIALS
INCLUDED TRAINING MATERIALS
All participants receive digital copies of Storytelling in Sales workbooks, as well as access to our private Facebook group for ongoing support.
OUR CLIENTS
ready to put pen to paper?
Get a quote or find out the right pillars and modules for your team. Our experienced program advisors are happy to help.