storytelling in sales singapore

Storytelling In Sales Training

The ability to tell compelling stories and captivate audiences is  at the heart of how top sales people close sales. This workshop will equip participants with knowledge and application skills to: plan highly engaging and relevant business pitches, execute a highly engaging results oriented business pitch that demonstrates the ability and track record to solve problems so that prospects are compelled to work with your team.

Through a combination of strong content, highly interactive and industry-specific activities, group discussions, role plays, case studies, engaging videos and Q&A, participants will learn how to prepare for business pitches using storytelling, sell expertise and track record and engage prospects more effectively.


  • Craft compelling stories

  • Captivate your audience

  • Move them to action

  • Address customers needs

Course Objectives

By the end of this workshop, participants should be able to:

  • Understand the importance and realise the value of telling stories during business pitches 
  • Craft powerful storytelling pitches with the audience in mind
  • Adopt storytelling strategies to plan and advance business pitches
  • Apply the 5-step STORY™ business pitching process to simplify and create powerful stories for the right audience 
  • Address customer needs by starting the right story with the best fit scenarios 
  • Display an understanding of client’s current challenges through the use of a similar situation scenarios.
  • Communicate a strong ability to resolve solutions with all existing clients providing confidence to target audience. 
  • Maintain a highly captivating engagement with key decision makers to ensure you are #1 on their list when considering briefing opportunities. 

Who Should Attend Storytelling In Sales

This Storytelling In Sales training workshop is designed for anyone in account management, business development, pre-sales, sales or in a customer-facing role where demonstrating value to a prospect or customer is an important part of what they do - or should be doing.

Included Materials

All participants receive complete Storytelling in Sales workbooks, post-training reinforcement content and access to our private Facebook group for ongoing support.

Virtual Instructor Led Training

Have SOCO deliver a live, customised Virtual Selling workshop for your team through video conferencing software. Our instructor-led virtual training is highly engaging using cutting edge virtual facilitator techniques that maximise engagement and retention.

storytelling in sales workshop singapore

Why SOCO Training

SOCO/ Training is a Winner in the Best Sales Training Provider and Best E-Learning and Mobile Learning Provider categories in Singapore, Malaysia and Hong Kong at the HR Vendors of the Year Awards in 2016, 2017, 2018 and 2019. Customers include: Ascendas-Singbridge, Crocs, Fuji-Xerox, Maersk, Marina Bay Sands, Millennium Hotels, Prudential, Singtel, Spotify, Swatch Group, Venetian Macao and Zendesk.