Channel Partner Management Training

Work Effectively With Channel Partners to Increase Revenue

Channel Partner Training: Boost your partner performance

Learn How to Recruit, Onboard, Develop, and Train Your Partners for Mutual Success

CHANNEL PARTNER SALES TRAINING: Streamline processes and sell more effectively.
Recruit, onboard, develop, and manage your channel partners for mutual success.

If you are involved in channel sales, you know how important it is to work well with your channel partner network. Channel partners can help your team access new markets, customers, and opportunities. They can also provide them with valuable expertise and resources.

However, working with channel partners is not easy. Your team will need to understand their needs, motivations, and challenges. They also need to communicate, collaborate, and align with them effectively.

They need to manage and grow your channel partner relationships and performance. That’s why Channel Sales training is designed to teach your team the essential skills, tools, and best practices to become a successful channel partner manager.

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If they don’t have a clear strategy or criteria for selecting them, they may end up wasting time and money on partners who are not aligned with your goals, values, or target market.

Supporting your channel partners is essential, but it can also be costly and time-consuming if you don’t have a streamlined and efficient process. You may be spending too much time and resources on providing training, marketing materials, technical support, or incentives to your partners, without seeing a proportional increase in sales or customer satisfaction.

Motivating and incentivizing your channel partners to sell your solutions can be tricky, especially if you don’t have a clear understanding of what drives them or what they value. They may be offering incentives that are not appealing or relevant to your partners, or that are not aligned with your business objectives.

Facing competition or friction from other channel partners or direct sales teams can be detrimental to your channel partner relationships and sales performance. You may be losing sales opportunities or customers to your competitors, or experiencing conflicts or misunderstandings with your partners or sales teams.

If you don’t have strong mutual trust and commitment with your channel partners, you may be facing high turnover or attrition rates, low satisfaction or engagement levels among your partners.


Do the statements above sound familiar? Then it’s time to implement SOCO’s Channel Partner Training Program so your team can learn how to streamline your channel partner processes and optimize their performance.

CHANNEL SALES TRAINING: streamline processes and sell more effectively

Increase Your Sales Revenue By Working More Effectively With Your Channel Partners

Why learn CHANNEL PARTNER MANAGEMENT techniques with SOCO®?

Channel partner management is the process of collaborating with other businesses to market and sell your products or services. It can help you expand your reach, increase your revenue, and enhance your customer satisfaction.

However, managing channel partners is not easy. It requires strategic planning, effective communication, and continuous improvement.

That’s why your team should learn channel partner management techniques with SOCO®. SOCO® is a leading provider of channel partner management training and consulting.

By learning channel partner management techniques, they will gain the skills and knowledge to create and maintain a successful channel partner program. They will also benefit from SOCO®’s extensive experience and network of channel experts. Whether your team is new to channel management or looking to improve their existing channel program, SOCO® can help you achieve your desired results.



Channel partner management training is for anyone who wants to grow their business through effective collaboration with other organizations. Training can help channel sales professionals optimize their channel strategy, improve their partner relationships, and increase their sales performance.

Channel partner management training is also for those who want to learn the best practices and tools for managing channel partners effectively.

By taking channel partner management training, you or your team will gain the skills and knowledge to create and maintain a successful channel partner program that benefits both you and your partners.


1-3 Days In-Person Training Multiple 120 Minute VILT Sessions

For who

Service providers


Live Workshop or
Virtual Instructor-Led Training or
Blended Learning

Course Outline

A channel partner strategy is a plan that outlines how a company will collaborate with other organizations to market and sell its products or services. A channel partner strategy should align with the company’s business goals, market needs, and value proposition.

Channel partner onboarding and enablement are the processes of providing partners with the skills and knowledge they need to become successful at selling the company’s products or services, as well as helping their end customers use them effectively.

Channel partner development and management are the processes of nurturing and optimizing the relationships with partners to ensure their satisfaction, loyalty, and performance.

Channel partner performance and rewards are the processes of monitoring and evaluating the results and impact of partners’ sales and marketing activities, as well as providing them with incentives and recognition for their efforts.

Channel PARTNER SAles training: Increase your customer retention

Improve Your Customer Satisfaction and Loyalty

What our clients have to say about US
Chau Tran
Chau Tran
Thanks Mr. Jason and Soco. I had great training days in Malaysia with Mr. Jason 🤘. Great experiences and received good and helpful advice and skills for sales job ! High recommendation for Sales courses
Admissions Manager
Admissions Manager
It was an engaging session with lots of tips that the team was able to use in their daily work. Tom was excellent in connecting with various people within the team and kept them involved in the discussions. Highly recommended.
Fred Fischer
Fred Fischer
The SOCO team facilitated a workshop that exceeded our (already high) expectations. Engagement from our sales team, especially those disgruntled to have been taken out of the field, was phenomenal....I could not have achieved our learning objectives w/o SOCO's assistance. I am looking forward to leveraging your team again soon.
Thank you for sales skills and knowledge sharing. It was a fruitful training. So much fun and Tom encouraged me a lot.
Laura Chong
Laura Chong
Great session with Allen! He was knowledgeable and tailored the session to our needs. Session was engaging as well with the use of roleplays.
Jereme Chong
Jereme Chong
Great training provider, was attentive and ready to assist with any requests. Would definitely use them again for other training needs.
Jason Cabute
Jason Cabute
We had the training sometime in September. We appreciate the great course, and it has helped us to better serve our customers.
Jon Cronin
Jon Cronin
Engaging, thoughtful training with a real insight into the world of sales.
karami omar
karami omar
The virtual learning experience has boosted my confidence level. So many new ideas apart from refreshed ones have been shared. Will definitely share with my partners and team members. Well Done SOCO!
Trophy for being the Award-Winning Training Provider
Best Training and Facilitation Skills

SOCO/ has won awards at the HR Vendors of the Year awards since 2014. These awards include Best Sales Training Provider, Best Digital Learning Provider, and Best Training and Facilitation Skills.

Industry-leading companies choose SOCO Sales Training to train their teams for a few key reasons:

CHANNEL SAles training COURSE: strengthen your brand reputation

Enhance Your Brand Reputation and Visibility



SOCO provides 4-12 weeks of content after the workshop to help reinforce the in-class learning.

Post Training Evaluation

We conduct an in-depth assessment of the learners post training to evaluate what they learnt and how they will implement it.

ROI Maximizer & Next Steps

To ensure you get the most out of the training and your investment we conduct a debrief call to highlight next steps needed and recommendations on how to maximise effectiveness.



Channel partners are a valuable asset for any sales organization. They can help you reach new markets, expand your customer base, and leverage their expertise and resources. However, managing channel partners is not the same as managing direct sales teams. You need to understand the different types of channel partners, their motivations, their challenges, and their expectations. You also need to establish clear and effective communication, collaboration, and alignment with your channel partners to ensure a win-win relationship.

Yes, hiring a sales trainer can be a valuable investment for your sales team.

An external sales trainer brings several advantages:

  • Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
  • Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
  • Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.

As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.

The average cost of Channel Partner Management training can vary significantly depending on the provider and duration of the training. Companies can expect to pay between $400 to thousands per learner. 

Channel Partner Management training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.

Training sessions can vary in length to accommodate different needs. They can be delivered as short 120 minute sessions delivered via web conferencing software or can span 1-3 days in-person.

This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are. 

The Channel Partner Management Sales Training course is divided into four modules, each covering a key aspect of channel partner management. The modules are:

Module 1: Channel Partner Strategy

In this module, you will learn how to define your channel partner strategy, including your channel partner objectives, value proposition, target market, and partner profile. You will also learn how to conduct a channel partner assessment and gap analysis, and how to create a channel partner recruitment plan.

Module 2: Channel Partner Onboarding and Enablement

In this module, you will learn how to onboard and enable your channel partners, including how to provide them with the necessary training, tools, and resources to sell your solutions. You will also learn how to create a channel partner agreement, and how to set up a channel partner portal and dashboard.

Module 3: Channel Partner Development and Management

In this module, you will learn how to develop and manage your channel partners, including how to create a joint business plan and a partner scorecard. You will also learn how to communicate, collaborate, and align with your channel partners, and how to provide them with ongoing support, feedback, and coaching.

Module 4: Channel Partner Performance and Rewards

In this module, you will learn how to measure and reward your channel partner performance, including how to define and track key performance indicators, and how to use incentives and recognition programs. You will also learn how to resolve channel conflicts and issues, and how to foster a long-term and loyal relationship with your channel partners.

Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.

We are committed to serving clients around the world. Our training programs have been successfully delivered in various international locations includeing all APAC countries, Europe, Canada, and North America. Regardless of your organization's location, we can work with you to provide high-performance sales training solutions tailored to your specific needs and objectives. Our global reach ensures that businesses in different countries can benefit from our expertise in optimizing B2B sales teams.



All participants receive complete Channel Sales Training workbooks and post-training reinforcement content delivered over 3 months to maximize retention and implementation of new skills.

Channel Partner Management Booklet

Channel Partner SAles training: enhance partner collaboration

Learn How to Foster Synergy and Innovation


Increase your sales revenue by working more effectively with your channel partners. Request a quote today and see how we can help you.

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