EDUCATION SALES TRAINING

Turn Classroom Challenges into Sales Opportunities

EDUCATION SALES - CONNECT, CONVINCE, AND CLOSE

Develop the skills to thrive in the educational marketplace.

EDUCATION SALES EXPERTISE:

BECOME A TRUSTED ADVISOR IN THE LEARNING SECTOR.

BRIDGE THE GAP BETWEEN EDUCATIONAL NEEDS AND INNOVATIVE SOLUTIONS.

Selling to schools and universities presents unique challenges. You’re dealing with tight budgets, multiple decision-makers, and a strong focus on student outcomes. Many education sales representatives find it tough to navigate this complex landscape.

Our Education Sales Training program equips your team with the tools to excel in this specialized field. We’ve guided numerous education sales professionals to boost their performance and results.

SALES REPS TRAINED

50000 +

E-LEARNING STUDENTS

1000 +

COUNTRIES

20 +

LANGUAGES

5 +

WHAT DOES EDUCATION SALES INVOLVE?

Education sales focuses on providing products and services that enhance learning environments. This spans from textbooks and digital learning platforms to classroom technology and administrative software. Education sales representatives work closely with schools, colleges, and universities to identify their needs and offer tailored solutions that improve educational experiences.

HOW CAN YOU SUCCEED IN EDUCATION SALES?

Success in education sales requires a mix of industry knowledge and refined sales techniques. Understanding the education sector, its challenges, and trends is crucial. Building strong relationships with educators and administrators, demonstrating how your solutions align with learning objectives, and navigating complex purchasing processes are key skills. Patience, perseverance, and the ability to show clear value to budget-conscious buyers will help you stand out in this field.

SIGNS YOUR TEAM NEEDS EDUCATION SALES TRAINING

Your team struggles to engage with key decision-makers in educational institutions.

Educational sales often involve multiple stakeholders. If your team finds it challenging to identify and connect with the right decision-makers, they may be missing crucial opportunities.

Proposals often miss the mark in addressing specific educational challenges.

Educational institutions have unique needs. If your team’s proposals aren’t resonating with educators or addressing their specific pain points, it could indicate a gap in understanding the education sector.

Your reps have difficulty navigating lengthy sales cycles typical in education.

Education sales cycles can be longer and more complex than in other industries. If your team is losing momentum or struggling to maintain relationships throughout extended processes, targeted training could help.

The team struggles to overcome budget-related objections effectively.

Schools and universities often face tight budget constraints. If your sales reps can’t effectively demonstrate value within these limitations, they may be losing out on potential sales.

Your sales approach doesn't differentiate your solutions in a crowded market.

The education market is competitive. If your team isn’t successfully highlighting what makes your offerings unique and valuable to educational institutions, they may need new strategies to stand out.

Do these challenges resonate with you? Then, our Education Sales Training program can help. We’ll equip your team to connect with education buyers, articulate value clearly, and navigate the unique aspects of selling to schools and universities.

SELL MORE TO SCHOOLS

Learn how to connect with key decision-makers in schools and universities.

THE SOCO APPROACH TO EDUCATION SALES TRAINING

Our education sales training is tailored to the unique challenges of selling in the education sector. Here’s what sets our approach apart:

TAILORED SALES TECHNIQUES

We provide sales techniques that can be specifically adapted to common challenges in the education industry. Your team will learn strategies to address unique obstacles such as long decision-making processes, budget constraints, and the need to demonstrate clear educational value.

BUILD MEANINGFUL CONNECTIONS WITH STAKEHOLDERS

Learn techniques to build meaningful connections with various stakeholders in the education system, from teachers and administrators to IT directors and procurement officers.

SOLUTION-FOCUSED PRESENTATIONS

Develop skills to showcase your products or services in ways that highlight their impact on learning outcomes and institutional efficiency.

BUDGET-CONSCIOUS SELLING

Master strategies for selling effectively within the constraints of education budgets and funding cycles.

NAVIGATING COMPLEX SALES CYCLES

Gain techniques to manage the often lengthy and multi-layered decision-making processes in educational institutions.

THE OUTCOME

By choosing our education sales training, you’re investing in a program designed to boost your team’s effectiveness in the education market, leading to increased sales and stronger partnerships with educational institutions.

Who is EDUCATION SALES TRAINING for?

Our Education Sales Training can benefit a wide range of professionals in the education sales sector. Whether your team is made up of newcomers to education sales looking to build a strong foundation, experienced sales professionals transitioning into the education market, this training provides valuable insights and strategies.

It’s particularly useful for account managers working directly with educational institutions, helping them to deepen their understanding of the sector’s unique needs. Even seasoned education sales representatives can gain fresh perspectives and techniques to enhance their approach.

By addressing the specific challenges and opportunities in education sales, this training equips participants at all levels to more effectively engage with educational decision-makers and drive success in this specialized field.

Duration

1-3 Days In-Person Training
Multiple 120 Minute VILT Sessions

For who

New Education Sales Representatives
Seasoned Educational Sales Professionals
Sales Managers in Education

Format

Live Workshop or
Virtual Instructor-Led Training or Both

EDUCATION SALES TRAINING

Course Outline

CLOSE DEALS WITH CONFIDENCE

Learn to present solutions that align with educational goals and budgets.

What our clients have to say about US

      
   SOCO/ Sales Training
   21 Google reviews 
  Write a review 
  
 
 
   
 
 
        
   Roshni Hewamallika 
 2024-08-16
 
 
  Amazing learning and coaching experience from SOCO. Highly recommend the training for sales teams and leaders.
  
 
       
   Rodrigo Ferreira 
 2024-04-20
 
 
  A great sales training company with excellent training options. I highly recommend it.
  
 
       
   Chau Tran 
 2024-01-29
 
 
  Thanks Mr. Jason and Soco. I had great training days in Malaysia with Mr. Jason 🤘. Great experiences and received good and helpful advice and skills for sales job ! High recommendation for Sales courses
  
 
       
   Admissions Manager 
 2023-11-19
 
 
  It was an engaging session with lots of tips that the team was able to use in their daily work. Tom was excellent in connecting with various people within the team and kept them involved in the discussions. Highly recommended.
  
 
       
   Fred Fischer 
 2023-10-11
 
 
  The SOCO team facilitated a workshop that exceeded our (already high) expectations.  Engagement from our sales team, especially those disgruntled to have been taken out of the field, was phenomenal....I could not have achieved our learning objectives w/o SOCO's assistance.  I am looking forward to leveraging your team again soon.
  
 
       
   TIPWAN WONGPAN 
 2023-08-23
 
 
  Thank you for sales skills and knowledge sharing. It was a fruitful training. So much fun and Tom encouraged me a lot.
  
 
       
   Laura Chong 
 2023-07-31
 
 
  Great session with Allen! He was knowledgeable and tailored the session to our needs. Session was engaging as well with the use of roleplays.
  
 
       
   A Google User 
 2023-05-29
 
 
  Great training provider, was attentive and ready to assist with any requests. Would definitely use them again for other training needs.
  
 
       
   Jason Cabute 
 2022-10-27
 
 
  We had the training sometime in September. We appreciate the great course, and it has helped us to better serve our customers.
  
 
       
   Jon Cronin 
 2022-01-28
 
 
  Engaging, thoughtful training with a real insight into the world of sales.

•Global Indian•

•Nexus•

•British Council•

•Stamford American•

•Busy Bees•

Best Training and Facilitation Skills

WHY companies CHOOSE SOCO

SOCO/ has won awards at the HR Vendors of the Year awards since 2014. These awards include Best Sales Training Provider, Best Digital Learning Provider, and Best Training and Facilitation Skills.

Industry-leading companies choose SOCO Sales Training to train their teams for a few key reasons:

STAND OUT IN EDUCATION SALES

Develop skills to demonstrate clear value to educational institutions.

ON-GOING SUPPORT AFTER TRAINING

Reinforcement
Content

SOCO provides 4-12 weeks of content after the workshop to help reinforce the in-class learning.

Post Training Evaluation

We conduct an in-depth assessment of the learners post training to evaluate what they learnt and how they will implement it.

ROI Maximizer & Next Steps

To ensure you get the most out of the training and your investment we conduct a debrief call to highlight next steps needed and recommendations on how to maximize effectiveness.

HERE'S A PEEK INTO OUR TRAINING SESSIONS

FREQUENTLY ASKED QUESTIONS (FAQ)

Why is Education Sales Training important for your team?

Education Sales Training equips your team with the necessary skills to understand the unique needs of educational institutions and how to match them with the right educational solutions.

It also provides them with techniques to build stronger relationships with educational stakeholders, handle education-specific objections, and navigate complex decision-making processes. This leads to better performance, higher sales, and increased satisfaction among educational clients.

Should I hire a sales trainer?

Yes, hiring a sales trainer can be a valuable investment for your sales team.

An external sales trainer brings several advantages:

Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.

As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.

What is the average cost for training?

The average cost of training can vary significantly depending on the provider and duration of the training. Companies can expect to pay between $400 to thousands per learner.

What are the program delivery options?

Training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.

How long are the training sessions?

Training sessions can vary in length to accommodate different needs. They can be delivered as short 120 minute sessions delivered via web conferencing software or can span 1-3 days in-person.

This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are.

What is covered in a training session?

Our Education Sales Training course is a comprehensive program designed to empower your sales team with the knowledge and skills needed to excel in the education marketplace. In this course, we cover a wide range of critical topics (but not limited to):

Navigating the Education Sales Cycle

Understand the unique aspects of the education sales cycle, including budget cycles and decision-making timelines. You'll learn strategies to manage long sales cycles effectively.

Identifying Needs of Educational Institutions

Learn how to ask the right questions and listen carefully to identify the specific requirements of schools, colleges, and universities. This will help you tailor your sales pitch to match their unique needs.

Building Relationships with Educational Stakeholders

We'll cover techniques to establish trust and rapport with various decision-makers in educational institutions. You'll learn how to communicate effectively with administrators, teachers, and IT staff.

Positioning & Presenting Educational Solutions

Learn how to present educational products and services in a way that highlights their benefits to learning outcomes. We'll show you how to explain complex solutions in terms that resonate with educators.

Handling Education-Specific Objections

We'll teach you how to handle common objections in education sales, such as budget constraints and implementation challenges. You'll practice ways to address these concerns and turn them into opportunities.

How can I measure the ROI (Return on Investment) of sales training for our company?

Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.

Which countries/locations can you provide training for?

We are committed to serving clients around the world. Our training programs have been successfully delivered in various international locations including all APAC countries, Europe, Canada, and North America. Regardless of your organization's location, we can work with you to provide high-performance sales training solutions tailored to your specific needs and objectives. Our global reach ensures that businesses in different countries can benefit from our expertise in optimizing B2B sales teams.