SOCO/ Sales Training Pte Ltd Privacy Policy Statement

Updated 4 June 2026

This Privacy Policy supplements but does not supersede nor replace any other consents you may have previously provided to SOCO/ Sales Training (“SOCO”, “we”, “us”, or “our”), nor does it affect any rights which SOCO may have at law in connection with the collection, use, or disclosure of your Personal Data.

SOCO may from time to time update this Privacy Policy to ensure consistency with our future developments, new technology adoptions (such as interactive AI communication assistants), industry trends, and/or any changes in legal or regulatory requirements (including the Singapore Personal Data Protection Act (PDPA), GDPR, and CCPA/CPRA). Subject to your rights at law, you agree to be bound by the prevailing terms of the Privacy Policy as updated from time to time on our websites.

By interacting with us, submitting information to us or signing up for any promotions or services offered by us, you agree and consent to SOCO/ Sales Training Pte Ltd, its related corporations and affiliates, (collectively referred to herein as “Soco”, “us”, “we” or “our”), as well as our respective representatives collecting, using, disclosing and sharing amongst themselves your Personal Data, and disclosing such Personal Data to SOCO’s authorised service providers and relevant third parties in the manner set forth in this Privacy Policy.

When and How We Collect Your Information We collect personal and organizational data when you voluntarily interact with our brand. This includes when you:

• Engage with our conversational AI website assistant or complete custom qualification form modules.
• Register to receive email alerts, newsletters, or corporate sales insights.
• Request detailed information regarding our training services or corporate workshops.
• Purchase training programs, or download free digital resources (such as ebooks, whitepapers, or videos).
• Provide your contact details to our representatives at live events, conferences, or webinars.
• Register for and engage with our E-Learning Portal: When you enroll in a training program, we create a student profile and track your account login credentials, course enrollment history, video consumption metrics, quiz scores, assignment submissions, and certificate achievements to fulfill our training obligations.

What We Collect & Why The information requested may include, but is not limited to, your full name, job title, company name, business email address, phone number, corporate location, sales team size, and approximate training budget tiers.

Providing this information is necessary to allow us to deliver the resources you requested, automatically route your inquiry to the correct training specialist, or recommend appropriate enterprise solutions. To ensure you remain in total control of your data, a clear link is provided at the bottom of every automated marketing email allowing you to easily update your communication preferences or unsubscribe at any time.

Social Media Remarketing & Traffic Analytics We utilize digital advertising and remarketing services to display targeted advertisements on third-party social media and search platforms, including but not limited to Facebook, LinkedIn, X (formerly Twitter), YouTube, and Google Advertising. These platforms use cookies and tracking identifiers based on your visits to our website (https://www.socoselling.com)) to deliver ads for products or services that may interest you.

Additionally, our website deploys third-party traffic measurement and behavior analytics services (such as Microsoft Clarity and Google Analytics). These services record and analyze how visitors interact with our site—tracking metrics like links clicked, scroll behavior, and pages visited—to help us optimize our website performance and user experience.

Interactive & Conversational Data: When you communicate with our conversational AI website assistants or complete custom qualification form blocks, we collect real-time data inputs provided voluntarily by you. This includes your first name, business email address, physical regional location, total sales team size parameters, and estimated training budget ranges.”

Personal information may be used to make automated decisions. For example if you are located in a specific country we might send you information more relevant to that country.

We do not process sensitive data such as race or ethnic origin, political opinions, religious or philosophical beliefs, trade union memberships, genetic or biometric data, health or mortality and sex life or sexual orientation.

Disclosures to Third-Party Service Providers: To process inbound inquiries, execute workflow automations, and manage customer communications, your personal and corporate details are securely transmitted to and processed by our third-party cloud sub-processors. These vendors are bound by strict confidentiality and include:

• Chatbase: To operate the interactive AI chat bubble interfaces and store chat histories.
• Zapier: To safely transmit and route form data and system tags from our front-end elements to our database backends.
• Keap: To maintain our primary Customer Relationship Management (CRM) system where lead details are archived, segmented, and processed for automated marketing or training follow-up campaigns.
• Calendly: To manage automated calendar bookings and consultations directly within our online interfaces.
• Slack: To facilitate internal team notifications, real-time lead alerts, and live human-agent chat takeovers.
• Google Workspace: To host our internal business infrastructure, manage standard email communications, and store operational documentation or spreadsheets.
• WhatsApp & SMS Messaging Providers: To deliver conversational follow-up communications, booking reminders, or direct support text messaging as requested by the user.
• Dropbox: To provide secure cloud storage, archival management, and file sharing for internal sales documentation, proposals, and corporate client training assets.
• QuickBooks: To manage corporate accounting, generate invoices, track payment transactions, and securely process billing profiles for our training products and services.
• LearnDash (WordPress Plugin Architecture): To power our native e-learning portal, manage student enrollment profiles, deliver instructional video modules, track course completion progress, and issue professional training certifications.
• ThriveCart & Stripe: To securely process ecommerce checkout transactions, manage subscription billing, and process payment card details. All financial transactions are encrypted via Secure Socket Layer (SSL) technology and processed directly through these PCI-DSS compliant gateways; we do not store raw credit or debit card numbers on our internal servers.

Sharing Data with Third-Party Partners: From time to time, where a corporate inquiry matches a highly specialized training requirement, language preference, or geographic territory better handled by an authorized provider in our network, we may share your contact credentials and business parameters with trusted strategic training partners. This is done strictly to fulfill your request for services, and our partners operate under strict confidentiality expectations.

Conversational AI Chatbot Limitation of Liability: This Website utilizes automated generative artificial intelligence (AI) to help guide and qualify inbound visitors. While we maintain and update this system regularly, automated tools can occasionally generate errors or hallucinations. Any package recommendations, availability windows, or pricing estimates provided by the AI assistant are entirely preliminary and non-binding. Official proposals are strictly subject to human verification and written validation by an authorized SOCO representative.

Use of Cookies and Logfiles

Click here to view Cookie Policy (AU)

Click here to view Cookie Policy (CA)

Click here to view Cookie Policy (EU)

Third-Party Links and Embedded Components This Website contains hyperlinks to external websites, as well as integrated third-party applications and widgets (such as Calendly for appointment scheduling). The inclusion of these links or widgets does not imply any endorsement, approval, or validation by us of the content, security, or business practices of those external platforms.

SOCO/ Sales Training Pte Ltd is not responsible for the privacy architectures, cookie tracking methods, or content of external web environments. Engaging with any third-party link or widget is done entirely at your own risk, and we encourage you to review the individual privacy policies of those specific platforms upon visiting them.

Media Consent and Recording of Training Sessions If you participate in live virtual training workshops (via platforms such as Zoom or Microsoft Teams) or utilize video/audio assignment submission tools within our LearnDash e-learning portal, your voice, image, and performance interactions may be recorded.

• Primary Purpose: These recordings are processed strictly for internal educational evaluation, trainer feedback, corporate attendance validation, and quality assurance.
• Marketing and Promotional Materials: From time to time, we may utilize select photography, screenshots, or video clips from our training sessions for promotional, social media, or marketing purposes. To fiercely protect the privacy of our individual participants, we strictly enforce a policy of anonymization for public marketing assets. This means we either capture imagery that excludes participants’ faces entirely, blur out identifying facial features, or alter individual likenesses so that no participant remains personally identifiable.
• Retention & Security: We implement strict access controls to ensure raw, unedited media files are only accessible to authorized instructors and relevant client representatives, and they are purged after the contract’s training evaluation lifecycle concludes.
• Data Storage & Access Control: Unedited session recordings and media submissions are hosted within our secure cloud infrastructure, primarily via our encrypted corporate Dropbox repositories or protected folders within our WordPress/LearnDash environment. Access to these raw files is strictly restricted under a least-privilege model. We only provide data access to:
  • Authorized SOCO Personnel & Freelance Trainers: Our internal staff and vetted, contractually bound freelance training professionals who are engaged to deliver, evaluate, and fulfill specific training jobs.
  • Your Employer’s Designated Stakeholders: The specific corporate HR managers, procurement officers, or leadership teams who authorized the training contract.
  • Data Isolation: We maintain strict data isolation protocols; unedited recordings from your organization’s training sessions are never made accessible to other corporate clients, public users, or unauthorized third-party platforms.

Data Provided to Us via Corporate Employers: Where corporate enterprise clients engage our services to deliver team training or e-learning access, the corporate client acts as the primary data controller and may provide us with employee contact metrics (names, corporate emails, job roles). In such arrangements, SOCO/ Sales Training Pte Ltd acts as the data processor. We process this information strictly to fulfill our contractual training obligations with the employer

Cross-Border Data Transfers & International Partnerships SOCO/ Sales Training Pte Ltd operates an international network of strategic training partners and global freelance professionals. Depending on your geographical location and the specific services you require, your personal and corporate information may be transferred across international borders as follows:

• North American Leads: If you submit an inquiry or request information through our website (socoselling.com) and are located within the United States or Canada, your contact details will be securely transferred to our authorized regional partners based in the US or Canada. These partners act directly on our behalf to handle sales inquiries, manage local client relationships, close transactions, and fulfill training operations.
• Global Training Fulfillment: Regardless of where your organization is located, we engage vetted independent freelance trainers and consultants located around the world to deliver workshops, evaluate participant performance, and fulfill training contracts. Consequently, customer personal data, student portal metrics, and training session recordings may be accessed by or transferred to these authorized professionals globally.
• Data Protection Standards: When transferring your personal data internationally, we implement operational and contractual safeguards (including strict non-disclosure and data processing agreements with all global freelancers). This ensures that your information receives a standard of protection comparable to that enforced under Singapore’s PDPA, Canadian privacy regulations (PIPEDA), the European Union’s GDPR, and US data protection frameworks, regardless of where the data is processed.

Prohibition of Sensitive Information: We do not require, nor do we intentionally collect, highly sensitive personal details (such as national identification numbers, NRICs, medical background, or financial account passwords). We explicitly request that you do not submit such sensitive information through our conversational AI interfaces, open text blocks, or general contact forms.

Data Retention: We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, compliance, or reporting requirements. Inactive promotional lead data is periodically audited and securely destroyed or permanently anonymized after a reasonable period, unless active client contracts or legal data holds require otherwise.”

Global Rights to Opt-Out of Data Sharing and Transfers

Under various international data protection frameworks (including California’s CCPA/CPRA, Canada’s PIPEDA, and other global privacy regulations), transferring personal or corporate information to an independent third party in exchange for monetary consideration, revenue-sharing, or a referral commission may be classified as a “sale,” “sharing,” or “commercial disclosure” of data.

• Our Practice: Because we route specialized enterprise leads to trusted global strategic training partners or localized representatives who manage regional sales, close transactions, and fulfill training programs on our behalf (and compensate us via a revenue-share model), this practice falls under those broad definitions.
• How to Exercise Your Global Opt-Out: We only share your data to directly fulfill your localized training requests. However, you have the absolute right to opt-out of this third-party routing at any time. If you do not want your corporate business inquiry or contact details shared outside of our core entity with our international partner network, please email our Data Protection Officer at [email protected] with the subject line “Global Data Sharing Opt-Out.” In such cases, your data will be handled strictly by internal SOCO personnel.

Please note: If you choose to opt-out, your data will be handled strictly by internal SOCO personnel. However, this may limit our ability to fulfill localized, regional, or in-person training programs in certain international territories.

International Privacy Rights (GDPR, CCPA/CPRA & PIPEDA)

If you are a resident of the European Economic Area (EEA), United Kingdom (UK), Canada, or the State of California, you possess enhanced statutory data privacy rights under regional privacy frameworks.

For European Union & UK Residents (GDPR):

• Legal Basis for Processing: We process your personal data under the legal bases of Consent (e.g., when you submit information to our conversational AI chatbot or download marketing materials) and Contractual Necessity (e.g., managing your student profile or invoice inside LearnDash, Stripe, and Keap).
• Your Rights: You have the right to access, correct, or erase your personal data; the right to object to or restrict certain processing activities; and the right to data portability. You can exercise these rights at any time by contacting our DPO at [email protected].

For Canadian Residents (PIPEDA & Provincial Privacy Laws):

• Consent for Third-Party Disclosures: In compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial laws (including Quebec’s Law 25), we do not disclose or transfer your contact profiles to independent strategic partners for commercial referral or revenue-share purposes without your explicit or clearly expressed consent.
• Your Rights: Canadian users have the right to access the personal information we hold about them, challenge the accuracy and completeness of that data, or withdraw consent for data sharing at any time by contacting our DPO.

For California Residents (CCPA/CPRA):

Non-Discrimination: We will not discriminate against you (such as by charging different prices or denying services) for exercising any of your CCPA/CPRA privacy rights.

Right to Know and Access: You have the right to request a disclosure of the specific categories of personal information we have collected, used, or shared over the past 12 months.

Right to Delete: You have the right to request the deletion of personal information collected from you, subject to certain legal exceptions (such as maintaining an active corporate training contract).

Right to Opt-Out: You have the right to opt-out of the sale or sharing of your personal data. Please refer directly to our Global Rights to Opt-Out of Data Sharing and Transfers section above for full details on how we share data with global partners and how to submit your opt-out request.

Contact Us

If you have any questions about this privacy pledge or feel that your privacy has been compromised, please contact us at [email protected] or complete the form below

DATA PROTECTION NOTICE FOR CUSTOMERS

This Data Protection Notice (“Notice”) sets out the basis upon which SOCO/ Sales Training Pte Ltd (“we”, “us”, or “our”) may collect, use, disclose, or otherwise process personal data of our customers in accordance with the Personal Data Protection Act (“PDPA”) of Singapore. This Notice applies to personal data in our possession or under our control, including personal data in the possession of organisations which we have engaged to collect, use, disclose, or process personal data for our purposes.

PERSONAL DATA

As used in this Notice:

• “customer” means an individual who (a) has contacted us through any means (including our interactive AI chatbot and website forms) to find out more about any goods or services we provide, or (b) may, or has, entered into a contract with us for the supply of any goods or services by us; and
• “personal data” means data, whether true or not, about a customer who can be identified: (a) from that data; or (b) from that data and other information to which we have or are likely to have access.

2. Depending on the nature of your interaction with us, some examples of personal data which we may collect from you include your name, corporate email address, telephone number, job title, geographical location, organizational sales team size parameters, and estimated professional training budgets.
3. Other terms used in this Notice shall have the meanings given to them in the PDPA (where the context so permits).

COLLECTION, USE AND DISCLOSURE OF PERSONAL DATA

4. We generally do not collect your personal data unless (a) it is provided to us voluntarily by you directly or via a third party who has been duly authorised by you to disclose your personal data to us (your “authorised representative”) after (i) you (or your authorised representative) have been notified of the purposes for which the data is collected, and (ii) you (or your authorised representative) have provided written or digital consent (such as checking a box or submitting a chat prompt) to the collection and usage of your personal data for those purposes, or (b) collection and use of personal data without consent is permitted or required by the PDPA or other laws. We shall seek your consent before collecting any additional personal data and before using your personal data for a purpose which has not been notified to you (except where permitted or authorised by law).
5. We may collect and use your personal data for any or all of the following purposes:

• a. verifying your identity and evaluating organizational profiles;
• b. responding to, handling, and processing queries, requests, applications, complaints, and feedback from you;
• c. processing data through automated conversation pipelines to pre-qualify and route inquiries to the correct training specialist;
• d. managing your ongoing client relationship with us;
• e. processing payment or credit transactions via our accounting frameworks;
• f. complying with any applicable laws, regulations, codes of practice, guidelines, or rules, or to assist in law enforcement and investigations conducted by any governmental and/or regulatory authority; and
• g. any other incidental business purposes related to or in connection with the above.
• h. Delivering digital training services, managing student user accounts on our e-learning portal, tracking educational progress, and validating course completion certifications.

6. We may disclose your personal data:

• a. where such disclosure is required for performing obligations in the course of or in connection with our provision of the goods and services requested by you (including securely transmitting data to our cloud infrastructure sub-processors such as Keap, Chatbase, and Zapier); and
• b. to trusted strategic training partners within our network when an inbound inquiry is better fulfilled by their specialized regional or structural expertise to provide you with the services requested.

The purposes listed in the above clauses may continue to apply even in situations where your relationship with us has been terminated or altered in any way, for a reasonable period thereafter (including, where applicable, a period to enable us to enforce our rights under a contract with you).

WITHDRAWING YOUR CONSENT 

8. The consent that you provide for the collection, use and disclosure of your personal data will remain valid until such time it is being withdrawn by you in writing. You may withdraw consent and request us to stop collecting, using and/or disclosing your personal data for any or all of the purposes listed above by submitting your request in writing or via email to our Data Protection Officer at the contact details provided below.

9. Upon receipt of your written request to withdraw your consent, we may require reasonable time (depending on the complexity of the request and its impact on our relationship with you) for your request to be processed and for us to notify you of the consequences of us acceding to the same, including any legal consequences which may affect your rights and liabilities to us. In general, we shall seek to process your request within ten (10) business days of receiving it. 

10. Whilst we respect your decision to withdraw your consent, please note that depending on the nature and scope of your request, we may not be in a position to continue providing our goods or services to you and we shall, in such circumstances, notify you before completing the processing of your request. Should you decide to cancel your withdrawal of consent, please inform us in writing in the manner described in clause 8 above. 

11. Please note that withdrawing consent does not affect our right to continue to collect, use and disclose personal data where such collection, use and disclose without consent is permitted or required under applicable laws.

ACCESS TO AND CORRECTION OF PERSONAL DATA

12. If you wish to make (a) an access request for access to a copy of the personal data which we hold about you or information about the ways in which we use or disclose your personal data, or (b) a correction request to correct or update any of your personal data which we hold about you, you may submit your request in writing or via email to our Data Protection Officer at the contact details provided below. 

13. Please note that a reasonable fee may be charged for an access request. If so, we will inform you of the fee before processing your request. 

14. We will respond to your request as soon as reasonably possible. In general, our response will be within ten (10) business days. Should we not be able to respond to your request within thirty (30) days after receiving your request, we will inform you in writing within thirty (30) days of the time by which we will be able to respond to your request. If we are unable to provide you with any personal data or to make a correction requested by you, we shall generally inform you of the reasons why we are unable to do so (except where we are not required to do so under the PDPA).

PROTECTION OF PERSONAL DATA

15. To safeguard your personal data from unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks, we have introduced appropriate administrative, physical and technical measures such as disclosing personal data both internally and to our authorised third party service providers and agents only on a need-to-know basis. 

16. You should be aware, however, that no method of transmission over the Internet or method of electronic storage is completely secure. While security cannot be guaranteed, we strive to protect the security of your information and are constantly reviewing and enhancing our information security measures.

ACCURACY OF PERSONAL DATA

17. We generally rely on personal data provided by you (or your authorised representative). In order to ensure that your personal data is current, complete and accurate, please update us if there are changes to your personal data by informing our Data Protection Officer in writing or via email at the contact details provided below.

RETENTION OF PERSONAL DATA 

18. We may retain your personal data for as long as it is necessary to fulfil the purpose for which it was collected, or as required or permitted by applicable laws.

19. We will cease to retain your personal data or remove the means by which the data can be associated with you, as soon as it is reasonable to assume that such retention no longer serves the purpose for which the personal data was collected, and is no longer necessary for legal or business purposes.

DATA PROTECTION OFFICER

20. If you have any questions or feedback relating to our use or disclosure of your Personal Data, or if you would like to withdraw your consent, access your data, or request the erasure of your personal records from our databases, please contact our designated Data Protection Officer:

Name of DPO: Elaine Brindamour
Contact No. : +65 9069-6737
Email Address: [email protected]

We will respond to your request within a reasonable timeframe (typically within 30 days) in accordance with the statutory guidelines outlined under the Singapore Personal Data Protection Act (PDPA).

EFFECT OF NOTICE AND CHANGES TO NOTICE

21. This Notice applies in conjunction with any other notices, contractual clauses and consent clauses that apply in relation to the collection, use and disclosure of your personal data by us.

22. We may revise this Notice from time to time without any prior notice. You may determine if any such revision has taken place by referring to the date on which this Notice was last updated. Your continued use of our services constitutes your acknowledgement and acceptance of such changes.