Gain a Competitive Edge in the Australian Market
Upskill your team with the skills they need to beat out the competition
Training Australia & Your Global Teams
Scale Your Sales Teams Regionally & Globally
Managing split regional teams across different time zones and languages is a logistical nightmare. We take that burden off your shoulders. SOCO deploys elite, native-speaking trainers globally so your cross-border teams align and execute seamlessly.
Corporate buyers are squeezing margins harder than ever right now. We equip your teams with practical frameworks to confidently protect your pricing and communicate value clearly. Forget standard off-the-shelf training. We run our sessions using your actual industry scenarios and day-to-day sales realities.
Fix inconsistent sales behaviour
Help Teams Hit Quotas Faster
A surprising number of corporate sales teams across Australia operate without any formal sales training. This creates a massive performance gap: a few top reps carry the numbers while regional and global reps struggle to keep up. SOCO bridges this cross-border gap.
We help enterprise enablement leaders align inconsistent sales behavior across Australia, Asia, and global offices. We partner with your leadership team to drive predictable pipeline creation and protect your margins from profit-killing discounting, no matter where your reps sit.
WE SOLVE YOUR REVENUE ISSUES
As revenue targets rise, many organizations find their growth capped by inefficient processes, small pipelines, low conversion rates, and long sales cycles. To help you overcome these hurdles, we tailor our training to your business, equipping your team to protect your margins and win more consistently by mastering three core capabilities:
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Pipeline Creation: Proactively finding and building a larger volume of high-quality opportunities
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Value Communication: Differentiating on value to increase average deal sizes and win complex deals without discounting.
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Sales Execution & Leadership: Closing consistently with confidence, discipline, and the framework needed to accelerate your path to the close.
Through tailored in-person training and digital learning, we give your team the edge they need to close larger deals, faster.
Best Training and Facilitation Skills
Why Companies Choose SOCO
As a multi-year winner of the “Best Sales Training Provider” at the HR Vendors of the Year Awards, we are trusted by industry leaders to deliver high-impact training that resonates in today’s hyper-competitive market. We bring our global training content right into your local market context to make sure it hits home with your team.
Here is why the world’s most ambitious teams choose to partner with SOCO:
- Trusted: We have trained Over 50,000 Sales Reps
- Flexible: Every session fits your specific industry
- Modern: We teach real-world AI strategies
- Thorough: Pre-Training Learning
- Interactive: Role Playing and Group Discussions
- Measurable Post-Training Evaluation
- Sustainable: Post-Training Reinforcement
Maximise Win Rates Across Every Stage of Your Pipeline
Equip your team to negotiate strongly so you see higher conversion rates and healthier profits on every single deal.
Results Based Training
ONE OFF SALES TRAINING DOESN'T WORK, HERE'S WHAT DOES
At SOCO, we don’t believe in 1-off training, which is why we recommend a complete system. All of our sales training programmes include:
- Team Assessments
- Pre-Training Work
- Sales Process Analysis
- ROI Maxismiser for Leaders
- Real-life Scenarios Training
- Interactive Role-Playing
- Post-Training Evaluation
- Post Training Reinforcement
Signs that your team needs sales training
- They give discounts instead of selling value when pressed on price
- They're not selling to decision makers
- They lose business to the competition because they don't know how to differentiate
- They don't know how to qualify leads
- They get flustered when the prospect has an objection
- They don't build rapport with customers
- They have a hard time dealing with rejection
- The don't look for opportunities for upsells and repeat business
Results Based Sales Training Across Australia & Beyond
THE SOCO SELLING METHODOLOGY
We believe in creating solution-focused, goal-oriented sales specialists who take pride in their profession.
That’s why we created our unique SOCO Selling methodology with a top-to-bottom sales funnel approach covering the entire buyer’s journey—enabling your team to attract high-value leads, navigate complex stakeholder groups, and present ROI-driven solutions that secure the win.
We don’t believe in one-off training. Instead, we go beyond short-lived improvements by implementing full cycle sales systems that change behavior and grow revenue. We evaluate every sales team with pre-training assessments to create a training experience tailored to your company, your products and your buyer.
TRUSTED BY GLOBAL LEADERS, BUILT FOR SCALING TEAMS
SOCO is an award-winning, global sales training company. While we work extensively with corporate teams serving the Australian market, our true strength is handling the cross-border infrastructure standard vendors can’t touch.
Sourcing, vetting, and managing trainers across different time zones and languages is a logistical nightmare. We take that entire burden off your shoulders by deploying elite, native-speaking trainers who align your teams seamlessly.
Our core belief is that selling is a skill, and no one should lose a deal because they don’t know how to sell. For years, we’ve developed and refined our training programs for forward-thinking companies that want an effective approach to selling.
Your reps will learn practical, interactive frameworks they will actually use on live deals. You get consistent sales execution globally, with a simplified management process locally.
Transform Your Sales Results with a Tailored Strategy
Get a roadmap designed for your revenue goals. We tailor the training to your specific market so your team sees immediate, measurable growth.
WHAT OUR CLIENTS SAY
...it was outstanding. The modules and content flow were perfectly structured, showcasing Kyle’s extensive sales expertise. I particularly appreciated how the role-playing and group activities were tailored to our specific regional challenges.
OLGA MARIE
BUSINESS DEVELOPMENT
•Symbio•
•DASH•
•Medisca•
•Interleasing•
WHAT OUR CLIENTS HAVE TO SAY ABOUT US
Close Deals Faster
Help your team navigate complex deals to get to approvals faster
WHO OUR CORPORATE SALES TRAINING IS FOR
Our programmes are designed for the entire sales organisation, from new sales development representatives to senior account executives and their managers. We create an interactive learning environment where everyone participates, which allows newer reps to learn from both our trainer and their more experienced colleagues, while seasoned professionals can refine their approach with modern techniques.
Regular training gives your entire team a consistent process to follow, which leads to more predictable revenue.
SALES TRAINING PROGRAMS
At SOCO Sales Training, we recognize that a “one-size-fits-all” approach to sales training simply doesn’t work. Because no two sales landscapes are identical, we have developed a versatile suite of programs designed to be as unique as your business.
We provide tailored solutions that are specific to the dynamics of your team, nuances of your industry, and the unique challenges of the stakeholders you sell to. Whether your sellers are navigating high-stakes enterprise accounts or responsible for filling their pipeline, our training is designed to align with their real-world environment, ensuring that every program is relevant to your sellers and what they sell.
Sales fundamentals
Challenger Inspired sales
Keeping the pipeline full
Qualification and deal management
Harnessing AI to sell strategically
Beyond value selling
Crafting the perfect pitch
Key account management
SALES TRAINING BUILT FOR YOUR INDUSTRY
TECHNOLOGY
Empower your reps to translate complex tech into business value, unseat entrenched incumbents, and capture market share in a crowded landscape.
- Technology
- Saas
- IT
PRACTICAL TOOLS, MEASURABLE RETENTION
Integrating AI
Into Sales
We help your team sell faster and more effectively by incorporating AI into the sales process.
Certificates
of Completion
We provide graduates with certificates verifying mastery of our SOCO Selling methodologies.
Case Studies & Role Plays
We use real-world examples to help your team turn these ideas into daily sales habits.
Post Training Evaluation
After the workshop, we check on what your team learned and show you how to help them use their new skills.
Maximize Your ROI
We do a debrief with you after the training to share clear next steps so you get the absolute most value out of your investment.
GIVE YOUR TEAM THE SKILLS THEY NEED TO WIN
Connect with our program advisors to discover which training modules will deliver the biggest impact for your business.
Frequently Asked Questions (FAQ)
Why is sales training important for my team?
Sales training is essential for your team because it equips them with the skills, tools, and techniques necessary to maximize sales results. Too many sales are lost not because the competitor is superior, but that they have better trained sales reps.
Should I hire a sales trainer?
Yes, hiring a sales trainer can be a valuable investment for your sales team.
An external sales trainer brings several advantages:
- Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
- Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
- Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.
As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.
What are the program delivery options?
Sales training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.
SOCO®‘s onsite training, brings our experienced instructors to you. Learners can learn new skills with their colleagues, while engaging in role plays, brainstorming exercises and active group discussions. They will get coaching and feedback during the session to learn, practice, and improve new skills.
SOCO Academy is our e-learning solution that offers an instant, flexible and effective solution to learning advanced sales techniques away.
Our VILT solution combines over 20 years of training experience with video and digital technology. We create a virtual classroom that incorporates breakout rooms, polls, chat and videos. All of our live virtual training programs are highly engaging and interactive.
How long are the training sessions?
Training sessions can vary in length to accommodate different needs. They can be as short as 90 minutes delivered via web conferencing software or in the form of a 'lunch and learn'. The majority of sales training will typically span 1-3 days or can be multiple multiple 120-minute Virtual Instructor-Led Training (VILT) sessions.
This flexibility allows us to cater to your preferences and scheduling constraints, ensuring that you receive the training that best suits your team's requirements.
How can I measure the ROI (Return on Investment) of sales training for our company?
Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.
Turn Objections Into Closed Deals
Equip your reps with the confidence to handle any pushback and learn how to smoothly guide hesitant prospects straight to a signature.
