NEGOTIATION SKILLS MASTERY

Winning In Negotiations

MASTER THE ART OF NEGOTIATING

Become a Smart Negotiator: Learn Advanced Skills for Winning Negotiations

Negotiation Skills Training

Become a Smart Negotiator

ENCOURAGE REPEAT AND FUTURE BUSINESS BY ADOPTING A WIN-WIN NEGOTIATION STYLE.

With a lot to lose in sales negotiations, many focus their efforts solely on securing a profit. They are unaware that there’s a much more desirable outcome.

In today’s business world, relationships need to be less transactional. Building long-term relationships with decision-makers is now more crucial than ever to ensure future business opportunities.

At SOCO®, we understand this shift and our Negotiation Skills Training course will teach you how to negotiate effectively. Your team will be able to learn in different ways like in-person training, online sessions, and self-paced courses. Professionals in sales, procurement, management, or leadership who want to become smart negotiators will benefit from this training.

Empower your team to learn how to win and have a positive outcome for both parties. Achieving this will only make it easier to do more business with treasured clients later.

PEOPLE TRAINED
50000 +
E-LEARNING STUDENTS
3000 +
COUNTRIES
20 +
LANGUAGES
5 +

WHAT IS SALES NEGOTIATION TRAINING?

Sales negotiation teaches sales professionals how to negotiate effectively with their customers and prospects. The goal of sales negotiation training is to help salespeople how to negotiate well and create win-win situations. Win-win situations are when where both parties are satisfied with the value and terms of the deal.

Sales negotiation training covers topics such as preparing for negotiation, understanding different negotiation styles, building trust, overcoming objections, and creating winning deals.

Salespeople can learn how to negotiate better with sales negotiation training. They can become more confident, communicate better, solve problems, and persuade others effectively. Consequently, they can improve their sales performance and keep their customers happy.

SALES AND NEGOTIATION SKILLS TRAINING

WHAT IS THE 5 STEP NEGOTIATION PROCESS?

The 5 step negotiation process helps salespeople achieve win-win outcomes with their customers and prospects. This process can help salespeople negotiate effectively and achieve win-win outcomes.

The 5 step negotiation process consists of:

  1. Preparation: Research the customer’s and your own needs, goals, and alternatives.
  2. Exchanging information: Share and listen to each other’s positions, interests, and concerns.
  3. Clarifying: Justify your claims and address any misconceptions or disagreements.
  4. Bargaining: Negotiate the terms and conditions of the deal and create value for both parties.
  5. Commitment: Close the deal, overcome any objections, and follow up.

LEARN HOW TO NEGOTIATE EFFECTIVELY

Handle Any Negotiation Situation with Confidence

Signs you need to improve your

NEGOTIATION STYLE

Does any of the statements above sound familiar to you?

It might be time to improve your negotiation approach

Trophy for being the Award-Winning Training Provider
Best Training and Facilitation Skills
WHY companies CHOOSE SOCO

SOCO/ has won awards at the HR Vendors of the Year awards since 2014. These awards include Best Sales Training Provider, Best Digital Learning Provider, and Best Training and Facilitation Skills.

Industry-leading companies choose SOCO Sales Training to train their teams for a few key reasons:

•Spotify•

•Salesforce•

•QuickBooks•

•MAERSK•

•Hewlett-Packard (HP)•

What our clients have to say about US
Chau Tran
Chau Tran
2024-01-29
Thanks Mr. Jason and Soco. I had great training days in Malaysia with Mr. Jason 🤘. Great experiences and received good and helpful advice and skills for sales job ! High recommendation for Sales courses
Admissions Manager
Admissions Manager
2023-11-19
It was an engaging session with lots of tips that the team was able to use in their daily work. Tom was excellent in connecting with various people within the team and kept them involved in the discussions. Highly recommended.
Fred Fischer
Fred Fischer
2023-10-11
The SOCO team facilitated a workshop that exceeded our (already high) expectations. Engagement from our sales team, especially those disgruntled to have been taken out of the field, was phenomenal....I could not have achieved our learning objectives w/o SOCO's assistance. I am looking forward to leveraging your team again soon.
TIPWAN WONGPAN
TIPWAN WONGPAN
2023-08-23
Thank you for sales skills and knowledge sharing. It was a fruitful training. So much fun and Tom encouraged me a lot.
Laura Chong
Laura Chong
2023-07-31
Great session with Allen! He was knowledgeable and tailored the session to our needs. Session was engaging as well with the use of roleplays.
Jereme Chong
Jereme Chong
2023-05-29
Great training provider, was attentive and ready to assist with any requests. Would definitely use them again for other training needs.
Jason Cabute
Jason Cabute
2022-10-27
We had the training sometime in September. We appreciate the great course, and it has helped us to better serve our customers.
Jon Cronin
Jon Cronin
2022-01-28
Engaging, thoughtful training with a real insight into the world of sales.
karami omar
karami omar
2020-05-27
The virtual learning experience has boosted my confidence level. So many new ideas apart from refreshed ones have been shared. Will definitely share with my partners and team members. Well Done SOCO!
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Tom abbott, co-founder of soco sales training®
Negotiation Skills Mastery Training

Course Outline

BECOME A NEGOTIATION EXPERT

Learn How to Negotiate with Different Styles, Interests, and Roles

HOW DOES SALES NEGOTIATION SKILLS TRAINING IMPROVE RESULTS?

Negotiation skills aren’t something you’re born with; they’re learnt, practised and fine-tuned until you become an effective and tactful negotiator.

Our learners learn how to negotiate well by following win-win negotiation best practices. They become more confident, assertive, and motivated. As we result, they achieve better long-term professional relationships and acquire more win-win deals.

That’s why Negotiation Skills Training teaches sales professionals how to:

1. Confidently negotiate

Negotiations – especially for newer sales professionals, can still be daunting. This often leads to a slip in emotions with doubt and anxiety, potentially affecting the deal’s outcome. Being fully prepared is vital to enter any negotiation.

That includes having the right mindset for the situation ahead. That’s why we train every participant to feel more confident. They learn how to relieve tension beforehand and arrive armed with cutting-edge concepts and valuable skills to aid their work.

2. Easily Assess the Situation

Before negotiations start, negotiators must assess the situation. 

Participants learn to have the foundations in place before undertaking any negotiation. They need to understand that their counterparts can take advantage of the situation when they arrive unprepared. 

That’s why negotiation skills training starts by determining what’s most important to your counterpart. Participants will learn what the other side wants and how to prepare their offer and alternatives. At this stage, they can expect to study and understand elements such as: 

  • Establishing common ground for effective negotiation.
  • Learning how to deal with personal attacks and dealing with difficult people. 
  • Understanding the importance of emotional intelligence and active listening. 

3. Uncover valuable Opportunities

Trust is central to an effective negotiation. You need to build trust, as with all relationships, to negotiate well. That’s why we equip learners with several rapport-building techniques such as:

  • Understanding body language
  • Dynamic listening and active listening.
  • Effective questioning. 

By doing these negotiation skills exercises, learners will foster a sense of mutual gain with their prospects. They learn how to determine what they can offer and where common interests overlap. This leads to more growth, revenue, and collaboration opportunities. 

4. expect, identify & Overcome Challenges

Not all negotiations go smoothly. That’s why we equip learners with the negotiation tactics and negotiation strategies to:

  • Successfully get past stand-offs.
  • Handle difficult real-life conversations.
  • Uncover hidden agendas that might affect the negotiation.

Ultimately, learners will understand that not every negotiator will arrive with the same principles. They will learn how to negotiate with different types of people, even those who are dishonest or unfair.

5. Create mutual value

Negotiation Skills Training focuses on equipping learners with the skills and knowledge to execute win-win negotiations. Win-win negotiations aim to find solutions that benefit both sides. It uses methods that create more value for everyone. This is different from the traditional way of bargaining, where both sides want the best deal for themselves.

By using a win-win bargaining sales process, each party learns what the other party needs. This helps them to work within those confines or restrictions to ensure both parties walk away satisfied and happy.

6. PRESENT AND WIN

Once the situation has been fully assessed, trust is built, and discussions have been successful, it’s time to present your offer. We equip learners with the skills to present your solution and create a desirable outcome for both parties.

Learners now undertake the final phase of the negotiation skills training – closing. Participants will learn how to be specific, find common ground, and set the terms of an agreement effectively.

THE RESULT

SOCO® LEARNERS BECOME MASTERFUL, TRUSTED & SMART NEGOTIATORS

Learners who partake and develop into masterful negotiators don’t just encourage win-win negotiations.

They also excel at offering prospective clients and counterparts an extended empathy and understanding that creates trust.

This helps to reduce tension and they can have more productive and collaborative discussions. More so, rather than competing, parties begin to converse and collaborate to the best ability within their means. 

WHO IS NEGOTIATION SKILLS TRAINING FOR?

Negotiation skills training is important for sales, procurement, or leadership roles. They will learn how to improve their negotiations with prospects, customers, or partners, which is an integral part of what they do.

Duration

1-3 Day In-person Training
Multiple 120 Minute VILT Sessions

For who

Sales Professionals, Senior Managers, Procurement Departments, Business Leaders

Format

Live Workshop, E-Learning Or
Virtual Instructor-Led Training  (VILT)

UPGRADE YOUR NEGOTIATION SKILLS

Learn How to Negotiate for Yourself, Your Team, and Your Organization

ON-GOING SUPPORT AFTER TRAINING

Reinforcement
Content


SOCO provides 4-12 weeks of content after the workshop to help reinforce the in-class learning.

Post Training Evaluation


We conduct an in-depth assessment of the learners post training to evaluate what they learnt and how they will implement it.

ROI Maximizer & Next Steps


To ensure you get the most out of the training and your investment we conduct a debrief call to highlight next steps needed and recommendations on how to maximize effectiveness.

HERE'S A PEEK INTO OUR TRAINING SESSIONS​

FREQUENTLY ASKED QUESTIONS (FAQ)

Sales negotiation skills training is important for your team because it can help them achieve better outcomes for your customers and your organization.

Sales negotiations are not just about haggling over prices or terms, but about creating value and building trust with your customers. By learning how to negotiate effectively, your team can improve their confidence, communication, problem-solving, and persuasion skills, as well as increase their sales performance and customer loyalty.

Sales negotiation skills training can also help your team avoid conflicts, frustrations, and misunderstandings that can damage your relationships and reputation.

Yes, hiring a sales trainer can be a valuable investment for your sales team.

An external sales trainer brings several advantages:

  • Diverse Experience: External trainers have experience training different companies and industries, allowing them to share best practices and insights from various sources.
  • Continuous Learning: External trainers are constantly updating their knowledge and techniques, ensuring that they bring fresh and up-to-date strategies to your team.
  • Objective Perspective: External trainers offer an objective view of your team's strengths and weaknesses, providing unbiased feedback and tailored training solutions.

As compared to an internal trainer, these are some of the insights that they may not have. By hiring an external sales trainer, you can leverage their expertise to help your sales team perform at their best and stay competitive in the market.

The average cost of Sales Negotiation Skills training can vary significantly depending on the provider and duration of the training. Companies can expect to pay between $400 to thousands per learner.

Sales Negotiation Skills training can be delivered live in-person, live-virtually, via e-learning or a combination of methods referred to as 'blended learning'.

Training sessions can vary in length to accommodate different needs. They can be delivered as short 90 minute sessions delivered via web conferencing software or can span 1-3 days in-person.

This flexibility allows us to cater to your preferences and scheduling constraints, ensuring everyone can receive the training they need no matter how busy they are. 

Below are some of the topics we cover in a Sales Negotiation Skills training session:

Adopt a negotiation mindset: You will learn how to approach negotiation as a collaborative and creative process, rather than a competitive and confrontational one. You will also learn how to set realistic and achievable goals, and how to deal with emotions and stress in negotiation.

Understand negotiation styles: You will learn how to identify your own and your customer’s negotiation style, and how to adapt your communication and strategy accordingly. You will also learn how to recognize and avoid common negotiation pitfalls and traps.

Interest-based vs position-based negotiation: You will learn the difference between interest-based and position-based negotiation, and why the former is more effective and beneficial for both parties. You will also learn how to uncover and align your interests and your customer’s interests, and how to use them as the basis for negotiation.

Prepare your offer and alternatives: You will learn how to prepare your offer and your best alternative to a negotiated agreement (BATNA), and how to use them as leverage and fallback options in negotiation. You will also learn how to research and analyze your customer’s offer and BATNA, and how to use them to your advantage.

Build trust in negotiations: You will learn how to establish and maintain trust with your customers throughout the negotiation process. You will also learn how to use rapport building, active listening, empathy, and transparency to create a positive and trusting relationship with your customers.

Overcome difficult conversations: You will learn how to handle and resolve conflicts, objections, and impasses in negotiation. You will also learn how to use techniques such as reframing, problem-solving, and concession-making to overcome difficult conversations and reach a mutually beneficial solution.

Negotiate win-win agreements: You will learn how to negotiate win-win agreements that satisfy both parties’ needs and goals. You will also learn how to use strategies such as anchoring, trading, and packaging to create value and optimize the outcome of the negotiation.

Develop into a successful negotiator: You will learn how to evaluate and improve your negotiation skills and performance. You will also learn how to apply the feedback and lessons learned from your negotiation experiences to your future negotiations.

With Sales Negotiation Skills training, your team will be able to negotiate effectively and achieve win-win outcomes for your customers and your organization.

If you are interested in this negotiation course, get in touch with our friendly program advisors here

Measuring the ROI of sales training involves tracking key performance indicators (KPIs) before and after the training to assess the impact on your business. Examples of some of the KPIs tracked include increased sales revenue, higher closing rates, improved customer satisfaction, and shorter sales cycles.

We are committed to serving clients around the world. Our training programs have been successfully delivered in various international locations includeing all APAC countries, Europe, Canada, and North America. Regardless of your organization's location, we can work with you to provide high-performance sales training solutions tailored to your specific needs and objectives. Our global reach ensures that businesses in different countries can benefit from our expertise in optimizing B2B sales teams.

NEGOTIATION Training PROGRAM MATERIALS

INCLUDED TRAINING MATERIALS

All participants receive complete Negotiation Skills Training workbooks, post-training reinforcement content and access to our exclusive Facebook group for ongoing support.

negotiation training singapore

NEGOTIATE LIKE A PRO

Learn How to Get What You Want and Create Win-Win Outcomes

 
 
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Request pricing or discover the right pillars and modules for your team. Our experienced program advisors are happy to help.

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