2,500 top sales consultants at a leading financial services firm had hit their targets and earned a spot on the company's incentive trip. The national sales convention was their reward. It was a chance to honour their success and leadership also saw it as the perfect moment to send their best people into the new year feeling unstoppable.
They needed a speaker who could turn that pride into drive for the year ahead, so their best people wouldn't treat last year's win as the finish line. They brought Tom in to headline the convention with a 90-minute keynote, Attitude Advantage: Push Your Limits. Drawing on his years in the front line of sales, Tom showed the room that attitude is the one edge a seller fully controls, whatever the market throws at them.
His stories challenged even the strongest performers to raise their own bar and set goals bigger than the ones they'd just hit.The keynote gave the company's best sellers a fresh reason to keep pushing. They left the hall fired up and ready to beat their own best, with the growth mindset to take on whatever the new year brought.


