Sales Workshops in Singapore

Soco Selling Workshop

SOCO Consultative Selling Workshop and E-learning

Consultative selling is an essential skill in a competitive B2B marketplace. This workshop will equip participants with the knowledge and application skills to: generate more leads, stand apart from competitors and close more deals faster and easier than ever before.

Through a combination of strong content, highly interactive and industry-specific activities, group discussions, role plays, case studies, engaging videos and Q&A, participants will learn how to become professional consultants (not just sales people) during interactions with customers.

Who Should Attend?

The SOCO Consultative Selling workshop is designed for anyone in sales, business development, small business or in some customer-facing role where demonstrating value to a prospect or customer is an important part of what they do – or should be doing.

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Course Outline

  • Power Selling Assets / Motivation
  • Lead Generation and Prospecting
  • Qualifying Opportunities
  • Communicating your USP
  • SOCO Consultative Selling
    – Situation Questions
    – Opportunity Questions
    – Challenge Questions
    – Outcome Questions
  • Handling Objections / Negotiating
  • Key Account Management

Course Objectives

By the end of this workshop, participants should be able to:

  • Adopt the attitude of top performing sales professionals and stay motivated even during challenging times.
  • Identify their 3 most effective lead generation activities and develop a prospecting strategy.
  • Qualify leads effectively to avoid wasting time on prospects unlikely to buy, quickly get past gatekeepers and reach more decision makers.
  • Analyze the competition, understand the market and clearly communicate their unique selling proposition.
  • Ask powerful questions to better assess customer needs and propose the most suitable solutions to meet those needs.
  • Anticipate common objections, formulate (and practice) responses to more effectively negotiate and close deals.
  • Identify opportunities in accounts, develop an account management process and focus on high ROI activities.


Sign up now and get immediate access to our online e-learning platform SOCO Academy. You will get immediate access to Presentation Perfection and Differentiation Dominance courses with new lessons and courses being added on a regular basis. This means you can start learning today, from anywhere in the world, without taking time away from work. Learn on the go with our mobile ready software and downloadable worksheets.

SOCO Consultative Selling Workshop

Date: 21 March 2019
Time: 9am to 5pm
Location: Singapore
Investment: $688 with free 1 year subscription to SOCO Academy.
Trainer: Tom Abbott

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