Dependent on where you are, it’s been a long while since we’ve had any real freedoms to socialise properly (remember crowds anybody?), which is precisely why the exclusive invite-only app Clubhouse has skyrocketed in popularity since launching in April last year.
For those not in the know, the Clubhouse app is becoming more mystifying by the day, particularly because there’s no audio of the chats available due to their strict (and very welcome) privacy rules.
Whether you’re one of the lucky few to have access to the platform, or are wondering if you even need to be on the platform, keep reading as we’ll be sharing five ways to use Clubhouse to grow your business.
Table of contents | How To Use Clubhouse To Grow Your Business
- What is Clubhouse?
- How does Clubhouse work?
- Why use Clubhouse?
- Who is on Clubhouse?
- Who to follow on Clubhouse?
- How do I get a Clubhouse invite?
- Where’s the android version of Clubhouse?
- How to use Clubhouse to grow your business
- Social Selling Training
What is Clubhouse?
Put simply, Clubhouse is an audio-chat iPhone app.
We all know Twitter is for words, Instagram is for pictures, and Facebook is well Facebook! However, Clubhouse is different because it’s the first social media network forged around audio. It’s been hailed as an interactive podcast, a discussion you can join in regardless of where you are or what you’re doing – walking the dog? Washing the dishes? Engage wherever you are, and not just in front of a computer screen.
However, Clubhouse is an invite-only app. You can’t just download it off the app store and start joining rooms. Which just further enhances its exclusiveness; much like a private country or yacht club, only it’s virtual.
After a long year of connecting over Zoom, Clubhouse is a welcome break from awkward-waves, cluttered backgrounds, and dressing up – instead Clubhouse places the focus of the interaction solely on the conversation.
How does Clubhouse work?
The premise of Clubhouse is simple. You can create or join “rooms”, where you can listen in on conversations that interest you or ask questions, share your ideas and chat with other users. However, all you can do is talk – you can’t share photos, videos or text.
Why use Clubhouse?
If you’re wondering what compels so many people to use it, given the exploding popularity of podcasts, Clubhouse can be like a podcast but you get to join the conversation and ask questions. But Podcast 2.0 aside, the voice-only app also provides a space for panel discussions, networking opportunities and often a much more casual, less structured group discussion. Some savvy people are already swapping ‘influencer’ for ‘moderator’.
Ultimately, Clubhouse replaces in-person networking and allows you to build connections, demonstrate your expertise, offer valuable conversation and tactfully move interested people off the platform and into your sales funnel! (Ie: Social Selling)
Who is on Clubhouse?
The question should really be, who isn’t on Clubhouse? Everyone from celebrities, entrepreneurs, musicians, artists, actors and big-name CEOs are active on the app. You can join rooms and start chatting with Elon Musk, Daymond John, MC Hammer, Drake, Bill Gates, Oprah Winfrey, Jared Leto, John Mayer and Ashton Kutcher – to name a few.
Celebrities aside, Clubhouse is also popular with the podcasting community, professional speakers, entrepreneurs and musicians that share their music in rooms. Almost every kind of community and discussion can be found on the app from humour groups, car enthusiasts, fundraising tips, female founders, to Bitcoin enthusiasts. Any topic you have an interest in, there’s a good chance there’s a discussion about it being hosted on the app at this very minute.
Who to follow on Clubhouse?
Sure you can follow your usual celebrities on Clubhouse, but you can do that on any platform. Instead look out for experts or fellow enthusiasts on topics that interest you. When you’re in a room, follow the speakers that gave you value. Follow fellow attendees that have similar interests to you. By following people, you’ll start to see rooms they host or join which will keep you in the know of rooms that might interest you.
How do I get a Clubhouse invite?
Obviously, the Clubhouse app is invite-only, so the fastest way to get into the platform is to ask a friend, colleague or acquaintance to invite you!
If you’ve reached out to your network and still haven’t had any luck, you can always join the waitlist – but be warned; this takes some time and is a relatively slow process. However, once you’re in, you’re eligible, like everyone else, to send invites to your friends.
We’ve also heard that people are actively selling invites. If you can’t wait for an invitation or to be accepted on the waitlist, you can choose to go down this route. However, as with any purchase of this nature, you need to conduct your due diligence before buying to avoid any nasty surprises.
Where’s the android version of Clubhouse?
The good news is that it’s in the works; above all, CEO Paul Davidson and his developers have purposely decided to scale up the app slowly. Because there are far more Android users than iPhone users globally- you can see why they didn’t want to risk their servers when Mark Zuckerberg or Drake enters a room!
How to use Clubhouse to grow your business
Social selling isn’t exactly new to the business scene, and Clubhouse, similar to any other social media platform – doesn’t guarantee business growth. However, it can certainly help you get there, so keep reading on to find out how to use Clubhouse to grow your business.
1. Build A Community
The biggest draw for salespeople and businesses to the Clubhouse app is it’s potential for community building. Right off the bat, once you’ve joined, you can create or join rooms with specialised topics that you’re an expert in – allowing you to easily demonstrate your authority and gain eager followers simultaneously.
2. Get Business Feedback
The CEO of Clubhouse Paul Davison regularly joins rooms to ask users for feedback and advice on how to further develop the app – why not do the same but for your business? What better place to ask industry leaders and experts to weigh in on your latest business idea!?
3. Stay Aware of Your Industry’s Current News and Trends
Clubhouse is invaluable for learning about a variety of topics straight from industry leaders and even the end users. In the automobile industry? Join a room for a discussion about luxury cars. In the Edutech industry? There’s probably a room for that too.
4. Demonstrate Your Expertise
On the other hand, if you’re a thought or industry leader yourself – you can easily create a room and start sharing tips and demonstrating your expertise. Better yet, join someone else’s room and add value to the audience. The first step to generating leads on Clubhouse or any social networking group for that matter, is to add value and don’t be spammy.
5. Generate Leads
While it’s entirely possible to generate leads on the Clubhouse app, you should be aware of a few pitfalls that could make lead generation a challenge:
- You can’t send direct messages to other users. (A blessing or a curse?)
- You can’t place advertisements on the app.
- Links added to Clubhouse bio are not clickable.
Instead you need to invite people to connect with you on Instagram or Twitter. If you’re sharing a valuable tip on a topic, and you have a cheatsheet people might appreciate, let people know they can message you on Twitter to get access to your free book.
As with all social selling, listen first, join the conversation, add value, then tactfully let them know how they can learn more.
You can find me, Tom Abbott on Clubhouse at @tomabbott . I look forward to talking to you soon.
Social Selling Training
Here at SOCO Sales Training, we wrote the book on Social Selling. We’ve even launched a brand new Social Selling course which teaches you how to demonstrate your expertise and generate leads using social media whether you’re using Clubhouse, Facebook, LinkedIn, or any social media network. Learn more at the link below.