Are you looking to reach many of your ideal target customers on social media? Want to learn how to increase sales using digital marketing, internet marketing, online marketing and social media marketing? Learn the 3 rules for social selling by properly prospecting in this “How To Find Your Target Audience on Social Media” slide deck.
When I first started implementing social networking platforms in my sales strategy, I joined every social network out there on the market. It was hard and lonely initially, as nobody listened to my words. However, now I’m a social selling expert. So, I will break down increasing sales using social selling into a set of rules.
Finding your audience on social media and understanding the platforms and choosing your top 3 is manageable and will keep you focused.
Tom Abbott
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Rule 1. Find your target audience
Who is your target audience? Don’t be confused with your perceived and actual target audiences. Then, after asking them which platforms they are on most of the time, find out which platform does most of the corrugated and narrow it down to three choices.
Rule 2. Know your social media platforms
Each social media platform has characteristics that suit and attract certain demographics. Know them in and out and the features that they provide. For example, Facebook has 1.39 billion active users*, 23.7% of users are 25 to 34 years old*, and 1 in 5 page views in the United States occurs on Facebook*. Twitter has 271 million active users*, and retailers and restaurants are the most engaging on Twitter*. At the same time, apparel businesses are the least engaging industries*. As for LinkedIn, 1 out of 3 professionals are on LinkedIn*, this number will continue to grow, and 13% of LinkedIn users don’t have a Facebook account* and 41% of millionaires use LinkedIn*.
So do your research. There are countless other platforms, with new ones always coming out. Find out where your audience is before jumping in.
*Data provided is based on the year the article was published
Also read: 9 Tips To Supercharge Your 2023 Social Selling Strategy (Podcast)
Rule 3. Focus on your top 3 social media platforms
It’s better to focus on your effort and time on your top 3 social media platforms because your time is limited. Concentrate on the top three platforms where your audience congregates.
Rule 4. Listen to conversations
Listen to the conversations. Understand the platform’s language and what kind of mechanism and language the audience uses, such as how they behave around someone else’s posts and what type of content they post. Adapt to the situation and blend with them. Then join the conversation.
What next? | The Digital Sales Evolution
Buyers are constantly learning more about your company and competitors on social media. Social media has changed the buying process and, as a result, the selling process. Are you adapting your process to keep up with the evolution of sales? Discover our proven social selling process covered in this book, and you’ll soon begin to generate more leads and close more sales using social media.
