TO MAKE MONEY ON SOCIAL MEDIA, YOU NEED TO KNOW HOW TO PROSPECT, POSITION AND PRESENT ONLINE
Learn how to use social media to find your target customer and ask qualifying questions to refine your prospect list.
In a world where buyers are inundated with choices, how can you stand out from other solution providers? It all comes down to positioning.
Use social media as a closing method that focuses on your prospects’ dominant buying motives and emphasises the lifetime customer.
LEARN SOCO'S 10 STEP SOCIAL SELLING PROCESS
Find Your Audience
Know where your target customers are congregating on social media. Success in social selling requires discovering the top three ways of consistently reaching a large number of your target customer.
Have Conversations with Prospects
Join discussions where prospects share their goals and challenges. Before promoting products that you love, find out what your customers love.
Generate Sales Leads
Capture email addresses from prospects and fill your sales funnel. Link back to your opt-in page by offering and delivering something of value in exchange for their contact details.
Get Past Gatekeepers
Qualify prospects and reach decision makers. Use search tools to identify stakeholders and confirm need, budget and decision-making authority.
Demonstrate Your Expertise
Position yourself as an authority and thought leader. Being an expert in your field will make you a more valuable resource. This will simplify and shorten the buying process.
Differentiate From Competitors
Stand apart from competitors by communicating what’s important to your prospects with your unique message. Share the essential elements of what your business is about.
Assess Prospects’ Needs
Ask the right questions to uncover problems and identify the needs of your prospects. This will better position you as the ideal solution provider.
Deliver Sales Presentations
Share solutions through online presentations. Plan your benefits, your answers to objections and your materials in advance.
Ask for the Sale
Convert conversations to closed deals. Closing is easy if everything is handled properly throughout your presentation. Focus on prospects’ dominant buying motives. Make it easy for them to buy from you.
Get Spin-off Business
Use introductions and recommendations to get more business. Demonstrate how you can support your customers in solving their problems. Establish a partnering relationship.