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Sales Training Videos

Learn how to increase sales through our regularly updated sales training videos covering everything from prospecting, building rapport, presenting solution, closing and social selling. Brought to you by SOCO Sales Training’s founder, Tom Abbott.

Sales Qualifying Methodologies – Comparing BANT, MEDDIC, and MEDDPICC

The Importance Of Comparing Sales Qualifying Methodologies When leads are qualified properly, less time is wasted on people not likely to buy from you, so you can hone in on the ones who are. This is why lead qualification frameworks are imperative to your strategy. The problem is that many sales teams suffer from a […]

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Connect with Leads: 8 Golden Rules of Mastering Consultative Selling

Are you tired of struggling to close deals and boost your sales? The answer may lie in mastering the art of consultative selling. By adopting a consultative approach, you can build stronger relationships with your customers, gain a deeper understanding of their needs, and, ultimately, close more deals. In this article, we’ll reveal the 8

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Praise In Public; Correct In Private | The Leader’s Guide To Building Trust

As a leader, you’ve probably heard of the phrase Correct In Private, Praise In Public because praise and criticism are necessary for providing feedback to your sales team to develop. When building trust and a healthy company culture, remember that people feel criticism deeply, and sales reps will mostly recall how your words made them

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Features vs Benefits: What’s the Difference & Why Does it Matter?

Alone, features and benefits mean nothing to your potential customer. Yet, together, they connect the dots to create a story that resonates with their needs. This powerful combination connects with customers and drives sales consistently. Still, so many sales professionals struggle to translate the features of their offerings into benefits. The result? They lose out

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top must have sales tools for sales professionals

Essential Sales Technology Stacks for Professionals

Over the past decade, the sales landscape has undergone a complete transformation. Today’s sales teams wield a formidable arsenal—the ‘sales stack,’ also known as the sales technology stack. Gone are the days when a simple CRM tool sufficed for customer communication and prospecting. Our team leverages 90% of these specialized tools and integrates other non-sales-specific

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working from home tips

Working from Home Tips – How To Keep The Connection While Physical Distancing

Pretty much everyone is working from home these days. We’ve all become remote workers, and while there are a lot of perks like more time with the family, less time wasted commuting. One thing that gets a lot harder is communicating. In the office, you could have face-to-face meetings quickly, read your team’s body language

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A Guide To Objection Handling

The Ultimate Guide to Overcoming Objections in Sales

In a perfect world, prospects will be easy to qualify, move through the sales pipeline with ease and have absolutely no sales objections. Unfortunately, we don’t live in a perfect world. If prospects didn’t have objections, then they would’ve bought your product already! That’s why objection handling is just half the fun in sales, so keep reading

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Using LinkedIn for Lead Gen

6 Expert Tips To Improve Your LinkedIn Lead Generation Strategy

If you want to connect with buyers in a B2B space, LinkedIn is where it’s at. While in Dubai, I met up with my friend and fellow LinkedIn advocate Natalia to share the 6 LinkedIn tips you need to be doing to succeed on LinkedIn and generate leads for your business. Stay till the end

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Mindset Needed to Succeed in Sales – Interview by Andreea Zoia

In this Selling in Asia Podcast episode, Tom Abbott sits with TV Presenter Andreea Zoia for a Q&A session. Join them as they discuss some of the most significant challenges that sales teams face right now and how having the right sales mentality will benefit a salesperson, and your perception of life.  Additionally, listen to the end to get

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Compiling a List of Frequently Asked Questions

Compiling a list of frequently asked questions that your ideal customers want answered. Since buyers have more choices available to them than ever before, they also seem to have more questions than ever before. Fortunately, you’ll notice some right questions that are asked more frequently than others. How does it work? How long does it

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