Sales Training Videos

Learn how to increase sales through our regularly updated sales training videos covering everything from prospecting, building rapport, presenting solution, closing and social selling. Brought to you by SOCO Sales Training’s founder, Tom Abbott.

How To Run A Great Sales Meeting

Regardless of the reason for an internal sales meeting, the complaints are always the same; they’re boring, lack direction and don’t really motivate or resonate with sales teams. Understandably, this is highly frustrating when you’ve spent so much time trying to prepare a motivational sales meeting. Furthermore, a great sales meeting is critical because sales …

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A Guide To Objection Handling

The Ultimate Guide To Objection Handling

In a perfect world, prospects will be easy to qualify, move through the sales pipeline with ease and have absolutely no sales objections. Unfortunately, we don’t live in a perfect world. If prospects didn’t have objections – they would’ve bought your product already! That’s why objection handling is just half the fun in sales, so keep reading …

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What Assets are Needed to Succeed in Sales?

What do you think of when you hear the word “asset”? Gold, money, property usually come to mind, but I’m talking about assets in sales. Useful or valuable qualities needed to succeed in the sales profession. S.E.L.L.I.N.G. is an easy acronym for the 7 assets needed to succeed in sales: Solution-focused: There are many people …

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Compiling a List of Frequently Asked Questions

Compiling a list of frequently asked questions that your ideal customers want answered. Since buyers have more choices available to them than ever before, they also seem to have more questions than ever before. Fortunately, you’ll notice there are some right questions that are asked more frequently than others. How does it work? How long …

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How To Talk To Prospects & Have Effective Sales Conversations

All salespeople know that the key to getting the sale is having effective sales conversations with prospects. We use this time as a vital opportunity to discover their most significant challenges, why and how they buy, whom they buy from, and what solutions they so painfully need. However, the problem is that 44% of buyers …

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3 Easy Ways Salespeople Can Be More Productive – Interview with Colin Boyd

3 Easy Ways To Increase Sales Team Productivity with Colin Boyd

We all know that salespeople are busy juggling scheduling appointments, replying to quotation requests, and meeting with prospects – but how can we improve? In this expert interview, Tom Abbott sits down with friend and productivity expert Colin Boyd. Join them as they discuss three ways to be more productive in our days and increase sales …

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Solution Focused Sales Coaching Techniques

When you incorporate solution focused coaching techniques into your management style, you’ll be surprised by how much more autonomous your sales team will become. In this video I share some powerful questions you could ask that will help your sales team overcome day-to-day challenges and find their own solutions. Read Our Guide To Sales Enablement Strategies …

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Consultative Selling Approach | 8 Golden Rules For Sales Success

8 Golden Rules to Consultative Selling from Tom Abbott, CSP Consultative selling is a term that we hear a lot, and I want to share with you, well, what exactly is consultative selling, and how can you start doing it? Here’s your ultimate guide to understanding and implementing the Consultative Selling methodology into your sales …

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