Free Online Sales Training: 19 Videos to Master Top Sales Skills

FREE Online Sales Training Videos

Welcome to the digital age, where the success of businesses is not only measured by their physical presence but also by their online performance. With the fast-paced development of technology, sales strategies, and techniques are also continuously evolving. Staying ahead of the game can be challenging, but with the abundance of free online sales training videos available, you can easily stay on top of your game. Yet the reality is the internet is full of free sales training videos suggesting that they’re the best, but when you’re upskilling, there is little time (or money) to lose on vague and outdated videos. That’s why we’ve compiled a selection of expert free online sales training videos we’re sure will help you change how you sell and ultimately help you sell like a pro. So whether you’re looking to get new ideas, learn new skills, or be positively inspired – you’re in the right place.

1. New to Sales? Start Here!

If you’re new to sales, you may wonder how to get started, break into the industry and improve your skills.

Fortunately, our free online sales training videos can help you learn the basics, build your skills, and access expert knowledge.

By watching these videos, you can learn about the sales process and develop a foundation for further learning.

You can also gain tips and techniques on communication, negotiation, and relationship building, which can help you become a more effective salesperson.

Additionally, by studying real-world examples of effective sales techniques and learning from seasoned sales professionals, you can improve your performance and achieve your sales goals.

Ready to take over the sales world? Check out 19 of the best sales training videos you can find on the internet below, and start upskilling right away:

job in sales is often one of the most in-demand and least-filled positions. So if you’re looking for a job that lets you meet lots of new people, allows flexibility to set your hours, and, critically, the chance to make more money the better you perform- look no further than a job in sales.

Also read: How to Get a Job in Sales: 10 Tips To Get Your First Sales Role

What’s the difference between a good salesman and a bad salesperson? It’s not as simple as bad salespeople can’t sell, and good salespeople can. Join Tom in this video to explore the specific traits that distinctly separate the good salespeople from the bad.

Also read: 6 Personality Traits of a Good Salesperson Vs. a Bad Salesperson

2. Prospecting Skills Training

What better place to start learning than the foundation of sales? Learning sales prospecting skills is crucial for salespeople who want to succeed in their profession. Prospecting is identifying and reaching out to potential customers interested in a product or service.

It’s the foundation of sales and a critical step in generating new business. By learning sales prospecting skills, salespeople can find new leads and opportunities, increase their customer base, and ultimately boost their sales numbers.

Sales prospecting skills include researching and identifying potential customers, creating targeted messaging and outreach strategies, and developing effective communication and relationship-building skills.
By watching these videos and practicing these prospecting skills, salespeople can become more confident and effective in their prospecting efforts, leading to greater success in their sales career.

Think you know how to generate leads successfully? Discover Tom’s three golden rules and maximize your results!

If you want to build visibility, credibility, trust, and interest from potential leads, you either need to go big or go home with your lead gen strategy. Find out why from Tom in this sales tips #shorts.

Also read: Demand Generation Vs. Lead Generation: What’s the Difference?

3. Lead Qualification Methodologies

Learning sales qualifying methodologies like MEDDIC is essential for salespeople who want to increase their chances of success in closing deals. 

Qualifying is determining whether a prospect is a good fit for a product or service and whether they have the potential to become a customer. 

It’s a critical step in the sales process because it helps salespeople focus on the most promising opportunities and avoid wasting time on unlikely prospects.

Sales qualifying skills include:

  • Gathering and analyzing information about a prospect’s business needs and pain points.
  •  Understanding their decision-making process.
  •  Identifying the key decision-makers and influencers involved in the buying process.

Free online sales training videos can be valuable for learning these skills and understanding the principles behind sales qualifying methodologies like MEDDIC.

By practicing these skills and incorporating them into their sales approach, salespeople can increase their chances of success in closing deals, improve their sales performance, and ultimately achieve their sales goals. 

Are you effectively qualifying your leads so you aren’t spending time on prospects who aren’t likely to buy? Tom met with Collin Stewart from Predictable Revenue to discuss successful qualifying methodologies, including BANT, MEDDIC, and other variations.

Also read: Qualify Prospects: The BANT Sales Methodology

4. Sales Presentation Skills

Sales presentation skills are essential for salespeople who want to effectively communicate the value of their product or service to prospects.

By mastering sales presentation skills, salespeople can increase their chances of success and close more deals.

Sales presentation skills include:

  • The ability to understand the prospect’s needs and pain points
  • Prepare a tailored presentation that addresses those needs
  • Effectively deliver the presentation using persuasive communication techniques

 Free online sales training videos can provide valuable tips and techniques for developing and refining these skills.

By mastering sales presentation skills, salespeople can improve their confidence, establish credibility with the prospect, and build trust. They can also differentiate themselves from competitors and increase their chances of closing deals:

Learn how to strengthen and make more compelling demonstrations and close more sales right here in this video.

5. Objection Handling

Think you know all of the typical sales objections professionals like you experience every day? Tom will teach you the four most common objections and how to overcome them flawlessly.

“It’s too expensive,” or “I can’t afford it!” These are some of the most common objections in sales, and most salespeople don’t know how to answer without offering an automatic discount. Watch now to learn how to overcome the dreaded ‘Price Objection.’

Also read: The Ultimate Guide To Objection Handling

6. Sales Methodologies

The Challenger Sale book was first published less than a decade ago, quickly becoming a hot topic of discussion across the industry due to its position as ‘Anti Solution Selling’ – a sales methodology adopted by organizations worldwide.

Tom explains 3 aspects you need to know about challenger sales techniques in this video, debunking some myths about the approach.

One of the most well-known sales methodologies in the world is the SPIN Selling framework. That’s because asking the right questions is still very relevant in today’s sales situations, and using the SPIN Selling questions is a good starting point.

 Learn more from our founder, Tom. 

Also read: Sales Methodologies: A Comparison of 16 Essential Approaches

7. Negotiation Skills

Make it your GOAL to negotiate a win-win deal. Win-win negotiations are a tool that can benefit both parties who are negotiating while also increasing confidence and loyalty in the party you are negotiating.

8. Closing Skills

Too many salespeople have an almost apologetic attitude to closing the sale, which leads to both parties possibly suffering from either a too-passive approach or a too-aggressive one. The Assumptive Close negates these issues – watch now to learn more about how and why this works for top sales professionals everywhere.

Remember that prospect that you met with last week? You know, the presentation that you did? Here are five reasons why you are not closing that deal.

Also read: 15 Top Sales Closing Techniques To Increase Close Rates

9. Social Selling

Social selling helps salespeople to stay top-of-mind with prospects and customers, establish themselves as thought leaders in their industry, and generate referrals and recommendations.

By learning social selling skills through free sales training videos, salespeople can increase their visibility and credibility on social media, build relationships with prospects, and ultimately increase their sales.

Tom sits down with Geana Barbosa, the Head of New Business Asia at LinkedIn Sales Solutions, to discuss why sales professionals need to be using LinkedIn Sales Navigator. Join them as they discuss how to start selling on LinkedIn, how sales professionals can navigate the ever-evolving sales landscape with LinkedIn, as well as practical tips for creating, building and growing their LinkedIn profiles

Think you’re a fairly socially savvy salesperson? What about Online? Learn more from Sales Expert Tom Abbott as he shares what NOT to do when it comes to Social Selling.

Also read: 10 Social Media Selling Strategies | The Ultimate Guide to Social Selling

10. Salesforce Management

“How do you hire the best candidates for a sales role?” -a question we’re often asked by sales leaders. When hiring, managers often have two significant challenges: Competition from well-branded multinational corporations AND selecting the best candidates from the interview process. Discover the ultimate sales interview questions for hiring top salespeople right here in this sales training video.

Now, more than ever, your ability to run great sales meetings determines your sales team’s success. Learn the dos and don’ts of all great sales meetings here in this short sales training video.

11. Sales Motivation

Sales can be challenging and competitive, and it’s not uncommon for salespeople to experience low motivation or burnout.

By learning to stay motivated through free sales training videos, salespeople can improve their performance and achieve their sales goals.

Free sales training videos can provide salespeople with practical motivation strategies, including goal-setting, time management, positive self-talk, and visualization techniques.

They can inspire and encourage through success stories, motivational speeches, and interviews with successful salespeople.

Check out some of our best sales training videos for doing so:

If you are not willing to learn, no one can help you. If you are determined to learn, no one can stop you. In one of Tom Abbott’s signature motivational keynote speeches, he shares the importance of being a lifelong learner.

We get asked this question a lot: “My team’s not hitting targets. What do I do?” Here’s our answer on how to motivate your sales team and how to help them hit targets.

What are free sales training videos, and how can they help me improve my sales skills?

Free sales training videos are video resources that cover different aspects of sales, including techniques, strategies, and best practices. They are designed to help salespeople enhance their skills, knowledge, and confidence in selling and to improve their overall performance. Watching these videos can provide sales professionals with valuable insights and practical advice to use in their work.

Can I access these free sales training videos on my mobile device, or do I need a computer?

Our free sales training videos can be accessed on mobile devices and computers. However, some platforms or websites may require a certain browser or app to play the videos, so checking the system requirements beforehand is essential.

Can free sales training videos really improve my sales skills?


Free sales training videos can be effective for improving sales skills. Still, it depends on several factors, including the quality of the videos, the relevance of the content to the salesperson’s needs, and the salesperson’s willingness to apply what you’ve learned.

Some free sales training videos (like ours) may be made by experienced sales professionals or sales training companies with a track record of success. These videos can provide valuable insights, techniques, and best practices to help you improve your skills.

To make the most of free sales training videos, it’s essential to choose videos that are relevant to your sales goals and needs. Additionally, it’s important to actively engage with the content, take notes, and apply what you’ve learned in your sales approach. Simply watching the videos without applying what you’ve learned will unlikely result in improved sales performance.

Bottom line: Using Sales Training Videos to Upskill Pays with SOCO/ Academy

Sales is a skill that needs to be learnt, practised and mastered. In Certified Sales SOCO Academy courses, we include the skills all sales professionals and small business owners need to master to be effective in sales. More than just online sales training, SOCO Academy is a complete blended learning system to maximise results. 

Not sure which of the top sales training programs is right for you? Book an appointment with one of our program advisors, who will be happy to build the right training plan for you.

SOCO Academy: E Learning For Sales Teams is available on desktop, mobile or tablet formats

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