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Sales Training Videos

Learn how to increase sales through our regularly updated sales training videos covering everything from prospecting, building rapport, presenting solution, closing and social selling. Brought to you by SOCO Sales Training’s founder, Tom Abbott.

What Assets are Needed to Succeed in Sales?

What do you think of when you hear the word “asset”? Gold, money, and property usually come to mind, but I’m talking about assets in sales. Useful or valuable qualities needed to succeed in the sales profession. Also read: 3 Ways To Use Artificial Intelligence (AI) for Sales Training S.E.L.L.I.N.G. is an easy acronym for […]

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How To Talk To Prospects & Have Effective Sales Conversations

All salespeople know that the key to getting the sale is having effective sales conversations with prospects. We use this time as a vital opportunity to discover their most significant challenges, why and how they buy, whom they buy from, and what solutions they so painfully need. However, the problem is that 44% of buyers

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3 Easy Ways Salespeople Can Be More Productive – Interview with Colin Boyd

3 Easy Ways To Increase Sales Team Productivity with Colin Boyd

We all know that salespeople are busy juggling scheduling appointments, replying to quotation requests, and meeting with prospects – but how can we improve? Tom Abbott sits down with friend and productivity expert Colin Boyd in this expert interview. Join them as they discuss three ways to be more productive in our days and increase

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How To Have A Positive Attitude in Sales

Negative attitudes just become a self-fulfilling prophecy. For this reason, creating and maintaining a positive attitude in sales is critical to your success. Imagine you have two equally knowledgeable, equally skilled, similarly able people offering the same product or service. One has a positive attitude, while the other has a negative attitude. Now, I can

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When Your Customer Tells You Their Budget Is Less Than Your Price

When Your Customer Tells You Their Budget Is Less Than Your Price

View this post on Instagram Replace the prices with whatever you’re selling and the answer is still the same. Here’s what to do when your customer tells you they only have X for budget #salestips #hustle #sales A post shared by Tom Abbott SOCO Sales Training (@socoselling) on Mar 2, 2020 at 6:32pm PST Also

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The Importance of Becoming a Lifelong Learner

Markets, industries, and trends are constantly changing, becoming a complex and competitive landscape only worsened by ever-increasing digitalization and globalization. For many professionals, their job competition continually expands, leaving many wondering how to stand apart and stay on top of all these moving parts. Most don’t realize employers look for skills rather than checking your

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