Learn how to increase sales through our regularly updated sales training videos covering everything from prospecting, building rapport, presenting solution, closing and social selling. Brought to you by SOCO Sales Training’s founder, Tom Abbott.
You need to discover your “Why?”. Why are you doing this? What truly motivates you? I heard years ago that the word “Motivation” really stands for your motive for action. So what’s your motive for action? What gets you out of bed every morning? Why do you work late at night? Why do you keep […]
Go Big or Go Home Make sure whatever you’re trying, that you reach a large number of your ideal target audience. It doesn’t make sense to go to a networking event when there’s only 3 people. It doesn’t make sense to do Facebook ads but you’re so cheap you only put a dollar in and […]
It happened twice that week. I received calls from two very different organizations (one providing surgical devices to hospitals and the other offering IT solutions to SMEs) looking for help building a sales culture. My response was very much the same, “You already have a sales culture.” After a short pause on the telephone, I […]
What do you think of when you hear the word “asset”? Gold, money, property usually come to mind, but I’m talking about assets in sales. Useful or valuable qualities needed to succeed in the sales profession. S.E.L.L.I.N.G. is an easy acronym for the 7 assets needed to succeed in sales: Solution-focused: There are many people […]
Networking dos and don’ts. At a networking event, you can either build meaningful connections with the right people or be a royal jerk by being ‘that guy’ who doesn’t know the unwritten rules of networking. #dontbethatguy and follow these 3 tips instead. I just came back from a networking event here in Bangkok – […]
Having conversations with prospects to discover their greatest challenges, why and how they buy, whom they buy from, and what solutions they’re looking for. It’s so common for entrepreneurs to develop products and services they’re certain will appeal to their customers. The only problem is, they never bothered to ask their customers first! Before investing […]
When you incorporate solution focused coaching techniques into your management style, you’ll be surprised by how much more autonomous your sales team will become. In this video I share some powerful questions you could ask that will help your sales team overcome day-to-day challenges and find their own solutions. It wasn’t the first time. I was […]
Ever talked yourself out of a sale? There’s a good chance you weren’t listening to your customer. Too many people think it’s their role to do all of the talking so they can sell their product or service. In reality what ends up happening is they talk themselves out of the sale because they don’t […]
Studying your Competitors: Studying companies that sell similar products to help you determine if they have a competitive advantage or disadvantage. Your competition has a strong influence on your sales strategy. In fact, acquiring knowledge about your competitors can actually help develop and increase your overall product knowledge. Prospects often ask about competing businesses, so […]
Are you taking personal responsibility for your sales results? Blaming an economic downturn for a decrease in business leads to the logic of crediting an economic upturn for an increase in business. I’m an eternal optimist in that I believe the future is something we can control despite challenging economic times. We cannot control what […]
