Sales Training Videos

Learn how to increase sales through our regularly updated sales training videos covering everything from prospecting, building rapport, presenting solution, closing and social selling. Brought to you by SOCO Sales Training’s founder, Tom Abbott.

Using LinkedIn for Lead Gen

6 Expert Tips To Improve Your LinkedIn Lead Generation Strategy

If you want to connect with buyers in a B2B space, LinkedIn is where it’s at. While in Dubai I met up with my friend and fellow LinkedIn advocate Natalia to share the 6 LinkedIn tips you need to be doing to succeed on LinkedIn and generate leads for your business. Stay till the end […]

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The Importance of Becoming a Lifelong Learner

Markets, industries, and trends are constantly changing, becoming a complex and competitive landscape only worsened by ever-increasing digitalisation and globalisation. For many professionals, this means that their job competition is continually expanding, leaving many wondering how they can stand apart and stay on top of all these moving parts? Most don’t realise that employers look

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7 Expert Steps To Building A Successful Sales Culture

It happened twice that week. I received calls from two very different organizations (one providing surgical devices to hospitals and the other offering IT solutions to SMEs) looking for help building a sales culture. My response was very much the same, “You already have a sales culture.” After a short pause on the telephone, I

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Studying your Competitors

Studying your Competitors: Studying companies that sell similar products to help you determine if they have a competitive advantage or disadvantage. Your competition has a strong influence on your sales strategy. In fact, acquiring knowledge about your competitors can actually help develop and increase your overall product knowledge. Prospects often ask about competing businesses, so

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Weekly Sales Performance Improvement Plan Template For Reps

Chances are you’re here because you’re worried about your (team’s) sales performance. If you’re the former, you’ve probably heard of the dreaded sales performance improvement plan as a bad omen. Yet, it doesn’t deserve this reputation. While it’s true that some sales PIPs often prelude termination in extreme cases, it’s not the purpose. Rather a

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