Sales Training Videos

Learn how to increase sales through our regularly updated sales training videos covering everything from prospecting, building rapport, presenting solution, closing and social selling. Brought to you by SOCO Sales Training’s founder, Tom Abbott.

Having conversations with prospects to discover their greatest challenges, why and how they buy, whom they buy from, and what solutions they’re looking for. It’s so common for entrepreneurs to develop products and services they’re certain will appeal to their customers. The only problem is, they never bothered to ask their customers first! Before investing […]

Studying your Competitors: Studying companies that sell similar products to help you determine if they have a competitive advantage or disadvantage. Your competition has a strong influence on your sales strategy. In fact, acquiring knowledge about your competitors can actually help develop and increase your overall product knowledge. Prospects often ask about competing businesses, so […]

Are you taking personal responsibility for your sales results? Blaming an economic downturn for a decrease in business leads to the logic of crediting an economic upturn for an increase in business. I’m an eternal optimist in that I believe the future is something we can control despite challenging economic times. We cannot control what […]

 Calvin is a Sales Director leading a team of sales professionals. He’s an advocate of training and enrolled his team in our 4-day sales training programme. Calvin wanted his team to be more proactive in prospecting and looking for opportunities. During the sales training programme, the team shared their common sales challenges, best practices and success […]

Discovering what sets you apart from other solution providers. Buyers have more choices available to them now than ever before, so what sets you apart from other solution providers? Perhaps you’re the oldest and largest business in your industry. You could have the biggest selection available. Maybe you offer the lowest price guaranteed. Or the […]

Having a positive attitude in sales as opposed to a negative attitude which becomes a self-fulfilling prophecy. It sounds simple enough but for those of you walking around with a negative attitude about yourselves, your products or services, your customers, the current economic conditions, and the state of world, your negative attitude will become a […]

 Overcome Objections: Learn how to overcome objections and close more sales, right here in this video. In this video: 00:33 What are common objections? 00:50 How to overcome objections 01:12 What you must do right now Hi everyone, it’s Tom Abbott here, founder of Soco Sales Training, sales trainer, coach, keynote speaker and author […]

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