How to stand apart and differentiate from the competition
If you’ve ever tried to get a meeting or presentation in with a c-level executive, then you know how hard it is to connect with these key decision-makers. Not only are the needs and motivators of the C-Suite far more complex than selling to other stakeholders, but they also have a laser focus on achieving …
Are you just starting in business and are looking to find your tribe or following? Perhaps you’re well established, but you’re just not feeling the excitement around your brand anymore? It’s time for you to find your business niche, position yourself well and start letting competitors know you’re here to stay. That’s why we’ve created …
Currently, as it stands – 58% of consumers are not brand loyal. So how do you stand apart from the competition? By discovering what sets you apart from other solution providers. You need to establish your identity, command your share of the market and start to sell more. The competition will always be apart of …
We get it. Trying to sell insurance in these far from optimal times is becoming increasingly hard for insurance agents. There is more pressure and fiercer competition than ever before, not to mention that some customers are losing jobs and might not be able to afford their insurance anymore. Just consider this data point from …
The Ultimate Guide To Increasing Insurance Sales: 7 Expert Tips Read More »
The world of sales is continuously evolving. What worked in the past doesn’t work anymore and is precisely why sales professionals need to keep on ‘upping their game’. In this episode of the Selling in Asia Podcast, Tom Abbott recently met up with friend and customer service expert Ron Kaufman from Uplifting Service. Join them …
How Sales Reps Can Use Service As A Differentiator with Ron Kaufman Read More »
Studying your Competitors: Studying companies that sell similar products to help you determine if they have a competitive advantage or disadvantage. Your competition has a strong influence on your sales strategy. In fact, acquiring knowledge about your competitors can actually help develop and increase your overall product knowledge. Prospects often ask about competing businesses, so …
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