Differentiation

How to stand apart and differentiate from the competition

The Ultimate Guide To Increasing Insurance Sales: 7 Expert Tips

We get it. Trying to sell insurance in these far from optimal times is becoming increasingly hard for insurance agents. There is more pressure and fiercer competition than ever before, not to mention that some customers are losing jobs and might not be able to afford their insurance anymore. Just consider this data point from …

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How sales reps can use ‘service’ as a differentiator with Ron Kaufman

How Sales Reps Can Use Service As A Differentiator with Ron Kaufman

The world of sales is continuously evolving. What worked in the past doesn’t work anymore and is precisely why sales professionals need to keep on ‘upping their game’. In this episode of the Selling in Asia Podcast, Tom Abbott recently met up with friend and customer service expert Ron Kaufman from Uplifting Service. Join them …

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Studying your Competitors

Studying your Competitors: Studying companies that sell similar products to help you determine if they have a competitive advantage or disadvantage. Your competition has a strong influence on your sales strategy. In fact, acquiring knowledge about your competitors can actually help develop and increase your overall product knowledge. Prospects often ask about competing businesses, so …

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