Sales Training Videos

Learn how to increase sales through our regularly updated sales training videos covering everything from prospecting, building rapport, presenting solution, closing and social selling. Brought to you by SOCO Sales Training’s founder, Tom Abbott.

Connect with Leads: 8 Golden Rules of Mastering Consultative Selling

Are you tired of struggling to close deals and boost your sales? The answer may lie in mastering the art of consultative selling. By adopting a consultative approach, you can build stronger relationships with your customers, gain a deeper understanding of their needs, and ultimately, close more deals. In this article, we’ll reveal the 8 […]

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How To Have A Positive Attitude in Sales

Negative attitudes just become a self-fulfilling prophecy. For this reason, creating and maintaining a positive attitude in sales is critical to your success. Imagine you have two equally knowledgeable, equally skilled, similarly able people offering the same product or service. One has a positive attitude, while the other has a negative attitude. Now, I could

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Features vs Benefits: What’s the Difference & Why Does it Matter?

Alone, features and benefits mean nothing to your prospect. Yet, together, they connect the dots to create a story that resonates with their needs. It is a perfect combination that will sell every single time. Still, so many sales professionals struggle to translate the features of their offering into benefits. The result? They lose out

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Praise In Public; Correct In Private | How To Build Trust

As a leader, you’ve probably heard of the phrase Praise In Public; Correct In Private because praise and criticism are necessary for providing feedback to your sales team to develop. Additionally, when focusing on creating trust and healthy company culture, it’s imperative to remember that when you criticize your sales reps, they will remember most

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Working from Home Tips – How To Keep The Connection While Physical Distancing

Pretty much everyone is working from home these days. We’ve all become remote workers and while there’s a lot of perks like more time with the family, less time wasted commuting. One thing that gets a lot harder is communicating. In the office, you were able to quickly have face-to-face meetings, read the body language

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Sales Qualifying Methodologies – Comparing BANT MEDDIC and MEDDPICC

The Importance Of Comparing Sales Qualifying Methodologies When leads are qualified properly, less time is wasted on people not likely to buy from you, so you can hone in on the ones who are. This is why sales qualifying methodologies are imperative to your strategy. I recently met up with Collin Stewart from Predictable Revenue,

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Mindset Needed to Succeed in Sales – Interview by Andreea Zoia

In this episode of the Selling in Asia Podcast, Tom Abbott sits down with TV Presenter Andreea Zoia for a Q&A session. Join them as they discuss some of the most significant challenges that sales teams face right now and how having the right sales mentality will benefit a salesperson and your perception of life.  Additionally, listen right to

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