Learn how to increase sales through our regularly updated sales training videos covering everything from prospecting, building rapport, presenting solution, closing and social selling. Brought to you by SOCO Sales Training’s founder, Tom Abbott.
Are you tired of struggling to close deals and boost your sales? The answer may lie in mastering the art of consultative selling. By adopting a consultative approach, you can build stronger relationships with your customers, gain a deeper understanding of their needs, and ultimately, close more deals. In this article, we’ll reveal the 8 …
Connect with Leads: 8 Golden Rules of Mastering Consultative Selling Read More »
As it stands, 58% of consumers are not brand loyal. So how do you stand apart from the competition and capture the attention and hearts of customers? By discovering what sets you apart from other solution providers. You must establish your identity, command your market share and sell more. It’s time for you to find …
Win More Deals: How To Stand Out From The Competition (Brand Differentiation) Read More »
You need to take care of your current and past customers. We all know this- but it’s easy to forget when you’re busy concentrating on creating new business. So now is the time to focus on keeping your best customers happy and delivering lots of value. In this short article, we’ll discuss how and why …
Negative attitudes just become a self-fulfilling prophecy. For this reason, creating and maintaining a positive attitude in sales is critical to your success. Imagine you have two equally knowledgeable, equally skilled, similarly able people offering the same product or service. One has a positive attitude, while the other has a negative attitude. Now, I could …
Alone, features and benefits mean nothing to your prospect. Yet, together, they connect the dots to create a story that resonates with their needs. It is a perfect combination that will sell every single time. Still, so many sales professionals struggle to translate the features of their offering into benefits. The result? They lose out …
Features vs Benefits: What’s the Difference & Why Does it Matter? Read More »
As a leader, you’ve probably heard of the phrase Praise In Public; Correct In Private because praise and criticism are necessary for providing feedback to your sales team to develop. Additionally, when focusing on creating trust and healthy company culture, it’s imperative to remember that when you criticize your sales reps, they will remember most …
Praise In Public; Correct In Private | How To Build Trust Read More »
Sales has completely changed in the past decade. The modern sales team is now armed with an extensive ‘sales stack’. Also referred to as a sales technology stack, having just a CRM tool is no longer enough to effectively keep in touch with customers and find new prospects. Our team uses 90% of these tools …
Essential Sales Technology Stacks for Professionals Read More »
Pretty much everyone is working from home these days. We’ve all become remote workers and while there’s a lot of perks like more time with the family, less time wasted commuting. One thing that gets a lot harder is communicating. In the office, you were able to quickly have face-to-face meetings, read the body language …
Working from Home Tips – How To Keep The Connection While Physical Distancing Read More »
Now is not the time to wait for things to get better, now is the time to double your efforts. Things are changing fast around the world and we frankly don’t know how long all of this is going to last. But there’s something that we do know for sure, it’s that in times like …
View this post on Instagram Replace the prices with whatever you’re selling and the answer is still the same. Here’s what to do when your customer tells you they only have X for budget #salestips #hustle #sales A post shared by Tom Abbott SOCO Sales Training (@socoselling) on Mar 2, 2020 at 6:32pm PST Also …
When Your Customer Tells You Their Budget Is Less Than Your Price Read More »
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