Sales Training Videos

Learn how to increase sales through our regularly updated sales training videos covering everything from prospecting, building rapport, presenting solution, closing and social selling. Brought to you by SOCO Sales Training’s founder, Tom Abbott.

Consultative Selling | 8 Golden Rules For Sales Success

8 Golden Rules to Consultative Selling from Tom Abbott, CSP Consultative selling is a term that we hear a lot, and I want to share with you, well, what exactly is consultative selling, and how can you start doing it? Here’s your ultimate guide to understanding and implementing the Consultative Selling methodology into your sales …

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How To Have A Positive Attitude in Sales

Negative attitudes just become a self-fulfilling prophecy. For this reason, creating and maintaining a positive attitude in sales is critical to your success. Imagine you have two equally knowledgeable, equally skilled, similarly able people offering the same product or service. One has a positive attitude, while the other has a negative attitude. Now, I could …

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features-vs-benefits-explained

Features vs Benefits: What’s the Difference & Why Does it Matter?

Alone, features and benefits mean nothing to your prospect. Yet, together, they connect the dots to create a story that resonates with their needs. It is a perfect combination that will sell every single time. Still, so many sales professionals struggle to translate the features of their offering into benefits. The result? They lose out …

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Praise In Public; Correct In Private | How To Build Trust

As a leader, you’ve probably heard of the phrase Praise In Public; Correct In Private because praise and criticism are necessary for providing feedback to your sales team to develop. Additionally, when focusing on creating trust and healthy company culture, it’s imperative to remember that when you criticize your sales reps, they will remember most …

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working from home tips

Working from Home Tips – How To Keep The Connection While Physical Distancing

Pretty much everyone is working from home these days. We’ve all become remote workers and while there’s a lot of perks like more time with the family, less time wasted commuting. One thing that gets a lot harder is communicating. In the office, you were able to quickly have face-to-face meetings, read the body language …

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When Your Customer Tells You Their Budget Is Less Than Your Price

When Your Customer Tells You Their Budget Is Less Than Your Price

View this post on Instagram Replace the prices with whatever you’re selling and the answer is still the same. Here’s what to do when your customer tells you they only have X for budget #salestips #hustle #sales A post shared by Tom Abbott SOCO Sales Training (@socoselling) on Mar 2, 2020 at 6:32pm PST Also …

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