Why You Have To Keep Existing Customers Happy

You need to take care of your current and past customers. We all know this- but it’s easy to forget when you’re busy concentrating on creating new business. So now is the time to focus on keeping your best customers happy and delivering lots of value. In this short article, we’ll discuss how and why keeping existing customers happy is essential.

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Why you have to keep existing customers happy

It’s so easy to get so distracted with prospecting, qualifying, and presenting to new customers- that you forget you need to keep existing customers happy. 

Furthermore, with the global slowdown creeping into a recession, now is the perfect time to check in with your customers. 

You need to keep your existing customers happy because maintaining good customer service is essential and leaves customers satisfied. Therefore, this makes them more likely to be loyal. Suppose your customer has been loyal for quite some time. In that case, they’re already accustomed to you and your products or services, meaning they’ll have fewer problems and require less hands-on help. 

Also read:

• 5 Powerful Reasons Why The Customer Is Always Right
• Learn To Sell Like A Pro: 19 Best FREE Online Sales Training Videos
• 10 Key Principles of Achieving Customer Service Excellence

How to keep your existing customers happy

First and foremost, remember to make a point of checking in with your existing customers. You can call them, drop them an email or send them a WhatsApp message. 

For example, if you’re in software sales, check in with them to find out if there are any features they’re struggling with or need some help with… and then actually help them with it.

If you’re a real estate agent, find out if they enjoy their property. Are they happy in their new home?

If you’re in events or room sales? Check-in with your big customers and see whether they enjoyed the event you hosted.

You know where I’m going with this. Be sure to check in with your customers to find out how it’s going with your solution, whether it’s an ongoing project or something you completed already.

Uncover problems to keep your existing customers happy

Now, I get some people saying to me:

“Ok, Tom. But what if my phone call or email uncovers some issues or problems?”

Well, I say:

“That’s actually really good; you want to know about these issues so that you can help them with it.”

Because if you don’t uncover these issues, they’ll fester and get worse, and you’ll be left wondering why they don’t renew or buy from you ever again.

I also recommend bearing gifts whenever possible, whether it’s a tip you can offer around your solution, a book, a magazine, or an article.

Anything you think is of value to them. It doesn’t have to be anything significant, but it needs to show that you care, like a handwritten note, for instance.